Haiti - A 100 Million Potential Market? --- Patrick Guilbaud (UVA SEAS-SIE) TCC315 Presentation…
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Transcript of Haiti - A 100 Million Potential Market? --- Patrick Guilbaud (UVA SEAS-SIE) TCC315 Presentation…
Haiti - A 100 Million
Potential Market?
--- Patrick Guilbaud (UVA SEAS-SIE)
TCC315 Presentation…
Haiti – a 100 Million Potential Market 2/27/20032
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
AGENDA Introduction Haiti & Tier-4 Marketing A Quick Historical Overview P-Au-Prince, Haiti Key Issues Examples A Plethora of Opportunities & Options Wrap-Up
Haiti – a 100 Million Potential Market 2/27/20033
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Introduction
General View Of The Research That I am Involved With: Social & Environmental Systems.
Some Over-arching Goals & Personal Reasons For Tackling The Problem That’s Under Consideration.
Haiti - The Focus Of My Research.
Haiti – a 100 Million Potential Market 2/27/20034
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Tier-4 Marketing
Starter
1. Opportunities
2. Market Size
3. What are Risks
4. Cultural Issues
5. Long-Term vs. Short Term
6. Human & Environmental Impacts
7. Other Issues: Political, Monetary etc.
Haiti – a 100 Million Potential Market 2/27/20035
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Quick Historical Overview Pre Columbian
– Up to 1492 Colonization
– Up to 1804 Post Independence
– 1804 – Present Some Well-Known Haitians (Or Not so-well-known)
– Toussaint L’Ouverture (Liberated Saint Domingue from France & Spanish)
– John James Audubon (Nature – Ecology)– Jean-Baptiste Du Point Du Sable (Chicago)
Haiti – a 100 Million Potential Market 2/27/20036
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Haiti – Quick Stats
Geography: 10,700 sq miles ~Size of Maryland Very Mountainous
Population : 8.1M; 65%:35% Rural: Urban Split; Cap: P-Au-P (2.3M)
Economy: Per Capita Inc: $300; Below Poverty 75%;GDP:$9.2B; Ext. Debt:$1B
Mortality Rate & Life Expectancy: ~100/1000 Deaths / Live Birth; 56 years…
Other Major Cities & Populations: Cap-Haitian (100K); Gonaives, Jacmel, Les Cayes, Port-de-Paix, Saint-Marc, Jeremie (50K)
Languages: Creole: 100%, French: <30%, Eng. & Span. <10%
Haiti – a 100 Million Potential Market 2/27/20037
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Key Issues for the Country Human & Health
– Food - Malnutrition– Water - Untreated– Sanitation - Poor Municipal Services– Medical - Tropical Diseases– Education - Literacy rate low
Environmental– Deforestation - causing poor nutrition– Transportation - Bad roads– Population density - High Unemployment
General– Political Instability - Risks
Haiti – a 100 Million Potential Market 2/27/20038
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
P-Au-Prince, Haiti
A. Size of the Capital City (1/3 of pop.)
B. Historical Perspectives (Pearl of the Antilles)
C. Population Growth (Cite Soleil) * Emigration (US)
D. Problems (Slums & Un-employment)
Haiti – a 100 Million Potential Market 2/27/20039
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Examples of Problems
Haiti – a 100 Million Potential Market 2/27/200310
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Examples of Problems (Cnt’d)
Haiti – a 100 Million Potential Market 2/27/200311
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Community Solutions
Haiti – a 100 Million Potential Market 2/27/200312
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Some Plusses & Opportunities1. Tropical Weather & Rich History – General Tourism2. Small Manufacturing - Market Potential Beyond Haiti3. Proximity - Close to the US + Strong Base of Expatriates in the
US & Canada4. High Unemployment - Eager Labor Force5. General Exports – Tropical Fruits, Coffee, Cocoa, Vanilla etc.6. Imports: All Basic Services – Food, Agricultural, Medical &
Sanitation Services7. Cultural - Well-developed small crafts industry - Musical
Instrument, Painting, Baskets etc..,8. Natural Beauty - Eco-tourism (Audubon connection with Haiti)9. Other – Friendly People
Haiti – a 100 Million Potential Market 2/27/200313
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
1) Thinking Outside of the Box for True Market Sizing Haiti - Second Wave of Revolution In the Americas (Business) + West Indies – Haiti as a barometer of the region + West Africa – French Language other Shared Customs + Other Countries (South America – Bolivar ties with Haiti etc…)
2) Method Partnerships – Risk Sharing Local Development – Sensitivity to local culture issues
3) Approach Social Entrepreneurship – Human Development Cheap Labor – Short Term Look
A Plethora of Opportunities and Options
Haiti – a 100 Million Potential Market 2/27/200314
Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.
Wrap-Up
Questions,
Ideas,
Discussions,
& Suggestions