GWTcon 2015 - brad, Brand and Brands
Transcript of GWTcon 2015 - brad, Brand and Brands
brad, Brand& Brands
GWT Con 2015
Manon Gruaz
What to do?
What is a Brand?
A Brandis what you feel about a product,a service or a company.
What is a Brand?
How to create a Brand?
How to find and define your difference?
I. Why do you exist ?Why do you do what you do?
II. How do you do it?III.What are you good at ?
How to create a Brand?
A Brand, is like...
The goal of all brand is ...
to express in a clear and authentic way, its unique personalityin every details.
the goal of all brands
Create the markof the Brand
CONSISTENCY
The Brandand the UI
What if your website or UI were a person?Who would he be?And what would his message be?
The Brand and the UI
The Brand and its personality are expressed through
Create an assertive and authentic persona of design,here are the components:
The Brand and the UI
➔ Overview :What makes your brand unique ?
➔ Traits : The picture of a person (someone famous, or that your team knows well; it could even be a mascot) that represents the brand
➔ Brand features :List 5 features that define your brand and 2 that you absolutely want to avoid
Components
➔ Voice tone:If your brand could speak, what would it say and how ?
➔ Visual lexicon: Glimpse of colors, typography and visual style
➔ Methods of commitment:Describe the methods of emotional commitment to support your design persona and create an outstanding experience
Components
Design Persona
Design Persona - Arcbees
Brand’s name Arcbees
OverviewThe bee is the mascot of Arcbees. -The bee is a confident and strong architecture master with a furious desire to reach for the stars
Its shape is both simple and logic. It expresses the quest towards efficiency, optimization and smart architecture.These three are at the core of all Arcbees' products and projects.
Design Persona - Arcbees
Brand FeaturesThe bee is, like all the bees, a teamworker. Bees help one another to make the impossible happen.-It is playful, fun and doesn’t take itself too seriously.
Design Persona - Arcbees
The bee is a code fanatic and can't stop talking about it.-It is logic, devoted but it is not boring.
Design Persona - Arcbees
Simplicity lover, it resolves complex situations, finds solutions to help developers. -The bee is different from the «real» bees: no hierarchy and no stings!
Design Persona - Arcbees
Voice / ToneThe bee likes to have fun while remaining serious...
It loves puns, probably too much!
Design Persona - Arcbees
Visual lexicon
Message
BEE THE BEST-As programmers, our products are helpful because they make coding easy, making your experience as a user enjoyable and optimizing your time.
Design Persona - Arcbees
Commitment methods
The Brand and the UI
SINGULARITY
Our website surprises and breaks the rules of the technological industry
Used to (too much) content in a world where design is put last, programmers are pleasantly surprised. Being technical, specialized
and beautiful is doable!
SIMPLICITY
The content and its presentation are simple, and color contrasts are strong for an optimum readability.
Not too much words for non-experts to understand but links to more complex contents for advanced users.
ANIMATION
You don't need too much to make people understand the basics.
The fact that the bee is fun enables the animation to be full of meaning without needing a ton of words.
FLUIDITY
Please people with a smooth browsing
A way of appeasing the technical content's complexity and help people project themselves in the products.
HUMOR
Numerous puns are part of the website-The word "Bee" becomes a brand tool and enables us to express the funny and generous side of our team.
To conclude...
The Brand and the UI
A poorly designed or thought-out interface is the same as if you were going to a shop where the staff is rude, unhelpful and wants you to leave.
The Brand and the UI
« A Brand Is[...] the product of a thousand
small gestures. »Michael Eisner, Former Walt Disney CEO
Manon GruazLEAD DESIGNER,
BRANDING GODDESS & LOVING BEEat Arcbees
+ManonGruaz@manongruaz
THANK YOU
QUESTIONS?