Haja | Sunita

Outline Current Business Model SWOT Analysis Growth Options Strategy

Advantages Disadvantages

Internship Opportunity

Business Model

Non-profit Organization

sAltruja

Fundraising System

Integrate

Promotes

Supporters

Business Model Sponsored by : Exist-up grant from the Federal

Economics Ministry and the European Social Fund grant over € 94,000 EUR

Investors: High-Tech Startup Fund, Bavaria seed funds, business angels Dr. Kirchner and Dr. Ferber

Target Customers : Non-profit organizations Revenue: Transaction fees of incoming donations Cost: Operational costs (e.g. salary), enhancing

software, Conducting workshops, seminars & lectures

SWOT AnalysisStrengths•Excellent online presence•Healthy Funding•Built for customers•Very focused ecosystem of services

Weaknesses•Target market is Germany•Reliance on people’s good will

Opportunities•Expanding to Asian regions•Tapping onto resources

• Lien Centre, http://www.lcsi.smu.edu.sg/

• Start Now Pte Ltd, http://www.startnow.sg

Threats•Other companies, e.g.Crowdrise

Recommendations

Growth Options Expanding to Asian regions

590 million people in Southeast Asia Most still in developing stage No online fundraising platform focused on South

East Asia

Strategy Set-up regionalization development team in

Singapore Partner with Institutes of Higher Learning to tap

onto opportunities and resources available for students Example: Institute of Innovation and

Entrepreneurship in SMU Potential SPRING funding

Advantages Anyone including foreigners can set up and operate

a business Well regulated economy Foreign companies who setup a Singapore

subsidiary company enjoy tax resident status world-class infrastructure Located at the heart of the Asia Pacific region Allows a corporation to be a 100% foreign-owned

company

Disadvantages Foreign businesses with a Singapore branch office

are also required to file the audited accounts of their parent company

Foreign companies should designate at least one director who is a Singaporean citizen or a holder of Singapore Employment Pass, Entrepass, or Dependent Pass.

A general meeting must be held on an annual basis High cost of living

Internship scope Market the solution to Singapore market Research and provide roadmap for setting up a

regional office in Singapore Market segment Source funding Set-up office Potential partnership with Institute of Higher

Learning