Hardin County Extension

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Hardin County Extension Women Grain Marketing Clubs Iowa

description

Women Grain Marketing Clubs Iowa . Hardin County Extension. How it Started. Started by a group of women marketers Women decided Agenda Farm Management provide content & tools . Hardin County Extension. Expanding the club. Start two more groups Provide Annie’s Women Marketing Grain - PowerPoint PPT Presentation

Transcript of Hardin County Extension

Page 1: Hardin County Extension

Hardin County Extension

Women Grain Marketing Clubs

Iowa

Page 2: Hardin County Extension

Hardin County Extension

How it Started

• Started by a group of women marketers

• Women decided Agenda• Farm Management provide

content & tools

Page 3: Hardin County Extension

Hardin County Extension

Expanding the club

• Start two more groups• Provide Annie’s Women

Marketing Grain• Work with FSA and other

groups to identify potential attendees

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Hardin County Extension

Putting it all together

• Annie’s offered potential participants education and interest in subject

• Delivered in August• Club meetings are November

through April , once a month

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Hardin County Extension

Study GuideSelf-Study Guide to Hedging with Grain and Oilseed Futures and Options

http://www.cmegroup.com/trading/agricultural/self-study-guide-to-hedging-with-grain-and-oilseed-futures-and-options.html

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Hardin County Extension

Club Meetings

• Review outlook, reports, options & chapters in the CME study guide

• Use wireless buttons to choose answers• Guest Speaker (sometimes)– local

markets and contracts offered, outlook• Market Plans• Crop Insurance• Review of Commodity Challenge Game

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Hardin County Extension

Marketing Game

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Hardin County Extension

NO BOYS ALLOWED!( except Farm Management guys)

• Totally change dynamics • Women shut down• With men it’s all about “ who got

the best price/bu.”

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Hardin County Extension

Bringing them all Together

• Networking meeting in July• Combining with existing Iowa

Women in Agriculture meeting• Allows to see what worked for

women and how to improve & expand in years to come

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Hardin County Extension

Online Component

• Using Social Media• Identify women that will use the online

services provided• Use of "Adobe Connect" to record

meetings and make them available to distant locations

• What works best and what will women utilize

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Hardin County Extension

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Hardin County Extension

Observations

• Women like meeting in person• Some drive over an hour• Dedicated to group & take leadership roles• Ask & answer questions• Age range from new mom to late 60’s• One lead women• Facebook is good way to get out info

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Hardin County Extension

Results – So Far….

• Preparation and sharing marketing plans, cost of production, crop insurance, etc.

• Improved skill in understanding of basis, carry, marketing tools, locally available contracts

• Developing skills such as negotiating price with buyers, comparing contracts, integrating marketing plan with crop insurance

• Women expressing specific content they want for meetings

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Hardin County Extension

What’s Next?

• Start new club with a livestock focus• Having women take lead in meetings, get speaker

or content of part of the meeting• Utilize internet and social media more• Partner with organizations, such as Farm Bureau

Young Farmer Committee, to find potential participants for online component

• Initiate small groups to meet in homes or extension offices and join meetings virtually

• Begin new marketing game with Farm Bureau for the summer

Page 15: Hardin County Extension

Hardin County Extension