Hari Krishna Exports Pvt Ltd.
-
Upload
sunny-agarwal -
Category
Business
-
view
297 -
download
0
Transcript of Hari Krishna Exports Pvt Ltd.
INTRODUCTIONSurat based diamond company.Turnover of almost 6000 crore in 2014 as
compared to 1 crore in 1991.Besides diwali bonus, there is a programme
to reward loyal, hard working and dedicated staff.
1,268 employees including cleaning staffs out of 6000 selected for this reward.
Each of them got a Fiat Punto, a residential apartment or gold jewellery of equal amount.
LEADERSHIPSAVAJI DHOLAKIA: A HIGH ACHIEVER
“This company is making profits because of you. If you are happy ,then we will progress
further .You should enjoy my profits,”
WHAT MAKES UNIQUE
Employee recognition and ownership.
Created a stadium and airport for the employee.
Sends parents of the worker to religious tour.
Even a Tata or a Birla or any Fortune 500 companies have not done this.
MOTIVATIONThe process of arousing and sustaining goal-
directed behaviorMotivation theories may be classified into-
internal, process, external theories.
MASLOW’S NEED HIERARCHYSELF
ACTUALISATION NEEDS
ESTEEM NEEDS
SOCIAL NEEDS
SAFETY AND SECURITY NEEDST
PHYSIOLOGICAL NEEDS
THEORY YMOTIVATING
PEOPLE WITH HIGHER LEVELS
CONTEMPORARY COMPANIES MEETS LOWER LEVELS OF NEED
THEORY X
Employee Recognition and OwnershipRecognition of Diamond worker as Diamond
Artist.
Also, Diamond polisher as Diamond Engineer.
Loyalty programs.
Herzberg’s Two Factor TheoryEvery employee has two sets of needs
I. One based upon avoiding pain and II. One stemming from the desire
psychological growth.
CONCLUSIONThis company is motivating its employees by
providing higher level of needs.While its contemporary just meet the lower
levels of need.Maslow need hierarchy is the benchmark for
further development in the field of motivation.