Hardy amies signature opticals aw12 lookbook
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S I G N A T U R E E Y E W E A R
Limited Editions

S I G N A T U R E E Y E W E A R
Début Collection - Limited Editions
All frames individually numbered
14 SAVILE ROW, LONDON


7
Brandy (10055)
Grey Fox (10056) Tortoiseshell (10057)
Black / Silver (10054)
SUTHERLAND51 / 19 / 140
Black / Gold (10058)
Limited Edition



Red Murano (10060)
Light Horn (10061) Demi Tortoiseshell (10062)
Black (10059)
ALMA51 / 18 / 135
12
Limited Edition




2120
Cognac (10035)
Black Rock (10036) Red Murano (10037)
Black (10034)
BLOMFIELD51 / 19 / 145
Cognac (10031)
Grey (10032) Tortoiseshell (10033)
Black (10030)
HAMILTON51 / 19 / 150
Limited EditionLimited Edition



2726
Cognac (10039)
Grey (10040) Tortoiseshell (10041)
Black (10038)
THORNSGATE50 / 21 / 150
Light Horn (10043)
Black Rock (10044) Brandy (10045)
Black (10042)
LANHILL50 / 20 / 145
Limited EditionLimited Edition



3332
Black Rock (10047)
Grey Fox (10048) Brandy (10049)
Black (10046)
CAMBRIDGE52 / 21 / 140
Black Rock (10051)
Red Marble (10052) Demi Tortoiseshell (10053)
Black (10050)
ABBEY51 / 18 / 135
Limited EditionLimited Edition



39
Cognac (10064)
Grey (10065) Tortoiseshell (10066)
Black / Gold (10063)
WIDLEY48 / 23 / 140
Black / Silver (10067)
Limited Edition


4342
Silver (10072)
Gold (10071)
Black (10073)
ASHWORTH - CLIP-ON50 / 19
Silver (10069)
Gold (10070)
Black (10068)
ASHWORTH50 / 19 / 140
Limited EditionLimited Edition


Sir Hardy Amies (1909-2003) is a fashion icon; a designer best known for pushing theboundaries of what fashion was, the way it could be presented, and what it could become.
Hardy made fashion history in 1961 by staging the first ever men’s ready-to-wear catwalk show.The show was a pioneering effort on many levels as it was the first show to feature music,
and the first time that the designer accompanied the models on the catwalk.
Hardy’s creative spirit and versatility as a designer is evident in the various projects heundertook. Although he served as official dressmaker to Queen Elizabeth ll for more than
40 years, he was never short of other commissions. Over the course of his life he tailored suits forthe England 1966 World Cup winning team, the 1972 British Olympic squad, and even created
the visionary costumes for Stanley Kubrick’s groundbreaking film ‘2001: A Space Odyssey’.
When Hardy wasn’t designing beautiful clothing or dispensing quirky witticisms on men’s fashion forEsquire Magazine, he could be found in his beloved garden in the Cotswolds.
Hardy Amies was knighted in 1989 and is one of only four British fashion designers to ever have beengranted such an honour; Hardy Amies, Norman Hartnell, Paul Smith and Vivien Westwood.
T H E M A N

After serving as an SSO officer during the war, Hardy returned to London in 1945. With the help of agenerous benefactor, he bought the lease of Number 14 Savile Row, which had been damaged during the blitz.
The following January, Hardy’s fashion house was born.
Although Savile Row is the home of English bespoke tailoring for gentlemen, the Hardy Amies brandbecame renowned for its classic and elegantly tailored clothes for both men and women.
T H E P R E S E N T D A Y
Today Hardy Amies is a contemporary menswear brand which proudly acknowledges its heritage andthe legacy of its innovative founder. Encompassing the spectrum of English restraint and
contemporary edge, Hardy Amies menswear is designed for the modern British gentleman.
Creative Director, Claire Malcolm, has channelled the brands Savile Row roots of refinedcraftsmanship into collections which live in the moment. Drawing on the pioneering essence of
Hardy Amies for inspiration, Malcolm plays with the codes of gentleman’s attire; pushing itsgoverning rules to achieve startlingly fresh results.
T H E H O U S E

14 SAVILE ROW, LONDON
H A R D Y A M I E S E Y E W E A R
UK +44 20 8732 9707
www.hardyamieseyewear.com
www.hardyamies.com

14 SAVILE ROW, LONDON