Hacking your fundraising


Infographic source: fundersandfounders.com


…and they lived happily until he exited


Total Addressable Market Market share Revenue potential


It should take you nearly the same resources and time to sell to one or thousands customers

An informative Executive Summary of your startup can help you grab investor’s attention

Is your solution the MUST-HAVE or just a nice-to-have?

How big is the market you will target?

How are you going to make money?

• Most of startups fail due to internal problems

• Show investors you have the team that can deliver


If the opportunity is really that big, there will be competition


How are you going to use the funds and where is this money going to take you?


• Online data bases like AngelList, Fundacity• Read news who invests in what • In person:

• Events (eg hackathons) • Startup communities • Personal introductions is the best way to get to them:

• Other entrepreneurs (eg from their portfolio)• Startup lawyers• Other VCs you have met if you see you are not a

good fit for them • Use LinkedIn to find connections (Miklos)


• Show the demo. No videos please!• Amazing design by Diego. Use your strengths!• Passion and hunger while presenting. Be likeable!• Team credentials. No time to be shy!• Prepare extra slides for Q&A. Pre-empt their questions!


• Prepare well (read books and blogs)

• Know your legal stuff, but if you don’t know, better shut up

• Don’t look needy or desperate. Have an attractive BATNA

• Take your time to shop around

• Do not be afraid to say no

• Know what you are giving up. Convertible note/Common Stock? Preferred?

Hacking your fundraising

Economy & Finance

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