Halloween is always an exciting time in the world of eCommerce, with over half of consumers spending money on costumes, decorations, and treats. As October draws to a close, Nextopia takes a look at the numbers behind the year's spookiest holiday.

158 Million Americanscelebrated Halloween in 2013

The U.S. Census Bureau estimates there will be 41.2 million trick-or-treaters

ages 5 to 14 in America in 2014

in 2013 Americans spent a total of $6.9 billion on

41% of Halloween shoppers will buy holiday goods online

decorations59% 44%

accessories/make up/ wigs

costumes71%

Popular items to buy online for Halloween

How Adults Plan on Celebrating Halloween

32.9% of consumers will go online

to look for halloween costumes

32.9% of consumers will go online

to look for Halloween costumes

take their kids trick or treating

38%38%

decorate their home50%50%

carve a pumpkin53%53%

participate in handing out candy

79%79%dress up

in a costume

61%61%

In regards to online holiday spending, Halloween is 4th on the list for bringing in the most revenue, behind Christmas, Thanksgiving and Easter

SHOPPING TRENDS

Before October 32.8%Beginning of October 43.6%

End of October 23.6%

57% of Halloween spenders will

shop for holiday décor after the holiday

49% of online retailers will launch a holiday campaign before Halloween

eCommerce and

HALLOWEEN

@nextopia

Sources:

http://www.statista.com/chart/1586/halloween-in-the-united-states-by-the-numbers/http://mashable.com/2012/10/28/halloween-spending/https://smallbusiness.yahoo.com/advisor/money-promoting-halloween-costumes-2013-022906454.htmlhttps://smallbusiness.yahoo.com/advisor/2013-halloween-costumes-statistics-infographic-152217154.html

http://www.internetretailer.com/2013/09/20/christmas-octoberhttp://northdallasgazette.com/wordpress/wp-content/uploads/2013/10/Halloween-infographic.jpghttp://blog.replymanager.com/2013/10/a-happy-halloween-for-online-retailers.htmlhttp://www.retailonlineintegration.com/blog/how-halloweencostumescom-scared-up-holiday-sales-thanks-paypal#http://www.freepik.com/free-vector/halloween-character-pack_738112.htmhttps://www.vectoropenstock.com/vectors/preview/71845/15-horror-halloween-cartoon-elementshttps://www.vectoropenstock.com/vectors/preview/71845/15-horror-halloween-cartoon-elements

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When shoppers begin buying Halloween items online: