Hannah Simister MPP

8/8/2019 Hannah Simister MPP

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Contents

Personal Design Philosophy

Inspiration & Self Exploration

- Idea and concept generation

Research and Development

- Market Research

- Brand Identity

- Layout Design and Development

- Presentation of Ideas

- Animation

Industry Contact

- Evidence of industry link

- Notes and my evalutation

Tutorial Feedback

- Evidence of tutorial feedback

- Notes and my evaluation

Final Outcome

- Animation

Future Ideas and Thoughts

- Ideas for future expansion on this project

Portfolio Boards

- Planning

- Final Boards.

Evaluation

- My critical Evaluation on this unit

M lit d lif t l d it l h i t hi h di ti i i d I i


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My personality and lifestyle denitely have an impact on which direction my inuences are aimed. I am an easy goingperson and I have always had a strong interest in contemporary and quite odd to put it blankly side to art, fashion and

general taste. I have always had an interest in artists who play about with controversial topics and mediums of reachingtheir audiences or putting their views across.

I think that this denitely plays a role in my work as I am conscious of my target audiences and I like to think that my work

is something that can be put to use and is either something that makes people think or something that can be used anis

useful for consumers. In a way I think I like to try to cater for different types of audiences when doing projects, I am stillstuck between which particular audience it is that I would like to be in solidly for a while, which of course plays a huge

part in my attitudes to design itself. Everything in the world has been designed for a reason, whether for practical rea-sons, for a concept or for pleasure.

My attitudes towards design when it comes to me designing I like to plan things out and experiment on different styles, I

think I would describe my style as eclectic as I am always appreciating new ways to create things and therefore I have a

very open mind when it comes to designing. I feel I am quite an organised designer, like I said I like to keep in mind myconsumers and what kind of a target audience my product would t to ensure that I am not making something that would

never be used, I feel I lean much more towards the design for practicality reasons of design rather than a conceptualreason for creating something. I love design that is unusual and contemporary but with a practical side to it.

I really admire art that is controversial, anything out of the ordinary or someone that is just taking a different approach tothe norm. I like simplicity that has a twist, whether it is a garment that has a contemporary shape to it, a piece of interior

design that makes me wonder how I am supposed to use it before I try, or something that just attracts my attention, I liketo make my work clean cut but in a way that it is organised clutter, the objects or images may not sit well next to each

other in a shop shelf however in my mind they t. Kitsch, funny, quirky and interesting styles always attract my attentionand admiration.

I love magazines like WeAr, LOVE, iD, Illustrated Ape, WUW and I love the researchers from M.E Design Mag.com astheir choices of stories and the nds they come up with are so contemporary and unusual which is the style of what I

aspire to one day put into my work.

I like to push myself to try something that I am unsure and almost alien to in order to ensure that I am trying a new style.

I think I get this passion for challenges from my father who is a very hard worker and always tries to aspire to get to thetop. I have never met anyone so hardworking before.

On top of this my mother is a huge inuence in my life but also as a friend she is always there to ensure that I am happyand enjoy what I do, as well as my parents my friends are always there for me to help me out with problems and let me

know ,subtly, where I am going wrong! I guess this is also a huge inuence in my inspirations as I am always around

them and go to them for advice. I really admire the work of illustrators like Monaux, bo130, the work of Lucy and Bart,clothing from COS for their simplicity and contemporary styling, I love urban and street style drawings, colour matchingand collecting things so my admirations for artists and designers stretch to limits.

would like to probably bee

love collectinbrand feature

experience w

It has denite

me by giving

I have learnt snd that I actu

be in.

My work is im

results in a man application

fore. The tech

ash before aknowledge to

I think that thialong. It reallylearning meth

tioned progra

the concernsget, I am a de

put all of my e

My learning g

in Flash and tI am by the e

am going to fto sell myself

biggest fear iafter my degr

my experienc

similar to that

personal design philosophy

hannah simister


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Inspiration and Idea

Generation

- Gen

philos

S I t t d ff i bit f t I b b t i t d lf I f d thi j t it h d t t


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FutWill

and

Is th

you

Con

em

This inf

sentati

and ba

out. Am

So I started off in a bit of a rut. I began by trying to nd myself, I found this project quite hard to get

into but once I played around with drawings and looking at things that i nspire me and things that

I love I realised that I really love layouts, how things are presented to portray an idea of somethingwithout the need for the use of text. So now I know that I love layouts and presentation, I also am

focusing on menswear. I have always prefered it to womenswear and the use of products is key

within menswear also and this is something that I would like to develop this idea further into my

Extended Major Project.


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After a lecture with Phil Rowland he said it would be a good

idea to just write down everything that you like or that is

assoicated with you and that will be your narrative. It is a way to

help build a concept and get started.


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Thinking on design layout and what my synopsis of the idea is. Throughout the sketchpad my aim was to portray my own style of

layout and what kind of imagery I am drawn to. I wanted to give an insight into what images I like and how I feel the best way to lay

them out. Hopefully it gives an idea of my style and what I like to look for. I love the use of shape and colour to put across a feelingof the garment or style that is being conveyed.

I always turn to ME design mag when I am struggleing


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I always turn to ME design mag when I am struggleingto get inspired. It is my favourite source of ideas and

innovative design and products. It has got such a wideand innovative range of content and its target audi-

ence is easily recofnised when you look at the website

it is clear from the featured product and articles that

the audience are quite specic. I want my publication

to be spcic also. I loev simplicity and open s[ace, the

way I have layoed out my journal is t a reection of me,I aim to put part of me inthis project and every project

from now on.


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Research and

Development

Ma-Com

-Mag

-Prim

-Cons

Now I began to research my market and look at


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Now I began to research my market and look atwebsites that my target audience would look at to

allow me to get an i nsight into their minds and tothink how they think and see what they see.

The Uber CollectionBasically everything is pretty uber here- denately aimed at people with alot of disposable income but it is still spot on and

perfect for its target audience.

With catagories that shape just about the most perfect lifestyle what rich man would avoid this website? I think denately

the ideal life guide the catagories cover just about everything and the website is structured really well.

Its very easy to use and the imagery is good too- again with the use of showing something without actually showing it i

will always love that element!

I think that this website is really good as it covers just about every aspect of the gentlemans life that they are promoting.

Which shows that they know their consumer really well. However I feel it is a bit too upmarket for my target audience.

Mi FaNo its notThis webs

one to ex

The webs

adverts b

ing the co

this.....!!?


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The Chic Geek

The branding is really good, it aims at the

tasteful humour that men need and the prod-ucts are gorgeous too.

The layout of the website is really affective as

there are two main images the left one chang-

es between a selection of eye grabbing items

and the right is just a really cool man that evenDC said he would like to aspire to be! Nice

use of illustration also.

WAH

Really g

looking

second

empha

E d C


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Oi Polloi:

Perfect choice of brands for my target market- late 20s to mid 30s.

The website has a simple layout which is easy to use and a nice use

of illustrations which reect the stores identity. The brand selection is

SPOT ON!

End Chow they u

cut most o

I much pre


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Highsnobiety:

Really good brands on here too, love the name also- very simplistic laypout, also i love how it

is catagorised, big on gadgets also, you can tell straight away that it is menswear- not soley

about fashion- if you go to Highsnobette it is completely based on fashion, which is one of the

things which attracted me to menswear in the rst place. PRODUCTS ARE GOOD!!!

Select

WICKED! i

This also lin

almost a

spoonfe

and anim

Dover street market:


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Dover street market:

simple, clean, easy but really affective- well good branding, also nice way of calli ng it a paper rather than magazine!


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I chose

doesnt

tions I wThoughts on competitors...

From my research of competitors my knowledge of brands have expanded and I have

got a good idea of what my target consumers will buy into.

From here I need some primary research. Aswell as using Darren my industry mentor as

a source of this to ask questions to and to get into the mind of a man.

I also need to connect with my consumer. I am going to put a questionnaire together us-

ing SurveyMonkey to help me to get an insight into their thoughts, also it will be good to

get an idea of how many people I ask are on the same wavelength as me.

The research of competitor websites and online magazines gives me a great insight into

the need for simplicity and the key focus on imagery and what catches the eye, what

works and what really fails!

I need to ask careful questions about brands, the layout, age range, what would they

wear etc..


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These questions helped me to see what the consumers like, and what they would

choose if they had the option of a digital version. As the results show 85.7% pre-

fer an actual magazine. This leaves me to think that there is a gap in the market for

people who I asked that dont have the iPad and that there is room for expansion in

order to gain a wider consumer market in future ideas...


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I asked my consumers whether they would wear any of the brands listed and if not what

brands they would wear, or aspire to wear. This was useful and required to ensure that I get

the brands correct in the magazine to allow me to please the consumer and ensure that they

are correct for the magazine


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After talking to darren about my idea he kindly sent me a presentation from Lacoste, it was a really interesting presentation

and I found some slides really useful as information to keep in mind for things like garments to choose, as the presentation

talks about what is selling best in menswear etc.

This slide is really

helpful to me, as it

reassures me that there

is a need for technology

within the market. AND

in my age range!

Consumer Proles


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Consumer ProlesThese will help me give a face to the consumer, so I can always keep them in mind, allowing me to get

motivated and avoid distraction from the consumer. I created these on the basis of what I have found

out so far in my market research. Including imagery of clothing that they would wear, where they might

go and the music they might listen to. aswell as imagery of what they might look like.

Okay so frombrands logos


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brands logos

Brand Identity-Looking at other brands logos

-Experimenting with possible fonts, imagery and colour ways.


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Creating the brand identity is very important to me, I want the publication to be origional, slick and to stand out.

It needs to be punchy, quick, easy and cool.

6453- NIKE on a keypad.

Something as simple as this would be really good, I am going to brain storm ideas for this in my sketchpad as I nd that

it is easier for me to work on things like identity where I can draw and scribble and generate ideas in my way.

Experimenting with the brand logo/identity....


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tracing aroun

and manipula

them to see i

look better/ w

look like and

the fonts are etc!!!

Here I am tsimilar to th


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similar to th

using illustrboys toys,

bored. My p

girl creating

go to visit L

SIX TWO SIX

MAN

I found this name when researching other brands and found Nike's 6453 campaign- the numbers correspond with the

letters on a telephone key pad.

So....

6- MNO

2- ABC

6- MNO

Playing around with socks and

srunched up paper to make the

numbers....

I am going to think about ways

to enhance the ideas of exclu-

sivity through numbers- textmessages that are codes to

secret events/ pop up shops

etcetera??? It helps to create

a buzz about the brand and

accentuate the cool side to

the consumers- they can work

the codes out and adds

elements of surprise to it.


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After lo

decide

Each w

illustrat

the use

gives thmore a

Experim


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Lay- Som

- Stor

- Fina

- Adju

Looking at the colour ways based on the

imagery in the previous pages to try to get

some inspiration for what to use. I want my

layout to be really simple with the use of

imagery as the main source of colour, so

not to cause distraction from the main idea

and product. I like these colour ways how-

ever i think that I am going to keep it simple

and clean for now, with ideas for future

expansion and development for the layoutto have colour etc. I want to use this proj-

ect as a chance to see what my origional

ideas would look like. I can develop the

layout further with use of colour and better

graphics and possible collaboration with

Graphic Designers to ensure that my layout

is precise, however for now I want to con-

centrate on getting my consumer and my

ideologies correct.


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Researching the iPad- I found that there has been a recent release of two new magazines, Popular Science.... ANDVOGUE!

Popular science is pretty cool for the animation and interactivity side even if it isnt very fashion based- the layout is al-

right too!

The new Vogue iPad app. Photograph: Teehan+Lax

Last week two Cond Nast magazines Vogue and Wired UK unveilediPad editions of their December issues and Nicholas


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Last week, two Cond Nast magazines, Vogue and Wired UK, unveilediPad editions of their December issues, and NicholasColeridge, the managing director of the magazine groups British arm, was in characteristically bullish mood. Noting that the reces-

sion had conrmed the pattern of downturns seeing a ight to quality that favours his upmarket glossies, he enthused about the

twin launches: Were entering the iPad apps market with two very different approaches the two apps deliver very different experi-

ences. The Wired app, using Adobe, is a magazine brand that offers long-form journalism, often features of 6,000 words, coupled

with infographics and diagrams. The Vogue app uses a specially created platform, conceived to allow fashion photography and

shoots to come to life, to allow the fashion magazine to offer a multi- sensory experience. The quality of pictures on the iPad isamazing, which is best shown by the Mario Testino footage on the Vogue app.

For Coleridge, the initiative reects Cond Nasts real digital breakthrough in the last eight months and a step change in usage. We

have become more adept at selling what we have digitally. Integration has been happening slowly between between print and digi-

tal. Reviewing progress at his titles websites, he is pleased

that the speed with which vogue.com is now delivering

content is living up to consumer demand, as the changing

media arena means users expect instant reporting. Its im-

portant, though, to balance that with quality and accuracy,

and it now takes just 40 minutes for expert opinion on thecatwalk shows to go live on the site.

Wired UK, launched last year, has understandably seen

fast growth, and glamour.com sees a peak in usage at

lunchtime; but gq.com was a difcult brand to get right

online its easy to go down the [pictures of under-dressed]girls route, but thats simply not appropriate for GQ. Since

a redesign with an emphasis on fashion and style author-

ity in February, however, weve seen page views grow by

33%.

For Coleridge, lads mags dramatic recent sales losses are

an example of where magazines can and have been affect-ed detrimentally by digital; but at Cond Nast, increase in

web use has not seen a corresponding dip in print circula-

tion, he says.

source:http://www.guardian.co.uk/media/pda/2010/nov/08/ipad-apps-vogue-wired-conde-nast

Mo

ma

This allows users to create their own iPad applications but it is also an easy soure of online magazinesand subscriptions. It acts like an online News Stand allowing users to organise and download and


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then subcribe to their favourite magazines, this will then be regualrly updates which consumers can

have archives of their favourite magazines and newspapers without the hassle of nding somewhere to

store them!

I think this idea is really good in terms of storage and selecting magazines. The layout is simple and

convenient to its users.

Zino...

iPad mag

rather tha

ing to foc

main idea

the idea o

outcome

ploring its

Interview are a perfect example of using main imagery to attract the attention of the reader. I like Love ma


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Interview are a perfect example of using main imagery to attract the attention of the reader. I like

this as it is just like a magazine. The images are strong and the layout is clean, I want to keep

the ideologies of this within my layout, I feel that imagery should speak for itself and that the use

of the imagery against the contrasting text and use of colour on the front page really appeals

to me and helps to put the unique ideas of the

magazine across in a very good way. I am de-

nately going to experiment with using just a

plain simple layout and using key images to get

my point across!

Love ma

way of p

els and u

over the

celebrity

low are a

video for


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when I designed these I kept in mind the use of the layout

from Interview and love. Simple. clean and using key im-

agery to get the ideas across.


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DEVELOPING MY FINAL LAYOUT DESIGN ON INDESIGN.....


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using space and imagery as key elements, as my market research

showed me that my consumers prefer the main image to attract at-

tention rather than having a few which causes distraction.

This imag


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Here I am using cropping of my photography to create aspirational

ideas and wonder of where they are and where the photographs

are. I am also using them as colour sources.

g

lifestyle to

I came t

past holjuxtaposb k


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be a key

Here I am showing with out

showing, a leather bag with

simplistic and beautiful design

mixed with an image of rural In-

dia. Connecting the item with a

possible place to use it.

Giving aspirational locations for the consumer, including wine and literature, this may be a possible

place that they would like to stay or do stay- again it connects with them as an individual- also in-

cluding hotels gives a wider variety of topics within the magaizne Which from my market research


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cluding hotels gives a wider variety of topics within the magaizne. Which from my market research

my consumers want!

Keepin

also ke


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Here I am experimenting with the idea of keeping the use of colours the same. This

will allow me to use more than one variety of image from various topics (eg brands/

clothing/ products etc...) and it will ensure that the consumers dont get distracted!


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Final layout development

using the iPad image also...

FINAL LAYOUT SCREEN GRABS...


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Here is the show but dont show with the option to

zoom if required.

giving the consumer the

option to zoom onto the

item to get more infor-

mation and a view of the

product


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U i i h


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The colours of the camera cases are based

upon the photography..

Here you c

have taken

users can s

wish to zoo

Using my own imagery here....

As the magazine has illustrative el-

ements to it I decided that it would

be interesting to play about with

drawing the products to accentu-

ate this element. And also it keeps

my content origional and makes

everything my own work.


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here is the feature where you shake the iPad to take

you back to the home page

Here is the page whichh th iP d d i


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has the iPad designs

on it.

PROD

ate so

that I

Exper

books

Looking at iPare alot of d

quirky desig

playing about on illustrator with drawing CAD styleproducts for the magazines content ensuring it is all

my own imagery


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my own imagery


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One of my ideas was to treat my stage review as a pitch for my product. I asked Darren when I next met him (I

would put ALL the notes up here but they take up like 3 pages and it is basically just ideas on what to say in my

it h


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pitch...

Here is my presentation, it gives a general idea of what my idea is and how I aim to do it, a bit about the brand

identity etc, its almost like an introduction to the idea....

I wanted the rst slide to give the viewer an introduction and feel for the magazine-

something to grab their attention and to make them think and to make them excited.

giving a b

was doin

it-

I used sta

evidence

ket resea

there is a

market fo


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these pages speak for

themselves- just showing

the use of imagery and text

showing that I have expe-

riemented etc.

giving

type o

be us


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futu


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ending

stantly

is MAN

I think that the general idea of having a pitch for my product is a good idea However for

Evaluation of pitch for stage reviews AniStor


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I think that the general idea of having a pitch for my product is a good idea. However for

stage reviews I think that it was too much of a basic outline of the whole unit and i t did not

show how much work I have done, or the evidence of my research and technical skills used

throughout the unit.

The pitch was successful in the way that it allowed me to learn more about how to

communicate my idea briey and what points I needed to keep in mind for future events that

may require me to present a pitch of an idea.

However for stage reviews to have this presentation alone is not good enough as my tutors

were not able to see my work and therefore give me the feedback that I needed!

However at least I have learnt from this for next year!

- Stor

- Anim

- First

- Dev

- Evid

- Eval


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these are really rough ideas- using simple animation to show the features of the magazine....


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Evidence

graduatedFlash, how

form of Fl


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outcomes

Some rough ideas for story boarding by my graphic designer, we added these

elements into the animation. Just to make it simpler and to make the animation a

bit more interesting- adding a bit more variation of what happens on the screen!

These notes are just explaining

the way that my Graphic Design-er expolained what he was do-

ing. I collaborated with a graphic


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designer who graduated last

year, he gave me some good

advice on what to change and

it gave me an insight into what

Graphic designers look at in

terms of layout... I have changed

some elements of my layout due

to his feedback!!!


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This shows the process

of how we animated the

line at the start, you have

to create a mask and then

draw over the part you

want to be animated- it

helps to do it in a brighter

colour to see what you are

doing


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this shows one of the details my designer changed on my app- coming from his point of

view it was all wrong- I asked him to tell me what was wrong with the app from his point of

view. He helped me to understand where he was coming from and I am going to keep this

in mind and make sure that my layouts for the expansion are better graphically. He said that

it is good to make sure that the layouts have elements that are similar to the ipad and other

apps. I argued this by saying that I wanted it to be clean and more about the layout of imag-

ery and what impression that gives. But i do understand his point of view- i wanted to keep

my layout similar to my origional one which is why I am going to expand on it for my next unit

as this outcome is only a prototype I wanted to concentrate on learning the skills rst.

Chan

Click this link to view the example animation

It is very simple and short but it was just a way of experimenting to see how difcult it was tocreate! I am glad that I did a practise version as it allowed me to view the process of creating it

and what it would look like so I know what changes needed to be made!


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CLICK THE FLASH ICON TO VIEW THE TEST ANIMATION

new m

tabs l

my G

mend

look m

like an

the lo

it mor

Also here is a page for the portrait ver-

sion of the iPad which I am using for a

portfolio board I wanted it to include


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portfolio board. I wanted it to include

little aspects of everything in the layout.

sixtwosixclothing top 5accesso- featuredbrands

leather parachute bag: sixtwosix

calfs leather bag

adjustable buckles

inside pockets

89.99

buy/ save

our top 5

favourite things

from this weeks

issue

another layout for the top 5 page

which will be for the other portfolio

page with the iPad ont he side.


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Throughout this animation process I feel I have learnt a great deal of technical skills. I have

never used Flash Catalyst before so it was quite di fcult to start It was good to try out a rst

My Evaluation of Animation process

Exp

Clicof m


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never used Flash Catalyst before so it was quite di fcult to start. It was good to try out a rst

attempt with my graohic designer as it gave me an idea of how it would look like and how the

process is.

I feel that my development of the rst animation from a moving image to an interactive piece

of work reects my main idea more and shows how i have thought about both aspects of the

idea.

The technical skills I gained from this development were really benecial to me and I feel

condent to use the software on my own!


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eeting with

Here I took m

ing overlookinotes that I h


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I have previously worked with Darren Campbell when I did some work experience with Lacoste in the summer. Darren is the Inter-

national Category Director at Lacoste. I am regualrly meeting Darren to get his thoughts and input on my work. Each week I bring

in what I have worked on and my ideas that I have developed, I then present these to Darren, who gives me motivational critisism,

and information he can nd that will help me, and he gives me any inspiration that he can nd or that he gets from my talking

points. It has been a greate experience meeting with him and getting an i ndustry perspective on my work. I am very luck to have

had such a helpful mentor and whenever I have a problem he i s always there to help trigger my thoughts and motivate me. I cantstress enough that all the work and ideas in this project are ones that I have come up with myself.Each week I take them to the

ofce in Finchley where I meet Darren and see his opinion on things, after all I am doing menswear so I need to get a mans point

of view on my ideas which is really useful to have!

Darren

Campbell:International Category

Director at Lacoste


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GleKits


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I did some e

that Glenn K

styling forPeneld and

After writing

facebook he

idea and off

The contact

it was with Dreally good

from him as

a target

consumer o

Glenn also i

involved in

is the editor

magazine a

in styling forthat my targ

to.

It was really

idea was rig


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OK, Ive opened that one. So Ill just offer you a few lines (hopefully Ive not missedthe boat?)

Hannah has researched her key demographic very well and shows a clear understand-

EMAIL FROM GLENN KITSON....

EvaDuring

D


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Hannah has researched her key demographic very well and shows a clear understanding of the menswear market. Menswear is all about product and Hannah seems to un-derstand this, men are wired up differently and thus purchase things differently.Its an interested area to look at, men of this type are mis-communicated to by thefashion industry who still tend to concentrate on shifting fashion and trends. A publi-cation either print or digital aimed specically at this type of male would be ideal.

2 points for consideration- presentation needs to be more developed.

And, the age group could be broadened- 35? Maybe, up to 45 is just as realistic.

this is the advice Glenn gave me, unfortunately I recieved it on Monday

the day before hand in but I am really grateful of the feedback as he is

the type of consumer I would be aiming at and it also gives me some

more opportunities for development in my EMP and future ideas. I like

the idea of highering the age range to 45 it would make it broader as-

well. I am really grateful for Glenns feedback and hope to speak with him

in my EMP at some points?!

Darren

He wa

me gre

inform

bardin

I would

5 time

talking

his de

dustryto help

It was

ask him

motiva

my mi

The ad

of the

allowe

for nex

on this

- Brie


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Future Ideas and

Thoughts

----- Original Message -----

From: Oliver SmithSent: 12/11/2010 12:48 GMT

Subject: UK Fashion Consumers - Drapers Survey

Drapers commissioned the attached report which presents the nd -

ings from a

be part of the broader brand community. This group is arguably

likely to grow in the future as digi-natives take over the world!But there is currently a much bigger group of people who use the

internet for browsing products, checking stock availability and

looking for the best deals. They are open to email updates, if it

comes from a company they like and there is genuine news about new


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ings from a

robust online survey among 3,200 U K adults, split across age, gender

and

income. It explores how fashion consumers are changing in the way

they

shop and their relationships with brands and retailers. Some ndings:

More predictable ...?

Financial incentives (Loyalty card, Money-off vouchers) are most

effective at encouraging more regular purchasing.

Over half of consumers now claim to spread their spending between

stores and websites, while around 40% only buy in store (biased to

older age groups).

The Fashion Retailers rated as best at understanding their shoppers

reect market share (M&S top, Next second - among under 25s, Top

Shop leads, followed by New Look and River Island). Departmentstores (esp. John Lewis) punch above their weight.

Less predictable ...?

All ages seem keen to receive regular emails from fashion brands they

really like. Younger consumers are far more open to regular digital

contact (Facebook, Twitter); older consumers still prefer postal

mailings.

43% say they do mind fashion brands/retailers collecting and

analysing information on th em even if it means th ey offer better,

more personalised products and services. Paradoxically, 67% say the

offer of a discount might encourage them to share basic information

about themselves.

Summary

For many fashion brands there is a small group of (often younger,

female) consumers, who are well connected, vocal and inuential.

They welcome brand contact, want to receive lots of information and

comes from a company they like and there is genuine news about new

stock or deals, but dont want to be friends nor be bombarded with

marketing.

There is a third signicant group (generally older) who feel uneasy

at the thought of companies knowing too much about them, and fear

divulging personal information online.

(See attached le: Drapers Consumer InsightReport.pdf)

Ollie Smith

Consumer Insights

Pentland Brands plc

The Pentland Centre

Squires Lane, London N3 2QLEmail: [email protected]

Ollie Smith from Lacoste kindly sent me some

information taken from the UK Drapers survey.

They are really useful and give me ideas for the

future- for example using loyalty cards- this

will also help me to relate to the exclusive na-

ture I want to include in my publication.

Also contacting with the consumer- I want to

do this by text but using social networking will

be a good idea too.

tak

vidu

the

taken from my blog: www.hannahsimisterpdp.blogspot.com

somEc


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I got t

He str

storesfriend

do thi

make

tage.

I couldwhich

I was of an

pop u

- Evid- Note


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Tutorial Feedback


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Taken from my stage review... I found

these notes were quite unhelpful as

they kind of just said what I had done,I found it difcult to move on from

this and better my work so i came to

a bit of a stand still because of this. I

emailed my mentor and he said to not

worry!!! And to look at my schedule

and make sure that I am in the right

place, have i done everything on there

and so on. It was helpful advice and I

was able to get some queries together

from my results for my stage review to

ask tiffany how I can better them.


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Here are the notes from my stage

review feedback tutorial with Tiffany,

she helped me to understand what

I need to do to push my work and

to get a better understanding of the

grading matrix and assessment cri-

teria.

I was also confused on the portfolio

layouts so there are some notes on

what to do there too- as my out-

come is an animaiton I need to be

aware that I need to present it in a

way to allow someone who doesnt

know anything about my work to

get an understanding on what the

work actually is! So i am creating a

story board style layout for this and

then a nal layout displaying two

slides in a really good way.

- Planning- Final Boards. I am sboard

give m

them


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Usin

look


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Here is an idea of layering- however it might be better for an online porfoilio so the view-

er can switch images and view the whole picture- it might be auite good for research

and development though...?!

kee

a b

und


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Using small spaces inbetween to show a difference within the

ideas- it could be good to show elements that are key focus

points???

usin


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another way of showing the story board idea for the animation but having the

logo or text in the middle to break it up.


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the same idea here but putting it on the side- i like the variety of sizes for the imagery


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i quite like this idea for the animation as it could show the main

image and then the processes it takes below it


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ProposalTo create a digital menswear publication for

the iPad. Focusing on sleek layout andlifestyle products with illustrative elements

running as a theme t hroughout, to promote

an aspirational and inspirational guide for themodern day man Including exclusive content


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typeography

imagery

content

modern day man. Including exclusive content

and ideologies in the publication with potentialto grow into a brand.

t


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sixtwosix


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Here is my interactive piece, you can play about click on things and get an idea

for how the product could be and the d irection I aim to take it. You can also seefrom this piece that I am a beginner at the software so it is an opportunity for me

to try new skills and develop these further and better my skills. There is also a

copy of the interactive le on the disk if the embedded swf le is not working on


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copy o e e ac e e o e d s e e bedded s e s o o g o

this journal.

I feel this un

this unit that

rush, howevWhich also

I feel my res

new things a

Strength


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Evaluation

g

to explore m

research tog

how much I

The effort I h

ing and exp

process tha

and it helped

about my id

my ideas- I tnow take th

My develop

in any other

signer to cre

am not afrai

The inuenc

puter suite o

condence.

proffessiona

My develop

feel conden

able to learn

comes.

My weaknesses in this unit have been mainly at the start of the unit, I nd it very difcult to make a start on things and to come

up with an idea straight away, it is difcult for me to nd the right pathway to go down and I think that this i s also due to my con-

dence issues. However in this unit I managed to turn this weakness into an opportunity to explore areas of the industry that Iliked and was then able to come up with a solid route which I was happy with.

Another weakness would have to be showing what I have done. I think that during my stage review crit I didnt show the pro-

cesses that I have persued to get to my ideas, I treated it as a pitch but didnt show what needed to be seen. This I feel let me

Weaknesses...

Having a m

ally helped

My rst me

and has he

ger a thoug

stuck! I am

Opport


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down and the tutors then thought that the work didnt have enough of me in it when throughout the whole unit it had been all of

my work- again I can turn this into an opportunity for future units and stage reviews by ensuring that throughout my work I show

how I have come up with the ideas and how I managed to develop them further from outside inuences- eg taking their ideas on

board and making them my own. Oh and make sure that I have shown it is mine in the stage reviews!!!

I feel a weakness has been developing my own content, I feel that i could have experimented a bit more with maybe photo-

shoots and so on, however I wanted this unit to be more on experimenting and learning new skills, I do not regret the fact that I

have not experimented more with my own content because the imagery that I have used in my nal outcome is my own appart

from 3 images of garments so I am happy that the content is origional, it gives me an opportunity for my next unit to show that I

can create my own imagery and that I can develop the ideas further.

I am glad that I have recognised my weaknesses as it allows me to learn from them and they give me things to work on in my

next unit.

stuck! I am

work throu

my work, awhat I had

It was grea

certain bra

potential co

get it right ahad gone to

During the

I had donewhich were

am deantemarket are

Another gre

of notes an

creating ne

my thinking

I am really p

what goes

to develop

Another opwith the fac


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THE END


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Hannah Simister

Hannah Simister MPP

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Transcript of Hannah Simister MPP