Hackathon Sponsorship- Bringing Your Budget to the Next Level · Hackathon 2.0 Use your maximized...
Transcript of Hackathon Sponsorship- Bringing Your Budget to the Next Level · Hackathon 2.0 Use your maximized...
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Hackathon SponsorshipBringing Your Budget to the Next LevelIrfaan Khalid, VandyHacksHackCon V | August 4-6, 2017 | East Stroudsburg, PA
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Hi!My name is Irfaan Khalid.I love hackathon organizing and hackathon sponsorship.
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Facts About MeI’m an organizer for VandyHacks at Vanderbilt
University.I’m a public speaker, photographer, sneakerhead, and
occasional rapper.I dressed up as a squirrel at VandyHacks III last fall.
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$63,800Total budget
441Hackers
11Sponsors
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Hackathon Sponsorshipis all about finding great companies to support and participate in your event.
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BUDGETBRAINSTOR
M COMPANIES
NETWORK
HOST AGREAT EVENT!
SEAL THE
DEAL
REACHOUT
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Workshop Goals
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Let’s focus.Hackathon 2.0
Use your maximized budget to host truly a truly premiere event!
Reinforcing Your Hackathon’s Foundation
Take advantage of your resources and maximize your budget.
Remember: This is NOT Sponsorship 101!
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Let’s get down to business.Split up into groups of 4 Be ready to participate in group discussionsFeel free to ask questions!We’ll also have an open Q&A at the end
http://goo.gl/slides/4ycq8w
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Bringing Your Budgetto the Next LevelTen tips and tricks to optimize your sponsorship process
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Stay organized,stay consistent.
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Stay organized, stay consistent.Have a master spreadsheet
Companies and contactsContact ledgerFinancial ledger
Establish a workflowEmails on Tuesdays and ThursdaysIt’s a team effort!
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Remember: It’s a team effort!
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Remember: It’s a team effort!Inside of your organization...
Send emails together!Work together to find contactsSeek out each other’s feedback
… and out!Network with other organizersSwap contactsShare strategies
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Network, network,network!
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Network, network, network!Career fairs and recruiting eventsTalk to other organizers
Only talk to their sponsors on-site with permission
School faculty
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Be smart with your budget.
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Be smart with your budget.Budget before you start reaching outSet reasonable tiersHave a 10-15% emergency fundKeep in mind all costs you could have
Including HackCon expenses ;)
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Sample Budget$25000 - Food$20000 - Travel$20000 - Hacker Experience$ 8000 - Emergency Fund$ 4000 - Venue + Housekeeping$ 2500 - Hack Nights$ 500 - Marketing$80000 - Total
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GROUP DISCUSSIONWhat are some budgeting
mistakes you’ve made or seen other organizers make, and how could they have been prevented?
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Let your prospectus do the talking.
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Let your prospectus do the talking.Find a great graphic designerInclude info and stats about past eventsKeep it:
Easy-to-readClean and simpleConcise
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Utilize tools effectively.
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Utilize tools effectively.Use Google Drive to collaborateLinkedIn is your friendUse Hunter.io to find contacts’ email addressesHave domain-specific email addresses
e.g., [email protected]
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Use your resources.
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Use your resources.School
Institutional sponsorshipsCareer centerCareer websiteFaculty with connections
to companies
CommunityCompaniesAcceleratorsDevelopers
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Be a salesman.
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Be a salesman.Know your audience
Cater to the sponsor’s needsHave a hook Know what you can offer
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Be a salesman.Initial email
Keep it simple and friendlyUse numbers and statsEnd with a question to entice a response
Phone callBe personable and sell your eventBe prepared to answer questions
Follow up to let the sponsor know you care
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GROUP DISCUSSIONWhat are traits of good
salespeople that you’ve found useful in hackathon sponsorship?
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Be flexible.
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Be flexible.Not all companies can sponsor financiallyIn-kind sponsorships
FoodSwag and stickersPrizes
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Put on a good show!
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Put on a good show!Be diligent and proactive
Prepare travel, lodging, and other logistics information 6-8 weeks in advance
Be friendly and give your sponsors what they need during the event
Ask for feedback at the end of your eventPaper exit surveys
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GROUP DISCUSSIONWhat questions can you ask on
sponsor exit surveys to receive valuable feedback?
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What’s next?
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https://github.com/IrfaanKhalid/hackathon-sponsorshipor
https://goo.gl/aA2CD6
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One comprehensive guide.Copies of this workshop’s slides and notesDetailed guide with additional topicsTemplates and examplesFeel free to use, share, and fork it!
If you have feedback, email me at [email protected].
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Questions and AnswersI’m a hackathon organizer, AMA.
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Pre-Register for VandyHacks IV athttps://vandyhacks.org/!Applications open on Monday, August 7!