Halifax: Staying ahead in press
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Halifax: Staying Ahead in Print James Appleby MEC
description
The story of how Halifax has continually evolved the way it uses print to stay ahead of the competition and reader expectation.
Transcript of Halifax: Staying ahead in press
Halifax: Staying Ahead in Print
James Appleby
MEC
“Bookends” 2010
“The Bookmark” 2011
Guardian Coverwrap, 2012
Continued innovation 2012-2013
T-junction Book Bars
Tetris Zig-Zag
And in 2014
Media first – CheckerboardZ-Shape
Halifax also supported the
Metro Rainbow Lace issuePodium
“Little Rewards”
Trinity Mirror Partnership
Telegraph Launch Partner
Halifax were also a launch partner for
Telegraph on Kindle Fire
Deeper Content
Sun Competition ESI Supplements
Extra Value for You
Page 2s
Flattery
Thank you.