Habitat for Humanity and Social Media
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Transcript of Habitat for Humanity and Social Media
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Megan M. EngleSocial Media Manager
Michigan Nonprofit Association [email protected]
www.MNAonline.orghttp://MNAonline.wordpress.com
Twitter: @MNAOnline
About Me:
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http://www.slideshare.net/MNAOnline
Where This Presentation is Located:
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What Is Social Media?
• Definition: “the use of electronic and Internet tools for the
purpose of sharing and discussing information and experiences
with other human beings.” - Ben Parr
http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition
• In other words, social media describes the tools people use and the ways people share ideas online.
• Relationship building!
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SERVE STRENGTHEN
TRANSFORM COMMUNITIEShttp://www.commoncraft.com
A Great Resource for Basic Videos:
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Examples of Social Media:
• Social Bookmarking
• Photo Sharing
• Podcasting and Video
• Blogging
• Feed Reading & Sharing
• Social Networking
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The Importance of Listening
• Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.
• Little time on the front end = big payoffs in the long run
• Food Stamp Challenge example – Michigan Nonprofit Association Blog
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The Importance of Storytelling
• The best storytelling shows the story – various types of media including photos, videos, audio and text can each play a part
• Can appeal to staff, volunteers, donors, and people who could potentially fill these roles
• Sharing with the community• Relationship building!
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http://www.flickr.com/photos/learning_community/collections/72157606633646747/
Photo Sharing – How Can It Be Used?
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http://www.youtube.com/nonprofits
YouTube Nonprofit Channel Program
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• A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order.
• A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments.
• A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog
What is a blog? What is blogging?
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Nuts About Southwest Blog
http://www.blogsouthwest.com/
Video/YouTube
Photos/Flickr
Blog
Poll
News Feed
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• A form of blogging comprised of user-created brief updates ~ 140 characters
• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information
• Can be used as a sounding board, peer forum, news feed, etc. Must be interactive!
• http://twitter.com/MNAonline • Relationship building!
What is Microblogging?
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What is Social Networking?
• People using the internet to connect with others online
• Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies
• Four majorr social networking sites are: Facebook, MySpace, LinkedIn, and Ning
• Relationship building!
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Facebook Search Results: Fan Pages
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Facebook Search Results: Events
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Facebook Fan Page: Muskegon County
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http://www.facebook.com/pages/Nonprofit-Organizations/27795452714
Facebook Nonprofit Organizations Fan Page
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Facebook Best Practices
http://www.diosacommunications.com/facebookbestpractices.htm
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http://www.linkedin.com/
LinkedIn is a business oriented social networking site aimed at
professionals.
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What People Do On The Internet (By Age)
http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
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http://www.slideshare.net/MNAOnline
Where This Presentation is Located:
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Thank you!!!!