KELLY HADOUS@kellyhadous

CHERYL YEOH@cherylyeoh

HACKING YOUR INVESTOR PITCH DECK

COMPELLING ELEVATOR PITCH

@cherylyeoh@kellyhadous

A simple formula to creating a good elevator pitch is the following:

“My company, _[company name]_, _[unique value proposition]_, is building a _[product solution]_ to solve _[problem]_, addressing the _[addressable market]_. Feel free to tweak the formula, but all the

basic elements should be there.

For example:

“My company MaGIC, that is run by entrepreneurs for entrepreneurs, is building a

platform for high-growth and social entrepreneurs to be exposed to a regional and

global mindset, educated in specific startup skills, and for their startups to be accelerated to

be investment-ready, addressing the 620M market opportunity in Southeast Asia that they

can potentially capitalize on.”

Example of an expanded pitch:

“In just one year, we’ve educated over 14,000 budding entrepreneurs via MaGIC Academy workshops and we’re

specifically proud to have created over 200 new developers who can now code and build products. In fact, we just

launched the MaGIC Accelerator Program (MAP), where we received over 1,000 applications from 26 countries, and

selected 77 early-stage startups to be part of our first cohort over the 4-month program, making it Asia’s largest equity-

free accelerator. Finally, 70% of our entrepreneurs who were part of our e@Stanford exposure program have raised funding. We’ve just published our 1-year impact report that

you can find at impact.mymagic.my.”

10-MIN INVESTOR PITCH

@cherylyeoh@kellyhadous

STARTUP LOGO

Startup NameFounders Names

Date

Taglines (if any)

PROBLEM STATEMENT

Why is this problem important to the world?

FOUNDER STORY

Why this problem is important to you, the founder? Why are you passionate about this

problem?

MISSING!!

PROPOSED SOLUTION

Is this a “painkiller” or a “vitamin”?

PRODUCT SCREENSHOTS

Show how it works. Visuals speak a thousand words.

MISSING!!

WHY NOW?

Why is this the right timing for your product to flourish?

MISSING!!

UNIQUE PROPOSITION

Why you’re better than existing solutions?Who are your competition?

MISSING!!

INITIAL TARGET MARKET & EVENTUAL MARKET SIZE

You can start with the addressable local market size, but need to show the larger ASEAN market opportunity for this to be interesting to investors

UNIT ECONOMICS & BUSINESS MODEL Here’s how the math makes sense

CAC <<(3) CLTVDo you understand the costs and profit margins of your business at scale, even if the unit economics

early on will be different?

MISSING!!

USER ACQUISITION & DISTRIBUTION

What are the different channels you’re going to use to acquire your customers and the costs for

each. Are they scalable and sustainable?

MISSING!!

TRACTION OVER TIME

Growth chart since your product launch

BOGUS OR WRONG METRIC FOR YOUR STAGE!!

VALIDATION FACTORS

Testimonials or proof of concept from each customers

TEAM

Credibility and background of your team.Why you’re the right team to

execute on this vision?

EXISTING INVESTORSOR ADVISORS

If any

CALL TO ACTION OR ASK

How much are you raising? How much has been committed?What are you using the funds for?

CONCLUSION

End with a bang!

FOUNDER STORY

@cherylyeoh@kellyhadous

ONE PAGER (a tease)

@cherylyeoh@kellyhadous

LAVAFLOWERS by environmentally friendly farmers

Lava Flowers aim to shorten the supply chain between the farmers and consumers so that unnecessary logistical cost could be eliminated to ensure fresher flowers and happier farmers.

PROBLEMPeople buy flowers all the time for various occasions. Unfortunately, the flower supply chain is extremely inefficient which results in poor quality flowers at a high cost.

SOLUTION (Clearly Include USP)We work with the farmers from ground zero to source the supply directly from there. We are managing the whole supply chain and that will reduce the overall cost of the flowers.

TARGET MARKET & MARKET SIZEMalaysians, aged 22-35: 7.0 millionIndonesians, aged 22;35: 22 millionSingaporeans, aged 22-35: 1.5 million

BUSINESS MODELWe sell flowers online with minimal marketing to achieve a low customer acquisition cost.

ACHIEVEMENTSWe have received RM150,000 from Cradle Fund Sdn Bhd and have appeared on Shark Tank for a pitching competition.

TEAMAzim IskandarFounder, CEO5 years of marketing experience, cofounded a social marketing platform for fashion accessories and a flower enthusiast.

Wong Lai, TanFounder, CTOFull-stack engineer, loves building beautiful websites and mobile applications.

Other team members: Shahmi (Intern), Sharan (Intern)

CONTACT INFORMATIONWong Lai, TanAzim IskandarWeb: http://www.lavaflowers.my +6012-456 7891 +6017-143 2239 wonglai@lavaflowers.com.my azimisk@lavaflowers.com.my

@lavaflowersmywww.facebook.com/lavaflowersmy

COMPETITIONOther flower delivering companies such as TheBouqs, BloomThis and traditional retail florist shops.

COMPANY REGISTRATION STATUSSendirian Berhad

NUMBER OF USERS/CLIENTSAs of July 2015, we’ve acquired 10,000 active users.

PAGE VIEWSWe have 5,000 unique monthly visitors to our website

KEY METRICS

PROGRESSIVE GROWTH CHART

INTERNAL USE ONLY

@cherylyeoh@kellyhadous

LAVAFLOWERS by environmentally friendly farmers

FINANCIAL INFORMATION Cash PositionThe company has enough funds to sustain a period of 18 months.

CAP TABLE

Shareholder

Common Common

Fully Diluted

% FDStock OptionsFounder #1 950,000 950,000 57.3%Founder #2 300,000 300,000 18.1%Employee #1 200,000 200,000 12.1%Employee #2 100,000 8,000 108,000 6.5%Pre-Investment Option Pool 92,000 100,000 6.0%Total 1,550,000 100,000 1,658,000 100%

Current ValuationThe company is currently valued at $1,000,000.

How much are you looking to raise at demo day? And at what valuation?At the end of the program, we are looking to raise RM2,000,000 at a valuation of RM10,000,000.

SHAREHOLDING

Shareholder Amount (RM)

Founder #1 50,000

Founder #2 20,000

Employee #1 20,000

Employee #2 10,000

Total 100,000

THANK YOU!

@cherylyeoh@kellyhadous

10 CORE TENETS OF MAP

1. Be a PURPOSE-DRIVEN founder. Remember why you’re here. Why you’re building this company

2. FOCUS on doing one thing really really well, one at a time3. Be INSANELY OPTIMISTIC about possibilities but grounded with

practicality4. STAY HUMBLE: Always be CURIOUS and eager to LEARN

5. DARE TO FAIL: Be diligent about EXPERIMENTING with different strategies & methods every week: DOUBLE DOWN on those that work

and cut out those that don’t6. HUSTLE and try harder: Two of the most valuable characteristics of

a great founder is RESOURCEFULNESS & PERSISTENCE. There are always 10 different ways of achieving something

7. PAY IT FORWARD: Give before you Take8. When in doubt, ALWAYS CARE. Your platoon’s problem is your problem.

Their success is your success9. PERSONAL GROWTH is as important if not more

important than COMPANY GROWTH10.Don’t miss the FOREST for the TREES