Guy Fraker - from Risk to Opportunity
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Transcript of Guy Fraker - from Risk to Opportunity
Our Sponsors
From Risk To OpportunityGuy Fraker
Founder: Knowledge Services @
AutonomouStuff, LLC
Co-Founder &CEO : get2kno, Inc.
You Inspire
Mission & Passion:Grow Access as an Alternative to Ownership
Why: Access Empowers
Learned to manage “risk”.........
“Of course not.....you haven’t learned it yet. First learn, then do and accomplish anything”
“Millions come and see these mountains. Only a few reach for them. I
can’t imagine those who do are ever the same.
“If you don’t try- won’t you always wonder..”
Diagnosing “Risk” to create Opportunity Weak
SignalsThen Ask-“What If?”
Launch New Entity
Form Collaborativ
e Team-Research
DEEP DIVE: Create Multiple Scenarios
ID:1. Core Risk
2. Core Opps
Ideation
Over a decade collaborating with the
best
Personal Transportation-Always Scaled To Culture
The “Haves” = Ownership
Shared Mobility Has a Deep
History As Well
1950‘s: The Interstate Highway Act
Explosion in Ownership &
VMT
Challenge: Innovation is counter-intuitive- causes REACTION
Data Source : Dr. Ray Kurzweil MD, PhD CEO Kurzweil Technologies, Inc
Zone
of
Dist
ress
Recognize
Problem or
opportunity
Plan &
Act
Solution
The Greatest Risks Are Often Internal
What
pre
vent
s at
tain
ing id
eal so
luti
ons?
A: With questions: 5 W’s
Q: How do we learn to think differently?
Pace changes everything- It can also work against you
10 15 20
Skip? React? Hope to follow?
Execute Grow Lead
Chris Anderson; The Long Tail, 2007, 2008
Car Share?
Tourism Unions
Car Ownership? P&C Ins ?
Taxis
Pre Web= 5-10 years; Now= 24-36 months
2. Market development:Extend the core into new markets
4. Diversification:
Create a new future
1. Start-up Market Penetration:Better positioning with improved products and
services
3. Product Development:How to redefine/redeploy to create new
products?
New
Existing
ExistingNew
Consumers
Maturation of a New Industry
As a Sector Grows,Existing
Industry Scale Forces React-Default Mode
Risk: Hype vs Genuine
Products
Respect The Role Others Own
Educate, Collaborate, Embrace
Balance = Maximum Efficiency
•Individual firm: Compete & Grow
•As an industry (Shared Mobility): Be Pro-Active, Collaborate, Tell Our Story
Together, We Will Succeed
China will build new 20 cities every year until 2050
to keep up with the migration from rural to
urban
India: 1 million people migrate from rural to urban……
per week.
Improving 1 billion lives within 1 decade
“Only a few can reach for them. Those
that do will never be the same”
•@cre8tfutures
• 309-660-5238
• guycf4
Thank you!
