“You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.”

Therefore the magazine I produce will be for this age

group, but as it may be read by an older audience/parents it can’t be rude and also has to be appealing so that they do not slate it straight away.

The Northern Echo like to cater for a secondary audience, which means:No extreme taboo languageNo extreme nakednessNothing insulting/offensive/inappropriate

As there’s a range of readers, it has to be suitable.

Use appropriate langue Appeal to a wider audience Varied subjects Don’t use anything extreme or shocking Trespassing- always ask the owner of the land if it is okay to go onto it.

Photography- If a model is under the age of 16 I have to get their parents permission to take their picture.

Copyright- do not directly copy anything from anywhere.

To make a music magazine based in the north east for both genders of teens aged from 17-24.

The audience will be ABC1 and will still be in education, preferably young alternatives.

To have one local band interview, to have one ‘how to’ article that is humorous, and to have an interesting article that appeals to everyone on how lyrics affect society.

The name HAPPY DAZE, is keeping on the ‘sex drugs & rock n roll’ music theme, daze is a play on the word days but also a drifted state of mind from drugs.

The title Under the Influence of Music is keeping on the same theme but is an informative article.

Local music scene Can be read by parents too Aimed at 17-24 year olds

“I think that there is a gap in the market for your magazine as there aren’t really any local

music magazines around.”

“There are some really good music magazines out there but yours seems different

and more relatable.”

“The different kind of

articles you plan on

including are really unique

and interesting.”

“I love reading about new bands and also love human interest articles, this is two combined and even better.”

Local businesses can advertise Features local bands Bands can get more promotion Events will become more widespread

There will be articles on north eastern things

Also the local community will be supported by getting more advertising and acknowledgment

Young alternatives

ABC1 audienceStudentsEnjoy alternative/indie musicUse the internet a lot and have their own blogsAre up to date with fashion but wear clothes similar to that of different erasCall themselves ‘different’Read music magazines more than any other magazinesUsually play instrumentsWear vans and converse oftenLike going to festivals, particularly Leeds and ReadingAlternative clubs in cities are also a fun place to visit

The tribe I am designing my magazine for is the young alternative tribe they are a wide range of teens and I think they’re easy to target as I know plenty of them. Here are a few things that I think interest them; from music, clubbing/activities, clothes and websites to festivals.

Local band interview- appeals to everyone

Under the influence of music- are lyrics causing problems in modern day society?-appeals to everyone

7 ways to be a rock and roll star- humorous-appeals to everyone

+Professional layout +Interesting imagery +Nice use of fonts +“original”

-Colour doesn't look too professional -A lot of open space

+Looks better than mock up 1 but isn't as professional

+Interesting imagery and fonts +Looks quite cool

-Doesn't look like it will fit into the genre of your magazine

-Doesn't look professional

Font- always forever Front cover- based on Kerrang/NME Imagery- similar to other music

magazines Colours- professional, bold, black silver

and red

profit

Will be distributed in places where the target audience usually are:

Colleges/universities Independent shops Cafes Gyms Art centres Music centres

Varied content Local features Appeals to most Targets young alternatives but can be read by parents

Modern Interesting Different

Any questions?