Gwendolyn Fricker Senior Manager RPI Service Conference December 2003.
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Transcript of Gwendolyn Fricker Senior Manager RPI Service Conference December 2003.
Gwendolyn FrickerSenior ManagerRPI Service ConferenceDecember 2003
Strategy & Information Support
Business Opportunity Support
Internal Controls and Operations Management
Target IdentificationBusiness AssessmentsNegotiation Support
Market Research, Corporate Intelligence, and Special Reports
Corporate CommunicationsStrategy Review/Development
Business Process OptimizationInternal Operational Controls
INTERNATIONAL CONFERENCE
Services and Equipment for the Russian Oil & Gas Industry
Special Focus
Creating an Independent Service Market
December 2-3, 2003
Renaissance Hotel Moscow
Principal sponsor
Sponsors
Information Partners
Session 2 Session 2
The Russian Majors: Strategy The Russian Majors: Strategy in Relation to Oilfield in Relation to Oilfield
ServicesServices
The Russian Majors and The Russian Majors and Oilfield ServicesOilfield Services
International ‘best-practice’International ‘best-practice’ Oil company management time Oil company management time
is diverted from core activities is diverted from core activities E&P company management does E&P company management does
not have expertise in servicesnot have expertise in services Opportunity cost of capital (leads Opportunity cost of capital (leads
to reduced E&P CAPEX)to reduced E&P CAPEX) Access to latest technologies - Access to latest technologies -
spread the burden of R&D spread the burden of R&D spending spending
Specialized service companies Specialized service companies are better able to manage assets are better able to manage assets
Improve Key Variable Improve Key Variable Performance of Oil companies Performance of Oil companies – also helps banks/funds do – also helps banks/funds do comparisonscomparisons
Improve utilization of Improve utilization of equipment and employeesequipment and employees
Reduce costs Reduce costs Improve quality and service Improve quality and service
timetime Use of third parties adds Use of third parties adds
transparency to transactions transparency to transactions Cost of downsizing in event of Cost of downsizing in event of
downturn.downturn.
Reasoning for Divesting Service CompaniesReasoning for Divesting Service Companies
Do these reasons
Do these reasons
make sense for
make sense for
the Russian Majors
the Russian Majors?
The Russian Majors The Russian Majors and Oilfield Servicesand Oilfield Services
Reasoning for Divesting Reasoning for Divesting Service CompaniesService Companies
International ‘best-practice’ Oil company management time
is diverted from core activities E&P company management
does not have expertise in services
Opportunity cost of capital (leads to reduced E&P CAPEX)
Access to latest technologies Specialized service companies are better able to manage assets
Improve Key Variable Performance of Oil companies – helps banks/funds do comparisons
Improve utilization of equipment and employees
Reduce costs Improve quality / service time Use of third parties adds
transparency to transactions Cost of downsizing in event of
downturn.
‘‘Issues’ for Oil Issues’ for Oil CompaniesCompanies
Maintain or reduce lifting costs– especially for high-maintenance fields
Increase expertise in ‘core competencies’- exploration & reservoir planning/mgmt. (?)
Lack of internal information to take effective decisions
Avoid being monopolized by 1-2 external companies
Ensure access to equipment when needed
Decrease downtimes Improve quality and service
level
Does this same logic work for Russia? Does this same logic work for Russia?
Key Factors: Regionally-based monopolies, infrastructure and climate considerations, cost pressures, business conduct/skills Key Factors: Regionally-based monopolies, infrastructure and climate considerations, cost pressures, business conduct/skills Shock therapy for oil companies or transition period? Shock therapy for oil companies or transition period?
from a ‘regionally-based oil production / service industry from a ‘regionally-based oil production / service industry
What What Should Should
their their Strategies Strategies
be for be for Oilfield Oilfield
Services?Services?Should they sell? To whom? When?
How?
Session 3Session 3
Independent E&P Operators: Options Independent E&P Operators: Options and Challenges of Contracting and Challenges of Contracting Service Providers / VendorsService Providers / Vendors
Oilfield Service Offerings and Oilfield Service Offerings and ‘Independent’ Operators‘Independent’ Operators
Workovers / well Workovers / well servicingservicing
DrillingDrilling General Infrastructure General Infrastructure
(electric lines, private roads, (electric lines, private roads, social assets)social assets)
Pumping and Pumping and TreatmentTreatment
Pipelines (connection Pipelines (connection to trunk pipelines)to trunk pipelines)
Purchased drilling rigs and created internal dept..Diesel generators, plan primary work in winter
Double pay.
Eventually, build own pipeline.
Sample Solutions
Located small, independent company
The IssuesThe Issues
E&P CompaniesE&P Companies Entry Barrier to E&P Entry Barrier to E&P
sectorsector Increased costs compared Increased costs compared
to majors – source of to majors – source of delaysdelays
Additional CAPEX to Additional CAPEX to develop internal services develop internal services and/or build infrastructureand/or build infrastructure
Limits effectiveness of Limits effectiveness of operationsoperations
Service companiesService companies Life line for poorly Life line for poorly
financed closely-held financed closely-held companies.companies.
Market niche for Russian Market niche for Russian independents and Foreign independents and Foreign oilfield service companies.oilfield service companies.
Session 4Session 4
Growth Strategies for Growth Strategies for Service CompaniesService Companies
Growth OpportunitiesGrowth Opportunities
•Spin-offs into separate legal entities significant•Divestitures limited - ‘the jury is still out’•JV successful for introducing technology
* In terms of revenue.
Distribution of Service Expenses - Major Russian oil company
- 85%* closely-held service companies- 15%* other
Russian Oil and Gas Companies
Sell Service
Companies?
Divest
Hold
Opportunities?!
Opportunities?!
Acquisition for ‘Assets’ or Acquisition for ‘Assets’ or ‘Market Share’ ‘Market Share’
Year produced
QtyBook Value on 31 Dec 2002 (USD)
% of Total book value of Fixed Assets
0 2 $8 993 0,76%1987 3 $0 0,00%1988 3 $0 0,00%1996 655 $483 400 41,09%1997 9 $100 0,01%1999 4 $429 0,04%2000 37 $42 944 3,65%2001 121 $634 956 53,97%2002 22 $5 687 0,48%
Total 856 $1 176 509 100,00%
77% of Company owned-tools have been in service since 1996 and have exceeded their ‘service life’.
Similar tools in west = 3-year service life.
$1.8 million balance sheet liability for 1996 equipment plus inventory.
Acquired equipment was past service life at time of
sale/transfer to Company sold at restated book values +
28.9% markup.
•Asset base aging
•Funds for reinvestment
minimal
•Price increases
unavoidable
OPPORTUNITIES
FOR WHOM ?
Session 5Session 5
Competition and Russian Oilfield Competition and Russian Oilfield Services: The Role of Foreign Services: The Role of Foreign
Service Providers and High Service Providers and High TechnologyTechnology
Pricing and Cost StructurePricing and Cost StructureRussian Service Russian Service
CompaniesCompanies
LOWER PRICES are a LOWER PRICES are a function of function of
Lifting cost Lifting cost controlcontrol Related party transactionsRelated party transactions Lack of trustLack of trust Low rate of reinvestmentLow rate of reinvestment
International Service International Service CompaniesCompanies
HIGHER PRICES are a function HIGHER PRICES are a function of of
High personnel costsHigh personnel costs Operating cost structureOperating cost structure R&D costsR&D costs Efficiency of operations in RussiaEfficiency of operations in Russia Corporate OverheadsCorporate Overheads
(closely-held)
Cost StructureCost Structure
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Foreign Service Co Russian Service Co
Profit Corporate Overheads and local G&A Direct materials Field Cost incl. Personnel
46%26%
47%32%
14%3%
25%8%
• Comparison of Cost structure. • Foreign Company charged 1.8 more for ‘comparable’* service.
Distribution of Revenue from Specific Service(Costs as a % of revenue)
Corporate Overheads and local G&A 10,14Direct materials 1,25Field Cost incl. Personnel 3,16
Internal cost multiple between Foreign and Russian
Company
The Technology Premium DilemmaThe Technology Premium Dilemma
Increase value of company- market
capitalization and/or Capital Accumulation
Short-term1994-2004
Corporate Priorities• Improve
transparency• Image• Reduce production
costs with focus on ‘short-term’
• Visible production increases
• Improve margins
IPOsSelloffM&ARe-
focus
Operational Process
Restructuring and
Personnel
Mid-Term2004-2008
Develop Core Competencies
• Field and asset management
• Information systems to support operations and management
• Quality and quantity of well, reservoir and production data
• Reservoir and Production engineers
??
Long-Term2008 - future
Effective Decision Making
Across the Company
Ability to evaluate the
return on Technology and Quality.
Session 6Session 6
Uniting Western and Russian Uniting Western and Russian Technology, Equipment and Technology, Equipment and
Expertise for Cost Effective SolutionsExpertise for Cost Effective Solutions
Uniting Russian and Western Uniting Russian and Western TechnologyTechnology
Imported Equipment
Russian Equipment
Where is the Balance?
• Import duties• Spare parts• Repair and
Maintenance• Workforce
Qualification• Client requirements• Certification issues
Uniting Western and Russian Uniting Western and Russian TechnologyTechnology
Workover RigsWorkover Rigs New rig in US – New rig in US –
$750 thsd to $1 $750 thsd to $1 millionmillion
Refurbishment in US* - Refurbishment in US* - $250 thsd$250 thsd..
Cost of R
ussian
hybrid?
$80-125 000?
Is there a Chinese
‘threat’?
* re-certifying the frame and derrick, replacing the engine with a new highly fuel-efficient engine, replacement of drums, brakes, lines, and installation of advanced lighter-weight materials for flooring.
RoundtableRoundtable
Practical Application of Technology in the Practical Application of Technology in the Russian Oil and Gas Industry: Russian Oil and Gas Industry:
Opportunities, Challenges, Economic Opportunities, Challenges, Economic EffectivenessEffectiveness