Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Group Name:

The Creative Brief Team Meeting of Ideas

Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas

Tom Fearon

Hocus Pocus: Makes you Focus

Pink, Blue, Red, Green

Different to everything else.

Fun and Bright

Could rule out the older

generation.

Isaac Farmer

Yowza: Bring the Surprise

Rainbow

It’s a chewing gum for younger people

More expensive because there will be multiple flavours

Lucy Froud

Rainbow: Better than skittles

Multi coloured

Different to everything else.

Hard to get started because it is a new product.

Final Chosen Name

Final Chosen Slogan

Final Chosen Colour

Scheme

Any Other Final Decisions

Hocus Pocus

Makes You Focus

Purple, Blue, Black, Pink

No comment