Home Seller’s

Handbook

Your Guide To A Fast Sale

at Top Dollar

Compliments of:

(239) 963-4873

mike@burgerealtygroup.com

Burge Realty Group

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Table of Contents

The 9 Step System to Get Your Home Sold Fast ................................................. 3

What Happens From Listing to Sale .................................................................. 6

11 Things You Need to Know to Pass Your Home Inspection ................................ 8

The Six Point 100% Satisfaction Guarantees ................................................... 12

10 Questions to Ask Before You Hire an Agent ................................................. 14

Home Sales Statistics ................................................................................... 17

Real Estate Agent Selection Factors ................................................................ 18

Facts and Answers to Selection Criteria ........................................................... 19

How To Get the Price You Want (And Need) .................................................... 20

Who Hires Burge Realty Group? ..................................................................... 23

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The 9 Step System to Get Your Home Sold Fast The Real Estate Market Has Changed . . .

Remember not so long ago, when you could make your fortune in real

estate. It was nothing then to buy a home, wait a short while, and then sell it at a tidy profit.

And then do it all over again.

Well, as you probably know, times have

changed. As good as the market is right now, home prices are still below what they were at

their peak. Buyers are far more discriminating, and a large percentage of the homes listed for

sale never sell. It’s more critical than ever to

learn what you need to know to avoid costly seller mistakes in order to sell your home fast

and for the most amount of money.

Selling your home is one of the most important steps in your life. This 9 step system will give you the tools you need to maximize your profits, maintain

control, and reduce the stress that comes with the home-selling process:

1. Know why you’re selling, and keep it to yourself. The reasons behind your decision to sell affect everything from setting a

price to deciding how much time and money to invest in getting your home ready for sale. What’s more important to you: the money you walk away

with, the length of time your property is on the market or both?

Different goals will dictate different strategies. However, don’t reveal your

motivation to anyone else or they may use it against you at the negotiating table. When asked, simply say that your housing needs have changed.

2. Do your homework before setting a price.

Settling on an offering price shouldn’t be done lightly. Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your

home, but pricing too high is as dangerous as pricing too low. Remember that the average buyer is looking at 15-20 homes at the same time they are

considering yours. This means that they have a basis of comparison, and if your home doesn’t compare favorably with others in the price range you’ve

set, you won’t be taken seriously by prospects or agents. As a result, your

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home will sit on the market for a long time and, knowing this, new buyers on the market will think there must be something wrong with your home.

3. More homework.

(In fact, your agent should do this for you). Find out what homes in your

own and similar neighborhoods have sold for in the past 6-12 months, and

research what current homes are listed for. That’s certainly how prospective

buyers will assess the worth of your home.

4. Find a good real estate agent to represent your needs.

Nearly three-quarters of homeowners claim that they wouldn’t use the same realtor who sold their last home. Dissatisfaction boils down to poor

communication which results in not enough feedback, lower pricing and strained relations.

5. Maximize your home’s sales potential. Each year, corporate North America spends billions on product and

packaging design. Appearance is critical, and it would be foolish to ignore this when selling your home. You may not be able to change your home’s

location or floor plan, but you can do a lot to improve its appearance. The look and feel of your home generates a greater emotional response than any

other factor. Before showings clean like you’ve never cleaned before. Pick up, straighten, unclutter, scrub, scour and dust. Fix everything, no matter

how insignificant it may appear. Present your home to get a “WOW” response from prospective buyers.

Allow the buyers to imagine themselves living in your home. The decision to

buy a home is based on emotion, not logic. Prospective buyers want to try on your home just like they would a new suit of clothes. If you follow them

around pointing out improvements or if your decor is so different that it’s

difficult for a buyer to strip it away in his or her mind, you make it difficult for them to feel comfortable enough to imagine themselves an owner.

6. Make it easy for prospects to get information on your home.

You may be surprised to know that some marketing tools that most agents use to sell homes (e.g. traditional open houses) are actually not very

effective. In fact only 1% of homes are sold at an open house. Furthermore, the prospects calling for information on your home value their time as much

as you do. The last thing they want to be subjected to is either a game of telephone tag with an agent, or an unwanted sales pitch. Make sure the ads

your agent places for your home are attached to a 24-hour prerecorded

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hotline with a specific ID# for your home which gives buyers access to detailed information about your property day or night, 7 days a week,

without having to talk to anyone. It’s been proven that 3 times as many buyers call for information on your home under this system. And remember,

the more buyers you have competing for your home the better, because it sets up an auction-like atmosphere that puts you in the driver’s seat.

7. Know your buyer. In the negotiation process, your objective is to control the pace and set the

duration. What is your buyer’s motivation? Does s/he need to move quickly? Does s/he have enough money to pay you your asking price? Knowing this

information gives you the upper hand in the negotiation because you know how far you can push to get what you want.

8. Make sure the contract is complete.

For your part as a seller, make sure you disclose everything. Smart sellers proactively go above and beyond legal requirements to disclose all known

defects to their buyers in writing. If the buyer knows about a problem, s/he can’t come back with a lawsuit later on. Make sure all terms, costs and

responsibilities are spelled out in the contract of sale, and resist the temptation to diverge from the contract. For example, if the buyer requests

a move-in prior to closing, just say no. Now is not the time to take any chances of the deal falling through.

9. Don’t move out before you sell. Studies have shown that it is more difficult to sell a home that is vacant

because it looks forlorn, forgotten, simply not appealing. It could even cost you thousands. If you move, you’re also telling buyers that you have a new

home and are probably highly motivated to sell fast. This, of course, will give

them the advantage at the negotiating table.

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What Happens From Listing to Sale When Listing with Burge Realty Group

Once A Private In Home Diagnostic Analysis has been performed and you have a

full understanding of what your home will sell for, we will give you some tips on

what to do and, more importantly, what not to do to get top dollar as well as go

over all the costs you will have so you will know how much money you will have

left over after you sell your home.

A custom advertising and marketing plan is prepared for your home, after all the

necessary information is obtained from you, when we meet with you at your home.

We design the entire marketing attack to sell your home for top dollar.

Mike Burge personally writes the ads, sales sheets, and other information about

your home. This is important because only a small percentage of agents from all

over North America have invested in learning advertising strategies and obtaining

licensing rights to use exclusive ad copy.

In real estate advertising, the choice of even one word vs. another may mean 4

weeks less or more on the market, or $20,000.00 added or subtracted from the

buyer’s offer. If you scoured, not just Naples, but the entire continent, you could

not find a more qualified, adept real estate advertisement writer.

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11 Things You Need to Know to Pass Your Home

Inspection

Homebuyers Want to Know Your Home Inside And Out

While homebuyers are as individual as the homes they plan on purchasing,

one thing they share is a desire to ensure that the home they will call their own is as good beneath the surface as it appears to be.

Will the roof end up leaking? Is the wiring safe?

What about the plumbing?

These, and others, are the questions that the buyers looking at your home will seek professional help to answer. According to industry experts, there are at

least 33 physical problems that will come under scrutiny during a home inspection.

We’ve identified the 11 most common of these and, if not identified and dealt

with, any of these 11 items could cost you dearly in terms of repair. In most cases, you can make a reasonable pre-inspection yourself if you know

what you’re looking for. And knowing what you’re looking for can help you prevent little problems from growing into costly and unmanageable ones.

1. Defective Plumbing.

Defective plumbing can manifest itself in two different ways: leaking, and clogging.

A visual inspection can detect leaking, and an inspector will gauge water pressure by

turning on all faucets in the highest bathroom and then flushing the toilet. If

you hear the sound of running water, it indicates that the pipes are undersized. If

the water appears dirty when first turned on at the faucet, this is a good indication

that the pipes are rusting, which can result in severe water quality problems.

2. Damp or Wet Basement.

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An inspector will check your walls for a powdery white mineral deposit a few inches off the floor, and will look to see if you feel secure enough to store

things right on your basement floor. A mildew odor is almost impossible to eliminate, and an inspector will certainly be conscious of it. It could cost you

$200-$1,000 to seal a crack in or around your basement foundation depending on severity and location. Adding a sump pump and pit could run you around

$750 - $1,000, and complete waterproofing (of an average 3-bedroom home) could amount to $5,000-$15,000. You will have to weigh these figures into

the calculation of what price you want to net on your home.

3. Inadequate Wiring & Electrical.

Your home should have a minimum of 100 amps service, and this should be

clearly marked. Wire should be copper

or aluminum. Home inspectors will look at octopus plugs as indicative of

inadequate circuits and a potential fire hazard.

4. Poor Heating & Cooling Systems.

Insufficient insulation, and an inadequate or a poorly

functioning heating system, are the most common causes of poor heating. While an adequately clean

furnace, without rust on the heat exchanger, usually has life left in it, an inspector will be asking and

checking to see if your furnace is over its typical life

span of 15-25 yrs. For a forced air gas system, a heat exchanger will come under particular scrutiny since

one that is cracked can emit deadly carbon monoxide into the home. These heat exchangers must be replaced if damaged - they

cannot be repaired.

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5. Roofing Problems.

Water leakage through the roof can occur for a variety of reasons such as physical

deterioration of the asphalt shingles (e.g. curling or splitting), or mechanical damage

from a wind storm. When gutters leak and downspouts allow water to run down and

through the exterior walls, this external problem becomes a major internal one.

6. Damp Attic Spaces.

Aside from basement dampness, problems with ventilation, insulation and

vapor barriers can cause water, moisture, mold and mildew to form in the attic. This can lead to premature wear of the roof, structure and building

materials. The cost to fix this damage could easily run over $2,500.

7. Rotting Wood.

This can occur in many places (door or window frames, trim, siding, decks and

fences). The building inspector will sometimes probe the wood to see if this

is present – especially when wood has been freshly painted.

8. Masonry Work.

Rebricking can be costly, but, left unattended, these repairs can cause problems with water and

moisture penetration into the home which in turn could lead to a chimney being clogged by

fallen bricks or even a chimney which falls onto the roof. It can be costly to rebuild a chimney or

to have it repointed.

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9. Unsafe or Over-Fused Electrical Circuit.

A fire hazard is created when more amperage is drawn on the circuit than was intended. 15 amp circuits are the most common in a typical home, with

larger service for large appliances such as stoves and dryers. It can cost several hundred dollars to replace your fuse panel with a circuit panel.

10. Adequate Security Features.

More than a purchased security system, an

inspector will look for the basic safety features that will protect your home such as

proper locks on windows and patio doors, dead bolts on the doors, smoke and even

carbon monoxide detectors in every bedroom

and on every level. Even though pricing will vary, these components will add to your

costs. Before purchasing or installing, you should check with your local experts.

11. Structural/Foundation Problems.

An inspector will certainly investigate the underlying footing and foundation of your home as structural integrity is fundamental to your home.

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The Six Point 100% Satisfaction Guarantees

1. COMMUNICATION GUARANTEE:

You will not have to chase us down to find out what is going on with the sale of

your home. We will, without your asking, keep you posted on the progress of the

sale of your home and marketing with an update every week. Your phone calls will

be returned by a qualified Team Member within 24 hours. GUARANTEE: If we fail

to update you weekly or fail to return your call within 24 hours, we will give you a

$200 cash credit at closing*.

2. HONEST PROMISES GUARANTEE:

Guarantee #1 is a good example. We are not going to wildly promise you the moon

and stars to get your business. We will tell you what we can and will do, exactly

how we operate, as well as what we will not do, up front, in clear language. When

we list your home, we will give you a detailed Professional Service Agreement

in writing. GUARANTEE: if at any time, we fail to honor that agreement, we will

give you a $200 cash credit at closing*.

3. REALITY BASED SELLING PRICE RANGE:

We get you top dollar. Our track record and statistics prove it. But we will never

play the ‘bait n switch’ game of promising to get you a wholly unrealistic price just

to get your listing, then wearing you down with low ball offers. Unfortunately, this

does go on in our business. GUARANTEE: for every $5,000 we sell your home for,

below the agreed upon range, we will give you $100.00 in cash rewards (up to a

maximum of $1,000 in cash rewards)*.

4. REALITY BASED TIMETABLE:

We implement a complete marketing program, to sell your home. You know in

advance what will occur step by step, and will receive weekly marketing updates.

And we set a “target range” for the timing of the successful sale of your home. In

many cases, we will sell your home faster. GUARANTEE: If we fail to get an

acceptable offer within 90 days from the list date we will pay you $100.00 for each

week after that (up to a maximum of $1,000).*

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5. HONEST PRESENTATION OF EXPERIENCE AND TRACK RECORD:

Everything stated about Burge Realty Group throughout these materials is

summarized in our “FACTS” brochure. This is an accurate, factual representation,

fully supported by documentation, provided on request. GUARANTEE: If anyone

can demonstrate that any of these statements or statistics summarized in the

“FACTS” brochure is false, BRG will donate $200 to the charity of their choice after

closing.*

6. QUALIFIED BUYERS GUARANTEE:

Our marketing systems and consumer programs automatically sift and sort out the

best qualified prospects for your home. We will not ask you to leave your home

and allow us to show it to any Buyer unless they have been pre-qualified to buy

your home and are genuinely interested in your homes features. We will not just

give lip service to “Only Qualified Buyers Need Apply” for your home.

GUARANTEE: If your home fails to close on time due to a Buyer we bring to the

table “financially not qualifying”, we will give you a $200.00 cash credit at closing*.

*seller and BRG must agree on price and terms

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10 Questions to Ask Before You Hire an Agent Not all real estate agents are the same. If you decide to seek the help of an

agent when selling or buying your home, you need some good information before you make any moves.

An agent can cost or save you

thousands of dollars

Picking an agent is one of those critical issues that can cost or save

you thousands of dollars. There are very specific questions you should

be asking to ensure that you get the best representation for your needs.

Some agents may prefer that you

don’t ask these questions, because the knowledge you’ll gain from their

honest answers will give you a very good idea about what outcome you

can expect from using this agent. And let’s face it - in real estate, as in life - not all things are created equal.

Hiring a real estate agent is just like any hiring process - with you on the

boss’s side of the desk. It’s critical that you make the right decision about who will handle what is probably the single largest financial investment you

will ever make.

1. What makes you different? Why should I list my home with you?

It’s a much tougher real estate market than it was a decade ago. What

unique marketing plans and programs does this agent have in place to make sure that your home stands out favorably versus other competing homes?

What things does this agent offer you that others don’t to help you sell your home in the least amount of time with the least amount of hassle and for the

most amount of money?

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2. What is your company’s track record and reputation in the market place?

It may seem like everywhere you look, real estate agents are boasting about

being #1 for this or that, or quoting you the number of homes they’ve sold. If you’re like many homeowners, you’ve probably become immune to much

of this information. After all, you ask, “Why should I care about how many homes one agent sold over another. The only thing I care about is whether

they can sell my home quickly for the most amount of money.” Well, because you want your home sold fast and for top dollar, you should be

asking the agents you interview how many homes they have sold. I’m sure you will agree that success in real estate is selling homes. If one agent is

selling a lot of homes where another is selling only a handful, ask yourself why this might be? What things are these two agents doing differently?

You may be surprised to know that many agents sell fewer than 10 homes a year. This volume makes it difficult for them to do full impact marketing on

your home, because they can’t raise the money it takes to afford the

advertising and special programs to give your home a high profile. Also, at this low level, they probably can’t afford to hire an assistant, which means

that they’re running around trying to do all the components of the job themselves, which means service may suffer.

3. What are your marketing plans

for my home?

How much money does this agent spend in advertising the homes s/he

lists versus the other agents you are interviewing? In what media

(newspaper, magazine, TV etc.) does this agent advertise? What does s/he

know about the effectiveness of one

medium over the other? (See Page 7)

4. What has your company sold in my area?

Agents should bring you a complete listing of both their own, and other comparable sales in your area.

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5. Does your Broker control your advertising or do you?

If your agent is not in control of their own advertising, then your home will be competing for advertising space not only with this agent’s other listings,

but also with the listings of every other agent in the brokerage.

6. On an average, when your listings sell, how close is the selling price to the asking price?

This information is available from the Real Estate Board. Is this agent’s

performance higher or lower than the board average? Their performance on this measurement will help you predict how high a price you will get for the

sale of your home. (See Page 17)

7. On average, how long does it take for your listings to sell? This information is also available from the Real Estate Board. Does this

agent tend to sell faster or slower than the board average? Their

performance on this measurement will help you predict how long your home will be on the market before it sells. (See Page 17)

8. How many Buyers are you currently working with?

Obviously, the more buyers your agent is working with, the better your chances are of selling your home quickly. It will also impact price because an

agent with many buyers can set up an auction-like atmosphere where many buyers bid on your home at the same time. Ask them to describe the system

they have for attracting buyers.

9. Do you have a reference list of clients I could contact?

Ask to see this list, and then proceed to spot check some of the names.

10. What happens if I’m not happy with the job you are doing to get

my home sold? Can I cancel my listing contract?

Be wary of agents that lock you into a lengthy listing contract which they can get out of (by ceasing to effectively market your home) but you can’t.

There are usually penalties and broker protection periods which safeguard the agent’s interests, but not yours. How confident is your agent in the

service s/he will provide you? Will s/he allow you to cancel your contract without penalty if you’re not satisfied with the service provided?

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Home Sales Statistics Home Selling Price

In 2015, our average selling price was 99.0% of the listing price. That’s 5.2% more than

the Naples MLS average!

Example If your home lists at $235,000

would get $12,200 more listing with us.

Days on the Market

In 2015, our average days on market was 28 days.

Naples MLS average days on

Market was 90 days.

That’s 62 days faster than the Naples MLS average!

We Have Over 3400 Buyers In Our Database

Looking For A Home In Our Area.

Your Home May Already Be Sold!

90.0

92.0

94.0

96.0

98.0

100.0

Average Sales

Price to Listing

Price

Burge Realty Group

Naples MLS Average

0

50

100

Burge Realty Group

Naples MLS Average

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Real Estate Agent Selection Factors

Rank each item, 1-8 (1 = Not Important To You; 8 = Very Important to You)

WARNING: Not all of these criteria will leave you with the most money in your pocket. Some of them are, quite frankly, common Seller traps. Read on

for more information.

Must have strong marketing systems that will

help my home to stand out vs. other homes on

the market.

1 2 3 4 5 6 7 8

Must have a well-thought out list price for my

home which reflects current market conditions

and the prices of comparable homes in my area

1 2 3 4 5 6 7 8

Must have a proven track record of selling

homes in my area 1 2 3 4 5 6 7 8

Must have a proven system for attracting

buyers 1 2 3 4 5 6 7 8

Must be able to demonstrate to me how I will

NET the most amount of money possible on my

home sale (i.e. how I will end up with the most

money in my pocket)

1 2 3 4 5 6 7 8

Must demonstrate that my listing is important

and explain the systems s/he will employ to

ensure that I receive regular feedback and

updates

1 2 3 4 5 6 7 8

Must quote me the highest list price 1 2 3 4 5 6 7 8

Must quote me the lowest commission 1 2 3 4 5 6 7 8

Must be likable and friendly; I must "feel" good

about him/her 1 2 3 4 5 6 7 8

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Facts and Answers to Selection Criteria

FACT: There is no substitute for proven, aggressive and effective marketing on your

home. Effective marketing calls out to the buyers most qualified to buy your home. The right

marketing on your home will say the right things, be in the right place at the right time, and

compel qualified buyers to pick up the phone to find out more. The process of attracting buyers

to your home cannot be left to chance. The exact words used to promote your home are critical.

Our advertising is so effective that, at any one time, we are working with a database of over 300

qualified buyers.

FACT: According to Real Estate consultant Bernice Ross, a lower commission does not

guarantee you will net more on your home sale. There is a "Big Lie" in real estate. It's the

lie that reducing the commission always results in more money for the seller. Nothing could be

further from the truth. Virtually all sellers want to obtain the highest price possible for their

property. No matter what you are selling, maximum exposure to the marketplace is the critical

factor in achieving the highest price possible. Companies and agents who cut services in

exchange for taking a lower commission often cost clients much more than the extra one to two

percent they save in commission. Depending on price, the cost can be tens of thousands of

dollars.

FACT: There's a big difference between just selling your home, and getting your home sold 'right'. There are many things to do to get your home sold for the best

possible result. An agent who operates all by themselves really has to hustle to make it all

happen the way it should, and it's tough for a 'lone wolf' when s/he's juggling more than one

listing. Important details sometimes fall through the cracks. I know this from experience because

I used to operate on my own. But just as doctors, lawyers and other professionals hire assistants

to handle the small but important details that do not require their expertise, ten years ago I

pioneered this same process in the Real Estate industry and thus have an excellent Team to

ensure that you are always our top priority, and that we are never too busy to address your needs.

FACT: Listing a home for an unrealistically high price almost always results in an

unrealistically low selling price. The price a home sells for is subject to the law of supply and

demand. When a home is priced too high vs comparable homes in the area, prospective buyers

won't bother to view it. Why? Because they are able to view homes with similar features that are

listed for a lower price. As a result, the home that is listed too high sits on the market for a long

time causing prospective buyers to assume there is something wrong with it. In order to get

things moving, a price reduction is often required, and in the end, the home can end up selling

for much less than it would have if it had been priced correctly in the first place.

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How To Get the Price You Want (And Need) When you decide to sell your home, setting your asking price is one of the

most important decisions you will ever make. Depending on how a buyer finds your home, price is often the first thing he or she sees, and many

homes are discarded by prospective buyers as not being in the appropriate price range before these homes are given a chance to be shown.

Your asking price is often your home’s “first impression”, and if you want to

realize the most money you can from your home’s sale, it is imperative that you make a good first impression.

Because this is not as easy as it sounds, your pricing strategy should not be

taken lightly. Pricing too high can be as costly to a home seller as pricing too low. Taking a look at what homes in your neighborhood have sold for is only

a small part of the process, and this on its own is not nearly enough to help

you make the best decision.

This chapter will help you understand some important factors about pricing strategy to help you not only sell your home, but sell it for the price you

want.

Pricing Strategy Starts with Good Information

Before you can begin to know what your home is worth, you should do some research, bearing in mind the following:

An analysis of what homes

have recently sold for in your neighborhood is NOT

enough to help you

properly price your home.

A quick scan up and down the street at the prices of

homes that have recently sold will give you a starting

point. However, this is not nearly enough for you to

base your entire pricing strategy on. It is important for you to understand how buyers look for a

home.

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Think about how you conducted your house hunting search to find the home

you are now thinking of selling. You most likely did not confine your search to a single neighborhood, but perhaps different neighborhoods or towns in

order to find a home that best matched your needs and desires.

The prospective buyers, who will be viewing your home, will conduct their searches in a similar manner. That means they will be comparing your home

to, for example, brand new development homes, century homes, 10-20 year old homes, etc. They will also consider locations such as homes in

established neighborhoods, the middle of town, the suburbs or country properties. Each home will have a different look and feel and it’s quite

possible that a prospective buyer might consider all of these variables in the search for a home.

You can see, when you’re selling your home, you’re not just competing with

the home around the corner, but also with all homes in other areas which

have the same basic characteristics: i.e. number of rooms, overall living space, etc.

How Your Asking Price Affects Your Selling Price

There are 4 common strategies that most sellers use to price their homes. It

is unwise to assume that a higher asking price will net you a higher selling price. In fact, often this equation works in reverse if you're not paying

attention to what the market is telling you. Bear this research in mind when you set your asking price.

1. Clearly Overpriced:

Every seller wants to realize the most amount of money they can for their

home, and real estate agents know this.

If more than one agent is competing for your listing, an easy way to win the

battle is to overinflate the value of your home. This is done far too often, with

many homes that are priced 10-20% over their true market value.

This is not in your best interest, because in most cases the market won't be

fooled. As a result, your home could languish on the market for months, leaving you with a couple of important drawbacks:

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• Your home is likely to be labeled as a "troubled" house by other agents,

leading to a lower than fair market price when an offer is finally made

• You have been greatly inconvenienced with having to constantly have your home in "showing" condition . . . for nothing.

These homes often expire off the market, forcing you to go through the

listing process all over again.

2. Somewhat Overpriced: About 3/4 of the homes on the market are 5-10% overpriced. These homes

will also sit on the market longer than you want. There is usually one of two factors at play here: either you believe in your heart that your home is really

worth this much despite what the market has indicated (after all, there's a lot of emotion caught up in this issue), OR you've left some room for

negotiating. Either way, this strategy will cost you both in terms of time on

the market and ultimate price received.

3. Priced Correctly at Market Value Some sellers understand that real

estate is part of the capitalistic system of supply and demand and will carefully

and realistically price their homes based on a thorough analysis of other

homes on the market. These competitively priced homes usually sell

within a reasonable time-frame and very close to the asking price.

4. Priced Below the Fair Market Value

Some sellers are motivated by a quick sale. These homes attract multiple offers and sell fast - usually in a few days - at, or above, the asking price. Be

cautious that the agent suggesting this method is doing so with your best interest in mind.

Who Hires Burge Realty Group? In general, here are the people who most frequently hire

Burge Realty Group and why…

CEO’s, EXECUTIVES, BUSINESS OWNERS

Why? Because their businesses are “Teams”, so they understand

and appreciate The Burge Realty Group system. Those people are

accustomed to bringing people who play different, specialized roles

together as a team, and know that to be the most productive

approach to complex situations – rather than having one person trying

to juggle all the balls, wear all the hats. They know from their own

experience that no one person can be good at everything.

SALES PROFESSIONALS & MARKETING ORIENTED ENTREPENEURS

Why? They quickly recognize the superiority of Burge Realty Group’s

sophisticated System for selling homes as quickly as possible, for top

dollar. They have the background and experience to understand the power

of the multi-media, multi-step System that we has perfected. They see,

quite simply, that using our System does more things simultaneously to

get their home sold.

DOCTORS, HOSPITAL ADMINISTRATORS & NURSES

Why? Like the executives, they are thoroughly familiar with the

benefits of a Team Approach. It is the way they work all the time.

EXCEPTIONALLY BUSY COUPLES

Why? Because Burge Realty’s System features methods of marketing and

selling their homes that minimizes their involvement and inconvenience.

For example, Our Sunday Tour of Homes in place of ordinary open houses

reduces the amount of time their home is “open to the public.” Burge Realty

Group’s pre selection and qualifying process reduces the number of people

who troop in and out of the home with no real interest in it or ability to buy

it immediately.

PEOPLE WHO ARE NOT REAL ESTATE INVESTORS OR EXPERTS

Why? Most successful people have become expert in what they do, in their

occupation, profession or business. They have not had the time or inclination

to also become expert in finance, investments, real estate law. They do not

want a rookie or a part time dabbler handling one of the most significant

financial transactions of their lives. They want someone supervising every

aspect of the sale of their home who is a leading authority and globally

recognized expert with many years of successful experience. In short, they

want the best person they can get.

PEOPLE WHO DO NOT HAVE TIME FOR “DO-OVERS”

Why? BRG tends to attract the client who wants it done right the first

time. That’s because BRG sells 92% of the homes we list – compared to

the average agent’s low 40%. If you hire the wrong agent, after weeks or

even months go by without your home being sold, you have to get rid of

that agent and start all over again with a new agent. Many sellers go

through three before getting their home finally sold – and then they tend

to compromise their price severely. The homeowner who is determined to get it right the

first time compares BRG’s track record to others, and makes the obvious choice.

Mike Burge

(239) 963-4873

mike@burgerealtygroup.com