Mobile/Tablet

Growth and Use on the Web

New Mobile Devices

• New smartphones create as much traffic as 24 basic model phones

• Tablets generate as much as 122

• Mobile video content will exceed 50% for the first time in 2011

Mobile Phones

The Growth of Use

• Global mobile data traffic will increase 26-fold between 2010 and 2015

• Last year's mobile data traffic was three times the size of the entire global Internet in 2000

Mobile Video

• Mobile video traffic will exceed 50 percent for the first time in 2011

• Two-thirds of the world's mobile data traffic will be video by 2015

Mobile only

• There will be 788 million mobile-only Internet users by 2015

• Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row

Tablets

Tablet Growth

• In 2010, 3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the average smartphone

• Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010

Can it be done easily?

Focused and to the Point

• With mobile usage still growing, designers can focus on the most relevant content for companies

• Mobile constraints force you to design web products that are focused, fast and frequently used

Too much content

• A site designed for a desktop has many distractions

• Gone are all the interface debris, and promotions present on the desktop site

Two years ago over a million touch screen mobile devices were sold .....

that’s a million a day

Accessibility

• Speed is an issue with mobile devices, designers can address that issue first and most importantly. CSS3 and HTML5 can be used by designers to focus on speed

• HTML5 allows the user to view your video regardless of the platform

Mobile design might be a good idea….first