HAR NRG May 2009
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Transcript of HAR NRG May 2009
Social Media MarketingIs Going Away? http://www.flickr.com/photos/niznoz/1438572588/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Facebook200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/
So What?
http://www.facebook.com/pages/Houston-TX/Houston-Association-of-Realtors/5984347678?sid=8e1b0f7dd5bc851b9cd00de06fa71633&ref=search#/album.php?aid=54858&id=5984347678
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
1. Audience2. Participation3. Expectation
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Audiencehttp://www.flickr.com/photos/raspberreh/1619205675/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Past Internet Experiences
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Internet Pre 2001: Crazy Stuff
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Internet 2001-2003: Information Architecture
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Internet 2003-2006:Search
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Internet 2006-2008:Social Web
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Law of Commonalityhttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet ?:All Your Base Are Belong to
Us
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Why? Connectors, Mavens, Salesmen
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Why? Six Degrees
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Why? Size Matters
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Why? Target Acqusitionhttp://www.emarketer.com/Article.aspx?id=1006354
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Why? Target Acqusition Influencehttp://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Participation
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Google Alerts / Blogs
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Realtor Blogs
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RSS Aggregators
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Twitter: Houston Realtor
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TweetDeck
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It’s The Phone!
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Saved Our Asshttps://www.yammer.com/home
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YouTube
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YouTube http://www.youtube.com/user/Flemingsclassics
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Get Trends = Facebook
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Listings Post to Profile
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Listings Post to Profile
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ExpectationsSCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Offline Integration
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Disclosure: Honest, Transparent and Authentic
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Promote Others
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Be Conversational, Not Editorial
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Be Personal
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Be Timely
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Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/
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1. Audience - Visualization2. Participation – High Ground3. Expectation – Get Personal
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