Design Process & validation 1. Make meaning (try to change the world with you

product). 2. Ask around and validate before prototyping (find your

customer/buyer and then build the product)3. Look out for technologies threatening your invention

(Ice factories example/don’t focus on competition)4. Polarize your product (don’t take it personal)5. Don’t worry, be Crappy (Perfection is enemy of sales…

don’t let world pass you by)6. Learn from your customer (The most important part of

your product evolution)7. Perfect your product pitch8. Start selling from day one

Finding needs and evolving a product/vision