Guitar Show Magazine - concept issue

The History & Mystery of the

Missing Ted McCarty Guitars

Highlights from the

Douglas County

Guitar Show &

Colorado Luthier Expo

– Concept Issue guitarshowmagazine

Editor’s Column

Welcome to the SHOW!

Highlights from the 2014 Douglas County Guitar Show & Colorado Luthier Expo

Jon Sorensen and others captured some impressive photos in this walk through the 2014 show.

The History & Mystery of the “Missing” Ted McCarty Guitars

PRS honored Ted with a series of guitars that bear his name, but what happened to the five guitars that PRS had “custom built for Ted” only a few months before he passed away?

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& Custom Luthier Magazine!

2015 Guitar Show Vendor Application & Policies

Advertiser Index

Magazine Ad Rates for the 2015 Print Issue!

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– Concept Issue guitarshowmagazine.com

Concept Issue Vol. 0 Num. 0

EDITOR

Duane M. Evarts

[email protected]

ADVERTISING

Charlene Evarts

[email protected]

COVER PHOTO

Courtesy of Jon Sorenson

WEBSITES

www.guitarshowmagazine.com

www.facebook.com/groups/guitarshow

PUBLISHER

DMEvarts, LLC

720-432-1363

Guitar Show & Custom Luthier Magazine

is published bi-annually and distributed at

guitar shows festivals & expos; by direct

mail, music stores and better music-

related businesses. Copyright ©2014 by

DMEVARTS, LLC - All rights reserved.

The contents of this publication may not

be reproduced in whole or on part without

prior written permission from the

publisher. The views expressed are those

of the respective contributors and are not

necessarily those of the publisher, editor

or staff. All advertising material is subject

to publisher’s approval.

Guitar Show & Custom Luthier Magazine

welcomes, but assumes no responsibility

for loss or damage to any and all

unsolicited articles, photographs or art.

Content for publication should be directed

to: [email protected]

Welcome to the SHOW - The Guitar Show & Custom Luthier Magazine that is! There are many great guitar magazines in print today and most of them can be grouped into three main categories. Magazines that: 1. Are about people that play guitars 2. Teach people to play the guitar 3. Are for people that collect guitars

From the Editors

www.MoreMusicForBrighton.com

(303) 835-2262


While the world may not ”need” another guitar magazine. I believe it is time for a publication that caters specifically to the needs of the guitar show "industry" as well as smaller independent music stores and custom luthiers who generally can not afford to exhibit at a major musical instrument show or advertise in other guitar publications. There are some peer-reviewed journals that are devoted to luthiers, however those publications tend to be for an exclusive audience of “member only” luthiers to help them design, build and repair guitars. They are usually never seen by the general guitar playing public, and as a result do little to help the independent luthier get their message out to potential customers. That's why I started Guitar Show & Custom Luthier Magazine - to fill that void and help the boutique guitar, amplifier and other musical instrument building community. To take this magazine beyond an online concept, I need your support. Advertising will obviously help with printing costs, but what good is a magazine without unique and awesome content! If you are a guitar show organizer, luthier, collector, or just a lover of all things guitar like me, you can help by contributing articles, interviews, Q&A discussions, history lessons and product reviews. So let’s work together and get this “SHOW” on the road!.

- Duane M. Evarts


http://www.guitarhands.com/

http://www.guitarrepairdoc.com/


Matt Flaherty, Texas Toast Guitars

Everyone was in for a treat on Saturday

June 28th, 2014. The day guitar show

organizers Duane & Charlene Evarts put

on another great event at the Lutheran

High School in Parker, Colorado.

Attendees were treated to a 30%

increase in vendors from last year, and

vendors noted an increase in sales. In

fact, among the several guitars that were

reported as sold at the event an acoustic

guitar built by Cripple Creek Guitars sold

for $1,000 and a Gibson Les Paul sold for

$2000!

Everyone was treated to hot coffee

donated by Caribou Coffee located in

Englewood, a free hot-off-the-press

August 2014 issue of Vintage Guitar

Magazine and a number of T-shirts,

mouse pads, stickers and more donated

by the Antique Electronic Supply

company in Tempe Arizona.

As if that were not enough, this year the

guitar show had an Open Mic and luthier

presentation stage.

Three luthiers gave presentations this

year. First up was Matt Flaherty, owner of

Texas Toast Custom Guitars. Matt gave

the most historical and informative

presentations on the subject of truss rods

in the history of lutherie.

Next was Stanley Plant also know as the

“Guitar Repair Doc” from Franktown, CO.

He shared a talk on the restoration of a

vintage Fender Jazzmaster guitar.

By Duane M. Evarts

Luthier Ron Jones, of Ron Jones Violin &

Guitar in Parker, CO shared the ins & outs of

violin setup and maintenance.

I made the final presentation of the day on

the History & Mystery of the Missing McCarty

Guitars. The print version of that presentation

can be found on page 10.

Between presentations attendees were

treated to entertainment by a number of

talented musicians. Two in particular stood

out.

Allison Sciulla (pronounced “shoe-la”) an

author, standup comic and musician from

California was visiting Colorado while on tour

and heard about the Open Mic. Singing with

a somewhat Janis Joplin style voice Allison

shared a number of cover songs.

Dr. Mike Bathke a local chiropractor shared

several original songs from his personal

repertoire. Dr. Mike serves on numerous civic

and professional boards and devotes many

hours to help develop musical education in

the public and private sectors. He is the co-

founder of “The Phoenix Media Group” and

the Chairman of the Board of Directors for the

Urban Youth Center, music division.

Other’s took to the stage for their fifteen

minutes of fame. Among them was Matthew

Zoeller, one of the teachers from the school;

and two of the luthiers that also spoke on the

presentation stage – Stanley Plant on banjo

with Ron Jones one of the best “fiddle”

players this side of the Mississippi.

When the music was over it was time for the

big door prize!

Continues on page 9


Allison Sciulla


http://www.montarado.com/

http://www.flipsidemusiccenter.com/


(Guitar show - continued from page 7)

Towards the end of the day a final ticket was

pulled from the fishbowl for the big prize – a used

but near-mint condition 2001 Vintage Sunburst

Epiphone Dot guitar with a hard shell case valued

at over $400. Unfortunately no one came forward

when that ticket number was called. This went on

two, three or four more times until someone said:

“Here it is, I’ve got the winning number”.

Several of the attendees that were unable to stay

until the guitar drawing had donated their tickets

to the high school’s on-campus guitar club. As it

worked out, the guitar club won this wonderful

prize. Remi Kerr (at right) a senior valedictorian

accepted the guitar of behalf of the school.

http://www.coloradomusic.org/

Theodore Milson “Ted” McCarty was a native of Somerset, Kentucky. His mother passed away when he was three years old and was raised by a great Aunt and Uncle. The future guitar designer/builder graduated in 1933 with a degree in commercial engineering from the University of Cincinnati. During World War II, Ted was an engineering designer for the Army. Although an engineer by trade, he was a music fan by nature. After the war Ted McCarty began his career working for the Rudolph Wurlitzer Company as an accountant and businessman and stayed there for twelve years. Responsibilities involved

overseeing real estate affairs, retail stores and manufacturing facilities for organs, jukeboxes, and other musical instruments. Despite Gibson’s appearance of success after World War II, it was not good enough for Maurice (M.H.) Berlin, the founder of CMI (Chicago Musical Instruments which held controlling interest in Gibson). Early in 1948, Mr. Berlin got a phone call from Bill Gretsch, President of the Gretsch musical instrument company. Gretsch was about to have lunch with his friend Ted McCarty, who had just left the Wurlitzer company and thought that with McCarty’s experience on the business side of musical instruments, he could help Berlin assess the problems at Gibson. Mr. Berlin asked Ted to go to Kalamazoo, Michigan to take a look at the Gibson company. He reported back that Gibson was simply too top-heavy in management. He was then asked to take over Gibson, but he was reluctant to uproot his family from the comfort of his home near Chicago and relocate to Kalamazoo, Michigan. However Ted McCarty was quite intrigued by the opportunity to use his engineering degree for the first time in his career in a business environment.

He eventually accepted Mr. Berlin’s offer to become the vice president and one year later was named President and general manager of the Gibson Guitar Company. As the head of Gibson, Ted McCarty was instrumental at breathing new life into the guitar market with innovative body shapes and groundbreaking hardware and electronic designs. With the new solid-body guitars, he realized instruments could be built in any shape or size without compromising tone, so he pushed his team away from traditionally shaped instruments and pursued new designs. The fruits of these forays into angular designs became legendary instruments such as The Flying V, and Explorer.

The History & Mystery of the “Missing” McCarty Guitars

Researched & compiled from many sources by Duane M. Evarts


Photo courtesy of MabelAnn Sherrill

The music world was shocked in 1958 at the NAMM show by these radical new instrument designs with the unveiling of the Explorer and Flying V. But angular solid-body guitar designs weren't Ted McCarty's only claim to fame His team was also responsible for the Les Paul, Byrdland, and ES-335, as well as the Hummingbird and Dove acoustic models. In 1952, McCarty was granted a patent for the Tune-O-Matic Bridge, a design that is still a mainstay of Gibson guitars. Ted was also involved in the development of the stop bar tailpiece. These achievements were all foreshadowed by the development of a pickup/pickguard attachment that allowed an archtop guitar to be electrified without modifying the acoustic tone. This design became known as the "McCarty unit." Aside from these design and hardware innovations, one of the greatest inventions ever to grace a guitar was achieved. Under the guidance of Ted

McCarty, Seth Lover designed the twin-coil hum-bucking pickup while working at Gibson. With the humbucker, guitarists now had access to fatter tones and quieter, hum-free operation. Under McCarty's leadership, Gibson saw record profits and growth, but more importantly, the strides made by McCarty and his team forever changed the look and sound of rock n' roll. On January 16th, 1992 Ted McCarty was inducted into Guitar Center Hollywood’s Rockwalk “Hall of Fame” for his designs of some of the world’s most recognizable guitars. During the McCarty era at Gibson also known as Gibson’s “Golden Years”,

Ted’s friend, Paul Bigsby, inventor of the Bigsby vibrato tailpiece and avid motorcycle enthusiast contacted him and asked if he would be interested in buying his company. The deal was inked in 1966. Ted McCarty resigned from the Gibson Guitar Company to become the Owner/CEO of the most well known electric guitar accessory company and continued there for thirty years until 1996. Sometime in the mid-1990’s Ted’s wife had passed away and his overall health was in such decline that he needed someone to cook, clean and drive him to and from his Bigsby factory. He basically needed a full-time attendant accompanying him anywhere he wanted or needed to go. Enter MabelAnn Sherril. She was born on a farm in the San Luis Valley in Southern Colorado and just lived a simple life with her brother and sisters. She was divorced with two young children to raise by herself. So she started selling Avon products and later got a job at a daycare center until her kids were out on their own. Then one day her brother said:

“Go take care of Mr. McCarty". You see… MabelAnn’s brother had married Ted McCarty’s daughter making MabelAnn a sister-in-law.


Photo by Duane M. Evarts


http://www.monktonguitars.com/

http://www.crosleyhotshot.com/

“It didn’t change my life - I just took care of him. I’d take him back and forth to work, do the shopping, cooking and cleaning. And he also liked to go for rides. I’d put him in the car and we’d go for a ride here and there – that is when we weren’t flying to and from his condo in Hawaii" - MableAnn Sherrill For several years MableAnn escorted Ted through NAMM shows and in just a few years would visit Paul Reed Smith at his home and at the PRS factory. Paul Reed Smith had sought out Ted McCarty while he was still President

and owner of the Bigsby Company after researching several guitar patents bearing his name. Their relationship quickly became one of mentor and student and Paul gleaned as much knowledge as he could from this aging musical instrument designing sage of the industry. Ted's involvement as a consultant to PRS Guitars during the last ten years of his life resulted in the McCarty series of PRS guitars. Smith named the McCarty Series after Ted as a tribute since there had never been a guitar that bore the McCarty name. The original McCarty model was developed in late 1992 when famed Texas guitar slinger David Grissom asked to have a guitar built that would replicate the tones of Duane Allman's Les Paul on the “Live at the Fillmore” album. On May 10, 1999 at age 89, Ted sold the Bigsby Company that he had owned and operated for over 30 years to Fred Gretsch, the son of William Gretsch, Founder of Gretsch Musical Instruments. Gretsch guitars were the largest users of the Bigsby vibrato tailpiece at the time and Ted new he could trust Fred to maintain the quality of the product.

When Ted became sick in 2000, Paul Reed Smith commissioned five guitars to be built and given to Ted as a thank you for his help and insight over the years. Three hollow body and two solid-body guitars representing the various McCarty influenced PRS designs were built between late December 2000 and early January 2001 The three hollow body guitars were: HOLLOWBODY I, McCartyburst finish, moon inlays - Serial # 1 52483 HOLLOWBODY II, McCartyburst finish, bird inlays, - Serial # 1 52434 ARCHTOP 3, McCartyburst finish, gold outline bird inlays - Serial # 0 51876 Each instrument was hand-signed by Paul and also says “Custom Built for Ted McCarty” on the back of the headstock. MableAnn spent more time with Ted during the last ten years of his life than anyone else and was at his bedside at a convalescent hospital in Idaho when he passed away on April 1st, 2001. Shortly before his passing, Mr. McCarty gave those five very special one-of-a-kind guitars to MableAnn as a thank her for all her help.

(continues next page)


Photo courtesy of Mabel Ann Sherrill

MabelAnn Ted McCarty Paul Reed Smith





In 2007, Gil Hembree, wrote the long overdue and most definitive book: Gibson Guitars - Ted McCarty’s Golden Era 1948-1966. MableAnn assisted Mr. Hembree with some of the details concerning Ted particularly in his later years, and treasured her autographed copy of the book. The five instruments that Ted McCarty gave to MabelAnn had been stored in their original shipping boxes in a basement for over ten years. She eventually sold the two solid-body guitars to a friend she had met at the PRS factory during one of her many trips there. One of those two guitars was found on the Garrett Park (gpguitars.com) website and was listed on their “Hall of Fame” page. The listing was as follows: “PRS McCarty owned by and made for Ted McCarty. A fantastic collector’s piece. Comes with Original PRS Hardshell Case, Eagle Tag, Paperwork, and Case Candy. Serial number: 052285. http://www.gpguitars.com/products/2000-prs-mccarty-owned-by-and-made-for-ted-mccarty




In 2012, MableAnn sold the remaining three hollow body guitars to a private collector in Parker, CO. As it turned out the instrument listed by Garrett Park Guitars had also been purchased by another guitar collector in Parker Colorado and the four “siblings” were displayed together at the first Douglas County Guitar Show in 2013.

The precise whereabouts of the fifth McCarty solid body guitar is a mystery, but the two collectors in Colorado hope that one day all five of these national treasures can be seen together for a photo opportunity. So to the owner of the fifth and last known “CUSTOM BUILT FOR TED MCCARTY” guitar, if you’re reading this article please contact the author and reveal yourself!

Photo courtesy of Duane M. Evarts


Photo courtesy of Aiken Amplification

The author, Duane M. Evarts, is an avid guitar player that loves to share his

passion with others. He can be reached at: [email protected]

This is likely the last photo of Ted McCarty. It was taken with Randy Aiken, the owner of Aiken Amplification at the 2000 Nashville NAMM Show.

Theodore Milson McCarty, Born October 10th, 1909

Passed away April 1st, 2001


http://www.aikenamps.com/

If you are familiar with the craft of building and repairing guitars you realize there is always more to learn. At Guitar Show & Custom Luthier Magazine, we invite qualified individuals willing to share their experience, an opportunity to be published and help the community of guitar builders and enthusiasts increase their skills. With the exception of material generated by our staff, articles published in this magazine are voluntary submissions. While we currently do not pay for content we may provide discounts on print advertising in a future edition of the magazine. Contributors are asked to write articles (large or small) on topics such as: methods, opinions, design; interviews for our "Meet the Luthier" series, letters and reviews, as well as contribute to a Q&A forum for our columns. Please contact the editor before embarking on a major project or an interview, as it is possible that we already have something in the works involving your topic. Be aware that the process of editing and laying out a major article or interview can be complicated and take a substantial amount of time. Just like making a guitar; there are many steps, and it takes time to produce a quality product. Occasionally we will reprint articles that have appeared in other publications or on the Internet.. Authors of such articles retain the copyright but must grant to Guitar Show & Custom Luthier Magazine an irrevocable license to publish, and republish the articles in collective works and revisions. We do ask that authors who reprint their articles in other publications or on the Internet give the magazine credit as a

permitted publisher and provide a link back to our website. Guitar Show & Custom Luthier Magazine retains exclusive right to the layout of all articles and all graphics produced by the magazine staff. Do not scan our magazine pages and just put them on the internet or use them without permission. We don't necessarily look at length when considering an article. Take all the space you need to get the “lutherie” aspect across, just ensure that the content is useful and/or enlightening. If it ends up too long, one of our editors will bring it to your attention. Text of articles may be submitted by e-mail, thumb drive or CD-ROM disc. Simply paste the text into the body of an e-mail message or attach it as a Microsoft Word document. We prefer document formats that are Windows compatible. An attached PDF can provide an article draft, but it will probably not work for a final manuscript submission. This is why it may be best to send us text in the body of an e-mail rather than as an attachment. It is best to send photos as separate files, not as pictures placed in a Word doc. Photos should be large, uncompressed, hi-rez, files from a digital camera. Just attach them to the e-mail message or send them on a CD. Or, you can use an internet “cloud” transfer site. We will electronically redraw diagrams and charts in most cases. Send a sketch and we'll send back a proof for your approval. Contact the editor with any questions and to submit files: [email protected]


1457 S Broadway

Denver, CO 80210

303-777-7411

www.victorguitar.com

http://www.ronjonesviolinandguitar.com/

http://www.bdavisphotography.com/

http://www.victorguitar.com/

Vendor/Exhibitor Registration/Contract

NAME (first): ____________________________ NAME (last): _______________________

Company Name: ___________________________________________________________

Address: _________________________________________________________________

City: _________________________________ State: _________ Zip: _________________

Email: ______________________________________ Phone: _______________________

I would like (qty) [ ___ ] 6’ vendor table(s), two chairs and two vendor wristbands at $xx.xx each.

I would like (qty) [ ___ ] 10x10’ vendor booth, and two vendor wristbands at $xx.xx each.

I would like (qty) [ ___ ] 10x20’ vendor booths, and four vendor wristbands at $xx.xx each.

I would like (qty) [ ___ ] 10x30’ vendor table(s), and six vendor wristbands at $xx.xx each.

I would like (qty) [ ___ ] 20x20’ vendor booth, and eight vendor wristbands at $xx.xx each

[ ___ ] I would also like a business card size ad in the next Guitar Show magazine for $xx.xx

[ ___ ] I would also like a ¼ page ad for $xx.xx (get xx copies of the magazine)

[ ___ ] I would also like a ½ page ad for $xxx.xx (get xxx copies of the magazine)

[ ___ ] I would also like a full page ad for $xxx.xx (get xx copies of the magazine)

[ ___ ] I am also interested in helping sponsor the Guitar Show. I understand that sponsorship price and benefits are negotiated on a case-by-case basis.

I will be bringing the following types of items to sell or trade (circle all appropriate)

Guitar(s) Amp(s) Accessories(s) Recording/PA equipment Other ________________

By signing below, I agree to the Guitar Show Booth Information and Rules for Participation.

Signature: ____________________________

Please email the completed Application/Contract to: [email protected] or FAX to: 720-851-5190

Join the group to stay in the loop at facebook.com/groups/guitarshow and visit guitarshowmagazine.com

The Colorado Guitar Show & Luthier Expo Saturday, June 27, 2015 10:00am to 4:00pm


Sponsored by:

Guitar Show Booth Information and Rules for Participation.

REGISTRATION: Registrations will be accepted starting January 1st, 2015. Registration is confirmed only after receipt of both the registration/contract and cleared payment. If the space you seek is still available, we will email you an invoice within three business days that can be paid with a variety of options. Invoices emailed after May 1st, 2015 are due and payable immediately. If payment is not received within 10 days, your registration may be forfeited and the space may be made available to another vendor. If the table or space you desire is not available, we will contact you with the best options that are still available.

CANCELLATION POLICY: Registration payment is partially refundable prior to Jun 5th, 2015. A 10% cancellation fee will be imposed to cover administrative expenses. After June 5th Exhibitors/Vendors are subject to a 50% cancellation charge. No refunds after June 15th 2015 – the only exception would be a cancellation of the show.

DISCOUNTS: Vendors from last year’s show receive a 10% discount on their table/booth registration. Selecting any available sponsorship option entitles you to additional discounts. See website for details.

TABLES/BOOTHS: Vendor tables (without electricity and not part of a booth) come with two chairs and two vendor wristbands. Booths are available in 10’x10’; 10’x20’; 10’x30’ and 20’x20’ sizes. Booths come with one rectangular table, two chairs; two vendor wristbands per 100 sq. /ft. area. Only booths will have access to electricity.

MARKETING PARTNERSHIP: All vendors who submit their company logo will receive the following benefits FREE!

Your company logo will be video projected in the main hall.

Your company logo will be placed on the guitar show Facebook page. www.facebook.com/guitarshow

Your company logo will be placed and linked on the guitar show website.

SHOW SPONSORSHIP: Any vendor may also support the show as a sponsor and receive additional benefits. Please visit: www.guitarshowmagazine.com for current sponsorship opportunities and benefits.

LOAD-IN/OUT: Seller load-in will start at 8:30am on June 27th, 2015. This will allow vendors 1 hour and 30 minutes before the show opens to the general public to setup and buy/sell/trade items among one another. All sellers/exhibitors agree to be fully in place and ready by 10:00am and remain in place until the show closes at 4:00pm. Vendors must be off the premises by 5:00pm. Displays must be limited to the seller’s table or booth area – no exceptions.

MISC: The Colorado Guitar Show & Custom Luthier Expo; DMEvarts LLC, and the Lutheran High School of Parker may refuse a booth or table reservation for any reason disclosed or undisclosed. Sales or display of illegal, unlicensed or “bootlegged” goods is expressly prohibited. This includes but is not limited to audio, video, printed and/or manufactured items. Because the show is indoors it is a rain or shine event. All sellers/exhibitors offering merchandise for sale are responsible for reporting and paying any and all taxes due to the appropriate taxing agencies.

SECURITY AND LIABILITY: All sellers/exhibitors should insure their properties against loss or damage. The Guitar Show; DMEvarts, LLC; and the Lutheran High School of Parker will not assume responsibility for any theft, damage, accidents or transactions that may occur during the course of the show or during set up or break down. Additionally, sellers/exhibitors agree to indemnify and hold harmless the Guitar Show; DMEvarts, LLC; and the Lutheran High School of Parker arising from property damage or personal injuries. In other words: YOU are legally responsible for yourself, your entourage and your stuff at all times, including anywhere inside the exhibition facilities or the adjoining parking areas.

OTHER CONDITIONS: Smoking of any kind, alcohol, or any other activity deemed inconsistent with a safe, fun, family-friendly event will not be permitted anywhere on the school property.

LOCATION: The Lutheran High School of Parker - 11249 Newlin Gulch Blvd. Parker, CO 80134

The Colorado Guitar Show & Luthier Expo Saturday, June 27, 2015 10:00am to 4:00pm

Sponsored by:

Advertiser Index Company Name

Aiken Amplifiers….

Brian Davis Photography…. CIOMIT…..

Colorado Guitar Show & Luthier Expo…. Colorado Music Business….

Crosley Hotshot Band…. Del Toro Guitars….

Flipside Music Center…. Guitar Hands Lotion

Guitar Repair Doc Monkton Guitars….

Montarado Guitars…. More Music for Brighton….

Rockin’ The Rockies Guitar Show Ron’s Violin & Guitar….

Texas Toast Custom Guitars…. Thompson Classical Guitars….

KCEG 780 AM Radio…. Victor Guitar….

Page

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12 21 8 4 4

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17 15 23 BC 17

Web Address .… aikenamps.com …. bdavisphotography.com …. CIOMIT.com …. Facebook.com/groups/guitarshow …. COMBO.com …. crosleyhotshot.com …. DelToroGuitars.com …. FlipsideMusicCenter.com .… GuitarHands.com …. GuitarRepairDoc.com …. MonktonGuitars.com …. Montarado.com …. MoreMusicforBrighton.com …. (Find them on Facebook) …. RonJonesViolinAndGuitar.com …. (Find them on Facebook) …. thompsonclassicalguitars.com …. KCEG780.com …. VictorGuitar.com


http://www.deltoroguitars.com/


Publication #copies Back Cover Inside cover Full page 1/2 page 1/4 page 1/8 page

Guitar Aficianado (1x) $15,600 $30,000 $12,000 $8,400

Revolver (1x) $14,415 $13,400 $12,180 $11,030 $7,700

Guitar World (1x) $14,110 ~$12750 $12,060 $8,925 $6,030 $3,015

Guitar Player (1x) 68,000+ $12,555 ~$11420 $11,215 $7,345 $3,730

Bass Player (1x) 34,000+ $10,940 ~$8,040 $8,075 $5,130 $2,950 ~$1,410

Acoustic Guitar (1x) 54,200+ $9,925 $9,250 $7,940 $4,470 $2,425 $1,660

Search Parker Magazine (1x) ~30,000 $1,300 $725 $400 $220

Austrailian Guitar Magazine (1x) ~20,000 $2,200 $1,200 $600

Collectible Guitar (1x) ~10,000 $1,445 $1,200 $995 $695 $445 $295

Soundboard Journal (members only) $1,375 $875 $695 $500 $295 $150

American Lutherie (members only) ~3,500 $440 $220

Guitar Show & Custom Luthier (1x) 2,500 $400 $350 $300 $200 $150 $100

Guitar Show & Custom Luthier (2x) 2,500 $600 $550 $500 $300 $200 $150

Save $200 Save $150 Save $100 Save $100 Save $100 Save $50

Rate Card and Specs

Let’s face it, advertising is expensive! Last year, the Douglas County Guitar Show & Colorado Luthier Expo, was promoted with large color posters, mini-posters, discount tickets, vinyl banners, bumper stickers and even a radio campaign. Additionally, more money was spent on a ¼ page ad in a Colorado based, musician-oriented magazine than the cost of a full-bleed back cover of Guitar Show & Custom Luthier Magazine! Sadly, all of that printing became worthless the day after the show and didn’t offer any help in further promoting the vendors after the show that were the one’s really responsible for making the event happen in the first place! At a local printer, you’d pay about .35 cents for a glossy 8.5 x 11” color page. One hundred copies will cost about $35. One thousand copies would be about $350. Then you’d have 1000 pieces of paper to distribute to promote your business that you hope won’t just be tossed. There is a better and more cost effective way to reach potential customers and at the same time encourage more attendees to visit your booth or table at the next guitar show. The economies of scale for magazine printing really start to kick in at around 2,500-3,000 copies; and while the cost per page comes down dramatically, the cost of producing a real magazine is still not cost-effective to promote the guitar show itself. However, with the right mix of advertisers, a professional-looking publication could be created that doesn’t have to break anyone’s bank account. A printed “advertorial” magazine is not only a better way to promote the Colorado Guitar Show & Luthier Expo,

but also serve as a marketing tool for YOU – the custom-build luthiers, instrument repair professionals and other exhibitors. Many past exhibitors have shared that they wanted to do more in the area of marketing but didn’t know what to do or couldn’t afford the cost of a national magazine advertising campaign. Here’s the pitch! Those who buy an ad, will receive a certain number copies of the Guitar Show & Custom Luthier Magazine’s “Premiere” issue to share with their customers, friends & family; leave at barber shops, hair salons, restaurants, doctor’s/dentist offices, etc. - just about anywhere. If you buy a bigger ad you get more copies, that’s only fair. If you want or need a larger a number to pass out at a trade show or festival event that you’ll be attending, we’ll get these to you as well. For the first two years there will only be two issues per year; Winter/Spring and Summer/Fall. In this way, your ad will have a much longer “shelf life” than a monthly publication. There is also a significant discount available to those willing to commit to the first two issues. The ad deadline is October 30, 2014 for the “Premiere” Issue, scheduled for a January, 2015 release date. Contact us today at: [email protected] to participate in this new venture. A final thought! Each issue will also be available as a digital edition on our website so it can be seen by everyone even after all the printed issues are gone, further increasing the value of your advertising dollar. Some magazines actually make their subscribers “PAY” for the online digital edition. What’s up with that?

ciomit.com

– Concept Issue guitarshowmagazine.com.

http://www.ciomit.com/

http://www.thompsonclassicalguitars.com/

Guitar Show Magazine - concept issue

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