H U T T V A L L E Y - hutt-chamber.org.nz and patented by IRL, ... approach to my work, ... But...

Is it a bird, is it a plane?

No! It’s the Green Energy Pod, and it’s now on its way to Rarotonga for the Pacific Leaders’ Forum, where it will be on display as an example of an innovative solution to the energy problems faced by many Pacific Nations.

The Green Energy Pod is a mobile amalgamation of renewable energy technologies which have been put to-gether by local company ESG Green Energy Ltd. It is designed to give a completely mobile or fixed energy power station for any situation, working in harmony with the environment. Depending on site conditions it can use wind, solar or hydro energy to generate electricity which can then be stored in its battery bank, or converted and stored as hydrogen. The hydrogen is stored at low pressure and can be used for heating or cooking, or converted back to electricity using a fuel cell. The hydrogen technology is a world-first and was developed and patented by IRL, here in the Hutt Valley.

Sending the Energy Pod to Rarotonga was one of the first projects to be considered and supported by the Chamber’s Technology Valley Devel-opment Group. This group represents major research, business develop-ment and teaching organisations from throughout the region and was formed by the Chamber to give impetus to creating a new future for the Hutt Valley, based on science, innovation and technology.

“The Green Energy Pod is a model for the future,” says Hutt Valley Chamber President Helen Down who chairs the Technology Valley

Development Group.

“The pod was developed by public and private enterprises working together to find a new solution to sus-tainable energy. It is a brilliant concept that fits perfectly with our vision for the future of the Hutt Valley, designing and producing world-leading products.”

Look out for updates on the Green Energy Pod from Rarotonga on the Hutt Valley Chamber website and Facebook page.

From L to R: David Kiddey, Adrian Gregory, Robert Holt, Helen Down and Curtis Reid with the Energy Pod

THE GREEN ENERGY POD EN ROUTE TO RAROTONGA

New Zealand Spam LawsMobilize Mail

The Olympic BandwagonPipers

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H U T T V A L L E Y

Five Keys to Job Hunting SuccessDrake International

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Celebrating 20 Years of Building ExcellenceArmstrong Downes

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A u g u s t 2 0 1 2

Save Money on Legal FeesGibson Sheat4

7Upper Hutt UpdateSue Trueman

Membership CornerAnna Geremia-Young

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fancy yourselfAS A WRITER?Hutt Valley Chamber of Commerce is constantly on the lookout for new articles and updates to publish in the Business Connector. If you have any news or would like to let everyone know about the products or services you offer, then write an article or story and e-mail it through to [email protected] or call (04) 939 9821.

HUTT VALLEY CHAMBER OF COMMERCE AND INDUSTRY INC.Level 3, 15 Daly Street, Lower Hutt

Phone 04 939 9821 Fax 04 939 9824

[email protected] www.hutt-chamber.org.nz

HUTT VALLEY BUSINESS EXPO 2012

CHAMBER Artful Dodge Photography – serving the Hutt and Wellington community for commercial and personal photography. With an affable, engaging and open approach to my work, I am always focused, drawing on a broad depth of f ield of experience to zoom in on the task at hand to develop great looking images that meet all customers’ needs. I’ll shoot anybody and anything and have them blown-up too, all to your liking – just let me know who, what and how big you would like your photograph.

Clive Pigott021 1605 317

[email protected] www.artfuldodge.co.nz

Are you looking at alternative ways to promote your business in these tough times?

Why not register for the Hutt Valley Business Expo?

The Hutt Valley Chamber of Commerce and Go Fi8ure are proudly sponsoring the Hutt Valley Business Expo 2012 and we would like to invite all business owners who are looking to increase their business to book in to this great opportunity. Whether you want to target a different audience, grow your business, promote business awareness or simply look at other forms of marketing, the Hutt Valley Business Expo will give you the chance to work your business to its full potential. If you are wanting that little bit more, there is an opportunity to run a short seminar on the day.

Expo stands are limited so make sure you secure yours NOW!$570 + GST for a single stand$1026 + GST for a double stand

What you will get for your investment:

Branding- Listed as an exhibitor with logo and business name on Hutt Valley Chamber website- Business name on all promotional material leading up to the event- Business name on site map which is given to attendees on the dayBooths- Single Stand Black Frontrunner booth 2.4m wide X 1.2m deep - as shown(Includes Black Panels, Power Supply to booth, Spotlights)- Double Stand Black Frontrunner booth 4.8m wide X 1.2m deep - as shown(Includes Black Panels, Power Supply to booth, Spotlights)Networking- Invitation to attend the Expo after FiveAdvertising- Hutt News- Radio- Hutt Valley Chamber of Commerce- Blog - Facebook/ Twitter/ Linkedin- Direct Mail- Signage- Event FinderTickets- 50 VIP passes for expo to hand out to clients

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On the 19th and 20th July, the BNZ Partners Hutt Valley team hosted an Exit and Succession Planning Growth Programme at the BNZ Hutt Valley Business Centre. The Growth Programme was attended by ten companies, mostly from the Hutt Valley but a few out-of-towners were represented in the mix too.

By most accounts the attendees obtained a lot of value and have come away with a robust framework and they can now work to put in place the changes (in terms of operational structure, policies and procedures) needed to exit their companies (or to bring through staff members into key roles to allow them to partially step back from the business etc).

Such work is rarely easy (the truth is - it is time- consuming and challenging) but it is vitally important when it comes to preserving business value. From the outside looking in we see many business owners pouring time and energy into their businesses (not to mention..... money) - part of the intent for doing so is to build wealth (whether that be to enjoy the finer things in life and/or to fund a comfortable retirement). Through our ‘three steps removed lens’ we also see, all too often, too little being done to either (a) prepare the business for sale or (b) allow the business owner/s to step back and enjoy the fruits of their labours. This happens for completely understandable reasons - frantic work weeks, endless juggling of resources and the seemingly ever present ‘problems’ that appear from left field. Despite this typical working environment for a vast number of business owners, frameworks must be developed to preserve long-

gold partner Bnz Partners

Chris Bagley

This article is intended as a general discussion only. The views expressed are their own and do not necessarily represent those of Bank of New Zealand or its related entities. Chris Bagley can be contacted on 04-560-2092 or email [email protected].

PRESERVING HARD WON VALUE MAZDA 6 (2013) - THE FULL SCOOP ONTHE NEW FAMILY CAR

gold partner Stevens Motors

and stores it in a capacitor to run the car’s electric systems. This saves battery drain and is claimed to stretch combined fuel economy by up to 10%.

i-ELOOP – Regenerative Breaking

How does it work? Every time you hit the brakes, energy is wasted when the brake pads rub against the discs. Imagine if that energy could somehow be captured and stored for use when you need it? Now, because of i-ELOOP regenerative breaking technolo-gy, showcased by Mazda for the first time in the Takeri concept car, it can.

Mazda’s Electric Double Layer Capacitor (EDLC)Under braking or declara-tion the alternator is engaged, and generates electricity to be stored in an EDLC to be used to drive the cars electrical systems.What does it mean to me? In a normal car five to 12 percent of the fuel is used to generate elec-tricity. By using regenerative energy the equivalent amount of fuel can be saved, but the best news is that because the alternator is disengaged under acceleration, more power goes to the wheels and your Mazda is faster!Rick Johston New Vehicle Sales Consultant Stevens Motors Ltd 434 High street, Lower Hutt

www.stevensmotors.co.nz

term business value creation. In our profession we too often see hard-won business value eroded due to a lack of preplanning - quite simply the preservation of business value (and the maximisation of same) is being left to chance in the final years - and sometimes in the final months.

BNZ is very passionate about the subject of exit and succession planning and we would encourage you to make contact with your professional service provider to put the subject on the table. If you are not sure who to talk to, then give us a call and we will be only too happy to suggest parties that can help you get the process underway - indeed the Exit and Succession Planning Growth Programme could suit you perfectly. In summary, the message we want to convey is to simply start the process. Ideally your exit from your business should be planned over a four to five year period. It doesn’t all have to be done at once either - what needs to be done is to frame up a plan and then start breaking bits off and implementing steps that will lead to the ideal outcome - release of the hard-won business value.

Mazda 6 (2013) - The Full Scoop on the New Family Car Animal attraction“You can almost imagine the front tyres as a cheetah’s front legs and the front wings as its shoulders, while at the rear, the tyres imitate the animal’s hind legs. There’s the distinct impression of powerful muscles covering the shoulders.” Mazda is about to inject some concept car fizz into its 6 range—2013’s new family car will draw heavily on the swoopy Takeri concept car shown at last autumn’s Tokyo motor show. Only minor details such as handles and mirrors will change, as depicted by CAR’s artist’s impressions.

But it’s not just a sassy new style that makes us sit up and take notice of the new Mazda 6. It’s the second production car bone out of the firm’s new SkyActiv engineering philoso-phy: carrying on from where the Gram strategy shaved every last ounce from the MX-5, Mazda now builds all its road cars to the weight-obsessed SkyActiv blueprint.

Mazda 6: the SkyActiv techIt brings a lightweight modular architecture and a suite of clean petrol and diesel engines – which Mazda claims are nearly as frugal as hybrids without a bulky EV battery in sight. The Takeri’s 2.2 turbodiesal spat out 173bhp and 310lb ft, yet Mazda claimed just 104g/km of CO2.Such cleanliness should be achievable on the new 6 since it’ll sport SkyActive staples such as stop/start, low-friction components and regenerative breaking dubbed i-ELOOP, this breaking system harnesses en-ergy when you dab the breaks,

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Thank you to Media5 for making this billboard opportunity available to our members.

Take a look at 330 High Street, for the “real thing”. If you are

interested in having a billboard for your own business call Graham

Bloxham on 0275 526 335 for information and costings. If you are interested in this form of advertising

in the next six months with four other businesses with a new billboard design call Anna on 939 9826 or email [email protected]

This billboard has over 350,000 views a month!!

franchisors and suppliers. 3. Document all important aspects of your businessGood documentation is attractive to every potential purchaser of your business. Documentation of key supply/customer/employment contracts provides certainty for a potential purchaser and will increase the value of your business.

4.Shareholders agreement

A shareholders agreement documents the relationship between shareholders and sets out how you will deal with issues that arise in the life cycle of the company. Company law doesn’t really deal with business exits or succession, so it’s critical that shareholders address the issue themselves. If you have a business partner, you don’t have a shareholders agreement and you fall out you can both expect to receive a large legal bill, not to mention the cost to the value of your business.

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Prior to joining Gibson Sheat in December 2011, Rhys spent five years in a variety of roles in London. He worked in mergers and acquisitions, equity and capital markets, competition law and also worked on a trans-Atlantic insider trading investigation. Before moving overseas, he started his legal career at an Otago lawlink practice.

Outside of work, Rhys enjoys sport and cooking. He is also an associate of the Institute of Wine and Spirits as a result of a misspent youth studying the wine regions of the world while he was in London.

Rhys discusses four ways you can save money and increase the value of your business.

1.Terms of trade

Protect your cash flow. Terms of trade set out the terms on which you provide credit to your customers for the goods and/or services you provide to them before payment is made. You can also set up your terms of trade so that you will be the first ranking creditor for your goods if your customer goes bust. If you don’t have terms of trade you can expect to pay more legal fees when you are chasing bad debts.

2.Have your lawyer look over any key contracts before you signWe often see business owners caught out when they sign new leases. Often they don’t realise that when they sell their business, the terms of customary leases mean that they are still responsible for the rent if the purchaser doesn’t pay, even though they have transferred the lease. In our experience small business owners are the most likely group to be given unfair contracts by

gold partner Petone Working Men’s ClubWHAT’S ON IN AUGUST AT PETONE CLUB

gold partner media 5

gold partner Gibson SheatSAVING MONEY ON LEGAL FEES AND INCREASING THE VALUE OF YOUR BUSINESS

Jeff Gray BMW

Rhys Williams, commercial solicitor, Gibson Sheat

August is going to be a HUGE month at Petone Working Men's Club.

We are heading in to the business end of the Super Rugby season, and we are showing the Super Rugby Final this Saturday 7.30pm, Chiefs vs Sharks LIVE f rom Hamilton.

In other exciting news, for the whole month of August, Petone Working Men’s Club will be celebrating the club’s 125th anniversary!

It promises to be a fun-filled month with special music tribute nights, All Black Tests and our 5 Golden Logos raffle promotion. To kick off the festivities we have a massive lineup for the first weekend in August.

• Friday 3rd August - Emerald Brothers

• Saturday 4th August - Special Eagles Tribute Band

• Sunday 5th August - Noel Neemia

We also will be running our 5 Golden Logos raffle with a chance to WIN $2500 every night in August. The winner of the raffle will take half the pool and have a chance to uncover the 5 Golden Logos. You must be here on the night to have a chance to uncover the logos and win the $2500 cash.

We will also be holding the official 125th anniversary celebrations on Sunday the 19th of August. It promises to be a huge day for the club with a great lineup of LIVE bands and entertainment. Details are still being finalised so keep an eye on the clubs website for further updates.

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3 EASY THINGS EVERY SMALL BUSINESS OWNER COULD AND SHOULD DO IN 2012

1. Act like a prospective customer and call your company to see how the phone system and receptionist treat you; OR if you’re a sole trader, check out how YOU answer the phone. Remember first impressions do count!

2. Send your company an email asking for customer support and see if someone responds to it; OR if you’re a sole trader … how quickly does it take you to respond to a question from your customers?

3. Add a signature to your email. A “signature” is a block of text at the end of your emails that contain all your contact information. It saves your recipients the hassle of asking for

your address and phone number or searching for them on your website.

Have fun & talk to you soon …

Phone: +64 04 566 1043 Mail: [email protected]

gold partner DrakeFIVE KEYS TO JOB HUNTING SUCCESSThe way to get a quality job is basically the same for everyone: focus, attitude, preparation, strategy, and follow through.

So you need a job. A good job. Maybe you’re graduating soon and have already become tired of hearing your parents and friends ask, “Do you have a job yet?” Maybe you’re temping or being under- utilized in your current job and you long for new challenges. Or perhaps you’ve been working for a while in a career orientated job, but are ready for a change to something that pays more or just suits you better.Regardless of the situation, the way to get a quality job is basically the same for everyone. You need to focus, have the right attitude, prepare thoroughly, devise a smart strategy and follow though. Read over each of these five keys to success to see what you’re doing right and what you need to improve on.

In this first article we will be covering the first 2 of 5 key points to job hunting success. The final 3 points will be covered in next month’s issue.1. Focus

To get what you want, you have to know what you want. Employers are turned off by job seekers that seem unfocussed, vague and scattered. You don’t have to zero-in on one overly narrow job target, but you do need to have a clearly defined picture of what you’re looking for.

Let’s say you’d like to break into advertising and you send a cover and a resume to an ad agency you have researched. In you letter you say that you are basically interested in any entry level position that might be available. Where is the letter going to end up? In the proverbial circular file.

silver partner go fi8ure

When running a business, you should always know who you owe money to, who owes you money and when is it due.

A common mistake business owners make is not keeping on top of their finances. When concentrating on your core business, financial record keeping can easily become overwhelming and the last thing you want is to come home and do bookkeeping after a long days work.

For a business to survive you need to check your financial performance on a regular basis and see how you are meeting your targets, goals and expectations. A professional bookkeeper can provide you with an accurate financial record of your company; this allows you to make better business decisions, which will increase your profitability.

Most critically, it gives you access to accounting expertise not available in-house and provides you with peace of mind in knowing your bookkeeping is correct. It will also enable the confidence that comes with understanding your financial statements and learning how to use them to run your business more effectively.

By hiring a professional to do your accounts it will take less time to prepare the books each week/month, and will pay for itself over the year. Outsourcing your bookkeeping will free up your time as a business owner, allowing you to focus on the core activities of your business. If you would like to review your systems or get bookkeeping advice, contact GoFi8ure on 04 499 8460 to help simplify your bookkeeping needs.

WHY BOOKKEEPING IS IMPORTANT TO YOUR BUSINESSYou see, advertising, like

many industries, is made up of hundreds of different jobs that require various skills, talents, interests, experience and personality types. If you sound like you’re willing to take any of those jobs, you will sound desperate and employers will think that you haven’t done your homework and don’t know what you’re getting into.Instead of having a variety of unrelated career goals, take some time to assess who you are and what you want. Define some basic criteria you’re looking for in a job, such as the skills you would like to use or develop and the type of work environment you want. When you know what you’re aiming for, you’ll come across as a more impressive candidate and will find that your search is easier because you can focus on specific types of jobs.

2. Attitude

Looking for a job can be frustrating. You have to expend a considerable amount of energy and effort and learn how to deal with rejection and uncertainty; the right mindset can make or break your search. Make sure you are:

• Realistic about your qualifications and expectations• Confident in yourself and your experience• Willing to take a proactive approach to your search instead of passively expecting a job to land in your lap• Keeping it all in perspective and not taking rejection personally.Read next months article for 3 more Keys to Job Hunting Success!!

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bronze partner baseline

The current economic climate has made it much more difficult to find good people for your business. The Grant Thornton 2011 International Business Report found that 22% of businesses in New Zealand expected employment to grow but the availability of skilled workers was the most pressing constraint on expansion. This skills shortage is more apparent than ever in Christchurch. At the latest Christchurch Unlimited Business Link forum, several businesses were very concerned about this issue and noted that they had no option now but to turn to recruitment agencies for the first time. Using a recruitment agency can be the best option if a business is struggling to find the right employee but it’s important to do your homework to ensure you find a recruitment agency that understands your business. When recruitment gets difficult, many employers get desperate and think that having someone (even if that person is only operating at 50%) is better than having no one - it’s not! It will cost a business in lost effective time and will negatively impact the attitudes of the other employees. It’s always best, regardless of the environment, to hold tight and only recruit the right people - don’t take second best!

Once you have recruited the right people, retaining them is the next hurdle. There are three very important aspects to consider.

Firstly, to be successful, a business needs to motivate, challenge and reward their

stars. The types of incentives and benefits offered to attract and retain the right people are critical to the success of a business. Some of the most favoured options are:

• assistance with professional development

• allowance for flexible working arrangements/working from home/different ways of working

• performance based bonuses (KPI’s)•non-salary type rewards such as health insurance benefits, a car park, a gym membership or a superannuation scheme

There is no point in just throwing money at your people, as every individual values different things. It’s essential to talk with your people and find out how they want to be rewarded – what motivates them and how can you use this in achieving your business’s objectives.

Secondly, it’s important to develop a positive culture in your workplace. Top performing organisations have a great sense of community and engaged employees. During a recession, the tightening of the purse strings often sees businesses put strategy and cost cutting before culture. But according to Peter Drucker, “Culture eats strategy for breakfast.” When times are tough, a focus on building a culture that supports strategy implementation and change is what will see your business through.

Tania Bailey Partner, Grant Thornton New Zealand Ltd

silver partner Mobilize MailNEW ZEALAND SPAM LAW

New Zealand Spam Law covers the following;Spam - Businesses and individuals can complain about Spam to the Department of Internal Affairs’ Anti-Spam Compliance Unit. The Department may then investigate the complaints and take any appropriate action.

Complaints about objectionable material – If you have concerns about something you have seen that may be objectionable you fill out an online Content Complaint Form or contact a Censorship Inspector. The Department enforces the Films, Videos, and Publication Classification Act 1993.

Electronic messages – The Act covers email, fax, instant messaging, mobile and smart phone text and image-based messages of a commercial nature. It does NOT cover Internet pop-ups or voice telemarketing.

Purposes of the Unsolicited Electronics Messages Act 2007

. To prohibit unsolicited commercial electronic messages with a New Zealand link; this means messages sent to, from or within New Zealand.

. Requires commercial electronic messages to include accurate information about the person who authorised the sending of the message and an

unsubscribe facility that enables the recipient to instruct the sender that no further messages are to be sent to the recipient

. To stop address-harvesting software being used to create address lists for sending unsolicited commercial electronic messages

. To Deter people from using information and communication technologies inappropriately.

Role of the Anti-Spam Compliance UnitThe Department of Internal Affairs’ Anti-Spam Compliance Unit was established at the same time the Act came into force – in September 2007. The Anti-Spam Compliance Unit enforces the Unsolicited Electronic Messages Act 2007 by investigating complaints about spam.

Anti-Spam Compliance Unit employs the following five layer strategy for fighting spam.

Directly enforcing the Unsolicited Electronic Messages Act 2007

Promoting education and awarenessFacilitating industry liaisonMonitoring emerging technologiesWorking with international agenciesThe Anti-Spam Compliance Unit publishes information for businesses to comply with the Act and the latest reported scams. You can also read the results of their investigations and view statistics about spam and scams.

bronze partner iPayrollNETWORKING EVENTS

Most organizations find themselves actively marketing regardless of their product or service. Sales are just part of the marketing process and marketing theory places sales in the distribution process. Most of us who participate in Chamber networking activities are probably not selling, as it may be seen as a touch brash. Rather, we are promoting our product or service - increasing brand awareness.

Brand awareness may mean that you think of Chamber members when you need a solicitor, accountant, florist or aluminum joinery. Brand awareness is about being there so people know what you are about.

Last year a speaker at a sumptuous

Chamber Petone Working Men’s Club breakfast said that a prospect will likely respond positively on the fifth contact. Meaning, 80% of your contacts may not yield a result. The bottom line for sales people is to make one sale with at least one of five qualified prospects. At another breakfast Billy Graham said that only 20% of the people who come through his door at his boxing academy will make the grade.

Success in marketing (of which sales is a component) is a numbers game. It’s about being there, rather than being square. Supporting Chamber activities increases brand awareness; new customers and clients are the downstream result.

Ph: +64 (04) 472-2997Fax: +64 (04) 472-2998

Mail: PO Box 25216, WellingtonE-mail: [email protected]

bronze partner Grant Thornton

For many businesses it has never been tougher. So it is critical that your operation is as competitive as it can be and that you’re clearly differentiated from your competitors.

You’ve probably looked at operational costs and overheads and cut back wherever possible. However competitors will still be desperately pushing prices down, putting more pressure on margins.

The problem most companies now face is that unless the product or service they’re offering is seen by customers as noticeably different to that of their competitors, price becomes the main factor and that is a downward spiral in which whoever has the deepest pockets will survive.

If this scenario rings a bell for you, we’d like to talk with you. At the Baseline Group we’ve been busy building a unique organisation focused on helping our clients to have a competitive edge.

Whether it is strategic brand, marketing and design advice based on decades of experience, New Zealand’s most advanced digital printing platform, high impact merchandising and promotional systems or the newest innovative direct marketing technology, the Baseline Group can give you that critical, competitive edge.

LeT’s TALk. GraEME [email protected] | 576 1680 MikE [email protected] | 576 1696 BaSElinE Group 0800 BaSElinE

or DieDifferentiate

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Upper Hutt UpdateWe had a fun night at the Upper Hutt Cossie Club last month. Thank you Dean, Graeme, Helen and the team for your wonderful hospitality. What a great facility! If you haven’t checked it out then call in and have a look. We held our event in the upstairs balcony room, which is a fantastic venue for celebrations with a full bar, AV and music system all of which you can hire for a very reasonable price. Downstairs are a couple of smaller rooms that are great for workshops or meetings. So if you are looking for a venue to hold a meeting, workshop, or get together of family and friends then the Upper Hutt Cossie Club is worth looking at.

The local government reform debate is in full stride with some of the local Councils consulting with their ratepayers to see what they want in relation to keeping the status quo or amalgamating some or all of the local councils in the Wellington region. In Upper Hutt the City Council and the ratepayers have been very active around “having a say” on their preferred option. As at 30th July, 1175 submissions had been received from Upper Hutt locals by UH City Council. This is a record number of submissions on any one topic. In fact the topic is so important that UHCC extended the submission date by an additional two weeks so more people could put their point of view into the Council.

The Hutt Valley Chamber in conjunction with Experience Upper Hutt held our own very successful forum on the options and issues around local government reform on the 4th of July. Over 60 people

attended to listen to our 4 guest speakers – Dr Andy Asquith, a senior lecturer at Massey University who is an expert in local government; Mayor Wayne Guppy; Regional Councillor Paul Swain; and MP Chris Hipkins. Following presentations by the guest speakers the audience members were invited to ask questions of the panel of speakers. There were lots of questions and healthy debate and discussion around the options available and the implications of the various options. One audience member put forward a challenge to have everyone present get at least 10 people to put in a submission to UHCC stating what their preferred option is for future local government structure. It looks like it helped with boosting the submission participation.

The discussions and debate around local government reform are not over yet, so if you haven’t done so already take the time to find out about it and have your say in what you want. Many people don’t realise how much the decisions of local authorities impact on their daily lives so it is an issue worth taking notice of. I am happy to chat with any members who would like to discuss the subject. Just give me a call on 527 9812.

Sue Trueman

Business Advocacy Manager (Upper Hutt)

Contact Sue on: (04) 527 9812 or

[email protected]

member of the monthLAURA FERGUSSON TRUSTNEW FACILITIES FOR LAURA FERGUSSON TRUST

Laura Fergusson Trust officially opened their new, expanded facilities in May in a ceremony attended by the Governor General, Lt. Gen. The Rt. Hon. Sir Jerry Mateparae and his wife Lady Janine Mateparae, and thoroughly enjoyed by all staff and residents.

The expansion was made possible through the generous donations of a number of spon-sors within the community, and the LFT would like to thank all those who donated goods and/or services, those who planted the gardens, and all those who have worked alongside us to bring this expanded operation to where it is today.The expansion began earlier this year with a significant donation by the Boulcott Farm Heritage Golf Club of their previous club house, and involved moving the building to the Laura Fergusson Grove Site. The establishment of the Community Bathroom section of the expanded facilities was made possible by the generous sponsorship of the Hutt Valley Chamber of Commerce.

The Community Bathroom Project The Community Bathroom is a publicly available bath-room facility for individuals who live in the community but temporarily need to be able to use specialised, fully-accessible bathroom facilities. There will be a range of shorter term users (e.g. individuals awaiting the modification of their home bathrooms) who will utilise the Community Bathroom on a ‘pay as you go’ – noting that in some cases this cost may be met on the client’s behalf by the agency that funds their support. The Community Bathroom will be available for use 24 hours a day, 7 days a week with advance booking.

There is a cost of $15 per use/booking with independent support or $30 with LFT provided support.

LFT Ability Programmes Project In a very exciting move LFT has launched new programme opportunities for residents and the wider community as part of the expansion project and strategic vision for 2012-2013. Part of this is about bringing new community members into LFT and encouraging new opportunities and community spirit for both resident and community members.A trial over May/June initially offered a number of Programmes to gauge the interest and the Trust’s ability to run the programmes.Following an evaluation we are running the next block of Ability Programmes starting the week of 6th August for a 5 week period.

The Clinic Room Project The Clinic Room allows easy access, for both residential and community clients, to services provided by LFT’s clinical staff and community allied health professionals. This new facility provides a base for the provision of a range of non-invasive clinical services to people with disabilities. In the short to medium term the Clinic Room is being used by those health profession-als, with whom LFT has an existing relationship, which provide clients with services on a cyclical or semi-regular basis such as: •District Nurses; Laboratory Tests; Dietician; and Podiatrist.

The Therapy/Gym Facility Project The Therapy Room is a specially designed facility for carrying out many of the therapeutic activities undertaken at Laura Fergusson Trust. It houses our gym equipment and provides a sound-buffered space for music and speech therapy and for activities such as counselling and goal planning. The gym is fitted with a hoist that has been carefully positioned over the treadmill and parallel bars to meet the all possible range of therapeutic needs of our consumers. The Therapy Room has its own toilet facility and supply of freshly filtered water. This facility can be used by both groups and individuals and is available to the greater community. It is staffed by our physiotherapist and/or physiotherapy assistant staff.

HVCC Charity Quiz NiteTe Omanga Hospice

The Hutt Valley Chamber of Commerce held their annual Charity Quiz Nite on 29th of June. Lots of fun was had by all and we raised over $6,400 for the Hospice. This year’s new winners were Hutt City, and Ray Wallace and his team were ecstatic. Many thanks to all who took part and those who

generously donated prizes.

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When people start a company, the first things they typically organise are business cards and a website. A logo is factored into the mix somewhere along the way and here’s where the company identity (or brand) begins to take shape and form.

Your brand builds public perception, or opinion and trust in your company. This can’t be stressed enough. Your customers will start to recognise you by your logo and your overall “look” and will make assumptions about your company accordingly. In the same way you wouldn’t want someone in ripped jeans attending a sales meeting on your behalf (unless you’re selling ripped jeans of course!), a cheaply designed brand will do you the same disservice. If your business cards and website are low quality and amateurish, it can make your business look cheap and unprofessional.

On that note, how will you convey to your potential customers that they want to deal with you, without putting in the necessary thought, effort and time into working out how you want to be perceived by the marketplace? If you haven’t considered what your target audience is, how will you even reach your customer base?

A good independent graphic designer will not only be thinking about making your company look the business, they will challenge you to think about where you’re heading, what perception you’re giving your customers, who your target market is, the best way to attract your audience and therefore, gain more business. Most importantly, they will make sure your brand – and therefore your company – is heading in the right direction.

feature article LimeRedWHY USE A GRAPHIC DESIGNER?

If you’re just starting out in business, consider the savings to be made down the line, by using a graphic designer from the beginning. They can make your brand look like it’s been around for ten years, not since yesterday. This establishes trust and confidence in your business. You look established, like you know what you’re doing and you’re worth paying for.

Many people can lack confidence when they start out in business and will wonder who’s going to want to pay for their services. Having professional looking business cards, an upmarket website and consistent branding can have a huge impact on the business owner’s personal sense of worth and pride, boosting their confidence in their business and in themselves.

Good branding at the outset can save you money later on. As one of our clients recently put it, “Hayley’s design expertise was invaluable. I only wish I had done my logo earlier, back when I started my business. It would have saved so much time for me later on. My logo is great and I can now easily transfer the branding onto other things like newsletters, brochures, signage …”

Good design isn’t about costing you money. It’s all about making you money. Shop around. Different graphic designers will have different styles, prices and will offer different services.

Give Hayley or Raewyn a call at Lime-Red Design, 586 3909 and talk to us about your requirements. We’re located in the heart of Lower Hutt in the Gibson Sheat Centre, on the corner of 1 Margaret Street and Queens Drive, Lower Hutt. Check us out at www.lime-red.co.nz.

feature article PIPERSDID YOUR BUSINESS GET IN ON THE OLYMPIC BANDWAGON?

If so it may cost your business $150,000!

By the time you read this the 2012 Olympic Games will be coming to an end. The successful athletes were not the only ones to reap the rewards, but so too were those who had a commercial interest, such as broadcasters, advertisers and sponsors. Even those who had an unauthorised association with the Olympic Games may have reaped some rewards, but the rewards for the latter may be shortlived.

Unless you have authorisation from the New Zealand Olympic Games Committee Inc (NZIOC) it is an offence for any business to use or incorporate any word, name, title, style, or designation that is identical or closely resembling any emblem or word associated with the Olympic Games. To do so can incur a fine of up to $150,000.

The use of emblems and words associated with the Olympic Games are governed by section 28 to 34 of the Major Events Management Act 2007. The same Major Events Management Act 2007 was used for the 2011 Rugby World Cup in order to control the use of emblems and words associated with the 2011 Rugby World Cup.

Examples of protected Olympic emblems and words are:

Olympic Games ; Olympic Gold; London 2012; and Rio de Janeiro 2016.

Just because the Olympic Games were not held in New Zealand does not mean that a New Zealand business could use or associate their business with the Olympic Games unless they had the appropriate authorisation from the NZIOC.

The controlled use of the Olympic emblems and words is very

important not just to the sporting aspects associated with the Olympic Games but important to the commercial and financial viability of the Olympic Games. The Olympic Games attracts a wide interest not just from the sporting public but those who sponsor and broadcast the Olympic Games around the world. Sponsors and broadcasters pay significant amounts to have the right to promote their business prior to, throughout and after the Olympic Games. For example the official sponsors associated with the 2012 Olympic Games in London have spent in excess of £1 billion to promote their brands. As a result in return for this investment the sponsors do not want their competitors getting on the bandwagon and as such expect the organisers of the Olympic Games to come down hard on those businesses who use the Olympic emblems and words without authorisation. The London Olympic Organising Committee has strict rules in place to control the use of Olympic emblems and words for 2012 Olympic Games. However this hasn’t prevented non-sponsors from having a go as more than half of the companies in the UK associated with the London Olympics are not actually sponsors.

So getting on the Olympic Games bandwagon might sound a good thing to do, but be aware it may cost you more than what your business may generate from such an association, especially when a fine of up to $150,000 could be incurred.

Contact Information

Tom RobertsonPatent Attorney

Australia and New Zealand

Email: [email protected]: +64 4 5693578

Fax: +64 4 5692929Mobile: +64 21628154

Skype: tomg.robertsonPIPERS Wellington

P.O. Box 30-495,

Lower Hutt,New Zealand

www.piperpat.com

8

CELEBRATING 20 YEARS OF BUILDING EXCELLENCEfeature article Armstrong Downes

This year Armstrong Downes Ltd is celebrating 20 years of building excellence in the Hutt Valley. The company has become synonymous with the changing landscape of the region, working on projects including Hutt City New World, the new Indoor Sports Centre at Hutt Park and development at Chilton St James School spanning 18 years.

And, on July 25th over 200 people gathered at the Harvey Norman Centre, completed in 2007 by the company, to celebrate the work and people that have contributed to their success over the years, and to reflect on how the company and their people have evolved since 1992.

With an eye towards the next 20 years, Simon Taylor and Tony Doile, directors at the construction and project management company, used the occasion to reveal their new name and positioning.

They will now be operating under the name Armstrong Downes Commercial.

Armstrong Downes Commercial is a name you know and can trust, and one that reflects the company’s focus on constructing the commercial buildings and facilities that the Hutt Valley and Wellington communities need for business, education and lifestyle. The new name positioning statement, ‘we’re listening’, comes with a clear promise that when it comes to commercial construction, Armstrong Downes Commercial is listening, from your first idea to the finishing touches.

For more information about the Armstrong Downes Commercial phone (04) 566-8566, or have a chat to Simon and Tony at the next chamber event.

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Have you thought about joining the Hutt Micro Business Focus Group?

The Hutt Micro Group meets monthly at HVCC offices, and is primarily a group of businesses who work without a team of colleagues. Recently, The Hutt Micro Group resurrected the Micro Group’s blog. The blog will give

you some insight to the group. So take a look at the new updated blog http://hutt-micro-business.blogspot.co.nz/

Our next meetings are on Wednesday 8th of August and 12 September. Every month there

is a topic for learning and discussion. Contact Hilary Combes [email protected] or

Ragini Vandrey [email protected]

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H E L L O ! TO THE NEW MEMBERSWelcome to these new members:ACCESS AUTOMATION LTDMark Galvin(04) 9391140(021) 65085913 Wakefield StreetAlicetowninfo@accessauto.co.nzwww.accessauto.co.nzInnovative EngineeringBLUESTONE RECRUITMENTLenka HesL24, Plimmer Towers92-94 Boulcott StWellington(04) 4734361lhes@bluestonerecruitment.co.nzwww.bluestonerecruitment.co.nzRecruitment | Labour Hire | TempsCOUNCIL SOLUTIONS LTDBob Lendrum(04) 5262060(027) 5158313info@councilsolutions.co.nzwww.councilsolutions.co.nzInformation Advice & Solutions for dealing with Local and Regional CouncilsDEWS CONSTRUCTIONLaura Dews(04) 5277725(021) 6867919Laura.dews@dewsconstruction.co.nzwww.dewsconstruction.co.nzCivil Engineering | Roading | Construction | DrainageDIRECT PROMOTIONSAmanda Redden26 Wainui RoadLower Hutt (04) 9381087(021) 2166107directpromotions@clear.net.nzwww.directpromotions.co.nzQuality Branded Products Within Budget On TimeDON MANNING – CELEBRANT(04) 5677868(027) [email protected] | Funerals | Namings |DREAM DOORS KITCHENSJohn HarrisPO Box 45090Waterloo 5042(027) [email protected] and Re-faced KitchensDUNLOP CAFÉ & FUNCTION CENTREMaria MartinSouth Pacific Industrial Park24c Blenheim Street

Upper Hutt(04) 5286430(021) [email protected] | Café | Hospitality Training | BaristaFOCUS/BALANCEBrian Turner(04) 5894180(021) [email protected] coaching | Creating Possibility Beyond the NormalGET ORGANISEDDiane WeatherheadPO Box 40676Upper Hutt(027) [email protected], Sort & Organise your Home or OfficeGREEN GRASS MARKETING SERVICESJames Wigley18 Myrtle StWoburn(022) [email protected]/greengrassmarketingnzMarketing Management | Business Plans | Business Development InitiativesKTeaKatie Hammond(021) [email protected] www.ktea.co.nzOrganic & Fairtrade Loose Leaf TeasMAX4EVA LTDDenise Owles(04) 5263935(027) [email protected] | Weight Loss | Health SolutionsMOBILITY CENTRE LTDKylie Prince103 Copeland StEpuni(04) 5771188(021) 2438662sales@mobilitycentre.co.nzwww.mobilitycentre.co.nzMobility Equipment & Services – Sales & RentalsOAKENFULL EMPLOYMENT RELATIONSNichola Oakenfull12 Plunket AvePetone

(04) 5899737(027) [email protected] Relations Consulting

PRINTING.COM@PRINTSTOPAlicia Hoggins31 Waterloo RoadLower Hutt(04) [email protected] | Design | Business Cards | Online OrderingRPS SWITCH GEARGerard Hudson7-17 Bouverie StreetPetone(04) 5683499Gerard.hudson@rpsswitchgear.co.nzwww.rpsswitchgear.co.nzManufacture Install and Service High Voltage Electrical Distribution SwitchgearSCRATCH DESIGNJames Walshe7 Holland StreetTe Aro(04) 3848604(021) [email protected] DesignScentTECHDaniel Mulholland1 Marva Palm GroveUpper Hutt(021) [email protected] Detection | Deterrent Plans | EducationSEARCH4ME LTDJames Wigley(04) 2338161(021) [email protected] Production for Websites and Promotional ActivitiesSILICON SYSTEMS LTDLorne Simmons73 Sydney StreetPetone(04) 4994999(027) 5586104www.silicon.co.nzIT Solutions | Small Business + Enterprise Hardware Software + Infrastructure.SUCCESS CHICKSCatherine Caldwell(021) [email protected] Products | Optimal LivingSUPREME SCREENS LTDSue KuitiPO Box 31293Lower Hutt (04) 5865586(027) [email protected] Repair and Replacement

TEKRON INTERNATIONALIan Mills(04) 5667722ian.mills@tekroninternational.comwww.tekroninternational.comTime Sync & GPS Clocks for Industry THE AGRICHAIN-CENTREKeith Budd(04) 5263872(027) [email protected] Security Solutions and TrainingTWO BLACK SHEEP CAFÉ AND BAADarryl BennettCnr Queens Dr & Kings CresLower Hutt(04) [email protected]é | Bar | Venue Hire | FunctionsULTIMATE BLINDSBrent Duffy(027) [email protected] Treatments | Blind RepairURBAN PLUSGary Nichols(04) 5690728(027) [email protected] Management & Development that Builds CommunitiesVALUE MOTORSAdrian Palmer355 High StreetLower Hutt(04) 5896289(021) [email protected] SalesWELLINGTON CANOE & KAYAKAndy BlakeUnit 2, 2 Centennial HighwayNgauranga(04) 4776911(027) 4776911Wellington@canoeandkayak.co.nzwww.canoeandkayak.co.nzKayaks | Lessons | Trips | Roof RacksWHISKClinton Squibb215 High StreetLower Hutt(04) 5898204(027) [email protected]é | EateryWHOLLY BAGELSMelissa EllisonCnr Knights Rd & Myrtle StLower Hutt(04) 5899333(0274) 637557Melissa.ellison@whollybagels.co.nzwww.whollybagels.co.nzBagels | Pizzas | Catering

10

I hope you are busy finalising your applications for the Westpac Business excellence awards. What a great way to acknowledge the hard work and achievements that your business has undergone over its lifetime. We are very excited at the number of nominations and look forward to a large number of entries. Judges will be busy marking the entries over the next month or so and the finalist function will be on the 4th October.

Take a look at the two testimonials from Judy Owen and Adrian Sparrow regarding the latest HVCC initiative: Business 4 Six Forums. This is now open to all members following two successful ‘pilot’ evenings with two different groups. This may be just the session your business needs, and you will be refocused and have the opportunity of working on your action plan for the future.There are many events coming up in August and September. Look out for our new look emails! Believe it or not, by then winter is over.

Hope to see you soon.

Anna Geremia-Young

Membership Manager

Thanks to the following members for these new Lead Magnet vouchers.

MEMBERSHIP CORNER

august

Anna Geremia-Young

Membership Manager

Contact Anna on: 04 939 9826

027 242 6237 or anna.gy@hutt-

chamber.org.nz

UPDATELook ahead to September and enjoy a great Business Expo-it will be spring by then. Thought you may like to have an update on our up and coming Business Expo.

Gof8ure and the Hutt Valley Chamber are hosting a Business Expo with many other interesting businesses. The Expo will be held on the 12th of September and the date will come around very quickly. There are a few more booths available. But you may be interested to know who will be there. Some of the major banks, legal, communications, accounting, payroll, coaching, graphic design, packaging, art school, coffee, catering, hearing consultants, radio network, hospitality clubs, recruitment, consulting businesses, will all be exhibiting. Tastings will also be a drawcard! Seminars will be held every 30 minutes and the speaking slots have been filled. We are hoping to completely fill the Horticultural Hall. So if you have not made up your mind, please don’t delay as you may miss out. We are hoping for at least 1000 people through the doors. Tickets will be available from Gofi8ure or HVCC and you can certainly invite guests. Entry is free.

I would like to acknowledge our partners/sponsors of the Hutt Valley Chamber of Commerce. Thanks for their continued support. Gold partners Stevens Motors & Petone Workingmen’s Club as well as Bronze partner Baseline have renewed their partnerships for another year. We are looking forward to working closely together like we have over the last years of their partnership and offering many new opportunities for our members.

BUSINESS 4 SIX FORUM TESTIMONIALSI want to say how privileged I’ve been to be a member of a Business for Six group since February 2012. So far we’ve had two meetings with two very experienced business mentors, June and Mark who are very adept in getting and keeping us focused on what we’re doing in our business, how we’re doing it and where we’re wanting to go.

I’ve found the benefit of their experi-ence invaluable. I come away from the meetings exhilarated, positive and inspired. It’s also great working alongside other business owners, hearing about their challenges and a discussion on how they can resolve them. For our last meeting I thought I was well prepared. I had plans, was clear on a marketing approach and was feeling pretty good before the meet-ing. I came away with so many more ideas of what I could do and how I could grow my business. I had a new lease of life and was able to set some different priorities and some goals to achieve before we next meet. Those of us still actively involved tend to be working alone in our business and I for one certainly appreciate the opportunity to meet with others in a similar situation. Between the first two meetings, four of us met 1on1 with others in the group and I have another 1on1 meeting planned for next week. I find these meetings build on what we learn in the group sessions and also give me another head to bounce ideas off between group meetings. Thank you June and Mark for giving us your time. Judy Owen

A couple of years ago joining the Chamber seemed like a good idea – I was starting my own business so the training and networking opportunities was a good investment. Then the Chamber came up with the idea of Business 4 Six Forum and I was lucky enough to be included in the first group of Six. So far we’ve had two meetings, other groups have started, and I’m delighted with the benefits. In fact, I’m beginning to think that this opportunity is worth the price of membership alone.

What you get for a nominal charge is a virtual Board. The mechanics are better explained elsewhere, but essentially you get challenged by people who have the expertise and the experience to ask some search-ing questions; and you get ideas and different perspectives from your peers, who are facing the same ups and downs. The advice is supportive, practical, insightful and helpful. It’s up to you what you want out of it, what you take from it… and what you do with it.

I’m very happy with the way things are going at the moment, getting a lot out of the meetings and being aware that every few months there’ll be some interested but dispassionate observers wanting to know if you’ve done what you said you would, and how things worked out.

The future is looking positive for both the Chamber in coming up with this initiative and for members who take advantage of this type of service.

Adrian Sparrow

1 Jackson Street, Petone & 3 Reynolds Bach Drive, Lower Huttwww.goodtimemusicacademy.co.nz

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11

Hutt Valley Chamber of Commerce has a spacious board room, training room and meeting room available for hire. All rooms have views over the Hutt River. Perfect for a one-off business meeting or client presentation, these rooms are available to the Hutt Valley Business Community and members alike. All rooms come fully air conditioned with tea/coffee facilities, wireless internet and have their own separate entry.

Small meeting roomSeats up to 6 around a large table and comes with a whiteboard.

BoardroomSeats up to 12 around a large boardroom table and comes fully equipped with overhead projector/screen and whiteboard.

Training RoomSeats up to 12 around a large boardroom table, 25 around five tables of five or up to 30 theatre style. Our training room comes fully equipped with overhead projector/screen and whiteboard.

NOTE: All three rooms open up into one larger function space.To find out more please call reception on 9399821 or email [email protected] rooms are available during normal office hours (8.30am-5pm). For bookings outside

of these hours, please request further information as there may be an additional charge.

Pricing (excl GST)

Small Meeting Room

Member Rate:FREE (Max 2 hours) $15 (2+ hours) Non-Member Rate:$30.00 part day $50.00 per day

Board and Training Room

Member Rate:$75 part day $125 per day Non-Member Rate:$150.00 part day $250.00 per day

If you would like to check availability of rooms or to make a booking, please contact:Recption on 04 939 9821 or [email protected]

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