handbook

1 BUSI 1436 - Innovation, Enterprise and Winning the Bid

University of Greenwich Business School

Academic Session 2009/10

MA Events Management

BUSI 1436

Innovation, Enterprise and Winning the Bid

Level: M Credits: 15

Course Leader: Peter Vlachos


Contents 1. Introduction & Rationale .............................................................................................................. 3 2. Contacts and Roles ...................................................................................................................... 4

Contacts .......................................................................................................................................... 4 Your Role ........................................................................................................................................ 4 Course Leader ............................................................................................................................... 5 Course Tutor(s) .............................................................................................................................. 5 Course Co-ordinator ..................................................................................................................... 5

3. Aims and Intended Learning Outcomes .................................................................................... 6 Aims ................................................................................................................................................. 6 Intended Learning Outcomes ...................................................................................................... 6

5. Indicative Content ......................................................................................................................... 8 7. Timetable ........................................................................................................................................ 9 6. Submission of Assignments ...................................................................................................... 10

6.1 Assessments summary ........................................................................................................ 10 Coursework 1 ............................................................................................................................... 10 Coursework 2 ............................................................................................................................... 10 Coursework 3 ............................................................................................................................... 10

6.2 Submission via WebCT .................................................................................................. 10 6.3 Assessment Return .......................................................................................................... 10 6.4 Resit Assessment ............................................................................................................. 11

6.5 Electronic Submission .......................................................................................................... 11 7. Plagiarism ................................................................................................................................. 18

7.1 Avoiding common errors .................................................................................................. 18 7.2 Interpreting a JISC Turnitin Report ................................................................................ 19

8. Extenuating circumstances .................................................................................................... 20 8.1 How extenuating circumstances works ......................................................................... 20 8.2 Failing to meet a deadline ............................................................................................... 20 8.3 If the WebCT/Blackboard site for your course is not listed under my courses ..... 21

9. Your Feedback............................................................................................................................. 22 9.1 Course Evaluation ............................................................................................................ 22 9.2 Your Comments and Complaints ................................................................................... 22

10. Generic Assessment Criteria Level M ................................................................................ 23 11. Readings .................................................................................................................................... 24

Core Texts ..................................................................................................................................... 24 World Wide Web .......................................................................................................................... 24 Academic Journals ...................................................................................................................... 24 Trade Press .................................................................................................................................. 24 Additional Texts for reference - Entrepreneurship .................................................................. 25 Additional Texts for reference - Innovation .............................................................................. 25


1. Introduction & Rationale Welcome to Innovation, Enterprise and Winning the Bid (BUSI 1436), a core course for the MA Events Management. Global competition has moved the subject of entrepreneurship from the periphery to the centre of management thinking and education. As we entered the new millennium, an entrepreneurial approach was no longer seen as an option but as the only option for owners and managers seeking to enhance the performance of their organisation. In line with this movement, it is necessary to give you events management students an understanding of the nature of entrepreneurship and issues you might encounter in planning, starting, growing and harvesting your own events business, or in developing a new events-related product or service within a larger organisation. In addition, whether bidding to host a mega sporting event such as the Olympic Games or bidding for corporate event work, much time, effort and costs need to be invested in the bidding process itself. But what is the likelihood of success? Does the organisation fully assess the implications of preparing the bid? We look at how to succeed in these key areas. I hope that you will find the course stimulating, challenging and rewarding. Peter Vlachos, Course Leader


2. Contacts and Roles

Contacts Peter Vlachos Course Leader and Course Tutor email: [email protected] telephone: 020 8331 7936 office: QA 146 (by appointment) Albert Evans Course Tutor email: [email protected] Meenakshi Mudgil Course Co-ordinator email: [email protected] telephone: 020 8331 9889 office: QM 245 (Business School Office)

Your Role It is your responsibility to undertake all of the work requested of you in this course (i.e. assessment, reading and tutorial preparation). To do well in courses it is often necessary to make sure you go beyond the minimum instructions (in reading for example) and that you ask questions or seek advice if you dont understand readings, lecturers, tutorial exercises or assessment. It is also your responsibility to attend regularly or notify the course co-ordinator if you are sick. Please remember that although learning should be intellectually challenging it is important that classes run smoothly so it is important not to be disruptive (e.g. chatting during classes, leaving mobile phones on, eating in class or being persistently late) and not to be impolite to other members of the class. Remember that your assessments should be your own work unless group work is allowed. Plagiarism and similar forms of cheating will be punished and it is important not to engage in such behaviour or to make it easy for other members of your class to cheat. Please review the regulations governing suspected plagiarism and exam offences: http://www.gre.ac.uk/students/regs/plagiarism


Course Leader The course leader has overall responsibility for the course including its content, design and assessments. You should contact your course leader during his/her office hours or by email if you have questions relating to this course that your tutor cannot answer.

Course Tutor(s) Course tutor/s are responsible for teaching you in tutorial sessions and will also be able to give you advice on assessment. Course tutors should be able to answer most of your questions about a course. He/she should be the first person to go to if you have a question so make sure you make a note of his/her name. You should contact the course tutors during their office hours or by email if you have questions relating to this course that cannot be dealt with in tutorials.

Course Co-ordinator The course co-ordinator is responsible for the smooth administration of the course. You may contact the course administrator if you are have problems with Banner, if your grades are incorrectly listed, if you have been absent from class through illness or if you have encountered difficulties making an appointment with your course tutor or course leader.


3. Aims and Intended Learning Outcomes

Aims This course has five fundamental aims: 1. To elucidate the role of creativity, innovation and entrepreneurial business activities, and their management, within a global environment, and also of gender and ethnic diversity. 2. To communicate an up-to-date body of knowledge about the nature and scope of new business formation, and its application, within an ethical business context 3. To engender critical analytical skills, creative problem solving in the development & evaluation of new venture ideas, while understanding both the opportunities & constraints faced by entrepreneurs and intrapreneurs. 4. To empower those completing masters level programmes with the means to engage in entrepreneurial activity and setting up business ventures. 5. To develop the ability to make successful bids for projects and client accounts.

Intended Learning Outcomes A. Knowledge and Understanding: Upon successful completion of this course, students should be able: to discriminate between methodologies and use structured creative

processes for problem solving and decision making to help enhance their chance of success in entrepreneurial activities;

to evaluate critically strategic options and to contribute effectively to the discussion of entrepreneurial business case studies;

to plan for entrepreneurial and innovative initiatives, and be able to evaluate between business proposals and identify between success and failure criteria.

to develop a critical and analytical approach to the subject, and understand its application and relevance within their wider degree programmes;

to assess how best to use entrepreneurial processes and strategies within the scope of their own discipline (and related workplace), particularly where their degree programmes are non-business in nature.

to address the key success factors in the bidding process and the pitching process


B. Intellectual Skills: to reflect on and debate contemporary theory relating to entrepreneurship

and Strategic Innovation. to present coherent argument in support of an intellectual position. to synthesise information and theory from a range of sources. B1. Breadth and outlook: Appreciate and understand the nature of entrepreneurship, entrepreneurial

process and strategic innovation. Have a broad understanding of the major challenges faced in starting-up and

growing the business as well as approaches for meeting these challenges. Appreciate the challenges of managing entrepreneurial process. Understand the importance of strategic and creative thinking in

entrepreneurial process. Consider creative thinking in generating innovation. B2. Wisdom: Demonstrate ability as an autonomous and independent learner /

practitioner. Work effectively and co-operatively with colleagues in the development of

Business Plan and related entrepreneurial activities. Demonstrate an appreciation of the motivation and constraints that might

exist when an entrepreneur wants to start his/her own business. B3. Personal Effectiveness: Be capable of assuming responsibility for independent research and learning. Be able to present persuasively, debate verbally, and present ideas in writing

and graphically. To manage collaborative learning relationships with peers and academic

staff. C. Subject Practical Skills: Be able to conduct more sophisticated research using a wider range of

sources as an individual. Be able to analyse, interpret and extrapolate information. Be able to identify and capitalise business opportunity. Learn to debate controversial issues relating to entrepreneurship and

strategic innovation. D. Transferable skills: D1. Critical thinking: To be able to interpret and synthesise knowledge.


To reflect upon and challenge their own and others' thinking. D2. Information management: Manage data sets in terms of creation, storage, retrieval and transformation. Synthesise data and information into knowledge and present outcomes

effectively in various formats. D3. Communication skills: Demonstrate developed verbal presentation skills. Demonstrate effectiveness in managing the dynamics of group behaviour

and collaborative learning, both in person and through ITC media such as email.

Use communication tools such as PowerPoint and spreadsheets to a professional standard.

Demonstrate ability to argue, defend and amend intellectual positions.

5. Indicative Content

System Approach for Entrepreneurs: Creativity, Individuals and Teams. Family Business Ethnicity, Gender and New Venture Creation. Creative Problem Solving for Entrepreneurs: Problem definition. Creative Problem Solving for Entrepreneurs: Idea Generation. The Discipline of Innovation: Ideas into Innovation. Business Planning and Project Management for the Entrepreneurial

Venture. Financing the Venture: Business Angels and Venture Capitalists. Business Technology and Entrepreneurial E-Commerce. Corporate Venturing: The Intrapreneur. Dimensions of Business Growth. Review of Entrepreneurial models. Making Key Decisions on Bidding for Work . Creating a Strategy to Win the Bid. Presenting a Winning Pitch.

Note: Not all topics will be covered each year


7. Timetable

Date Topic Indicative Reading 11 Jan 2010 Introduction to the course

Case study of an events entrepreneur Handouts

http://www.bbc.co.uk/dragonsden/episodes/s6e1d4m.shtml

18 Jan The importance and historical development of entrepreneurship

Burns (2006) ch. 1

25 Jan What makes an entrepreneur? Burns (2006) ch. 2 Bolton and Thompson, ch. 1

01 Feb Intrapreneurship Developing entrepreneurial events organisations

Burns (2006) ch. 18

08 Feb From opportunity to action Rae, ch. 3 Burns, ch. 3

15 Feb Introduction to innovation Types of innovation for the events industry Innovation clusters

Smith, ch. 1 Smith, ch. 2 Smith, ch. 13

22 Feb Planning to realise opportunities Rae, ch. 5 Rae, ch. 3

01 Mar Sources and process of innovation Developing creativity

Smith, ch. 5 and 6 Burns, ch. 4

08 Mar Developing the business plan Burns, ch. 14

15 Mar Winning the bid: Presentation skills workshop I (w/ AE)

Tba

22 Mar Winning the bid: Presentation skills workshop II (w/ AE)

Tba

29 Mar spring break

05 Apr spring break

12 April spring break

19 April Funding Innovation

Smith, ch. 10

26 April Group presentations

03 May No class bank holiday


6. Submission of Assignments

6.1 Assessments summary Coursework 1 Task: Individual assignment on creativity in problem solving and decision making: Opportunity Finding in the Events Market. Weighting: 50% Pass mark: 50% Length: 3000 words plus references Due date: 12 March 2010 by 15.00h Header sheet number: 162074 Coursework 2 Task: Group assignment (4-6 students in group): Venture business plan for the Events Industry. Weighting: 45% Pass mark: 50% Length: 4000 words plus references and appendices Due date: 22 April 2010 by 15.00h. Header sheet number: 162075 Coursework 3 - Participation - weighting 5% - pass mark 50% All written work must include Harvard-style referencing. IMPORTANT NOTE: ALL WRITTEN COURSEWORK MUST BE SUBMITTED ELECTRONICALLY USING THE WEBCT ONLINE SYSTEM. For help see: http://www.gre.ac.uk/offices/ils/cis/guides/helpstudents/assignments . Remember to include the header sheet. Help on how to find the header sheet is available here: http://www.gre.ac.uk/offices/ils/cis/guides/helpstudents/assignments/header-sheets

6.2 Submission via WebCT All written course-work must be submitted electronically via the WebCT. All written course-work must be submitted no later than the due date and time required.

6.3 Assessment Return Marked coursework will normally be returned within three weeks of receipt by the tutor.


6.4 Resit Assessment Your coursework and exam results will be reviewed by a Subject Assessment Panel (which looks at the course) and a Progression and Award Board (which reviews your progress) and the deliberations of these two committees will determine whether you have failed any coursework or exams and therefore need to complete resits. Resits will usually take place in August and will usually involve a new coursework topic or exam being completed. Where you have been deemed to have failed a presentation or a test, any resist of these will normally involve you undertaking an equivalent piece of assessment. If you have been notified that you have to complete coursework resists, check on your courses WebCT site as all of the details of the assessment task and submission dates and methods will be explained. If you have been notified that you have to complete exam resits review the Universitys exams webpage for scheduling information: http://w3.gre.ac.uk/students/affairs/rse/exams.html

6.5 Electronic Submission In the Business School, all written assessment must be submitted electronically. We expect you to successfully submit by 3 pm on the due date unless you have grounds for extenuating circumstances wherein, submission must still be electronic through your course WebCT/Blackboard site but could be allowed up to 14 days after the due date in certain circumstances (see late section). Written coursework will generally only be accepted as a PDF electronic file submitted through the respective course WebCT/Blackboard site by the coursework deadline. Submissions that do not meet the following requirements may not be marked: 1. Submissions can be prepared using any software, such as Word, Excel, PowerPoint,

but the Business School REQUIRES you to save the final version as a Portable Document Format (PDF) file before submission. Software such as Microsoft Office 2007, Adobe Acrobat or CutePDF Writer can be used to compile the output of a wide range of virtually anything that can be printed, including scanned images, preserving the format you wish. CutePDF writer is freely available from www.cutepdf.com

2. Submissions to courses must include a Header Sheet from the coursework tracking

system. For group work, the ID numbers of all group members must be included on the Header Sheet.

3. Submissions must be in a single file. Multiple files will not be accepted. The last file

submitted will overwrite any earlier uploads.

4. A submitted file must be no larger than 5MB. Large file sizes normally arise because of the inclusion of images, so review the necessity of these and use black and white and smaller .jpg images where possible (We print in black and white so colour is unnecessary).

5. When naming files for submission, please use your last name and Banner ID number:

e.g.: Smith000033333


On submission recheck the file you submitted on the Schools system to ensure there is no problem. If there is any problem that you cannot correct you MUST come to the Business School Office in person the next working day to have any possibility of correction.

6.5.1 Preparing a PDF File for Electronic Submission The most straightforward way to prepare a file for electronic submission is to create a single Microsoft Word file and then save it as a PDF file. The process of preparing an assignment in Word or similar word processing software for electronic submission involves the following steps:

Prepare the assignment on disk as a normal Word file. Copy and paste tables or figures from Excel or specialised software. Create a header sheet for the assignment on BannerWeb. Copy the header sheet from your web browser and paste it as the first page of your Word

file. Save or print the file as a PDF file.

6.5.2 Generating and Inserting a Header Sheet for an Assignment You can generate the relevant header sheet directly from the My Learning tab of the student portal with the following steps:

Click on the Coursework Tracking System link.


Enter Header ID and your Student ID.

Header Sheet Displayed:

1. Use Edit/Select All

2. Edit/Copy

3. Paste Header Sheet into the Front of your Word Document

4. Adjust the width of tables and/or margins so that the header sheet fits on a single page


6.6 Submitting an Assignment Online Step 1:

Step 2:

Step 3:

To submit your assignment, click on the submission link.

You will see the assignments for this course listed in blue. The green date shows the start date, the earliest, you can submit your coursework. The red date is the deadline. You must submit your coursework on this day before 3pm.

Click on the little paper icon, to upload your coursework


Step 4:

Step 5:

Step 6:

As submission title, type in your student number (i.e.: 000123456) Then click on Browse.

A browser window will open, which lets you select your coursework file in PDF format. Select your coursework file and click Open.


Click on Submit.


Step 7:

Step 8:

You will see a preview of your coursework. If this is the correct work, click Yes, submit

You have submitted your coursework successfully.


7. Plagiarism When you submit work for assessment, we expect this to be your own work and not the work of others. It is very important that when you refer to the work of other people, either summarising their ideas or quoting things they have said, that you clearly identify and acknowledge this. If you do not clearly identify and acknowledge the work of others, we view this as CHEATING by misrepresentation i.e. that you are trying to claim credit for work done by others. This is a serious offence under the Universitys regulations. Plagiarism is defined as including, but is not limited to: i) using published work without referencing (the most common); ii) copying published work but with minor paraphrasing; iii) copying coursework essays or allowing ones work to be copied; iv) using work previously submitted for another award; v) collaborating with any other person when the work is supposed to be individual; vi) taking another person's computer file/program/designs/drawings; vii) submitting another persons work as ones own; viii) the use of unacknowledged material published on the web; ix) purchase of model assignments from whatever source; x) copying another students results. Penalties for plagiarism vary but may include reduction of grade for the piece of work, overall failure in the piece of work, failure in the course, failure for the entire year of study, a lower degree classification or expulsion from the University. To ensure that there is no question about your work, the Business School REQUIRES you to use Harvard Referencing. Harvard Referencing has three basic protocols necessary to avoid plagiarism:

1. You must indicate all quotes by using quotation marks and must also provide a clear indication of the exact source of the quote, by for example, including an in-text citation afterwards e.g. (Brown, 2009, p.18)

2. When you read something relevant and use it, but do not include a quotation, this is called paraphrasing. Paraphrasing is permitted as long as there is a clear attempt to re-interpret the meaning into your own words and an in-text citation is given to indicate the influence of the original e.g. (Smith, 2010).

3. A list of everything relevant to preparing the assignment must be included at the end of the assignment. This is called a Reference List or Bibliography.

7.1 Avoiding common errors The University does not permit you to reuse your own work without references. Forgetting quotation marks is a VERY BIG Mistake it will be viewed as cheating.. In your reference list or bibliography, include only those works you have actually read. Cut and paste errors are common so avoid them by reading materials you are interested in

and making notes, then put them aside and write the commentary in your own words. Facts also need to be treated according to the Harvard protocols no exceptions. Reviews of articles and books still require full Harvard protocols to be applied. Sharing your work with people in your class will often result in you both being accused of

plagiarism. Friends help by discussing not exchanging files. To reduce the risk of the inclusion of unidentified or unattributed work you are strongly advised to:

Avoid copying and pasting from online sources; read first and then write from memory or make handwritten notes as you read.

Make use of 'Document it', a free Microsoft Word plug-in that allows you to record and manage citations, in accordance with the rules of correct referencing, available from


http://www.documentit.co.uk/download.php or Endnote Web available via the Web of Knowledge database in the librarys electronic resources listings.

Test your understanding of what is or is not plagiarism with the online Study Skills Course Progression in Information Skills at the bottom of your my courses list on the portal.

Please note that all coursework submissions will be checked for plagiarism using the 'Turn it in' software system. This extremely powerful software systematically compares the text you submit against text available on the internet, and other students submissions, and online subscription journals and books. Any matching passages between the submission on the left and text already in existence are automatically highlighted:

7.2 Interpreting a JISC Turnitin Report The method through which you are being asked to submit your assignment will give you access to the JISC Turnitin report on your assignment it is called an Originality Report and this report gives an analysis of how much of the assignment matches against the files in the JISC database through a measure called the Similarity Index.

The higher the percentage of the Similarity Index, the greater the amount of text in the assignment which is found to be matching. The percentage is generated by the amount of similar or matching text compared to the number of words in the submission in total. Generally, the scale of the Similarity Index is not a clear indicator of plagiarism itself because direct quotation, citations and the bibliography areas of the paper are not automatically excluded. However when there are sections of text included without quotation and when citations are missing matches may give students insight into areas of practice in your writing that will cause concern to the University tutors. Notes:

1. Originality reports often take up to 24 hours to be released by Turnitin; 2. The reports are time sensitive and tend to gain higher levels of matching over time for

assignments with poor practice as new materials are increasingly added to JISC. 3. The determination of plagiarism is left solely to academic staff and although Turnitin is a

useful tool, it is not the arbiter of the decisions. On many assignments we have also enabled resubmit so you can see the report and revise and resubmit the assignment. This is a developmental attitude aimed at assisting you to fine-tune your writing.


8. Extenuating circumstances The following section must be read in conjunction with the University regulations on extenuating circumstances which can be found at http://www.gre.ac.uk/students/regs/extenuating

8.1 How extenuating circumstances works The University acknowledges that at times matters beyond a students control will impact upon their performance. Examples of such matters include a new illness, death in a family, injury or suffering violence. The matters the University is most concerned with are those that either impair a students performance or interfere with a student completing assessment within a given timeframe. The University has a mechanism called extenuating circumstances, which is overseen by committees within each School of studies. These committees receive applications by students who have experienced situations beyond their control which have impacted upon their performance or ability to complete assessment on the due date. To make a claim, a student needs to complete an extenuating circumstances claim, attach relevant evidence and submit the form at the earliest instance that it is clear that the matter will impair their performance. The evidence must (normally) not just describe the matter but also indicate the level of impact it has had on the student. The appropriate School committee will then review the claim and evidence and either accept the claim or reject it and the secretary of the committee will notify the student accordingly. If you were to claim for a problem that resulted in you being unable to complete the assignment by the due date, we may still accept your work for marking up to 14 days later in certain circumstances. To protect students privacy, the proceedings of this committee are made anonymous by the committee chair or secretary so that staff taking part in the panel do not know which student is making the claim. The proceedings of the committee are confidential and only the committees decision will be made public never the details of the claim. Regardless of whether a claim is accepted or rejected, the Progression and Award Board will be advised that a claim was made, in addition, the decision of the extenuating circumstances committee will be announced so that a students performance can be considered in light of the matters that may have affected them.

8.2 Failing to meet a deadline The University does not allow extensions to coursework deadlines. Any coursework that is submitted late without the submission of an extenuating circumstances claim will receive a 0 grade. In general, students with a reason for missing a deadline where that reason can be described as unexpected, uncontrollable and where the reason can be suitably evidenced; may apply for extenuating circumstances and may submit their coursework online up to 14 days after the deadline through the course WebCT/Blackboard sites. The decision as to whether the coursework submitted late will be marked or not depends upon the outcome of the Extenuating Circumstances Committees deliberations BUT as


nothing can be accepted after two weeks, students are encouraged to submit the assignment even if they have yet to hear whether their claim has been accepted. Students who take this route should note that:

If a matter has arisen that will affect their likely ability to meet a deadline they must claim for extenuating circumstances at the earliest instance of this matter being known.

If a minor problem was experienced in submitting the work, the Extenuating Circumstances committee is more likely to be favourable if the work is submitted at the next available opportunity (i.e. the next working day);

IT and computer failure is not considered unforeseen and therefore is not usually grounds for extenuation (please keep backups);

Problems uploading a file onto WebCT/Blackboard will usually only be accepted as a valid reason if the source of the problem is with the University server.

If a mistake is made and the wrong file is uploaded, once the deadline has passed the submitted document will be the one sent for marking (even if it is the wrong version or the wrong document).

To take this option, submit an extenuating circumstances claim form and the late assignment to the Late Submissions area of the course WebCT/Blackboard site. This area will be available for the two weeks following the coursework deadline. You will need to scan the extenuating circumstances claim form and any supporting evidence to create a PDF file for this submission.

8.3 If the WebCT/Blackboard site for your course is not listed under my courses If you are unable to submit your coursework because the WebCT/Blackboard for the course is not listed under My Courses on the portal, please bring this to the attention of your Personal Tutor at the earliest opportunity. Your Personal Tutor will then organise the addition of the course to your course schedule and advise you when you are able to submit. If you have a coursework due and you cannot gain access to the WebCT/Blackboard site within two weeks following the due date, you may submit a hardcopy extenuating circumstances claim to the Business School Office.


9. Your Feedback

9.1 Course Evaluation We value student feedback on our courses highly. This provides quality assurance and contributes to our continuous improvement processes. At the end of the course you will be asked to complete a course evaluation on the WebCT/Blackboard site.

9.2 Your Comments and Complaints If you have any comments which you think would help improve this course, please do let us know. Similarly, if a problem arises that relates to this course, please raise it with the staff member concerned i.e. if you have a problem with something occurring in seminars talk to your tutor, but if it is a wider problem related to the operation of the course, talk to the course leader. If you feel unable to approach the staff member concerned yourself or the problem impacts on a number of students you can contact your student representative and ask them to pursue the issue on your behalf. If, after discussing the matter with the staff member concerned, you feel that the problem has not been resolved you may take the problem to your programme leader. If this does not resolve the issue, please seek advice from the School Office about how to proceed.


10. Generic Assessment Criteria Level M Note these criteria are general guidelines for essay, reports, projects & dissertations. Where the emphasis given to various aspects, e.g. the importance of research, varies with the nature of the work, this will be explained in assessment specific criteria. Marking Scale 0-100

Interpretation Criteria

80+ Work of exceptional quality (Excellent work)

As below plus: Able to express an original reasoned argument in a lucid manner by reviewing and critiquing a wide range of material. Original, critical thinking based on outstanding insight, knowledge and understanding of material. Material contributes to current understanding and is of potentially publishable quality in terms of presentation and content Wide reaching research showing breadth and depth of sources.

70-79 Work of exceptional quality (Outstanding work)

As below plus: Contains accurate, relevant material, demonstrates understanding of complex subject matter and is able to view it in a wider context. Shows originality and confidence in analysing and criticising assumptions, is aware of the limits of knowledge. Likely to add new insights to the topic and approaches the quality of published material. Evidence of extensive research, uses and presents references effectively Outstanding quality in terms of organisation, structure, use and flow of language, grammar, spelling, format, presentation, diagrams, tables etc.

65-69 Work of very good quality

As below plus: Clear, balanced coherent critical & rigorous analysis of the subject matter. Detailed understanding of knowledge and theory expressed with clarity. Extensive use of relevant and current literature to view topic in perspective, analyse context and develop new explanations and theories.

55-65 Work of good quality

As below plus: Detailed review and grasp of pertinent issues & a critical contextual overview of the literature. Thorough knowledge of theory and methods and uses this to underpin arguments and conclusions. Confidence in understanding and using literature.

50-55 Work of satisfactory standard

Demonstrates grasp of key concepts & an ability to develop & support an argument in a predominately descriptive way with valid conclusions draw from the research. Familiarity with key literature which is cited and presented according to convention. Logical and clear structure, well organised with good use of language and supporting material.

40-49 Compensatable fail

Some knowledge of relevant concepts & literature but significant gaps in understanding and/or knowledge. Little attempt at evaluation, conclusions vague, ambiguous and not based on researched material. Limited or inappropriate research. Deficits in length, structure, presentation and/or prose. Often there will be incomplete or missing referencing.

0-39 Failure

No serious attempt to address the question or problem, and/or manifests a serious misunderstanding of the requirements of the assignment. Acutely deficient in all aspects.


11. Readings

Core Texts Burns, P (2006) Entrepreneurship in Small Business, 2nd ed. Palgrave Macmillan, Basingstoke Rae, D. (2007). Entrepreneurship: From Opportunity to Action. Palgrave Macmillan, Basingstoke Smith, D. (2006). Exploring Innovation. McGraw-Hill, Maidenhead Wickam, P A (2006). Strategic Entrepreneurship. 4th Edition. FT Prentice Hall, Harlow

World Wide Web Department of Culture, Media and Sport. Creative Industries Economic Estimates Statistical Bulletin, January 2009. http://www.culture.gov.uk/images/research/Creative_Industries_Economic_Estimates_Jan_09.pdf [accessed 21 December 2009] The Institute of Risk Management. A Risk Management Standard. www.theirm.org/publications/documents/Risk_Management_Standard_030820.pdf [accessed 21 December 2009] companion website for Burns (2007) Enterprise and Small Business http://www.palgrave.com/business/burns

Academic Journals

Entrepreneurship Theory and Practice International Journal of Entrepreneurship and Innovation International Journal of Event Management Research Journal of Management Development Journal of Organisational Change Management Journal of Small Business and Enterprise Management Leisure Studies

Trade Press

Access all Areas Attractions Management


Conference and Incentive Travel Event Journal of Convention & Event Tourism

Additional Texts for reference - Entrepreneurship Becker, L. and Van Emden, J. (2004) Presentation Skills for Students. Palgrave Macmillan Bolton, B and Thompson, J. (2004) Entrepreneurs. Talents, Temperament, Technique.2nd ed. Butterworth-Heinemann, London. Bowdin, G. and Allen, J. (2004) Events Management Butterworth-Heineman Bridge, S, O Neill, K and Cromie, S (2003) Understanding Enterprise, Entrepreneurship and Small Business, Palgrave Macmillan, New York Burns, P (2008) Corporate Entrepreneurship, 2nd ed.Palgrave Macmillan, New York Deakins, D and Freel, M (2005). Entrepreneurship and Small Firms. McGraw-Hill Higher Education; 4 edition Gray, D A (1995) The Entrepreneur's Complete Self-Assessment Guide, 2nd. ed. Kogan Page Legge, J and Hindle, K (2004) Entrepreneurship, context, vision and planning Palgrave Macmillan, New York Lowe, R. and Marriott, S. (2006) Enterprise: Entrepreneurship and Innovation. Butterworth-Heinemann Rae, D (2006) Entrepreneurship, an opportunity centred approach, Palgrave Macmillan, New York Shone, A. & Parry, B. (2001) Successful Event Management Continuum Sonder, M (2004) Event Entertainment and Production. John Wiley & Sons Timmons, J. A. and Spinelli, S. (2006) New Venture Creation: Entrepreneurship for the 21st Century. 7th. Ed. McGraw-Hill Higher Education

Additional Texts for reference - Innovation Bessant, J. and Tidd, J (2007). Innovation and Entrepreneurship. John Wiley &


Sons Djellal, F and Gallouj, F (2008). Measuring and Improving Productivity in Services: Issues, Strategies and Challenges (Services, Economy and Innovation Series). Edward Elgar Publishing Ltd. Edvardsson, B., Gustafsson, A., Johnson, M.D., and Sanden, B (2000). New Service Development and Innovation in the New Economy. Studentlitteratur AB, Sweden Johnson, M.D. and Gustafsson, A. (2008). Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation (JBUMBS Series). Jossey Bass Tidd, J and Hull, F. M. (2003). Service Innovation: v.9: Organizational Responses to Technological Opportunities and Market Imperatives: Vol 9 (Series on Technology Management). Imperial College Press Ulwick, A. (2005). What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. McGraw-Hill Professional von Stamm, B (2008). Managing Innovation, Design and Creativity. John Wiley & Sons; 2nd Edition Voudouris, C., Owusu, G., Dorne, R., and Lesaint, D. (2007). Service Chain Management: Technology Innovation for the Service Business. Springer; 1 edition


1. Introduction & Rationale2. Contacts and RolesContactsYour RoleCourse LeaderCourse Tutor(s)Course Co-ordinator

3. Aims and Intended Learning OutcomesAimsIntended Learning Outcomes

5. Indicative Content7. Timetable6. Submission of Assignments6.1 Assessments summary6.2 Submission via WebCT6.3 Assessment Return6.4 Resit Assessment

6.5 Electronic Submission7.1 Avoiding common errors7.2 Interpreting a JISC Turnitin Report

8. Extenuating circumstances8.1 How extenuating circumstances works8.2 Failing to meet a deadline8.3 If the WebCT/Blackboard site for your course is not listed under my courses

9. Your Feedback9.1 Course Evaluation9.2 Your Comments and Complaints

10. Generic Assessment Criteria Level M11. ReadingsCore TextsWorld Wide WebAcademic JournalsTrade PressAdditional Texts for reference - EntrepreneurshipAdditional Texts for reference - Innovation

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