Halvorson Keynote - Banging the Big Drums!

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Keynote Presentation at Web Content 2010 by Kristina Halvorson

Transcript of Halvorson Keynote - Banging the Big Drums!

  • 1. BANGING THE BIG DRUMS Kristina Halvorson, Brain Traffic Web Content Conference | 06.08.2010

2. #wcconf @halvorson 3. THE CONTENT PROBLEM 4. SKILLSET.ORGBusinessAnalystProject Interac9onProduc9onManagerDesignerAssistantAccountVisualProducerManager Designer NewWebAnalystInforma9onDeveloper BusinessArchitectDeveloperContent Usability Strategist SpecialistProgrammer SEO Technical SpecialistAssistantServerWebEditor Admin WebWriter 5. http://www.mollystevens.com/portfolio.html 6. http://en.wikipedia.org/wiki/Concept_map 7. SKILLSET.ORG Business Analyst UserProjectProduc9onExperienceManager Assistant ArchitectAccount Producer DesignerManager NewWebAnalystInforma9on BusinessDeveloperArchitectDeveloper ProgrammerTechnicalAssistantServerAdmin WebWriter 8. LIES WE TELL OURSELVES. 9. THIS IS COPYWRITING. 10. THIS IS CONTENT. Audit Analyze Strategize Categorize Structure Create Review Approve Publish Update Archive 11. 1995-2007: SPARKS 12. 2007: IGNITION 13. 2008: RUNWAY 14. 2009: TAKEOFF 15. h"p://wwh"p://www.ickr.com/photos/keithinstone/3390456937/in/ photostream// 16. 2010: FLYING HIGH 17. BANGING YOUR BIG DRUM 18. Trying to bang the web content strategy drum from within an organisation is not without its ups and downs rather like a game of snakes and ladders. Richard J. Ingram 19. CONVERSATION 20. CASE STUDIES 21. CONFLICT 22. COMMUNITY 23. h"p://www.ickr.com/photos/cambodia4kidsorg/2251184710/ 24. h"p://www.ickr.com/photos/markhillary/370268513/ 25. h"p://www.ickr.com/photos/pinguino/4081421885/ 26. CONTRIBUTE 27. EVERYONE ELSEC O N T E N T S T R AT EGY http://www.flickr.com/photos/bensutherland/246414130/ YOU 28. 2011-BEYOND: BLUE SKY 29. THANK YOU.e kristina@braintraffic.comw braintraffic.comcontentstrategy.com t @halvorson