Hampton Roads Passenger Rail Marketing Working Group: Update HRPRMWG Update.pdf · • Review VDOT...

6
Presented By: Camelia Ravanbakht, PhD Deputy Executive Director September 26, 2017 Hampton Roads Passenger Rail Marketing Working Group: Update

Transcript of Hampton Roads Passenger Rail Marketing Working Group: Update HRPRMWG Update.pdf · • Review VDOT...

Page 1: Hampton Roads Passenger Rail Marketing Working Group: Update HRPRMWG Update.pdf · • Review VDOT signage for Norfolk Amtrak station/key decision areas • Review marketing strategies

Presented By:

Camelia Ravanbakht, PhD

Deputy Executive Director

September 26, 2017

Hampton Roads Passenger Rail Marketing Working Group: Update

Page 2: Hampton Roads Passenger Rail Marketing Working Group: Update HRPRMWG Update.pdf · • Review VDOT signage for Norfolk Amtrak station/key decision areas • Review marketing strategies

2

• The Hampton Roads Passenger Rail Marketing Working Group (HRPRMWG) was established to promote passenger rail service between Hampton Roads, Richmond, and all points north

HRPRMWG

Page 3: Hampton Roads Passenger Rail Marketing Working Group: Update HRPRMWG Update.pdf · • Review VDOT signage for Norfolk Amtrak station/key decision areas • Review marketing strategies

3

Discussion Topics (from June 1, 2017 meeting)

• Update Hampton Roads Regional Chamber Alliance

• Review VDOT signage for Norfolk Amtrak station/key decision areas

• Review marketing strategies for passenger rail in Hampton Roads

• Long term parking at Harbor Park

• Signage, parking, and website for the Newport News station.

• Methods to promote passenger rail with TRAFFIX

• Outreach

• Promote tourism from outside the region

• Populate Amtrak website with contents and images showcasing Hampton Roads localities.

Page 4: Hampton Roads Passenger Rail Marketing Working Group: Update HRPRMWG Update.pdf · • Review VDOT signage for Norfolk Amtrak station/key decision areas • Review marketing strategies

4

Signage for Norfolk Amtrak Station

Key Decision Areas

• Review of existing signage for the Norfolk Amtrak Station and key decision areas where signage is not present

Page 5: Hampton Roads Passenger Rail Marketing Working Group: Update HRPRMWG Update.pdf · • Review VDOT signage for Norfolk Amtrak station/key decision areas • Review marketing strategies

5

Amtrak Virginia Website Update https://www.amtrak.com/virginia/home

Page 6: Hampton Roads Passenger Rail Marketing Working Group: Update HRPRMWG Update.pdf · • Review VDOT signage for Norfolk Amtrak station/key decision areas • Review marketing strategies

6

Thank You !

Hampton Roads Transportation Planning Organization 723 Woodlake Drive

Chesapeake, VA 23320 (757) 420-8300 • www.hrtpo.org