Hacking Two-Sided Marketplaces

marketplacehack

@sal_matteis

angel.co/salmatteis

linkedin.com/in/matteis

Friday, October 18, 13

2 Years- Marketplaces- Operations- Product Mgmt- Real time Ad Platforms Sal Matteis,

CEO-Founder Milkster

marketplacehack @sal_matteisFriday, October 18, 13

F**king Hard

marketplacehack @sal_matteisFriday, October 18, 13

2 X the Risk 

marketplacehack @sal_matteisFriday, October 18, 13

Supply

Demand

Supply

Demand

Alex Osterwalder Ash Maurya

Friday, October 18, 13

5 X the Time

marketplacehack @sal_matteisFriday, October 18, 13

Indiegogo = 4 Years

marketplacehack @sal_matteisFriday, October 18, 13

marketplacehack @sal_matteis

v.s.

Friday, October 18, 13

marketplacehack @sal_matteis

What type of Marketplace are you building?

Global Local Glocal

Friday, October 18, 13

YOU = Insane

marketplacehack @sal_matteisFriday, October 18, 13

MarketplaceHacks

marketplacehack @sal_matteisFriday, October 18, 13

marketplacehack @sal_matteis

#1 

Know your customer better than anyone else 

Friday, October 18, 13

#2 

Love the problem you are solving 

marketplacehack @sal_matteisFriday, October 18, 13

marketplacehack @sal_matteisFriday, October 18, 13

You’ll get dirty

marketplacehack @sal_matteisFriday, October 18, 13

 #3Liquidity iseverything

marketplacehack @sal_matteisFriday, October 18, 13

It’s a game of balls

Demand Supply

marketplacehack @sal_matteisFriday, October 18, 13

Design for Liquidity

marketplacehack @sal_matteisFriday, October 18, 13

Force Matches Manually

marketplacehack @sal_matteisFriday, October 18, 13

Focus

marketplacehack @sal_matteisFriday, October 18, 13

Collectables

marketplacehack @sal_matteisFriday, October 18, 13

 #4Start from the side with the biggest pain

marketplacehack @sal_matteisFriday, October 18, 13

Get them single playerutility

marketplacehack @sal_matteisFriday, October 18, 13

...but Validate the pain exists on both sides.

marketplacehack @sal_matteisFriday, October 18, 13

 #5Get distribution from existing platform

marketplacehack @sal_matteisFriday, October 18, 13

 #6Figure out how are you customer paying you

Data Trust

marketplacehack @sal_matteis

Time

Friday, October 18, 13

 #6Constantly Iterate around your Customers

marketplacehack @sal_matteisFriday, October 18, 13

TALK

marketplacehack @sal_matteisFriday, October 18, 13

 #7OOO (Obsessively Optimize Operations)

marketplacehack @sal_matteisFriday, October 18, 13

Pipeline Mgmt /User Acquisition

Lead Prospect Customer

marketplacehack @sal_matteisFriday, October 18, 13

 #9

Balanced Team

1X developer/designer 2X community

marketplacehack @sal_matteisFriday, October 18, 13

 #10

Stick to your Vision

marketplacehack @sal_matteisFriday, October 18, 13

Good luck

marketplacehack @sal_matteisFriday, October 18, 13