MIU Ai

To reposition the Gusman Center

To reposition the Gusman Centerby conducting extensive research

To reposition the Gusman Centerand discovering truths about the brand.

To reposition the Gusman Centerand discovering truths about the brand.Turning those truths into a campaign that embraces both the rich past and limitless future of the Gusman Center and the city of Miami.

Politics

Miami-Dade County public schools have been forced to cut more than $400 million of their budget since 2007-2008.

Art programs in the schools are the first to be affected.

Education

Technology

Location

Audience

Our Audience from the “Past”

Our Audience in the “Present”

Our Audience for the “Future”

[Insert Aud/loc analysis]

[Insert everything else]

We found that local Miami performance art is as diverse as all of the food, languages, rituals, and other traditions that Miami culture represents.

spotlight Miami talent and give it back to the locals

Tomorrow’s Gusman Center is…

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