GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing
-
Upload
gamificationworldcongress -
Category
Presentations & Public Speaking
-
view
328 -
download
0
description
Transcript of GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing
![Page 1: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/1.jpg)
Your partner for gamification and location based marketing
MAPCASE
![Page 2: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/2.jpg)
Company factsFounded 2011
21 HeadsISB and VCN Venture Capital
MAPCASE
![Page 3: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/3.jpg)
Incubators & AwardsEXIST
European Space AgencyGerman Silicon Valley Accelerator
MAPCASE
![Page 4: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/4.jpg)
„Motivate people in a playful way to do more sports and open the door
for advertisers“
MAPCASE
![Page 5: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/5.jpg)
Location based Engagement: The Stargate for interaction
marketing
MAPCASE
![Page 6: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/6.jpg)
MAPCASE
2005
![Page 7: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/7.jpg)
MAPCASE
![Page 8: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/8.jpg)
2013
MAPCASE
![Page 9: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/9.jpg)
MAPCASE
![Page 10: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/10.jpg)
Social Media
Out-of-home media
Newsletter
PrintMagazine
PR
EventsSponsoring
Display
TV
Mobile???
App
2014
Web
2005
MAPCASE
![Page 11: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/11.jpg)
„Traditional advertising is inefficient“
MAPCASE
![Page 12: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/12.jpg)
„The mobile device is the key access point into the users lives“
MAPCASE
![Page 13: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/13.jpg)
„ Brands that leverage, engage and activate their social communities
will come out on top “
MAPCASE
![Page 14: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/14.jpg)
Branding
Marketing Engagement
Cycle Social Customer Dialog
On Location Communication
On Activity Communication
Conversion
Loyalty
On location
Targeting
![Page 15: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/15.jpg)
MAPCASE
Stargate
![Page 16: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/16.jpg)
MAPCASE
GameMechanics
+
![Page 17: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/17.jpg)
iLocationBranding
![Page 18: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/18.jpg)
BadgesCoupon
![Page 19: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/19.jpg)
Scavenger HuntGoodie
![Page 20: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/20.jpg)
ContestPrize
![Page 21: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/21.jpg)
Level 1Level 200001000
What is the average conversion rate of MAPtoSNOW coupons?
Early Bird
Cool Goodie
A 10%
B 6%
C 2%
calories
MAPCASE
![Page 22: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/22.jpg)
170.000 Downloads
MAPCASE
![Page 23: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/23.jpg)
60.000 Contest Participants
MAPCASE
![Page 24: GWC14: Bastian Kneissl - Location based engagement: the star gate for interaction marketing](https://reader038.fdocuments.net/reader038/viewer/2022110118/554dd00fb4c905d10e8b471e/html5/thumbnails/24.jpg)
1.2 Mio Badges
MAPCASE