Habitus media kit_2011_LR

Media Kit 2011Habitus at a glance

MEDIA KIT 2011

We are all fascinated by the way other people live. Why did they build their house that way? What attracted them to those furnishings? And what was the inspiration for the garden and landscaping?

In fact, part of our fascination is the search for new ideas, which might work for us in our own home. From this point of view, the more exotic, the more fascinating. Habitus takes you into an extraordinary mix of homes, and into the lives of the people who designed them and the people who live in them. It is a magazine about the design decisions people make which represent their way of life, and a unique expression of personality, culture and values in a particular physical environment.

Habitus believes that through exploring the spaces that people live in, we can gain an intimate insight into them and the way they live.

I think Habitus is special in all sorts of ways. But it is absolutely unique because of its cross-cultural focus – discovering inspiring personalities, products, ideas and homes within Australia, New Zealand, South and South-East Asia. This makes it a window to one of the most creative regions in the world. And it gives our readers the opportunity to celebrate a diversity of architectural approaches and design influences across cultures.

Happily, our regional aspiration has been endorsed by a wonderful reader response. From Sydney to Bangkok, Auckland to Singapore and beyond, Habitus has been taken up as the magazine for people who are passionate about living in design. Paul McGillick, Editor

HAbITus –

THE rEADEr

Design Hunters create their own possibilities. They love the ongoing adventure of discovering design, and consciously use it to express their personality and values.

They are educated, informed, assured individuals – regardless of age, gender or occupation. They are not interested in what other people tell them is the ‘latest’ or ‘best’. Instead, they make their own connections and have a unique economy of value, which combines both quality and meaning.

They are free-thinkers, savvy self-specifiers, positive collaborators, valued opinion leaders and loyal friends. Their eyes and ears, hearts and minds, are wide open.

A unIquE ADvErTIsIng

EnvIronMEnT

Habitus is indispensable for Design Hunters and their individual ways of life.

The design decisions that they make – from the architecture and interiors to the landscaping, artworks, technology, even the clothes they wear and cars they drive – express a deeply felt, deeply personal way of living.

Design Hunters relate personally with design at all levels and are responsible for driving design awareness in the mass market.

Once the specialised knowledge of architects and designers, quality design

is now entering the consciousness of the wider population. Welcome the

Design Hunter – design is their passion, Habitus their inspiration.HABITUS?WHAT IS

MEDIA KIT 2011

EDITorIAL sECTIons

Habitus crosses the Region to celebrate inspiring products, living environments, and the inspired minds of individuals, whether their forte is architecture, art, interior, landscape, furniture, textile, fashion or graphic design, or something else in the creative realm. Regular features include:

Products Design News – the latest products for living (including outdoor), work, play, and for babies and children Re-shoot – each issue, a look at contemporary versions of an everyday item In Camera – focus on a particular product type or particular area for living, in the format of a unique, styled shoot

PEoPlE

Close-Up – intimate profile of leading architects, designers and their work

Inspired – an insight into the inspirations and influences of a creative mind

On Location – place is an integral part of an individual’s psyche; here we visit a creative in their studio and they show us their favourite places around their locality Alchemist – someone that crosses the boundaries from one expression of creativity to another Partnership – exploring the dynamics of creative partnerships Slow Dissolve – people and projects that give added value to the home through landscaping, ornamentation and art Collector – those that pursue a lifelong passion for a particular kind of object or piece of furniture Creation – focusing on the pure creative process of a designer

ProjEcts

Scenario – explores the home, where the drama of daily life is acted out within a carefully constructed environment

Jump Cut – comparing and contrasting living typologies across the Region or different projects by the one designer/architect

Home Movie – high profile home-owners share the story of their house and Habitus drops in on a unique way of life

Cross-Fade – breathing new life into old spaces with conversions, extensions, renovations and creative makeovers Director’s Cut – we explore the homes that designers and architects design for themselves

siGn-off Snapshot – a glimpse into a far-off place somewhere around the world, where sights, smells and textures offer diverse inspiration Montage – an ideas-based essay drawing out themes and issues of design, architecture and creativity, through a review of recent books.

“ I have just sat down to a veritable feast for the senses...”

Simon Devitt, photographer

MEDIA KIT 2011

HAbITus EDITorIAL subMIssIons

We encourage the submission of diverse material for editorial consideration. If you have interesting and inspiring content from the Region, please send a selection of low res images and a brief description of the product/personality/story to:

[email protected]

2010/2011 sCHEDuLE

07 Mar 2011 06 Jun 2011 29 Aug 2011 21 Nov 2011 05 Mar 2012 04 Jun 2012

14 Mar 2011 14 Jun 2011 05 Sept 2011 30 Nov 2011 12 Mar 2012 11 Jun 2012

21 Mar 2011 20 Jun 2011 12 Sept 2011 12 Dec 2011 09 Mar 2012 18 Jun 2012

22 Jun 2011 21 Sep 2011 07 Dec 2011 28 Mar 2012 20 Jun 2012 19 Sep 2012

Booking Deadline

Working Ad Material

Finished Ad Material

Magazine on Sale

#12 #13 #14 #15 #16 #17

MEDIA KIT 2011

ISSUE 01 OCTOBER – DECEMBER 2008

AUD $12.95NZ $13.95

USD $15.95

CDN $16.95 GBP 8.50

SGD $10.95

WHERE TO PUT THE FAMILY ERNESTO BEDMAR ASIAN MASTER THE BEST

AUSTRALASIAN DESIGN ALEX POPOV X 2 CREATIVE PARTNERSHIPS EXOTIC

BATHROOM SOLUTIONS DESIGNERS UP CLOSE WIN A KOHLER BATHROOM

LAUNCH

ISSUE

ISSUE 02 2009

DESIGNERS AT HOME

GLENN MURCUTT’S MAGIC THE LATEST KITCHENS

CONTEMPORARY BEACH HOUSES NEW ZEALAND

INSPIRATIONS KEVIN LOW IN DETAIL MALAY

CULTURAL EXCHANGE THAI DESIGNER ON SHOW

ROSITA MISSONI ON DESIGN TOURING BERLIN

CITY LIVING

AUD $12.95NZ $13.95

USD $15.95

CDN $16.95 GBP 8.50

SGD $10.95

ISSUE 03 APRIL – JUNE 2009

AUD $12.95NZ $16.00

USD $15.00

CDN $16.50 EUR 8.50

SGD $10.95

A HOUSE RE-CRAFTED

COLOUR & LIGHT

THE BEST NEW SIDEBOARDS POOLE’S DESIGN FOR TRACEY MOFFATT MOD

LIVING IN SINGAPORE GOLLINGS: BEYOND THE LENS NZ’S MARSHALL COOK

THESEUS CHAN – GRAPHIC DESIGN REBEL NEW DINING FURNITURE SOUTH

AMERICA – DESTINATION URUGUAY CONTEMPORARY AUSTRALIAN HOMES

Cover ISSUE03 Au.indd 1 16/1/09 2:49:04 PM

AUD $12.95NZ $13.95

USD $15.95

CDN $16.95 GBP 8.50

SGD $10.95

ISSUE 04 JULY – SEPTEMBER 2009

DESIGNS FOR LIVING

ALL IN THE FAMILY

GOING GREEN IN SINGAPORE LAURENS TAN’S BEIJING LATEST DESIGN

OBJECTS FURNISHING THE LIVING ROOM ART AND ARCHITECTURE IN

THAILAND SCOPING AUSTRALIA’S JOHN WARDLE RE-DISCOVERING MIES

VAN DER ROHE ALEX PERRY’S NEW DIRECTION AUCKLAND HARBOURSIDE

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Select from a wide range of fabrics to make it your own

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HAB04_Living Edge.indd 1 26/3/09 10:01:10 AMCover&Spine ISSUE04 AU.indd 1 21/4/09 6:42:06 PM

BEACH HOUSES

The besT in ouTdoor furniTure ClEvEr COnvErSiOnS in nZ AT home: ArT, design And AnimAl righTs A CHEf’S gUidE tO viEtnAm furniTure design in singApore KUAlA lUmpUr’S nEw ArCHitECtUrE new sydney houses dESign lUminAriES in

AUStrAliA melbourne illusTrATor TAKes on nyC pAriS – dESignEr’S inSpirAtiOn

innOvAtivE

Aud $12.95nZ $13.95

usd $15.95

Cdn $16.95 gbp 8.50

sgd $10.95

iSSUE 05 OCtOBEr – dECEmBEr 2009

Birthdayissue

1st

Cover ISSUE05 AU.indd 1 24/7/09 2:57:47 PM

Breakdown by region:Australia: 19,058New Zealand: 1,048Singapore: 2,200Malaysia, Indonesia, Thailand, Philippines 988HK, China, Japan, Korea, Taiwan 1,094US / CAN / South America: 3,453UK / Europe: 1,105Middle East / Africa: 154Other: 900

Breakdown by distribution channel: Direct mail (A&D industry): 5,872Subs/pre sales: 2,728Airlines (Qantas, Singapore Air, Emirates): 957Hotels (Medusa Hotel Sydney, Eight Hotel Group, Art Series Hotels Melbourne, Limes Hotel Brisbane, The Ivy Hotel Sydney): 617Promotions / launches: 2,000Newsstands / bookshops: 17,826

Total circulation: 30,000Readership: 90,000

DIsTrIbuTIon

MEDIA KIT 2011

THE DEsIgn HunT

ConTInuEs...

HAbITusLIvIng.CoM

Extending the scope of the magazine, habitusliving.com explores every facet of living in design. Taking the successful editorial model of the print publication to a global audience, it is the first online community for Design Hunters.

Seeing the internet as another rich and diverse source of inspiration and information, this audience is interested in the cultural and regional histories behind the aesthetics of design. They respond to the intellectual – meanings and connections – just as much as they appreciate physical form and functionality.

Habitusliving.com celebrates design in all its forms and environments, making it accessible to Design Hunters everywhere.

Content is regularly updated, so feel free to send your editorial submissions at any time to [email protected]

HAbITusLIvIng.CoM

EDITorIAL sECTIons

LIVE – dwellings, developments, creative precincts and environments that express personality

DESIRE – furniture, finishes, lighting, fixed & fitted, technology and accessories, and the stories behind them

PLAY – places to eat, drink, relax and explore including restaurants, bars/clubs, galleries and museums

TRAVEL – cities, accommodation and experiences to enjoy throughout the Region

MOVE – transport modes from the sensible to the stylish, from the latest in luxury cars, classic designs and boating to bicycles and footwear

CONNECT – ideas, conversations and contacts within the creative community

DIARY – design launches, exhibitions, sales and fairs

WIN – products and experiences offered to readers regularly

MEDIA KIT 2011

PUBLISHER

Raj [email protected]

ADVERTISING ENQUIRIES

Marie Jakubowicz(61 2) 9368 0150(61) 431 226 [email protected]

EDITORIAL ENQUIRIES

Paul [email protected]

ConTACT usHAbITus ADvErTIsIng rATEs

DBL PAGE SPREAD

Cost / issueExcl gsT

1 ISSUE 2 ISSUES 3 ISSUES 4 ISSUES

$9,570.00 $9,370.00 $8,890.00 $8,590.00


$3,950.00 $3,620.00 $3,435.00 $ 3,295.00

HALF PAGE



$3,100.00 $2,822.00 $2,645.00 $2,450.00

QUARTER PAGE



$6,540.00 $6,150.00 $5,790.00 $4,999.00

FULL PAGE


MEDIA KIT 2011

“...literate and sophisticated. It brings global attention to an area of the world for which it is long overdue.”

– JEREMy

Habitus reader, California

“...Really like the ‘constellation of attitudes’ approach, especially the focus on stories behind design...”stefanie flaubert KORBAN/FLAUBERTStudio/ShowroomAlexandria NSW

“It is certainly a beautiful magazine right down to the paper stock. It expresses a strong landscape context, which makes me want to get it out of the office and down to the beach house to read.” John Wardle, DirectorJohn Wardle ArchitectsMelbourne VIC

“Bought my first copy of Habitus this week and I think it looks great – it seems to have a good depth and diversity of content unlike some design magazines in which you can read the content in about 10 minutes.” Stephen Minnett, Practice Director FuturespaceSydney NSW

“The mixture of the Architecture+Design presented within Habitus provides a real representation of who we are as people in this part of the world.”Ed PerymanHabitus readerSumner, NZ

“What a superb magazine... A very intelligent and well-crafted addition to the Creative Conversation. What separates Habitus from other Australian design publications is the quality of the content and the elegance of the presentation.It is a pleasure to be able to actually read the text and fully appreciate the insights of writers and commentators.”Richard Henderson, DirectorR-Co Branding and IdentityMelbourne, VIC

“The size, the paper quality and the contents... it is very appealing to designers and architects. Seeing some of the South-East Asian projects being featured made it more interesting and creates a great connection.”Shaun Shahzainy ShahromeDirector/ArchitectSOHO Design PartnershipSingapore & Kuala Lumpar

“A great cross between architecture mags (too cold) and home lifestyle mags (mostly same old same old!)”Danielle DunsmoreJournalist, PR, StylistChevron, Queensland

“I was looking forward to receiving my first copy of Habitus, and it definitely didn’t let me down. I found it creative, informative and stylish, plus I love the paper it is printed on. This will be the first of many issues on my bookshelf.”Ursula Hufnagl, DirectorCHIC MANAGEMENTWoollahra, NSW

“The Habitus paper is so soft – it gives the publication an intellectual air. It’s very engaging – I’m going to read every slither/page of it!”Tracey MoffattArtistQueensland and New York

rEADEr TEsTIMonIALs

MEDIA KIT 2011

Habitus media kit_2011_LR

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