Hacking industry analysis: Analyst relations for startups

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Transcript of Hacking industry analysis: Analyst relations for startups

The 451 Group

Hacking industry analysis:Analyst relations for startupsDonnie Berkholz, Ph.D.Research DirectorHeavybit, August 2015

Why bother? Three reasons2

Buyer/user influenceCompetitive analysisImproving your cos

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3http://blog.gardeviance.org/2012/07/adoption-cycles.html

Buyer influence3

Market landscape4Wikipedia: asuscreative

Research4

Learning from the mistakes of others5

Consulting5

Your companys lifecycle6

Where are you?What do you need?6

Hack the firm7

Adoption curves Gary Barnetts train metaphorAnalyst signals & data pointsBriefings structure and outputsStart small7

Taxonomies and shape-like rankings8

Talk to the right analystUnderstand the methodology8

Influence the analyst9Wikipedia: blapan

Industry eventsAnalyst eventsSocial media & blogsWhisper campaigns?PromotingHiring

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10Wikipedia: storkk

Nail their timing

Research agendasConference seasonsConsulting seasons (EOY)

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Broaden your relevanceWikipedia: Dragons flight

TrendsCompetitors

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Take-homesKnow thyself and thine analystsLearn & teachMaster the relationships

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Questions?

Donnie BerkholzTwitter: @dberkholzdonnie.berkholz@451research.com13MINNEAPOLIS

Some images from this presentation are Creative-Commons licensed.

https://creativecommons.org/licenses/by-sa/https://creativecommons.org/licenses/by/14