Hacking industry analysis: Analyst relations for startups

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Hacking industry analysis: Analyst relations for startups Donnie Berkholz, Ph.D. Research Director Heavybit, August 201

Transcript of Hacking industry analysis: Analyst relations for startups

Page 1: Hacking industry analysis: Analyst relations for startups

Hacking industry analysis:Analyst relations for startups

Donnie Berkholz, Ph.D.Research Director

Heavybit, August 2015

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Why bother? Three reasons

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3http://blog.gardeviance.org/2012/07/adoption-cycles.html

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Market landscape

Wikipedia: asuscreative

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Learning from the mistakes of others

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Your company’s lifecycle

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Hack the firm

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Taxonomies and shape-like rankings

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Influence the analyst

Wikipedia: blapan

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10Wikipedia: storkk

Nail their timing

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Broaden your relevance

Wikipedia: Dragons flight

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Take-homes• Know thyself and thine analysts• Learn & teach• Master the relationships

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Questions?

Donnie BerkholzTwitter: @[email protected]

13MINNEAPOLIS

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Some images from this presentation are Creative-Commons licensed.

https://creativecommons.org/licenses/by-sa/https://creativecommons.org/licenses/by/

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