WHY GUMTREE

WORKS

INTRODUCTION

After conducting a review on the well known website Gumtree we discovered why it attracts thousands of people each day. Gumtree is like your online

swap meet, except Australia wide. It offers a free service which allows users to buy and sell items. The types of items listed are endless. Ads for cars,

pets, beauty services, photography or concert tickets. It’s easy to use and well organised. The popularity of Gumtree is growing, so lets see what its all

about.....

FIRST IMPRESSIONS

• Fast download,

• No interruptions.

• Well organised & easy to understand.

• Attractive images.

• Categories, headings and sub headings to be easily accessed.

• Free to buy and sell.

• Encourages user to search for an item.

NAVIGATION• Very user friendly.

• Search item, category and location are viewable on all pages for easy access.

• Able to change criteria at any time.

• Tabs, headings and sub- headings easily guide users around the site.

• Ads are detailed and informative, but simple and structured.

CONTENT

• Buy and sell items in Australia for free.

• Ads posted include description, photos, location and contact details.

• Various items from cars to books are available and all listed in easy to find categories

• Items are added daily and the site is kept up-to-date.

ATTRACTORS

• Posting an ad and registering is all free.

• Registration is optional.

• Option to view item before purchase.

• Criteria based searches make items easy to find.

• Thousands access the site everyday, making it the ideal site to buy or sell.

• Well organised and structured site encourages further use.

FINDABIL ITY

• Gumtree’s growing popularity means its becoming increasingly more available.

• Now advertises on popular social networking sites.

• Many sponsored links increase findability.

• Partners with another popular website shopping.com.au.

• Easy to find in Google search engine with related keywords.

MAKING

CONTACT

• Instant confirmation once placing an ad and confirmation the ad has been accepted within 24 hours.

• Sellers phone and email contact details are easily accessible to buyers. Response time varies.

TARGET

AUDIENCE

• A l t h o u g h t h e w e b s i t e c a t e r s f o r a w i d e r a n g e o f a u d i e n c e s , t h e w e b s i t e i t p r i m a r i l y t a rg e t i n g t h o s e a g e d 1 8 p l u s a s t h e y a re a b l e t o i n d e p e n d e n t l y b u y a n d s e l l i t e m s .

USER SATISFACTION

• Free, easy to use, organised and fast responses creates instant satisfaction for the user.

• Countless positive feedback.

• Positive feedback encourages more traffic to the site, making it more effective and attractive to the user.

• No cost creates much more satisfaction that it’s competitor's who charge for their services.

K N O W L E D G E O F U S E R S

• Gumtree is easy to use and only requires basic computer skills to use the website.

Conclusion

Forget the old newspaper ads, Gumtree is the way of the future. It allows user to easily access any item quickly and results find the item that best suits your chosen criteria. You can view the item through photos, see the location of the seller, know the asking price and more detailed description is an easy to follow format. The best part is you can do all this searching without ever leaving the house. Gumtree is a progressive website that is leading the way for online buying and selling