H71028....

Hewlett Packard

Integrated Service Management Voice over IP

ISM VoIP

Sandra DeRodeff

NSPBU Solution Business Mgr

April 2003

/12/23 HP presentation template user tutorial

• Fixed line market review• Service provider requirements and business

challenges• Solution

• service delivery

• service assurance

• service usage

• ROI• Customer references

Agenda


Introduce new services quickly

Maximize revenue from each customer

Enhance brand identity

Increase Revenue and

Market Share

Deploy quickly

Scale larger

Eliminate redundancies in

equipment & people

Consolidate operations & control

Improve Operational

Effectiveness

Deliver bulletproof service

Offer customers service visibility

& control

Develop customer trust &

meet expectations

Attract and Retain Customers

Costs Rapid

Return on Investment

Fixed line operators goals

Revenue


VoIP evolution and opportunities

“By 2004, 60% of backbones and 40% of voice traffic will be VoIP.” (ITU Poll)

“We will buy no circuit switches after the year 2000.” (RBOC Executive)

“Cable &Wireless will migrate from standard switched voice services to VoIP over the next three years.” (Mike McTight,Chief Executive, Global Operations -- Oct 2000)


Service Provider VoIP Service Vision

• VoIP VPN : interconnect multi-PBX, especially multi-vendor, multi-site over cost effective IP backbone – centrally managed billing & dialing plan

• IP Centrex : provides virtual PBX function to single or multi-site enterprise, including remote workers over flexible, evolutive & cost effective IP & service platform

• Interconnect : provides IP to PSTN, PSTN to IP and IP to IP robust call transfer

• Residential : provides primary line or secondary line over ADSL, Cable or WLL. Can be combined with PrePaid calling card, video …


VoIP services technology fit

Service Providers will provide Managed Services to enterprise accounts• must evaluate enterprise’s current network

infrastructure for VoIP services• assess VoIP deployment on current network• test new services for network impact prior to

deployment• maximize capital expenditures• security• reliability• streamline network operations


VoIP OSS challenges

evolution of business needs

•integrated for quick installation

•value added Services

•quality of Service (QoS) demands

•rapid deployment of new services


VoIP target market segmentation

independent site

75% of total

branch office

25% of total

branch office

25% of total

independent site

75% of totalnew system or replace existing

centrex / pbx ip centrex

10 – 20% of market

keep current pbx 80 – 90% of market

broadband service provider:

clec, blec, isp, asp

offer on-net local,long distance via voip,

voip businesstrunking with VPN

100% of market

voice private network

vpn feature

40% of branches}


INT

EG

RA

TE

D S

ER

VIC

E M

AN

AG

EM

EN

TNew challenges for service providers

Information Services(content)

messaging

hosting

m/e-commerce

video

e-training

WAP-ISP

e-music

e-brokering

e-gaming

e-servicese-services e-services

Communication Infrastructure

Services

SDH/Sonet

optical

wirelessIP

PSTN ATM/FR

Outsourcing Services managed extranet

managed intranet

asp

managed network

billingusage

analysis

managed applications

Communication ServicesGPRS

IP VPN

accessVoIP

DSL cable


A traditional OSS/BSS system


Lifecycles

service instance lifecycle

serv

ice o

ffer

lifecy

cle

resource lifecycle

resource maintenan

ce & restoration

service provisionin

g

resource configuration managemen

t

resource provisionin

gresource

planning & developme

nt

resource data

management

sales & ordering

service change or terminatio

n

service monitoring

& reporting

invoicing & collections

service operations

& monitoring

service template creation

service development

& deployment

service planning & definition

pre-service

service request in service

service withdrawal

service evolution

or withdrawal

The ISM VoIP Services solution


Benefits:introduce services

quickly with rapid ROI

be more efficient in operation management and reduce costs

provide better quality of service and offer attractive service level agreements

build on a solid, flexible and scalable technology foundation

integrate with legacy systems

ISM VoIP Services

ISM VoIP uses the HP Integrated Service Management (ISM) plug-and-play architecture to enable scalable, flexible and cost effective OSS/BSS solutions


Integrated Service Management

service delivery

create/modifyprovision

service assurance

manage

service usage

billanalyze

• modify services quickly

• activate and deliver services rapidly

• manage SLAs

• ensure service availability

• monitor quality

• bill based on usage

• capture usage data for billing, capacity planning, and marketing

• analyze subscriber behavior


ISM architecture

service delivery service assurance service usage

executive dashboardexecutive dashboard

customer portalcustomer portal

billingbilling business intelligence

business intelligence

usage mediation

usage mediation

service provider infrastructureservice provider infrastructure

order entry &

management

order entry &

management

service activationservice

activation

inventory manageme

nt

inventory manageme

nt

problem manageme

nt

problem manageme

nt

SLA manageme

nt

SLA manageme

nt

fault manageme

nt

fault manageme

nt

performance

management

performance

management

process manageme

nt

process manageme

ntprocess enabled message busprocess enabled message busprocess templates


HP ISM integration framework

• Process manager• Process-enabled message

bus• Adapters• Network-layer data

synchronization busprocess manage

r

process manage

rmessage busmessage bus

•TIBCO InConcert•Microsoft Biztalk Orchestrator

•TIBCO InConcert•Microsoft Biztalk Orchestrator

•HP ISM adapters

•HP ISM adapters

•TIBCO Rendezvous

•Microsoft Biztalk•JSM

•TIBCO Rendezvous

•Microsoft Biztalk•JSM

•HP OpenView TeMIP bus

•HP OpenView TeMIP bus

The HP products


ISM VoIP Services

process manageme

nt

process manageme

ntprocess enabled message busprocess enabled message bus

service activationservice

activation

inventory manageme

nt

inventory manageme

nt

Mobile service provider infrastructureMobile service provider infrastructure

order entry &

management

order entry &

management

fault manageme

nt

fault manageme

nt

problem manageme

nt

problem manageme

nt

performance

management

performance

management

service manageme

nt

service manageme

nt

usage mediation

usage mediation

billingbilling business intelligence

business intelligence

customer portalcustomer portal

executive dashboardexecutive dashboard

service delivery service assurance service usage

granite OV internet

usage managerOV TeMIP

OV operationsOV NNM

OV service monitorOV service navigator

OV service desk

OV SQM

OV service information portal

OV reporter

HP Service Activator

OV performanceinsight

HP Billing Solutions


HP ISM service activation applications

order entry &

management

order entry &

management

service activation

service activation

inventory manageme

nt

inventory manageme

nt

•OpenView service activator•OpenView TeMIP broadband service controller

•OpenView TeMIP transport service controller

•OpenView service activator•OpenView TeMIP broadband service controller

•OpenView TeMIP transport service controller


The complete service activation architecture

service activatorservice activator

BSCBSC TSCTSChostinghosting

ATM/FR

ATM/FR

ATM/FR

ATM/FRATM/

FRATM/FR

rich mediarich media

VPNVPN

DSLDSL

SDH/SONET/DWDM

mobilemobile

VoIPVoIP

service request

solution packssolution packs

simpleATM/FR


HP OV service activator role

• Delivering end-to-end VoIP provisioning– Including sophisticated calculations of QoS and

Traffic Engineering parameters

• Managing large VoIP portfolio with few high level workflows– Multi-vendor environments by integrating to 3rd

party Service Controllers– Easily operated from the operators terminal

• Central inventory/repository – Physical and logical resources management like

network elements and IP pool management


HP ISM inventory management

• Resource inventory• Topology• Service mapping• Inventory reconciliation

order entry &

management

order entry &

management

service activation

service activation

inventorymanagement

inventorymanagement

•Granite Xng•Cramer4•Granite Xng•Cramer4


HP ISM fault management applications

• Event collection– access modules

• Event correlation– root cause analysis

• Event presentation– management domains– flexible filtering

• State management• Service monitoring

problem manageme

nt

problem manageme

nt

service level

management

service level

management

OV TeMIP real-time busOV TeMIP real-time bus

faultmanagement

faultmanagement

performance

management

performance

management

•OpenView TeMIP•OpenView network node manager

•OpenView operations•OpenView TeMIP service monitor

•OpenView service navigator•OpenView TeMIP expert

•OpenView TeMIP•OpenView network node manager

•OpenView operations•OpenView TeMIP service monitor

•OpenView service navigator•OpenView TeMIP expert


HP ISM performance management

• Performance data collection

• Real-time performance monitoring

• Service quality monitoring• Performance analysis

– ATM, FR, IP– dial access– broadband– VoIP– IP QoS

problem manageme

nt

problem manageme

nt

service level

management

service level

management

OV TeMIP real-time busOV TeMIP real-time bus

fault manageme

nt

fault manageme

nt

performancemanagementperformancemanagement

OpenView performance insight

OpenView performance insight


OVPI service assurance report pack

• Reports performance of actual transactions• Tests focus on

– Response time– Exceptions counts– Availability– Jitter– Throughput– Number of transactions– Traffic volume

• Integrates with NNM– Events generated by threshold exceptions– Reports remotely launched from

event manager


HP ISM service level management

• SLA definition• Service monitoring• Jeopardy and violation

alarming• SLA reporting• SLA assessment

problem manageme

nt

problem manageme

nt

service levelmanagementservice levelmanagement

fault manageme

nt

fault manageme

nt

performance

management

performance

management

•OpenView service quality monitor

•OpenView service quality monitor


HP OpenView service quality manager

• Model Services

• Define Service Level Agreements

• Scalable Monitoring and Compliance Tracking

• OSS and BSS integration

Real time

service monitori

ng

Servicereporting

Service and SLA

definition

OpenView Service Quality Manager

NetworkInfrastructureMgt System

User Experience Mgt System

ApplicationInfrastructureMgt System

Business Processes

Service Adapters

Unique carrier-grade system for end-to-end service-level management


• Enhanced services• Marketing• Billing• Customer service

• hp Internet Usage Manager• hp dynamic network analyer• hp billing solutions

Detail service usage


HP IUM – Convergent Mediation

CORBA (SSL)

host D

admin. agent

admin. agenthost B

host Aadmin. agent

application interfaces

admin. agent

host C

Configstore

IUMConfigServer

EncapDDS

IUMRule Engine

data sources

businessapplications

Other

OperationsOVO/NNM

Encap DDS

IUMRule Engine

API

Encap DDS

IUMRule Engine

EncapDDS

IUMRule Engine

Other sources

Services

VOIP

admin. agent

host E

Network Access e.g., CMTS,

Cable Modem

Rating and Billing

BusinessIntelligence

Encap DDS

IUMRule Engine

Encap IDR

IUMRule Engine Reporting

OVPI, SIP

EncapArchive

DNAUsage

Intelligence

EncapDDS

IUMRule Engine

Subscriber ID

AAA Server

• Real-time• Incrementally scalable• Robust (recovery, auditing)• Extensible (plug-ins)

• Highly configurable• Manageable• Fast development iterations• Developer SDK


HP DNA – Business Intelligence

• Price evaluation– test-drive new pricing

structures and price points for services• charge by usage• charge by service value • charge by service delivery cost

• Revenue generation– identify new revenue

opportunities• understand how subscribers

use services • influence subscriber behavior

• Profit maximization– pricing plan-service

optimization– loyalty/churn reduction– lifecycle management– resource re-allocation

modeling and analysis tools


• Application and infrastructure integration and expertise

• IP billing applications

• Industry leading IP usage management platform

• World beating, high availability SP infrastructure

• HP’s solution is integrated with best-in-breed IP billing applications from industry partners.

• HP’s Internet Usage Manager is pre-integrated with several of our partners IP billing applications and NEP solutions

• HP provides the complete end-to-end, mission critical, massively scalable, highly manageable infrastructure specifically required by IP billing solutions.

Next generation billing solution components


Benefits

• offer new services to your customers and generate new revenue from your existing network

• new revenue streams• faster time to market

• Rapidly and reliably provision customers with voice over IP services using automated solutions

• through service level agreements, SLA, manage the customer experience

• faster time to market

• Manage the full life cycle with improved efficiency

•


ROI

the attached business case shows an example ROI where investments, expenses and revenue are shown for a 3 year period

in this case, cash flow is negative the first year, but quickly turns positive in year 2, as services and the base


Telephony business case

Revenue Year 1 Year 2 Year 3 3-Year SummaryVoIP BT w/ VPN Revenue $ 8,246,014 19,030,486 25,989,015 $ 53,265,515 IP Centrex Revenue $ 5,899,943 13,910,157 19,288,359 $ 39,098,459 Other Service Revenue $ 153,888 383,594 545,303 $ 1,082,785

Incremental Revenue $ 14,299,845 33,324,237 45,822,677 $ 93,446,760 Total Revenue $ 14,299,845 47,624,082 93,446,760

Capital Currency: dollars ($)VoIP BT w/ VPN Capital $ 801,000 560,000 300,032 $ 1,661,032 IP Centrex Capital $ 1,470,000 1,120,000 720,000 $ 3,310,000 Other Service Capital $ - - - $ - Service Management Platform (SMP) Capital $ 132,626 - - $ 132,626 Service Execution Platform (SEP) Capital $ 366,880 151,786 155,798 $ 674,463 CPE Gateway Capital $ 3,666,000 2,990,500 1,635,000 $ 8,291,500 PSTN / SS7 Gateway Capital $ 1,628,280 1,399,680 660,960 $ 3,688,920 Other Capital $ 1,004,433 892,400 547,195 $ 2,444,028

Incremental Capital $ 9,069,219 7,114,366 4,018,985 $ 20,202,570 Total Capital $ 9,069,219 16,183,585 20,202,570

Expense Currency: dollars ($)Depreciation Expense $ 3,023,073 5,394,528 6,734,190 $ 15,151,791

Operations Expense $ 5,641,595 13,430,175 18,327,858 $ 37,399,628 Network Expense $ 1,429,985 3,332,424 4,582,268 $ 9,344,676 SG&A Expense $ 1,000,989 2,332,697 3,207,587 $ 6,541,273

Incremental Expense $ 11,095,641 24,489,824 32,851,903 $ 68,437,369 Total Expense $ 11,095,641 35,585,465 68,437,369

Cash Flow $ (2,841,942) 7,114,576 15,685,979 $ 19,958,613

Return on Investment (ROI) MetricsNet Present Value (NPV) $ 11,649,927 Internal Rate of Return (IRR) 291%

Return on Investment 158% 468% 1140% 463%


With HP’s pre-packaged Integrated Service Management (ISM) solution service providers get:

• Market leading software• Global support • Focused business consulting and system

integration• Mission critical hardware implementation

in a solution that has all the components needed to provide a complete VoIP solution at every level – from service delivery, to assurance, to usage.

ISM VoIP Services Solution Summary


HP’s OSS success

• 10 of 10 largest US-based ISPs managed (20 of 25 international)

• 8 of 10 largest long distance international carriers

• #1 IP usage mediation solution

• 67% of US-based internet service providers managed

• 70% of internet devices managed

• 1,000 installations in wireline and wireless networks in over 50 countries

• 60 million customer wireless network managed

• 25 million on-line customer accounts managed


HP providing OSS solutionsAmericas

Albura SpainAmena SpainAOL Time WarnerAT&TBCE EmergisBestelBrasil TelecomC&W Inc.C&W JamaicaC&W PanamaCFECingular WirelessCon EdisonConcertConsonusCPQD

TIM Cellular EMBRATELEntelGeneral DynamicsGlobal OneGlobal VillageICEMetro Net S.A.NASDAQNEXTEL ArgentinaPegasoQwestTelcelTelecelular SulTelecom ArgentinaTelecom Brasil

Telecom ColombiaTelefonicaTelefonica ArgentinaTeleparTelesp CelularUS Postal Svc.VerioWestelWells Fargo BankWorldcomXO com


HP providing OSS solutionsEurope, Middle-east, Africa

EtisaalatEurotelFinnet GroupFortis BankFTK-CentertelGazpromGDCIECInterouteKPNLetsbuyit.comLibertelMacedonia TelekomMATAVMetofficeMobistarMOLNorthsea COMNTL GroupOne2OneONI

OniwayOptimusPanafonPortugal TelecomPrimusPTT HolandQ-TelRadio Marconi SARadiolinjaRAI S.p.A.RetevisionRSI.comSlovenia TelekomSonofonStormSwisscomT.P. S.A.Tele2TelecelTelecom ItaliaTelecom Italia Mobile

5TCAirtel AlbacomBanverketBaud TelecomBelgacomBouygues TelecomBTCable & WirelessCableuropaCarrier1ColtD2Deutsche TelecomDFSEurotel EMT EstoniaEnitel ASE-Plus MobilfunkERICELLEsprit

Telecom NamibiaTeleDanmarkTelefonicaTelefonica MovilesTelekabel WienTelenorTelia Telia FinlandT-Mobile AustriaT-MotionTranstelTurk TelecomTurkcellUPCViag InterkomVodacomVodafoneWestel 900Westel MobileWind


HP providing OSS solutionsAsia, Australia

Air Services AustraliaCelcomChina Mobile 1China Mobile 2China Mobile 3China RailcomChina TelecomChina Unicom 1China Unicom 2China Unicom 3China Unicom 4DaehanDDI Hong Kong TelHutchinson AustraliaJ-Phone

KDDKorea TelecomKT FreetelKTRCLG TelecomLIAONING MOBILEMalaysia TelecomMGTIMobikomNECNTTOptusQuanzhouSatelindoShanghai BellSingtel

SK TelecomTata Teleservices LimitedTelecom New ZealandTelekom MalaysiaTelkomselTelstraTEPCOTepcoTibet PTTTokyo Digital PhoneTu-KA CellularVodafone (NZ)Yan Tai PTT

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