Happy Christmas Company
-
Upload
bahria-university-islamabad-pakistan -
Category
Investor Relations
-
view
581 -
download
0
Transcript of Happy Christmas Company
HAPPY CHRISTMAS COMPANY
PRESENTED TO:
MR. KASHIR ASGHAR
SAQIB MEHMOOD
SHOAIB RIAZMILHAN
TAHIRM. MUSLIM KAZMI
FAROOQ SALEEM
SANA SALAHUDDIN
GROUP MEMBERS
BRIEF HISTORY
Situated in YIWU the export hub in china
Products are directly related to the charismas.
YIWU have market share of 55% of exports in the world.
Happy Christmas Company was founded 10 years ago
FIBER OPTIC TREES
BAUBLES
EXISTING PRODUCTS
COUNTRIES FOR PESTLE
PESTLE
BRAZIL
ARGENTINA
VENEZUELACOLOMBIA
CHINA
PESTLE
PESTLE
POLITICAL
ECONOMICAL
SOCIAL FACTORS
TECHNOLOGICAL FACTORS
LEGAL FACTORS
ENVIRONMENTAL FACTORS
SHOAIB RIAZ鄰省里亞茲
SWOT ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITIES
THREAT
STRENGTHS
Strong export history.
Favorable location Yiwu.
Market knowledge.
Favorable Chinese
consumer behavior.
Relatively stable
industry.
Highly specialized
manufacturing techniques.
WEAKNESS
QUALITY ISSUES.
REDUCTION IN HUMAN CAPITAL.
DISTURBED BRAND IMAGE/ DAMAGED REPUTATION.
SEASONAL BUSINESS.
OPPORTUNITIES
Product diversification.
Market diversification.
Mergers, joint ventures & piggy backing.
Targeting other foreign festivals.
Large domestic consumer market.
Co-branding
THREATS
Low cost of production in
BRIC.Low buying
power of consumers.
High cost of production
in china.
Meltdown in UK and USA.
Rapid decrease in
sales.
Huge competition.
Little room for growth.
PROBLEMS
GLOBAL MELTDOWN
CHANGE IN BUYING BEHAVIOR
LITTLE CUSTOMERS WITH
SMALL INCOMESALES OF THE
COMPANY DECREASED
60 MILLION YUAN TO 35 MILLION YUAN
BCG MATRIX
RELATIVE MARKET SHARE
HIGH LOW
MARKET
GROWTH RATE
HIGH
LOW
BAUBBLES, CHRISTMAS
TREES
SAQIB MEHMOOD馬哈茂德是
COUNTRIES
HAPPY CHARISMAS COMPANY IS CURRENTLY FOCUSING
USA EUROPE RUSSIA
POTENTIAL FOREIGN MARKETS
South American countries
Brazil
Argentina
Venezuela
Colombia
New Zealand Australia
POTENTIAL MARKETS
RE
AS
ON
TO
SE
LE
CT
TH
ES
E
CO
UN
TR
IES
Dominant religion of Christianity
Other main reason is Triad
Same buying behaviors
Mature, profitable and stable at the same time
Different free trade agreements between China and South
American countries
Free trade agreement of the Asia Pacific (FTAAP)
Asia Pacific Economic Cooperation (APEC)
China South America (Economic Forum)
CRITERIA OF SELECTION
CHANGES
Market Penetration
Product Development
Market Development
Diversification
EXISTING PRODUCTS NEW PRODUCTS
EXISTING MARKETS
BAUBBLES, CHRISTMAS TREES
RED ENVELOPE, EASTERN BUNNIES,HALLOWEEN MASK
NEW MARKETS
BAUBBLES, CHRISTMAS TREES
EASTERN BUNNIES,HALLOWEEN MASK
ANS-OFF
FIBER OPTIC TREES
BAUBLES
PRODUCTS
HIGH LABOR COSTS
RISING TENDENCY OF YUAN
Chinese Red Envelope
Halloween masks
Eastern Bunnies
LOGISTICS
CURRENTLY
USA EUROPE RUSSIAFUTURE
SOUTH AMERICA
Brazil
Argentina
Venezuela
Colombia
CHINA USA EUROPE RUSSIA
LOGISTICS
Carl Star International Group (HK) Ltd (Sea and Air)
Sea bay International Freight Forwarding Ltd (Sea)
FedEx International Shipping Ltd (Sea and Air)
Providing low per unit rates as well additional value added features.
• VALUE ADDED FEATURES INCLUDING THE STORAGE SERVICES, INSURANCE SERVICES AND CUSTOM
CLEARANCE SERVICES.• SAFE, CHEAP AND FAST TRANSPORTATION
SERVICE.
M. MUSLIM KAZMI穆斯林卡茲米
HUMAN RESOURCE MANAGEMENT
ISSUES REGARDING HUMAN RESOURCE
Fired its 300 employees
Higher wages of labors
Low profits
Rising or appreciating tendency of
Chinese Yuan
Need to have
specialized and
experienced people.
HIRING
HIRING OF STAFF
From China
Large human capital
Aware of their
market
Buying behavior
Culture
HIRING TOOLS FOR FRESH STAFF
TREN
D AN
ALYSIS
SELECTION
THRO
UGH
SO
CIALIZATION
PROCESS
EMPLOY
EE
REFERR
ALS
NEW SALARY STRUCTURE
Skilled Labour will be having “Contracts” with Happy Charismas
Company and they will be considered as the permanent employees of the company.(Engineers, Supervisors and
Managers)
Unskilled Labor will be having “Daily Wage Rates” and they
will be considered as temporary employees of the company
(labor force).
TRAINING TECHNIQUES
On the job training
Informal learning
Job instruction training
Job rotation Apprenticeship
PERSONNEL REPLACEMENT CHART
FAROOQ SALEEM
法魯克 ·薩利姆
SOURCES OF FUNDS
LOANS FROM DIFFERENT SOURCES
• Enhanced their share capital
• Borrowed long term finance
• Short term finance from the bank
SOURCES OF FUNDS
PROJECTION OF FINANCE
2011 2012(Projected)
SALES 12,880,833 18033166
GROSS PROFIT
4,327,327 6,913,608
PROFIT AFTER TAX
4,179 1,273,736
EARNING PER SHARE
0.010 2.19
TOTAL ASSETS
25,663,254 33,802,074
TOTAL LIABILITIES /
OWNER EQUITY
25,663,254 33,802,074
PROFITABILITY OF COMPANY
Ratio 2012(Projected)
2011
GROSS PROFIT MARGIN 38.34% 33.60%
PROFIT/LOSS MARGIN 7.06% 0.03%
RETURN ON COMMON EQUITY 23.09% 0.11%
MILHAN TAHIR
米蘭塔希爾
MARKETING MIX
PROMOTION
Different strategy
PLACEChina South America
PRICEDifferent pricing strategy
PRODUCTCharismas
trees Baubles Halloween masks
Eastern bunnies
Chinese red envelope
PROMOTION IN CHINA
Words of mouth
E-commerce
Advertising
Direct marketing
Events
Sales pitches
Follow-up with client
Using the lucky red
PROMOTION IN SOUTH AMERICA
Words of mouth
E-commerce
PROMOTION THROUGH MADE IN CHINA
PROMOTION THROUGH HCC WEBSITE
PROMOTION THROUGH HCC WEBSITE
CONCLUSIONS
Enhance the quality of their products
Company should focus on business to business (B2B) in South America
Company needs to focus on Uppsala model
Company needs to focus on their Human Resource
Company should be targeting other festivals
It’s time to change; company should change their name
Company should focus on direct marketing in china and indirect promotional strategies for South America.
In the coming future, the company should focus on USA and Europe
RECOMMENDATIONS
?
THANK YOU