GWC2013 - Victor Moreno - Pantera or Tigretón: Choose Side & Play
-
Upload
gamificationworldcongress -
Category
Business
-
view
118 -
download
2
Transcript of GWC2013 - Victor Moreno - Pantera or Tigretón: Choose Side & Play
© 2013 Gestazión | www.gestazion.com
Choose side & playChoose side & play
2
Victor MorenoPantera Super Fan
Ramiro SueiroTigretón Addict
3
There are some legendary rivalries between brands... There are some legendary rivalries between brands...
4
...and a very special one ...and a very special one
5
They’ve been with us for a long, long timeThey’ve been with us for a long, long time
Since 1973
Since 1974
6
Currently, consumers are basically ‘nostalgics’
Currently, consumers are basically ‘nostalgics’
7
The challenge for 2013 The challenge for 2013
Position the product for the 15 - 24 years-old targetPosition the product for the 15 - 24 years-old target
Boost salesBoost sales
Gain Social Media awareness Gain Social Media awareness
Give new life to the brands and their particular rivalry in order to:
Give new life to the brands and their particular rivalry in order to:
8
Digital strategy Digital strategy Web and mobile gamified loyalty at two levels... Web and mobile gamified loyalty at two levels...
9
A collective challengeA collective challengeChoose your side and join! Choose your side and join!
The Different The Different The Compelling The Compelling
10
Be a ‘Pantiger’ and unlock all kinds of advantages! Be a ‘Pantiger’ and unlock all kinds of advantages! Two individual challengesTwo individual challenges
With the barcodes you’ll find on Pantera Rosa or Tigretón wrappers.
The more codes, the more levels you’ll unlock and the better the prizes you can win every month.
Upgrade your level
11
Like, comment, tweet or share monthly contents from Pantera or Tigretón.
Raise your Social Score
Be a ‘Pantiger’ and unlock all kinds of advantages! Be a ‘Pantiger’ and unlock all kinds of advantages! Two individual challengesTwo individual challenges
12
A duel. Two rivals. One winner…A duel. Two rivals. One winner…After being active for only 4 months, the gamified loyalty marketing strategy is already starting to deliver results:After being active for only 4 months, the gamified loyalty marketing strategy is already starting to deliver results:
BIMBO
38.000 Registered users 38.000 Registered users
72.500 fans & followers72.500 fans & followers
47.000 social interactions47.000 social interactions
Average interaction per user: 12,00Average interaction per user: 12,00
Turnaround in sales evolution•Pantera: from -13% to -1%•Tigretón: from -8% to +6%
Turnaround in sales evolution•Pantera: from -13% to -1%•Tigretón: from -8% to +6%
13
Are you Pantera or Tigretón?Are you Pantera or Tigretón?What about you... What about you...
Applause for Pantera RosaApplause for
Pantera RosaApplause for
TigretónApplause for
Tigretón
14
We’d like to invite you all to enjoy your favourite treat during the break
We’d like to invite you all to enjoy your favourite treat during the break
Look for this sign in the coffee area
15
Thank you very much for your attention
www.panteraotigreton.es