Hardee's happy star rewards
-
Upload
alexandria1215 -
Category
Technology
-
view
401 -
download
0
description
Transcript of Hardee's happy star rewards
![Page 1: Hardee's happy star rewards](https://reader033.fdocuments.net/reader033/viewer/2022061220/54bb9a7f4a7959a8338b45c5/html5/thumbnails/1.jpg)
Hardee’s & Carl’s Jr. Happy Star Rewards By Alex Jones, Jordan Smith & Kelsey Hull
![Page 2: Hardee's happy star rewards](https://reader033.fdocuments.net/reader033/viewer/2022061220/54bb9a7f4a7959a8338b45c5/html5/thumbnails/2.jpg)
PROMO
![Page 3: Hardee's happy star rewards](https://reader033.fdocuments.net/reader033/viewer/2022061220/54bb9a7f4a7959a8338b45c5/html5/thumbnails/3.jpg)
Purpose & Objectives
• CKE Restaurant's campaign to bring awareness about the Hardee’s and Carl’s Jr. app on the iPhone and Android phones.
• Promote downloads of the app
• Drive consumers in store via Happy Store Rewards, GPS-loyalty program that rewards users for checking in at Hardee’s and Carl’s Jr.
![Page 4: Hardee's happy star rewards](https://reader033.fdocuments.net/reader033/viewer/2022061220/54bb9a7f4a7959a8338b45c5/html5/thumbnails/4.jpg)
Programming – Phase I
• Phase I – App roll out for core fans – using Facebook, Youtube, brand websites, and e-mail list.
![Page 5: Hardee's happy star rewards](https://reader033.fdocuments.net/reader033/viewer/2022061220/54bb9a7f4a7959a8338b45c5/html5/thumbnails/5.jpg)
Programming – Social Media
![Page 6: Hardee's happy star rewards](https://reader033.fdocuments.net/reader033/viewer/2022061220/54bb9a7f4a7959a8338b45c5/html5/thumbnails/6.jpg)
Programming – Social Media
![Page 7: Hardee's happy star rewards](https://reader033.fdocuments.net/reader033/viewer/2022061220/54bb9a7f4a7959a8338b45c5/html5/thumbnails/7.jpg)
Programming – Phase II
• Phase II – partnered with mobile advertisers Jumptap and Flurry to promote the app
• For every five check-ins consumers received one free coupon – the app suggests sharing on social networks
• App was heavily promoted in restaurants using flyers, tray liners, etc.
• Twitter contests.
![Page 8: Hardee's happy star rewards](https://reader033.fdocuments.net/reader033/viewer/2022061220/54bb9a7f4a7959a8338b45c5/html5/thumbnails/8.jpg)
Evaluation
• 36% redemption of mobile coupons on spot• Facebook – Hardee’s has 524,321fans, Carl’s Jr. has 822,567.•Combined they have almost 30,000 followers on Twitter•App climbed to the top five free apps, surpassing Facebook and a version of Angry Birds during the campaign.