Handbook on Academic Programmes Placement and Career … · A multi-campus university accredited by...

Amrita School of Arts and Sciences, Kochi Amrita Vishwa Vidyapeetham

A multi-campus university accredited by NAAC with A grade

k n o w l e d g e e n r i c h e d b y h u m a n v a l u e s

Handbook on Academic Programmes Placement and Career Guidance

Academic Programmes, Placement and Career Guidance

Thank you Corporates..........

...and many more !!* All logos are acknowledged to their respective owners

The School has established

an excellent placement recordin different disciplines50

more than

recruiters have been consistently involving in our campus recruitment process for inducting the young talents to their corporate world.

All the students are imparted compulsory professional training in Life Skills and Aptitude for Campus Recruitment as well as training for CAT, MAT, IPCC, CPT and Tally Certification, during the regular class hours.

Fulltime Core faculty members of Centre for Corporate and Industry Relations of our campus are supported by visiting experts on a regular basis, from all domains of soft skills like speed maths, logical reasoning, interview skills, communication, verbal & analytical skills.


Handbook on Academic Programmes Placement and Career Guidance

contentsCourses offered in Campus

Career Development Cycle

Skills required for Professions

Curriculam Structure - M.C.A.

Curriculam Structure - M.Com. (Finance and Systems)

Curriculam Structure - M.J.M.C. Specialising in Video Production and Broadcasting

Curriculam Structure - M.F.A. (Visual Media) - Applied Art and Advertising

Curriculam Structure - M.F.A. (Visual Media) - Animation and Content Management

Curriculam Structure - M.A. (English Language and Literature)

Curriculam Structure - B.C.A.

Curriculam Structure - B.Com.

Curriculam Structure - B.B.M.

Curriculam Structure - B.Sc. (Visual Media)

Frequently Asked Questions (FAQ) on Admissions Process 2014

Instructions to Candidates (Admission - 2014)

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CAMPUSin theofferedCOURSES

Master of Computer Applications (M.C.A.)

3 YEARS - 6 SEMESTERS

Eligibility for Admission: Graduation in any discipline with Mathematics/ Statistics as one of the subjects with 60% marks.

Admission through Common Entrance Test and Interview process.

Lateral Direct Entry into the 3rd Semester of M.C.A. for those graduates with B.C.A.

B.Sc. (C.Sc.) or B.Sc. (I.T.) qualification

M.Com. (Finance and Systems)


Eligibility for Admission: B.Com., B.B.M., B.B.A., B.Sc. (Banking) with 50% marks. Selection by academic merit and interview

process to assess the aptitude and interest in the domain area.

M.J.M.C. (Master of Journalism and Mass Communication)

Specialising in Video Production and Broadcasting


Eligibility for Admission: Graduation in any discipline with 50% marks. Selection by academic merit and interview process

to assess the aptitude and interest in the domain area.

Master of Fine Arts (Visual Media) - Applied Art and Advertising




Master of Fine Arts (Visual Media) - Animation and Content Management2 YEARS - 4 SEMESTERS



Post-Graduate Programme (for Boys & Girls)

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Integrated Programme (for Boys & Girls)

M.A. (English Language and Literature) 5 YEARS - 10 SEMESTERSEligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

Under-Graduate Programme (for Girls Only)

Bachelor of Computer Applications (B.C.A.) 3 YEARS - 6 SEMESTERSEligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

Bachelor of Business Management (B.B.M.) 3 YEARS - 6 SEMESTERS Eligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

Bachelor of Commerce (B.Com.) 3 YEARS - 6 SEMESTERS Eligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

B.Sc. (Visual Media) 3 YEARS - 6 SEMESTERS Eligibility for Admission: 10 + 2 Any Stream with minimum 50% mark. Selection by academic merit.

High academic standards ensure that

Amrita Degrees are respected and valued

throughout the academic and corporate world

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Academic Programmes, Placement and Career Guidance 54

Career Development Cycle

The development of a good career starts from the thought process of assessing one’s own capabilities. This is

done by a SWOT analysis. This results in a self appraisal to build an awareness of own strengths, weaknesses,

opportunities and challenges. For example a student aspiring to join a course in engineering should have

obvious mathematical skills. Once your ambitions match the skills you are possesing, next attempt should

be to narrow down your choice of available courses and institution. Once you choose the institution and

the course offered, you should definitely explore the scope of the course in more detail. One should find

out whether the curriculum covers the state-of-the art standards. A comprehensive picture of this matching

profiles may be obtained from the following description. Next we should find out the faculty strength and the

infrastructure of the institution. We should also find out whether the institute supports the placement process

through a placement or corporate relations department and whether separate training sessions towards the

successful objective of placement are provided. We should also explore the possibilities of higher learning at

the institute. A career aspirant should find out whether the institute has a system to encompass extramural

learning from experts in the chosen field.

CAREER DEVELOPMENT CYCLE

Amrita School of Arts and Sciences, Kochi Amrita Vishwa Vidyapeetham 5

Perceptions on Building a Career through Amrita

A career aspirant may pursue several different lines of work over the course of professional life. The skills

acquired during the academic learning process lay the strong foundation for the future success in a chosen

career. As student, when completing the 12th grade or the graduation, a student may oneself ask the questions

like :

What is next for me ? What should I choose ? What should I do to get the right guidance? Which University

/ college should I join ? What are the advantages and also challenges related to a particular course of study ?

What are the prerequisite skills ?

Will I get a good career opening ? Are the faculty members proficient and experienced in imparting the training

for me ? Does the curriculum offered cover the knowledge requirements and pragmatic skills for getting a job ?

Does the syllabus match and adapt itself to the Indian and International standards ? Is the examination system

transparent and modern ? Will I get my degree and exam results in time ?

How disciplined are the routines of the learning process and environment ? Are there sessions to enhance my

knowledge outside the framework of formal syllabus ?

These are obvious questions asked by the youngsters coming out of schools after 12th and graduates coming

out of colleges.

When there are host of institutions offering many courses and career building options, the career aspirants are

enthusiastic about the choice of course and the institution.

This booklet on Career guidance gives you an idea about the present trend and options of career advancement

and the possible domains of work areas of students, choosing to study the courses here. This also gives an idea

of the prerequisites related to both academic and personal skills. Rightly said, the comprehensive description

answers all the questions related to the process of career building after studying at Amrita School of Arts and

Sciences, Kochi.


This applies to both UG and PG programmes

The information is also presented in simple graphical manner so that one can develop further knowledge of

the career options by browsing the net for a detailed understanding.

Realising the Goals : Skill sets required for Professional Success

The most important 21st century contemporary skills required for success in any field are the:

» Digital age literacy encompassing the awareness of general and economic factors , IT usage , use

of visual perceptions , multicultural social views and basic scientific facts.

» Inventive Thinking including the adaptability to situations, intelligent use of discretion and self

direction, curiosity for learning, risk taking abilities, reasoning, logic and creativity.

» Effective group, intra and inter personal Communication and sense of civic responsibility.

» High Productivity which includes ability for prioritizing, planning, managing for results and

effective use of real - world tools.

Though the above skills are more generic in nature there are domain specific skills required for each job.

Academic and campus life at Arts and Sciences School at Kochi provides a unique blend of learning situations

to accomplish the above tasks.

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Skiils required for professions related to our courses are given below. Ample learning facilities and situations are provided here for developing these skills.

COMPUTER SCIENCE AND I.T.

In the I.T. segment the career aspirant should have theoretical and practical knowledge

in I.T., vast general knowledge on technology trends. Our campus facilitates this

through interactions among the class rooms as well as extramural sessions. Other skills

required in the IT segment are the reasoning, logical, verbal and communicative skills

including the writing and GD. Any IT professional requires leadership qualities, attitude

for hard work and management Coordination skills. A programmer should have strong

foundation concepts, excellent programming skills, Quick response to new concepts as

well as ability for out of the box thinking.

A programmer is expected to have ability to work in teams as well, which calls for

both Personal and Social Competence. They should have the ability to manage time to

deliver results in time.

Information Technology

Programmer

Application ProductionAdministration Security

AdministrationSystems MarketingProgramming

Embedded Support Research

Network

Software

Network

E-Learning

ERP

Internet

Database Network Hardware Security Architects Business

Internet Security

Info SecurityAnalysis

CloudComputing

System Analyst

Education, Research


COMMERCE AND MANAGEMENT

Management, Finance, Commerce

Management

Finance

HR and OB

Marketing

Operations

Advertising Freelancing Advisors

OrganisationalInstitutional

Journalists

Actuarial

Analysts

Cost A/C

CA

Project

CS Investment

CISA

Insurance

Research

Freelancing

Economics Finance Advisors Consultants Analysts Research Legal

Portfolio Management

Research Analysts

Mutual Funds

Financial Planner

Corporate Communication

An aspiring commerce graduate should put in focussed efforts, to assimilate knowledge, both theoretical and

practical. This should be done by referring to case studies. A student should try to develop general knowledge

on commerce, industry, business, economics, finance, marketing, science and technology trends. Later the

graduates may possibly take up advanced learning or career for teaching, research or professional management. For

these, they should try to develop reasoning and quantitative aptitudes, verbal, communicative and coordination

skills, writing skills, interpersonal and group communication, leadership, positive attitude, observation skills. A

successful career in commerce calls for committed hard work and time management, positive interpersonal skills

and high EQ.

Both print and visual segments of the media industry have experienced exponential growth in the last decade,

resulting in tremendous scope for job opportunities in the media sector. Advancements in the I.T. field have

brought forth paradigm changes in the delivery modes of media communication. Our learning and teaching

methodologies have aligned itself to imparting all the pragmatic skills required for a good career in the media.

VISUAL COMMUNICATION AND MEDIA INDUSTRY

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In addition to the general awareness, reading and assimilation skills, a good media student and successful career

aspirant should have skills for oral, writing, interpersonal and group communication skills. Media industry

calls for leadership qualities , observation, coordination skills, committed hard work and positive attitudes

from a professional.

Creative and lateral thinking abilities and skills for generation of alternatives and suspension of judgement have

to be developed during the studentship as well as throughout the career. For a career in advertising, animation

and applied and graphic arts one should develop creativity and visual thinking ability, skills for ideation, quick

response to new concepts.

The curriculum, learning and practice situations at Amrita, Kochi provide an ambience to realise the above

dreams.

Visual Media and Communication

Journalism &Communication

Print Media E-Learning Advertising Freelancing Film Making

Events

SportsSportsFreelancing Web Content

Social Media Journalism Freelancing

2D & 3DAnimation

VisualEffects

Research News Lighting

Artwork Script Writing

Freelancing Direction

Fashion Art Direction

Advertising Teaching Photography Videography Film industryContentWriting

BroadcastMedia

(TV, Radio)

Ad FilmMaking Copy Writing

Copy Writing

Designingfor Print

Web BasedLearning

EventPhotography

Editing andVisual Effects

Video forWeb

Corporate Communication

Object / Product

Story BoardDesigner

WebDesigning

Agency(Creative)

TechnicalWriting

CitizenJournalism

SoftwareCompanies

Sound Engineering

Learning Through Social Media

WebJournalism

Niche Journalism

EventManagement

MediaManagement

CorporateCommunication

Photo Journalism

GraphicDesigning


ENGLISH LANGUAGE AND LITERATURE

The broad outlook and fundamental skills required for literary studies are effective written and oral

communication, understanding others’ perspectives and critical thinking. Research, information management,

synthesis, creative thinking and imaginative vision prepare English majors for virtually any career including

business, media, medicine and education.

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Many graduates proceed to every kind of professional school—law, medicine, journalism, public policy—

or graduate studies in numerous fields, from English to sociology. Many pursue careers that involve writing,

analysis, persuasion and public presentation in business, government, non-profits, media, the arts, educational

institutions, and many other professional settings. The ability to analyze closely, think creatively and write

clearly and effectively are skills that are applicable in any field in which verbal fluency and critical thinking are

crucial.

As an English major, you have a wide and exciting selection of careers. English majors are trained to write well,

to organize ideas in a logical way, and to develop arguments. You can analyze complex information, research, and

critically read and observe. With these skills, you can work for book publishers, hospitals, television networks,

advertising firms, and the government. Employers, graduate schools, and professional schools often seek out

well-rounded English majors because they are versatile, able to utilize their training as writers, thinkers, editors,

and teachers in fields such as medicine, law, business, media, and public service.

Job opportunities for English graduates are in the following fields :

Public Service

Education, Pre-Professional Undergraduate Programs, Publishing, Writing, Information and Research,

Media, Politics and Public Service

Education

Teaching at the college level, School Education, Educational Administration, Law, Medicine and Business.

Media

Editorial Assistant, Copyediting/Proofreading, Production, Marketing/Publicity, Acquisitions Journalism,

Creative Writing, Technical Writing, Science Writing, Freelance Writing, Grant Writing

Library Science/Information Services, Research

Web Media and PR

Website Development, Advertising, Marketing, T.V., Public Relations, Television Management consulting,

Culture, Music, Film, Performing Arts


Faculty Standards and Extramural Learning Practices at Amrita Campus, Kochi

Arts and Sciences campus at Kochi is famous for the excellent faculty standards. All the faculty members are

proficient and experienced in their general and specialised domains. There is excellent interactive learning

happening inside the departments using modern pedagogical teaching practices. All the class rooms are electronic

and ICTS enabled.

The extramural series of expert lecture, seminar/conference/workshops called Vidyamritam unique to this

campus, happening over the last 11 years facilitates the students and staff to gain the exposure from experts in

industry and the advanced academia. Every year more than 50 experts share their experiences.

Placement Scenario, Corporate Relations and Rapport with Companies

The number of organisations recruiting as well as facilitating Internship training have increased over the last few

years. More than 50 companies have assisted our placement process. Department of Corporate and Industry

Relations (CIR) has full time faculty and experienced guest faculty members to give students training in Soft

Skills, Verbal, Communication, Interview and GD Skills and Quantitative Aptitudes to prepare for getting Jobs and

higher studies. The modules in these areas called Life Skills are compulsory part of the curriculum for all courses.

This is one of the reasons for the excellent results in placement. Career guidance, Mock tests and mock interviews

are a regular practice.

In addition to the above, the department of CIR provides the in house training during the regular time slots, for

preparing th students for CAT, MAT, CA Coaching through CPT and IPCC and TALLY Accounting Software

Certification. There are so many other add on short term certification courses available to the regular students of

the campus belonging to any stream, in subjects like Photography, Cinematography, Videography, Web Design and

Content Writing, PC Hardware and Troubleshooting etc.

Assessment and Evaluation

There is a separate department for Examinations with a Depy. Controller of Examinations, reporting directly to

the Controller of Examinations at University headquarters. All the Semester end examinations have Centralised

valuation systems facilitating speedy publication of results for both Regular and Supplementary examinations.

AUMS the Amrita University Management System (AUMS) web portal facilitates the online registration, results

and all the formalities of the academic and examination systems. Results are published on the website within about

two weeks after the semester examinations. AUMS facilitates required information for the parents also.

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Semester 1

Discrete Structures and Linear Algebra

English for Professional Communication

Computer Organization and Architecture

Computer Programming

Database Management System

Problem Solving Techniques

Cultural Education

Semester 2

Statistics and Numerical Methods

Object Oriented Programming

Data Structures

Operating Systems

Financial Acoounting

Java Programming

Semester 3

Computer Networks

Design and Analysis of Algorithms

Internet Programming

.net Technologies

Operations Research

Web Scripting

Semester 4

Software Engineering

Service Oriented Architecture

Data Mining

Elective I

Elective II

Minor Project

Semester 5

Desing Patterns

Software Project Management

Computer Graphics

Elective III

Elective IV

Semester 6

Major Project and Dissertation

Elective I /II

• Advanced Computer Networks

• Open Source Software

• Agent Based Intelligent System

• Advanced Databases

• Structure and Interpretation of

Computer Programs

• Computational Intelligence

• Network Management and System

Administration

• Cryptography

• Embedded Systems

• Natural Language Processing

• Multimedia Systems

• Semantic Web Technologies

Elective III / IV

• Data Analytics and Business

Intelligence

• Mobile Communications

• Software Quality Assurance

• Information Security

• Parallel Computer Architecture &

Programming

• Computer Language Engineering

• Introduction to Bioinformatics

• Wireless Communication and

Networks

• Management Information Systems

• Agile Programming

• Information Retrieval

• Distributed Databases

Master of Computer Applications (M.C.A.)3 YEARS - 6 SEMESTERS

Electives listed above are only indicative. Actual

Offering will depend on the number of students

registering for the courses and availability of

faculty.

School Administration reser ves the right to modif y

the subjects / curriculum / detailed syllabus as

per the topical needs or changes in trends of the

academic stream or industr y requirements.

Department of Computer Science and I.T.

P G P R O G R A M M E S

Lateral Direct Entry into the 3rd Semester of M.C.A. for those graduates with B.C.A. B.Sc. (C.Sc.) or B.Sc. (I.T.) qualification

CURRICULAM STRUCTURE


Semester I

Advanced Corporate Accounting

Economic Analysis for Managers

Quantitative Techniques and Operations

Research

Business Correspondence

Research Methodology

Cultural Education

Practicals

Office Automation, Tally

(Enterprise Version)

Semester 2

Accounting for Managerial Decisions

Strategic Management

Financial Markets and Services

Corporate Taxation

Corporate Laws

Insurance Management

Practicals

Information Systems

SPSS and Other Software Tools

Pre-placement Recruitment

Training and Vacation

Internship

Semester 3

Advanced Financial Management

Management Information Systems and Audit

Security Analysis and Portfolio Management

Project Appraisal and Financial Planning

IT Services Management

Elective – I

Practicals

Mini Project

Semester 4

Elective - II

Elective - III

Project, Dissertation

and Viva - voce

Electives

• Database Management Services

• Merchant Banking and Commercial Banking

• Retail Management

• Business integration through ERP

• Supply Chain Management and Logistics

• International Financial Management

• Financial Derivatives

• Small Business and Entrepreneurship

• Mergers and Acquisitions

M.COM. (Finance & Systems)2 YEARS - 4 SEMESTERS

Electives listed above are only indicative. Actual Offering will depend on the

number of students registering for the courses and availability of faculty.

School Administration reser ves the right to modif y the subjects / curriculum /

detailed syllabus as per the topical needs or changes in trends of the academic

stream or industr y requirements.

Department of Commerce and Management


14


Semester I

Introduction to Journalism and Mass

Communication

Communication Revolution

Language Skill For Creative Expression

Print Journalism

Communication for Development

Photography, Videography and

Audiography

Cultural Education

Practicals

Multimedia - I


Audiography

Journalistic Writing Skills

Semester 2

Film and Media Studies

Media Ethics and Laws

Broadcast Journalism

Video Production and Editing

Advertising

Media Analysis Techniques

Practicals

Internship Training and Report

Presentation

Short film and Documentary

Multimedia - II

Semester 3

Communication Research Methods

New Media and Web Content

Media Organization and Management

Media Relations

Value Added Journalism

Elective

Practicals

Reporting, Editing and Lab Journal

New Media and Web Content

Video News Production with Mini Project

Media Relations Practice

News Casting, Anchoring and

Programme Presentation Skills

Semester 4

Project Work in Visual Media

Dissertation in Visual Media

and Viva voce

Electives

Contemporary Media Scenario

Citizen Journalism

Science Communication

Photojournalism

Creative Expression in Regional Languages

Online Journalism

M.J.M.C. (Master of Journalism and Mass Communication)Specialising in Video Production and Broadcasting





faculty.

School Administration reser ves the right to

modif y the subjects / curriculum / detailed

syllabus as per the topical needs or changes

in trends of the academic stream or industr y

requirements.

Department of Visual Media and Communication



Semester I


Communicaton

Effective Communication


Studies in Visual Media and Arts


Audiography - I

Cultural Education

Practicals


Audiography - I

Multimedia - I

Elements of Composition

Semester 2

Public Relations

Creative Copywriting


Audiography - II

Advertising and Brand Management

Art History and Aesthetics

Practicals

Public Relations Practice


Audiography - II

Advertisement Practice

Multimedia - II

Semester 3

Communication Research Methods

Advertising in Print Media

Television Commercials and Radio Spots

Typography

Illustration

Packaging

Visualization and Storyboarding

Practicals

Advertisement Practice in Print / Broadcast Media

Mini Project in Advertising and Branding

Semester 4

Main Project and Dissertation

M.F.A. (Visual Media) -- Applied Art and Advertising2 YEARS - 4 SEMESTERS

School Administration reser ves the right to modif y the subjects / curriculum / detailed

syllabus as per the topical needs or changes in trends of the academic stream or industr y

requirements.



16


Semester I


Communicaton

Effective Communication


Studies in Visual Media and Arts

Photography, Videography and Audiography - I

Cultural Education

Practicals

Photography, Videography and Audiography - I

Multimedia - I

Elements of Composition

Semester 2

Film and Media Studies

Media Ethics and Laws

Web Design and Content Management - I

Graphics and Animation

Photography, Videography and Audiography - II

Advertising and Brand Management

Practicals

Photography, Videography and Audiography - II

Advertisement Practice

Graphics and Animation

Multimedia - II

Semester 3

Web Design and Content Management-2

Advanced Graphics and Animation

Industry Interfaced Video Production

Video Games Production

Motion Graphics for Film and Television

Practicals

Games Production

Web Design and Streaming Practice

Mini Project: Short Film / Animation Film

Semester 4

Project, Dissertation and Portfolio Making

M.F.A. (Visual Media) -- Animation and Content Management2 YEARS - 4 SEMESTERS

School Administration reser ves the right to modif y the subjects / curriculum / detailed

syllabus as per the topical needs or changes in trends of the academic stream or industr y

requirements.




Semester 1History of English Literature:

The Pre Chaucerian to the Augustan

English Poetry: The Elizabethan to

the Augustan

English Prose: The Elizabethan to the

Victorian

Introduction to Computing

Communicative English

Cultural Education I, Language – I

Semester 2History of English Literature:

The Pre–Romantic to the Victorian

English Poetry: The Pre-romantic to

the Victorian

English Prose: The Late Victorian to

the Modern

Indian Writing in English: Fiction

Professional Communication

Cultural Education II, Language - II

Semester 3

History of English Literature:

Victorian to the Present

Biography, Communicative English

English Fiction: Victorian

American Literature, Life Skills I

Semester 4Shakespeare: Comedies

Indian Writing in English: Poetry

History of English Language and

Phonetics, Environmental Studies

Life Skills II, ELECTIVE I

Semester 5English Drama: Elizabethan to Victorian

Elements of Literary Criticism

Spiritual Literature

English Poetry: Modern

ELECTIVE II, Life Skills III

Canadian Literature

Semester 6Literary Criticism: Introduction

Autobiography, English Fiction: Modern

English Drama: Modern

European Fiction

Shakespeare: Tragedies

Project (for Exit-option students)

Semester 7English Poetry up to the Pre-Romantic

English Fiction, Shakespeare

English Prose up to 19th century

Linguistics

Semester 8Literary Criticism

English Poetry -19th century

English Prose: 20th century

Contemporary Fiction

ELECTIVE III, ELECTIVE IV

Semester 9Research Methodology for

Language and Literature

M.A. (English Language and Literature)5 YEARS - 10 SEMESTERS

Department of English and Languages

I N T E G R AT E D P R O G R A M M E

English Poetry – 20th century

Modern English Drama

Contemporary Literary Theory

ELECTIVE V, ELECTIVE VI

Semester 10Post-Independence Indian Writing in English

Dissertation

Group A (Electives I and II)

Creative Writing in English

Teaching of English for Indian Students

Technical and Professional Writing

Journalism and Mass Media

Group B (Electives III, IV, V, and VI) Methods of Teaching English Language

Women’s Studies

Comparative Literature

Indian Literature in Translation

Translation Studies

Introduction to Film Studies

Canadian Fiction

Black Literature

20th Century American Literature

Indian Women Novelists in English



registering for the courses and availability of faculty.


the subjects / curriculum / detailed syllabus as per

the topical needs or changes in trends of the academic


18


Semester I


Language - I, Basics of C

Computer Organization and System

Architecture

IT Basics and Services

Statistics and Numerical Methods

Cultural Education - I

Practicals

PC Software and Internet Basics

Basics of C

Semester 2


Language - II

Database Management Systems

Advanced C

MIS and Applications

Discrete Mathematics

Cultural Education - II

Practicals

Database Management Systems

Advanced C

Semester 3

Environmental Studies

Multimedia and Graphics

Object Oriented Programming

using Java

Data Structures and Algorithms

Fundamentals of Operating Systems

Life Skills - I

Practicals

Java, Data Structures and Algorithms

Multimedia and Graphics

Semester 4

Data Communication and Computer

Networks

Java and J2EE

Web Technologies and Applications

Software Engineering

Distributed Computing

Life Skills - II

Practicals

Java and J2EE

Web Technologies and Applications

Semester 5

C# and the .NET framework

Advanced Operating System [Red Hat

Linux]

Elective - I

Principles of Management and

Accounting

Life Skills - III

Practicals

C# and the .NET framework, Linux

Mini Project

Semester 6

Information and Network Security

Systems and Network Administration

Object Oriented Analysis and Design

Elective - II

Project Report and Viva voce

Elective I (Choose ONE)

• Network Security and Cryptography

• Mobile, Wireless Computing and

Communication

• Introduction to Artificial Intelligence

• Knowledge Management

• Digital Electronics and

Microprocessor System

• Enterprise Resource Planning

Elective II (Choose ONE)

• Introduction to Data Mining

• Project Management and Technical

Documentation

• Information and Network Security

• Telemedicine

• Introduction to Embedded Systems

• Software Quality Assurance and Testing

• LAN Switching and Advanced Routing

• Architecture and Deployment of Secure &

Scalable Networks

• Wide Area Networks (WAN)

Bachelor of Computer Applications (B.C.A.)3 YEARS - 6 SEMESTERS



registering for the courses and availability of faculty.


the subjects / curriculum / detailed syllabus as per

the topical needs or changes in trends of the academic


Department of Computer Science and I.T.

U G P R O G R A M M E S


Semester I


Language – I

Cultural Education – I

Fundamentals of Business Mathematics

Accountancy

Managerial Economics

PC Software

Practicals

PC Software

Semester 2


Language – II

Cultural Education – II

Banking

Business Statistics and

Operations Research

Advanced Financial Accounting

Introduction to Programming

Practicals

Introduction to Programming Lab

Semester 3

Corporate Accounting

Insurance and Risk Management

Business Management

Mercantile Laws

Visual Programming using VB


Soft Skills – I

Practicals

Visual Programming using VB Lab

Semester 4

Fundamentals of Costing

Marketing Management and E-Business

Foreign Trade

Accounting Packages - Tally

Company Law and Secretarial Practice

Soft Skills – II

Practicals

Accounting Packages - Tally Lab

Semester 5

Management Accounting

Direct and Indirect Taxes

Elective – Paper I

Introduction to Research Projects

Web Technologies and E-Commerce

Soft Skills – III

Practicals

Web Technologies and

E-Commerce Lab

Semester 6

Principles of Financial Management

Capital Markets and Financial Services

Elective – Paper II

Auditing – Principles and Practice


Electives

(Choose ONE from among the

Six streams)

• Finance Stream

1. Entrepreneurship and Project Finance

2. Investment Management

• Marketing Stream

1. Advertising and Public Relations

2. Consumer Behaviour

• Human Resources Management Stream

1. Organisational Behaviour

2. Human Resources Management Concepts

• Co-operation Stream

1. Co-operation – I

2. Co-operation – II

• Retailing Stream

1. Materials Management

2. Supply Chain Management and Logistics

• Information Technology Stream

1. Information Systems – Assets

2. Audit and Control Practices

Bachelor of Commerce (B.Com.)3 YEARS - 6 SEMESTERS




faculty.


the subjects / curriculum / detailed syllabus as

per the topical needs or changes in trends of the

academic stream or industr y requirements.



20


Semester I

Financial Accounting

Business and Social Environment

Principles of Micro Economics

Principles of Management

Basic Mathematics


Language Paper - I

Cultural Education - I

Semester 2


Principles of Macro Economics

Management Information System

Business Mathematics


Language Paper - II

Cultural Education - II

Business Law

Professional Skills

Semester 3

Marketing Management

Banking and Insurance

Cost Accounting

Indian Constitution

Organisational Behaviour

Quantitative Methods for Managers

Life Skills - I

Semester 4

Managerial Finance

Advanced Marketing Management

Production and Operations Management

Leadership Management

Business Research Methods

Human Resource Management

Life Skills - II

Semester 5

Introduction to International Business

Elective - I

Business Ethics and Social Responsibility

e-Commerce

Elective - II

Life Skills - III

Project Internship

Semester 6

Introduction to Strategic Management

Enterprise Resource Planning

Elective - III

Entrepreneurship

Management Beyond Profit


Elective 1 & 2 (Any Two)

• Logistics and Supply Chain

Management

• Sales and Distribution

Management

• Financial Services and Markets

Elective 3

• Security Analysis and Portfolio

Management

• Travel and Tourism Management

Bachelor of Business Management (B.B.M.)3 YEARS - 6 SEMESTERS

Electives listed above are only indicative. Actual Offering will depend on the

number of students registering for the courses and availability of faculty.

School Administration reser ves the right to modif y the subjects / curriculum /

detailed syllabus as per the topical needs or changes in trends of the academic




21


Semester 1


Language - I, Cultural Education – I

Media, Culture and Society

Theoretical foundation for Visual Media

Mass Communication and Visual Arts

Practicals

Multimedia Lab

Language Lab and Communication Practice

Semester 2


Language – II

Cultural Education – II

Technological foundation for Visual Media

Multimedia, Graphics and Animation - I

Photography

Practicals

Photography

Multimedia, Graphics and Animation - I

Semester 3

Print Journalism and Feature Writing


Multimedia, Graphics and Animation - II

Videography – I

Broadcast Journalism - I

Life Skills – I

Practicals

Videography

Multimedia, Graphics and Animation Lab

Semester 4

Constitution and Media Ethics

Videography – II

Introduction to Advertising

Broadcast Journalism - II

Web Publishing

Life Skills – II

Practicals

Videography – II

Web Publishing

Semester 5

Film Studies and Analysis

Video Production and Audiography

Advertising Case Studies

Elective – I

Life Skills – III

Practicals

News Editing and Audiography

Mini Project in Visual Media

Semester 6

Media Organizations

Elective – II

Practicals

Anchoring and Media

Presentation Skills

Project Work, Portfolio and Viva

voce

Electives - I

• Development Communication

• Brand Management

• Content Writing for Web and New Media

• Introduction to Iconography

• Web Designing

Electives - II

• Niche Journalism

• Event Management

• Art Direction for Advertising

• Media and Cultural Theory : An Introduction

• Illustrations – an Introduction

• Copy Writing for Advertising

B.Sc. (Visual Media)3 YEARS - 6 SEMESTERS




faculty.

School Administration reser ves the right to

modif y the subjects / curriculum / detailed

syllabus as per the topical needs or changes

in trends of the academic stream or industr y

requirements.



2322


FREQUENTLY ASKED QUESTIONS (FAQ)on Admissions Process 2014

1. How to Apply ?

Application Forms for any Programme other than M.C.A. can be obtained from the College Office on payment

of Cash (Rs. 500/- for P.G. courses and Rs. 400/- for U.G. and Integrated M.A. courses).

• Application Forms can also be downloaded from the following website link

http://amrita.edu/asas/kochi

Application Forms are to be filled in and sent to us along with a Demand Draft for Rs. 500/- in the case of P.G.

programme (except M.C.A.) and Rs. 400/- in the case of U.G. and Integrated M.A. programme drawn in favour

of “AMRITA VISHWA VIDYAPEETHAM”, payable at Kochi. Demand Draft can be taken from any Bank.

Cheques will not be accepted. Please read the PROSPECTUS and INSTRUCTIONS TO CANDIDATES

before filling the Application Form. Candidates having minimum 50% marks can only submit the Application

Forms for U.G. and P.G. courses.

There will be a separate application form for admission to M.C.A.

2. Important Dates

LAST DATE for submission of completed Application Forms for U.G. and P.G. (except M.C.A.) is on or before

5th JUNE 2014 (Thursday)

Application Forms received after the LAST DATE will not be considered.

3. Is Hostel Accommodation available?

Ashram Hostel Accommodation is available ONLY for GIRLS. Hostel is directly managed by the Ashram.

Ashram Hostel daily routine is compulsory for all inmates. Consumption of Non - Vegetarian food is

STRICTLY PROHIBITED inside the Campus and Hostel. School Administration doesn’t encourage lady

students from far away places to stay in the so called ‘paying guest’ facilities elsewhere outside the campus.

Mobile phones and Laptops are STRICTLY PROHIBITED inside the Campus and Hostel. NB: Mobile

Phones registered and provided by the College (on payment) will be issued to the inmates whenever they are

going home. The same has to be deposited to the College Office on return from home. Under no circumstances

mobile phones will be allowed in the College campus or Hostel. Lalitha Sahasranama Chanting in the morning

and Ashtothara Shatha Namavali and Bhajans in the evening are compulsory for Ashram Hostel residents.

23


4. What is the Programme structure?

Structure for all programme are credit based and has continuous Internal Evaluation and Final examination.

Syllabi for all courses have been prepared by eminent experts of Board of Studies, drawn from the relevant

areas and reflect most updated coverage with excellent academic and industry standards. Attendance and

Examination rules are extremely stringent.

5. What is so special about Amrita School of Arts and Sciences, Kochi?

AMRITA VISHWA VIDYAPEETHAM [University Established Under section 3 of UGC act 1956]

[Accredited by NAAC with an ‘A’ grade]

The University has the rare distinction of being a multi-campus university, managed by the Mata

Amritanandamayi Math with campuses at Ettimadai (Coimbatore), Amritapuri (Kollam), Kochi, Mysore

and Bengaluru. Headquarters is at Ettimadai, Coimbatore. AMRITA VISHWA VIDYAPEETHAM is a

member of the Association of Indian Universities (AIU). NAAC has awarded ‘A’ Grade to the University.

As per the statutory norms, M.C.A. course is approved by the AICTE also.Ministry of HRD (MHRD) has

empanelled our University under the highest category ‘A’ in a Quality Assessment.

6. What are our unique advantages?

Amrita School of Arts and Sciences, Kochi, located inside the serene Brahmasthanam Temple and Ashram

Complex gives prime importance to quality teaching, ethical orientation and academic research and

development. Dedicated efforts of the teaching community makes this a reality. Formal research has been

initiated in the areas of Medical Informatics, Visual Media, Cloud Computing, Mobile Computing, Science

Communication, Data Mining, Entrepreneurship and Finance Management. Technology groups like ATMA,

various outreach programme, Expert Lecture Series Vidyamritam, Technology Seminars, Conferences,

Workshops and Industry visits also help this process to develop the caliber of every student. Campus is well

connected to the dedicated internet leased lines. College bus facility is available for Day Scholar students.

7. Does the Institute provide Value Education?

Value education, discipline and decorum have become a way of life in the campus. Topics in Behavioural

Ethics, Communicative English, Emotional Intelligence, Group Dynamics and Soft Skills have been strewn

into the regular curriculum in formal and informal ways. The objective is to improve positive attitude,

communicative ability, self confidence and will power of students. The sessions on Value Education are

handled by Mentors and Counseling Experts. Political activities are not permitted in this Campus.

2524


8. What is the mode of delivery of the academic programme?

Programme offered here are of Regular Full-Time schedule leading to award of Degrees by AMRITA VISHWA

VIDYAPEETHAM, on successful completion. Examination schedules are notified well in advance. Results

are published in time.

N.B.: THE COURSES ARE NOT OF ANY DISTANCE EDUCATION MODE.

9. Is it possible to get Educational Bank loans?

The students of AMRITA VISHWA VIDYAPEETHAM being directly enrolled, have been getting Educational

Bank loans subject to Banks’ stipulated conditions. School gives Administrative support for the same to the

extent possible. Proper guidance and counseling on how to apply for Bank loans is also provided to the students

and parents.

10. Will the students get Travel Concession?

After the formal enrolment in the University rolls, the K.S.R.T.C., Railway etc. have been so far providing

eligible concessions to the students subject to their stipulated regulations. Institute usually corresponds with

these offices to get assistance for the same. College also provides bus services to the city and semi urban

neighbouring areas of Kochi like Kodungalloor, Tripunithura, Fort Kochi, Narakkal, Angamaly, Perumbavoor,

Aroor, Aluva, Kakkanad, Thrikkakara etc.

11. Do we provide Assistance for Placement? Do we provide Life Skills Training?

Institute has a good track record of placement. Corporate and Industry Relations (C I R) at this College and

University headquarters have been providing assistance to students in placements. About 50 Companies did

selection process for our Students. Some of the prestigious organizations which have placed our students recently

include Infosys, CTS, Wipro, Accenture, HP, IBM, L&T Infotech, Payoda, Patni, MindTree, TCS, KPIT Cummines

Infosystems, Atlas Health Care, OPI International, Ahalia Money Exchange, Ernst & Young, CNN IBN, NDTV,

Doordarshan, Asianet, Kairali, Indiavision, Jaihind, Amrita TV, Marine Biz Channel, Focuz Infotech, ArtisArk,

O&M, Malayala Manorama, Mathrubhumi, Indian Express, AXIS Bank, Federal Bank etc. C I R Department has

full time professionals for handling executive and training tasks. Many of our alumni are working abroad.

Our students are also placed for Internship in various organisations during vacations for getting professional

job exposure. We have a Centre Manager, Placement Manager, full time vocabulary, Soft Skills and Analytical

Skills Trainers.

25


Formal regular training is being given for appearing for CAT, MAT, MCA entrance, CPT (CA entrance) and

IPCC. Campus Recruitment Training process is also assisted by reputed Professional Training Agencies.

Additional Vocabulary training for Effective Communication is also provided.

12. What is the Fees Structure of the Academic Programmes?

Separate sheet attached.

13. Do you want to be a beneficiary of all these services?

The answer lies within you.

CONTACT AND LOCATION

NB: For any further enquiries you may please call our Admission Coordinator on 0484 - 2802899, 2801965,

2801489. Fax: 0484 - 2802511. We are located on the NH-17, inside the sprawling Brahmasthanam Temple

and Ashram complex of the Mata Amritanandamayi Math, at Kunnumpuram, Edappally North P.O., Kochi

– 682024, Kerala.

E-mail ID: [email protected], [email protected]

URL: www.amrita.edu/asas/kochi

ROUTE MAP

2726


INSTRUCTIONS TO CANDIDATES (ADMISSION - 2014)

1. Please read the PROSPECTUS, FAQ and the INSTRUCTIONS GIVEN BELOW carefully before filling

the Application Form.

2. Under – Graduate programmes [B.C.A., B.Com., B.B.M. and B.Sc. (Visual Media)] are offered only for

GIRLS.

3. 5 year Integrated M.A. (English Language and Literature) and all other Post - Graduate course are offered

for both BOYS and GIRLS.

4. Candidates who have appeared or are appearing for their final qualifying examination IN FULL are also

eligible to apply. Their admission will be subject to passing the qualifying examination at the time of

admission.

5. Application Form downloaded from our Website may also be used. Such Application Forms should be

sent to us along with a DEMAND DRAFT for Rs. 500/- in the case of P.G. programme (except M.C.A.)

and Rs. 400/- in the case of U.G. programme and Integrated M.A. programme drawn in favour of

“AMRITA VISHWA VIDYAPEETHAM”, payable at Kochi. Demand Draft can be taken from any Bank.

CHEQUES WILL NOT BE ACCEPTED.

6. Cost of Application Form does not include charges for any other services.

7. All details and information asked for in the Application Form should be filled-in. This must be done in

BLOCK LETTERS in CANDIDATES OWN HANDWRITING.

8. Do not enclose any original certificates with Application Form. Please enclose self - attested photocopies

only. (Refer to the ‘Checklist for Enclosures’ given on Page No. - 2)

9. INCOMPLETE APPLICATION FORM will be liable for rejection.

10. Separate Application Forms should be submitted for different courses including separate Demand

Draft.

11. The candidates must produce, at the time of counseling for admission, original certificates/marklists

of S.S.L.C. or equivalent (10th), HSE/CBSE or equivalent (12th), Degree marklists / grade sheets (all

semesters / years), Transfer Certificate, Course and Conduct Certificate. Provisional Certificate and

Degree Certificate should be produced if available.

27


12. Applicant should write the name of the Course applied for, on top of the envelope while posting the Application Form.

DIRECTORAMRITA SCHOOL OF ARTS AND SCIENCES,BRAHMASTHANAM, EDAPPALLY NORTH P.O.KOCHI – 682024, KERALA.Phone: 0484 - 2802899, 2801489, 2801965. Fax: 0484 - 2802511

LAST DATE for submission of Application Forms for U.G. and P.G. (except M.C.A.) is on or before 5th JUNE 2014 (Thursday)

13. Application Forms received after the LAST DATE will not be considered.

14. Only the candidates who are short - listed for counseling/interview/selection process will receive communications from Amrita School of Arts and Sciences, Kochi.

15. No communications will be sent to those who are not short - listed.

16. Amrita School of Arts and Sciences, Kochi will not provide any transport for the candidates to appear for the Counseling / Interview / any selection process.

17. For any further clarifications contact the Office of Amrita School of Arts and Sciences, Kochi. Phone: 0484 - 2802899, 2801489, 2801965. Fax: 0484 - 2802511E-mail ID: [email protected]

Checklist for Enclosures

(*) If the Final (year/semester) examination results are pending, students may enclose photocopies of Marklists/

Grade sheets of the results published so far. However, the photocopies of the pending Marklists/Grade sheets

must be submitted to the Admission Office as early as possible by Hand/Speed Post/Registered Post/Courier

alongwith a covering letter quoting your Name, Course applied for and Application form number.

U.G. programmes [B.C.A., B.Com., B.B.M., B.Sc. (VM)]

Photocopies (Self - Attested) of 1) S.S.L.C. or equivalent (10th) 2) H.S.E. or equivalent (12th) 3) Conduct Certificate 4) Transfer Certificate

Integrated programme [5 year Integrated M.A. (English Language and Literature)]

Photocopies (Self - Attested) of 1) S.S.L.C. or equivalent (10th) 2) H.S.E. or equivalent (12th) 3) Conduct Certificate 4) Transfer Certificate

P.G. programmes [M.Com., M.F.A., M.J.M.C. and M.C.A.]

Photocopies (Self - Attested) of 1) S.S.L.C. or equivalent (10th) 2) H.S.E. or equivalent (12th) 3) Degree Marklists/Grade sheets (all semesters / years) (*) 4) Conduct Certificate 5) Transfer Certificate 6) Provisional Certificate (if available) 7) Degree Certificate (if available)

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Vidyamritam - Lecture Series, Workshops and Conferences

- unique in Kochi Campus

Vidyamritam is a series of exclusive extramural expert lectures, workshops,

conferences and seminars through which the state-of-the-art knowledge and

content are shared by professionals, academicians, entrepreneurs, media experts

and other renowned persons.

Vidyamritam has completed 11 years of existence.

Every year more than 50 such sessions are organised.

The students and staff are immensely benefited by this, since they take active

role in the event management, organisation and participation in

Vidyamritam sessions.


AMRITA SCHOOL OF ARTS AND SCIENCESBrahmasthanam, Edappally North (P. O.)KOCHI - 682 024, Kerala, INDIA

Telephone : +91 484 280 2899, 280 1489, 280 1965

Fax : +91 484 280 2511

Email : [email protected], [email protected]

URL : http://www.amrita.edu/asas/kochi

www.amrita.edu/asas/kochi

sanctified by the spirit of Amma’s care and compassion......

Cultural fiesta Kalamritam . . . . . focussed on Indian culture, music and art

Professional Research . . . . . we envision the future and work

Extreme Self Discipline . . . . . developing will power and values

Imbibing values through Samskriti . . . . . a humanitarian attunement and social commitment

Well disciplined Hostel . . . . . a unique way of ethical mentoring

Enlightening Vidyamritam . . . . . extra mural expert lecture series and workshops

ASAS

KOCH

I

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