Hank Uebelacker

Jamie Kincade

Valerie Dominici

Renzo Rosso Founded the Company in 1978Began as a Company that Focused on Making

Quality ClothingHe Wanted to Create the Most Dynamic and

Imaginative Product Available AnywhereRosso wanted it to be a leader, a company that took

chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend following typical of the fashion industry.

The company is present in over 80 countries with over 5,000 points of saleProducts Range from Jeans, Clothing, and

Accessories

Diesel DenimDiesel Fuel for LifeDiesel LifestyleDiesel Black GoldDiesel Farm

High EndPrice- Womens: $150-$350, Mens: $140-$450

Quality- Use premium denim, hand made, imported from Italy

For Successful Living

Fragrance

FurniturefairHome Textile500 BY DieselHelmets

Exclusive Designer CollectionSpring/ Summer Seasons

Not available at all Retail LocationsNot for the occasional Diesel shopper

Purchased by Rosso in 1994Located in Marostica

Sits on 7 different hillsProduce Wine and OilsUnique WebsiteAvailable Through only a Select Few Retailers in

the US.Expensive- $150-$230

Guerilla TacticsFragrance samplesFuel for Life

FLAGSHIP STORES

Tokyo

Amsterdam Hong Kong

5th Ave,

New York