HALSEY/WEIDLER COMMERCIAL DISTRICT INVESTMENT STRATEGY · Ben Ngan, Nevue Ngan Associates Jason...

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HALSEY/WEIDLER COMMERCIAL DISTRICT INVESTMENT STRATEGY October 2014

Transcript of HALSEY/WEIDLER COMMERCIAL DISTRICT INVESTMENT STRATEGY · Ben Ngan, Nevue Ngan Associates Jason...

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HALSEY/WEIDLER

COMMERCIAL DISTRICT

INVESTMENT STRATEGY

October 2014

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Contents

ACKNOWELDGEMENTS ................................................................................................................................................................................................ 3

INTRODUCTION .............................................................................................................................................................................................................. 4

STRATEGY PROCESS ..................................................................................................................................................................................................... 7

CURRENT CONDITIONS AND HIGHLIGHTS .................................................................................................................................................................. 8

PHASE ONE: DISTRICT ASSESSMENT .......................................................................................................................................................................... 9

DISTRICT ASSESSMENT RECOMMENDATIONS .........................................................................................................................................................10

PHASE TWO: STREETSCAPE VISION ...........................................................................................................................................................................11

NEXT STEPS .................................................................................................................................................................................................................14

APPENDIX

A. Halsey/Weidler Summary Memo - Civilis Consultants (April 2014)

B. Halsey/Weidler Commercial Corridor Investment Streetscape Improvement Plan - Nevue Ngan Associates (September 2014)

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ACKNOWELDGEMENTS

We’d like to acknowledge the time and inspiration provided by the many business and property owners who provided input and direction in

developing this strategy. In particular, thank you to the members of the Halsey Weidler Group.

Halsey Weidler Group

Tom Badrick, Parkrose Heights Neighborhood Association

Joe Garofoli, Joe’s Shoe Repair

Mark Jones, McGillacuddys

Nidal Kahl, Furniture Plus and property owner

Eva Liu, King’s Omelet

Robbin Martell, Hearts Decor Consignment Store / SOS

Moving Management

Christopher Masciocchi, Hazelwood Resident

Molly Mink Liston, Gilbert Bros Commercial Brokerage Co.

Kevin Minkoff, Certified Public Accountant

Linda Robinson, Hazelwood Neighborhood Association

Fred Sanchez, Realty Brokers, Property Owner, and Gateway

Area Business Association

Dean Sterner, Riverview Bank

Ted Vogelpohl, V.I.P. Property Management / For Sale By

Owner & Builders

John Wade, Center for Environmental Medicine, property

owner; East Portland Rotary

Tim Zollbrecht, Portland Adventist Community Services

Project Consultants:

Michele Reeves, Civilis Consultants

Ben Ngan, Nevue Ngan Associates

Jason Hirst, Nevue Ngan Associates

David Goodyke, Nevue Ngan Associates

Bureau Partners:

Ross Swanson, Portland Bureau of Transportation (PBOT)

Venture Portland:

Heather Hoell, Executive Director

PDC:

Trang Lam, Neighborhood Manager

Susan Kuhn, Sr. Project Manager

Bernie Kerosky, Sr. Business Development Officer

Alison Wicks, Project Coordinator

.

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INTRODUCTION

Gateway Area

The Gateway Regional Center Urban Renewal Area (Gateway URA)

is served by two interstate freeways, four MAX light rail lines, and

the Halsey/Weidler couplet. Over time the Gateway URA is

expected to become a high density, urban, mixed-use center that

offers jobs, housing, services, and amenities within walkable

neighborhoods (Gateway Urban Renewal Plan 2000). The

Gateway community is more diverse than the City of Portland as a

whole and has a higher percentage of families, children and

seniors. The age profile of the district has shifted to an older

demographic, while income levels have risen as well (Gateway

Urban Design & Market Study January 2012). The Gateway area

has two community shopping centers, the Gateway Shopping

Center and Mall 205 that anchor the north and south ends of the

area, and many scattered small businesses. The Halsey/Weidler

couplet is the historic Gateway business district providing a

unique mixture of locally-owned businesses and neighborhood

amenities. It’s located to the north end of the URA and has direct

access from the I-205 freeway off ramp. Halsey/Weidler is

differentiated from other commercial areas within Gateway by

having only two lanes of traffic, offering the potential for a more

pedestrian friendly ‘Main Street’ feel.

Developing the Investment Strategy

Despite its excellent location, Gateway has seen only modest

redevelopment activity since the inception of the URA. The City of

Portland and the Portland Development Commission (PDC) are

committed to increasing neighborhood vitality and economic

opportunity in Gateway and will develop a Five-Year Action Plan

for the URA. As a precursor to that broader action plan, PDC staff

worked with community and city partners and consultants to

consider the historic Halsey/Weidler Commercial District and

opportunities for strategic and direct investment.

The focus of this investment strategy is the Halsey/Weidler

Commercial District, a concentration of small local businesses

located along the Halsey/Weidler couplet, approximately between

102nd and 114th Avenues. This area is relatively walkable with a

mix of building styles and retro 50s/60s character that evokes a

sense of nostalgia within the community for the once-active and

family-friendly business district. Halsey Street is considered

neighborhood commercial with the best commercial connectivity.

Weidler acts as the arterial; a concentration of residential

properties lies to the north (see the image on page 7).

Strategy Objectives.

The objectives for an investment strategy for Halsey/Weidler are

to:

A. Identify and implement infrastructure improvements

in the Halsey/Weidler Commercial District that

support business growth;

B. Build capacity within the business district;

C. Explore development opportunities in the district; and

D. Move forward a commercial or mixed-use

development and a park on the PDC and Portland

Bureau of Parks & Recreation-owned site on Halsey at

106th in a holistic and aligned manner

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The development of the strategy entailed two phases that built

upon previous studies – The Gateway Urban Design and Market

Study (2012) and the Gateway Business Development Strategy

(2011). The first phase included working with Civilis Consultants

to assess the Halsey/Weidler Commercial District connectivity

and identity. The goals of the first phase were to identify

opportunities to i) create positive identity and brand for the

district, and ii) improve economic performance in the couplet. In

the second phase, Nevue Ngan Associates built on the first phase

outcomes and the priorities identified by the community, and

created a streetscape vision plan for Halsey and Weidler.

Status and Next Steps

As of October 2014, Community members and staff have already begun implementing key actions of the investment strategy:

Action Status Next Step Partner Identify and implement infrastructure

improvements in the Halsey/Weidler

Commercial District that support

business growth.

Key intersections at 103rd, 106th, 108th,

and 112th identified; PDC and Portland

Bureau of Transportation negotiating

agreement to provide design and

construction funding

Signed agreement for design-November

2014

Design complete- spring 2015

Construction complete- late 2015

PDC, PBOT

Build capacity within the business

district.

Halsey Weidler Group recognized as sub-

committee of Gateway Area Business

Association

Halsey Weidler Group will continue to

meet and move identified projects

forward, including organizing a coffee and

issues forum with PDC as an interim

partner

Halsey Weidler

Group, PDC business

outreach staff,

Venture Portland

Explore development opportunities in

the district.

Property owner at a key development node

is using PDC DOS program to determine

development options

Work with property and business owners

to explore development opportunities

PDC, property and

business owners

Move forward a commercial or mixed-

use development and a park on the

PDC and Portland Bureau of Parks &

Recreation-owned site on Halsey at

106th in a holistic and aligned

manner.

Parks refining design and releasing

Request for Proposals for construction of

park site

PDC committing $1 M towards park

PDC releasing RFQ for one-acre

redevelopment site in November 2014

Park construction complete – early 2017

Portland Bureau of

Parks and

Recreation, PDC,

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Halsey Weidler Study Area

Residential

Arterial

Neighborhood Commercial

Halsey Weidler Study Area

Figure 1 Halsey/Weidler Study Area

Figure 2 Halsey/Weidler Identity Zones

NE

10

2N

D A

VE

N

E 1

02

ND

AV

E

NE

11

2TH

AV

E

NE

11

2TH

AV

E

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STRATEGY PROCESS

Quantified Study Area Vertical Markets

November 2013

•The study grouped businesses by industry type and identified common interests.

Small Group Interviews

January 2014

•Interviewed 25 business and property owners to learn how the district was functioning.

Identity Framework Workshop

February 2014

•Shared district history and vision for the future to frame Gateway's authentic story.

Walk About

February 2014

•Community members identified target areas for improvements.

Recommendations Presentation

April 2014

•Presentation on revitalization tools that the community can select from.

Streetscape Visioning

April-August 2014

•Evaluated ideas for improving the district's brand and performance.

Halsey/Weidler Group Workshop #1

April 2014

•Identfied priority locations and improvements.

Halsey/Weidler Group Workshop #2

May 2014

•Refined infrastructure improvement alternatives.

Halsey /Weidler Group Workshop #3

May 2014

•Prioritized infrastructure improvements by nodes.

Public Open House

May 2014

•Community members gave input on draft Streetscape Vision and improvements.

Halsey/Weidler Group Workshop #4

June 2014

•Presented final draft Halsey/Weidler Streetscape Vision Plan.

Prioritized Nodes Selected for Implementation

August - September 2014

•PDC and PBOT worked out implementation plan and project budget.

Halsey/Weidler Commercial District Investment Strategy

October 2014

District Assessment (Civilis Consulting)

Streetscape Vision (Nevue Ngan Associates)

Final Report

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CURRENT CONDITIONS AND HIGHLIGHTS According to the Vibrant Streets Toolkit, a program created to

help communities revitalize neighborhoods, a strong and

successful commercial district encompasses five key elements:

identity, community capacity and district management, safety,

retail connectivity, and retail mix. Throughout the development of

this investment strategy, including interviews with business and

property owners, a workshop on the fundamentals of marketing

places and building a story framework, the Halsey/ Weidler

Commercial District was measured against those five elements.

1. IDENTITY – A commercial district must be identifiable and

memorable. Gateway currently lacks a real definition, and the story

the district is telling is of being tired and dated.

2. COMMUNITY CAPACITY AND DISTRICT MANAGEMENT – No one is

focusing on Halsey and Weidler together; businesses are essentially

islands that are not cooperating.

3. SAFETY – The perceived safety of a street is key to a vibrant

commercial corridor. The traffic speeds on Halsey and Weidler are

having a negative impact on business; homeless activity is adding to

the perception of the area as being unsafe.

4. RETAIL CONNECTIVITY – There are a number of gaps in retail

connectivity due to inward-facing buildings, tired and dated-looking

buildings, blank walls, and large surface parking lots. As figure 3

illustrates, very few buildings actively engage the street.

5. RETAIL MIX – A district takes its identity from ground floor

businesses with the goal of local, active, outward-facing retail. In

Gateway, businesses are not engaging with the street. Acoording to

a community member, there are “no high quality restaurants or

good places to suggest to clients”, and “no coffee shops or family

hangouts”.

Figure 3 Halsey/Weidler Ground Floor Activation Map (As of November 2013)

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PHASE ONE: DISTRICT ASSESSMENT

HALSEY/WEIDLER OPPORTUNITIES & CONSTRAINTS

OPPORTUNITIES CONSTRAINTS

Walkable. The Halsey/Weidler

commercial district is relatively

walkable, and offers a mix of

building types and styles that have

a retro 50s/60s character.

Built Form. The couplet defines the

commercial district by encouraging

building forms that don’t engage with

the street.

Easy access. Gateway is served by

two interstate freeways, four MAX

light rail lines, and the

Halsey/Weidler couplet.

Freeway Interchange. Vehicular

access to the Halsey/Weidler is

challenged by the freeway interchange

itself with its limited signage and

somewhat concealed off-ramp.

Triangles. The triangles at either

end of the couplet provide an

opportunity to establish the district

identity.

Lack of Identity. The Halsey/Weidler

district is challenged in terms of

clearly-defined boundaries and center.

Its identity and image are difficult to

define.

Affordable. The neighborhood is

generally affordable for

commercial space and housing.

Leasable Space Mismatch. Leasable

building space is too large to attract

small local entrepreneurs, a key

component to building the identity of

the district.

Park Development. The PDC/PPR

site to be developed as a 3-acre

park and 1-acre mixed-use

development will catalyze district

building.

Development and Density.

Development standards and density

requirements in the Gateway URA

deter development of under-utilized

parcels.

Unique Streets. Two narrow lanes

of traffic is an asset unique in

Gateway that can be leveraged to

differentiate the district.

Narrow Sidewalks. Sidewalks are

generally narrow – 9 feet.

Office Anchors. Kaiser Medical

Offices and David Douglas School

District administrative offices

anchor the west and east ends of

the couplet.

Auto-Oriented. Halsey/Weidler is an

auto-oriented district with large

surface parking lots.

The Gateway Store

Using a store analogy, Civilis Consultants broke down the

Halsey/Weidler Commercial District into easy-to-understand

components to explain how the district functions. Just like a store,

the commercial district has front doors, aisles, fixtures and

products:

Front Doors – Gateway’s ‘store’ is not defined. Halsey/Weidler is a

logical choice to define Gateway because it is the only commercial

district in Gateway with only two lanes of traffic, a sense of history

and connection for residents, and a unique collection of one-of-a

kind-businesses.

Aisles – In a commercial district, the streets and sidewalks serve as

the store’s aisles or its circulatory system, and they are vitally

important to creating an economically high performing place. The

streetscape visioning phase evaluated and prioritized tools that will

provide a safer pedestrian environment and help the streets tell a

story of a great and walkable place.

Fixtures – In the ‘store’ analogy the fixtures are what display the

products you’re trying to sell. For a commercial district, the buildings

are the fixtures displaying the product (the businesses). Inward-

facing buildings that look tired and dated and vacant lots create

blanks in the commercial district that discourage shoppers. The

commercial district should have a connected feel from 102nd to

114th with all buildings contributing to the positive experience of

being in the Halsey/Weidler Commercial District.

Products – A ‘store’ experience is driven largely by the products for

sale, including selection, display, and lighting. The products in this

analogy are the businesses, and the Halsey/Weidler ‘store’ takes its

identity from ground floor businesses. Halsey/Weidler businesses

should be local, active, and outward facing.

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DISTRICT ASSESSMENT RECOMMENDATIONS

Front Doors

Build on the passion and expertise of the Halsey Weidler

Group to transition the group into a formal subcommittee of

the Gateway Area Business Association (GABA) focused on

the Halsey/Weidler Commercial District. Encourage

Halsey/Weidler business and property owners to join GABA.

Establish a district identity and brand to tell the story of

Gateway.

Aisles

Show, don’t tell. The district needs to share its stories and

unique identities with the streets and sidewalks. Establish an

ambience out into the street, using the sidewalk and parking

lots to tell the retail story.

Move forward the development of Gateway Park. Work with

Portland Parks & Recreation to program a public plaza.

Fixtures

Mitigate blanks in the retail connectivity: activate, engage,

and program parking lots; light and decorate empty walls,

orient buildings/spaces toward the street.

Move forward development of the PDC commercial site at

Halsey and 106th to align with the Gateway Park development

schedule.

Consider line of sight when developing the PDC commercial

site and buildings with permeability for more commercial

continuity and visibility.

Products

• Update buildings: introduce three- and four-color paint

schemes for the district; introduce building lighting and

outdoor lighting.

• Right-size interior spaces so buildings are more leasable and

attract small local entrepreneurs, a key component to building

the identity of the district and generating income for business

and property owners.

• Improve retail execution: engage the sidewalk, create

dynamic storefront windows, highlight local businesses and

expertise; interconnect vertical markets in the district and

adjacent businesses.

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PHASE TWO: STREETSCAPE VISION

The streetscape visioning process was the second phase of this

project in which various tools were evaluated and selected to

improve pedestrian safety and to help the district begin to tell an

authentic story. This process built on the message heard through

the corridor analysis phase identifying safety and identity as the

priorities for the corridor, and stressed commercial corridor

viability through targeted infrastructure improvements.

Safety – slow traffic, enhance the pedestrian

environment, improve lighting

Identity – create a cohesive impact through streetscape

improvements and revitalized storefronts; capture the

historic identity of Gateway, including recreating the iconic

Gateway arch in some manner within the design

Community members and staff identified the 103rd, 106th, 108th

and 112th intersections for improvements, as they are the

strongest potential development nodes and/or the highest

traveled north-south pedestrian routes. A toolbox of actions (see

Appendix Halsey/Weidler Commercial District Investment

Streetscape Improvement Plan 2014 Nevue Ngan) was

considered to calm traffic and introduce new elements that give

the street a new look and feel.

Recommendations.

Reduce the posted traffic speed limit along Halsey and

Weidler.

Introduce curb extensions, enhanced marked crosswalks

where allowed, and pedestrian scale lighting for a safer

pedestrian environment.

Plant street trees and install banners on the new street lights

to reestablish the identity of the neighborhood.

Build new curb extensions that provide opportunities to

incorporate benches, trash receptacles, planters, bike racks,

or public art.

Use the triangles at the east and west ends of the couplet to

help create a positive identity for the commercial district.

STREETSCAPE IMPROVEMENT COST ESTIMATE : Location Improvements Cost

CO

MM

UN

ITY

PR

IOR

ITIE

S

Halsey and Weidler at

103rd

106th

108th

112th

Curb extensions

Pedestrian-scaled lighting

Street trees

$1,358,000

(combined)

Halsey and Weidler at

106th

112th

Pedestrian flashing

beacon

2N

D T

IER

PR

IOR

ITIE

S Halsey and Weidler at

102nd

104th

111th

Curb extensions

Pedestrian-scaled lighting

Street trees

$723,000

3R

D

TIE

R

PR

IOR

ITIE

S Halsey and Weidler

from 102nd to 112th

(both sides of the

streets)

Pedestrian-scaled lighting

along corridor every 70

feet

$3,150,000

Note 1: Cost estimates include design/engineering, construction mobilization, traffic

control and contingency. Improvements also include thermal striping for parking and

the crosswalk at 106th estimated to cost an additional $2,500.

Note 2: Cost estimates are based on historic bid prices from past ODOT/PBOT projects

as of June 2014.

Note 3: Improvements on 106th will be completed in partnership with the State of

Oregon with funds awarded to the East Portland in Motion Project.

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NEXT STEPS

The recommendations resulting from this study support business

growth, building capacity within the commercial district,

strengthening the Gateway identity, and sparking development

interest. The strategy includes not only infrastructure

improvements, but also immediate actions that a business or

business district can take on with little or no cost, actions that the

community can implement in both short- and long-term, and

longer-term or more capital intensive actions by individual

property owners or that will require funding partners to

accomplish.

Actions being undertaken within the next year include:

Identity and Capacity Building

In September 2014 the GABA Board acknowledged the

Halsey Weidler Group as a standing subcommittee of

GABA.

The Halsey Weidler Group is leading efforts to add trash

receptacles and benches and to begin planning and

design of the east and west triangles. The goal is to apply

for PDC’s 2014-15 and/or 2015-16 round of Community

Livability Grant funds.

Several community members have expressed interest in

participating on the Gateway Park advisory committee.

Applications for the committee are expected to be

available in fall 2014.

Business Development.

Property and business owners have joined GABA and have

been recruited as board members.

The Halsey Weidler Group will partner with PDC to

introduce a “coffee and issues” forum starting in fall

2014.

PDC and PBOT are finalizing a schedule for

design/engineering and construction of the priority

streetscape improvements identified in the vision plan.

Commercial District Investment.

Parks has initiated design and construction of the

Gateway Park with a grand opening goal for early 2017.

PDC is investing $1 million in construction of the park.

PDC is pursuing development of the site at Halsey and

106th with the goal to align development with the

Gateway Park design and construction.

Several individual property and business owners have

started working with PDC to explore redevelopment and

enhancement projects, including right-sizing ground floor

space and utilizing parking lots to engage the street.

The Halsey Weidler Group is considering options to

address district clean-up and landscape maintenance

with the help of Venture Portland.

The full investment strategy is outlined in the following

Recommendations Table and categorized into three areas:

Identity and Capacity Building

Business Development

Commercial District Investment

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IDENTITY AND CAPACITY BUILDING Action Lead Partners Resources Notes

IC1 Focus On Halsey. Halsey Weidler Group to coordinate with Gateway

Area Business Association (GABA) to focus on Halsey as a neighborhood

commercial district with immediate potential and to build on the

momentum of this strategy work.

Halsey

Weidler

Group

HWG

Gateway Area

Business

Association (GABA)

Venture Portland GABA formally recognized the Halsey Weidler Group

September 2014 as a standing subcommittee.

IC2 Establish District Identity. Establish a district identity and brand to tell

the story of Gateway; create district collateral that can be accessed by

individual businesses and guidelines for brand placement within the

broader district.

HWG PDC Community

Livability Grant

(CLG), Venture

Portland Grants

The brand created and used on the 102nd Ave street

banners is being considered for adoption for the Halsey

commercial district

IC3 Signage. Use signage to reinforce district identity, including street

banners, freeway signs, and signs at the district ‘front doors’ - the triangles.

HWG GABA, East Portland

Rotary

PDC CLG, Venture

Portland

Street banners can mirror the banners on 102nd with

distinct images for Halsey.

IC4 Connect with Neighbors. Organize a monthly ‘coffee and issues’ forum

that features a series of topics to benefit business owners, property

owners, and the general community.

HWG PDC PDC Gateway URA

TIF; GABA; Venture

Portland; area

banks; area

businesses

PDC will coordinate and finance the first year in

cooperation with HWG to prepare HWG to assume lead.

IC5 Support Livability. Coordinate community efforts to identify and

prioritize district livability projects and to go after various funding sources.

HWG GABA PDC CLG, Venture

Portland

The Halsey Weidler Group began meeting in August 2014

to determine project priorities; ideas discussed include:

improving the triangles, adding trash cans, benches and

bike racks.

IC6 Address Safety. Develop a plan to address safety issues, real and

perceived. This may include, working with police and other city bureaus,

managing street and public design elements, addressing signs of neglect.

HWG East Portland

Rotary, Hazelwood

Neighborhood

Association (NA),

Parkrose Heights

Neighborhood

Association (NA)

Venture Portland

Portland Police

Bureau

This may be a topic for the coffee and issues forum.

IC7 Incorporate Civic Uses. Encourage businesses to incorporate civic uses

into their business plan, such as offering related classes to the public,

opening space to community meetings, hosting a community bulletin

board, hosting a coffee and issues forum.

HWG GABA

Business and

Property Owners

IC8 Community Clean-Up. Organize a community clean-up and landscape

maintenance program.

HWG Hazelwood NA,

Parkrose Heights NA

Venture Portland

grants

The HWG is researching program models.

IC9 Billboard Options. Think strategically about alternatives to the existing

billboard at the triangle at the west end of the couplet

HWG East Portland Rotary The HWG is researching the logistics of having some

control over the billboard message.

IC10 Promotion. Build buzz and positive stories about the Halsey/Weidler

strategy and about the Gateway area through website presence.

HWG GABA TBD PDC website may be used in interim to communicate information;

other options: i) work with PSU students through Gateway Park

project to create website; ii) leverage community expertise; iii)

update GABA website

IC11 District Front Doors – Triangles. Maintain and enhance the triangles

at the east and west ends of the couplet to define the district and enhance

the community’s identity.

HWG GABA, East Portland

Rotary

PDC CLG, Venture

Portland

The HWG is applying for grants to fund design work for the

east triangle.

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BUSINESS DEVELOPMENT

Action Lead Partners Resources Notes

BD1 Build Business Network. Organize quarterly social events to

encourage networking among business and property owners.

HWG GABA Venture Portland

BD2 PDC Business Assistance. Promote business growth and vitality

through PDC business assistance with activities such as outreach,

financing, and technical assistance.

PDC Various technical

assistance providers

and lenders,

business owners

PDC grant and loan

programs and technical

service providers

BD3 Business District Resource Tools. Coordinate business technical

assistance tools as a resource for support individual business.

HWG Venture Portland,

GABA

BD4 Attract Retailers. Research community commercial broker programs

as a model to be pro-active in filling vacant spaces quickly and with

appropriate retailers.

HWG Building owners,

Business owners

PDC grant and loan

programs, private lenders

Possible coffee and issues topic

BD5 Right Size Spaces. Encourage right sizing interior spaces so buildings

are more leasable and attract small local entrepreneurs, a key component

to the identity of the district.

HWG Building owners,

Business owners

PDC grant and loan

programs, private lenders

BD6 Improve Retail Execution. Improve business visibility: engage the

sidewalk; create dynamic storefront windows; highlight local businesses

and expertise; interconnect vertical markets in the district and adjacent

businesses.

Property and

business owners

PDC grant and loan

programs, private lenders

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COMMERCIAL DISTRICT IMPROVEMENTS Action Lead Partners Resources Notes

CD1 Streetscape Improvements – Recommended Priority. Invest in

streetscape improvements that focus on pedestrian safety, slowing traffic,

and building a cohesive district identity.

PDC Portland Bureau of

Transportation

(PBOT)

Gateway URA TIF, PBOT

SDCs

The conceptual streetscape vision plan is

complete. PDC and PBOT will enter into an IGA

for design in fall 2014.

CD2 Slow Traffic. Request speed limit reduction on Halsey and Weidler:

Halsey from 106th to 114th from 35 to 30; Weidler from 35 to 30: Halsey

from 102nd to 106th to remain at 25.

HWG PBOT

GABA

Determine if approval is with PBOT or ODOT.

CD2 Build Gateway Park. Develop Gateway Park to complement and

enhance district revitalization efforts.

Portland

Parks and

Recreation

(PPR)

PDC PPR and PPR SDCs,

Gateway URA TIF

The Gateway Park will start design/engineering

in October 2014 and construction is expected to

be complete by spring 2017.

CD3 Commercial Development. Capitalize on the Gateway Park

development and move forward a mixed-use development on PDC’s one

acre site at Halsey and 106th. Consider residential development above to

provide ‘eyes on the street/park.’

PDC Development

community

Gateway URA TIF, private

financing

PDC has started plans to move the commercial

development forward in step with the park

development

CD4 Promote building rehabilitation and development. Stimulate

rehabilitation and development of privately-owned properties to support

business growth and vitality, as well as safety, by offering PDC financing.

PDC Various lenders,

consultants, and

property owners,

development

community

PDC grant and loan

programs

CD5 District/Building Design Pallet. Facilitate development of community

design guide to encourage redevelopment that supports district identity

and supports premise to ‘show, don’t tell’; introduce 3 and 4 color paint

schemes; introduce building lighting and outdoor lighting.

HWG PDC Gateway URA TIF, other

grant programs

CD6 Incorporate Sustainability. Incorporate sustainability and green

features in all improvements to support Gateway as an EcoDistrict.

Developers, property

and business

owners, Bureau of

Environmental

Services

CD7 Improve the Retail Experience. Mitigate blanks in the retail

connectivity through repurposing under used space: activate, engage, and

program parking lots; light and decorate empty walls, and reorient

buildings/spaces toward the street.

HWG Property and

business owners

PDC grant and loan

programs

Could be a coffee and issues topic.