Guinness Record Holder!
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Transcript of Guinness Record Holder!
Guinness Record Holder! Most widely syndicated comic strip in the world!
New movie development deal with Alcon Entertainment
Two television series! 236 half-hour episodes in broadcast and digital distribution. 9 Story recently named new worldwide distributor of classic TV library Two theatrical films grossing $340M Renowned print and digital publishing program
New musical licensed by Rodgers and Hammerstein Product and promotions in virtually every industry!
Social media entertainment and marketing with nearly 17M Facebook Fans!
Booming mobile program!
Garfield is HOTTER than ever!
New for 2016! Movie development deal with Alcon Entertainment
Digital and broadcast distribution of classic TV library via 9 Story
Garfield: The Musical with Cattitude signs Rodgers & Hammerstein for licensing
Burger King Kids’ Meal promotion in US and dozens of countries around the globe!
Leanin’ Tree debuts new line of Greeting Cards and Gifts
Earth friendly cat litter by 7Pets launched in March at Global Pet Show
Praim Group recently signed to do chocolate bars in USA and Canada
Garfield appears in HomeGoods TV Ad
MCM Group awarded exclusive license for Garfield Children Experience Centers in China
Jam Brands appointed exclusive sales representative for Canada
Garfield joins The Shelter Pet Project as spokescat. Adopt!
Jim Davis’ The Art of Garfield hardcover book from Hermes Press is slated for October
Groovy Girl Direct-to-retail deal in Brazil
E-tailer Myntra in India launches apparel and gifts on flipkart.com
Rei do Mate introduces new snack/coffee shops in Brazil
Stay Real launches new apparel and accessories line in China, Taiwan, and Japan
Modify debuts new line of fashion watches
Pink Apple and Star Movie sponsor well-attended Garfield runs in Malaysia, China, and Singapore
Chinese New Year event in Zhonghun will include Garfield statues, meet and greats, and media
Garfield Live play opening in Spain
Apparel collection with the trendy Beastin continues to sell in Germany and online
New app from Anuman in France for Samsung smart watches
Ballantine Books releases Garfield Hams It Up (Classics series #31, Garfield Chickens Out (Book #61), Garfield Fat Cat 3-Pack #18, Garfield Thinks Big (Classics series #32), Garfield Fat Cat 3-Pack #10, Garfield #62 (Title TBD)
Graffiti
Flat Out Garfield
Names/Logos
Comic Book Cover
Garfield’s Farm
New Looks for 2016!
New! Social Media Campaign for 2016!Garfield for President!
Slogan: “You Could Do Worse!”
Garfield by Jim Davis
Born in 1978 in just 41 US papers, today...
The Most Widely Syndicated Comic Strip In The World (Guinness World Records)
2100 newspapers worldwide
220 million readers
Translated into
42 languages
Garfield by Jim Davis
Also available at garfield.com; gocomics.com, and as app for
iOS and Android
105 half-hour shows. 78 songs. 52 shorts. 16 specials. 27 language versions. Broadcast worldwide.
Named Best New Kids’ Show by People Magazine
at its debut!
25 Million Viewers Each Week Worldwide!
“Classic” TV Library Includes 121 half-hours of “Garfield and Friends” and 12 primetime
specials, including 4 Emmy winners! Available digitally and broadcast worldwide with new
distributor 9 Story
Over 200 Million Books Sold! Huge range of genres in print and digital!
www.facebook.com/Garfield: Nearly 17 million fans!Garfield engages his fans with
lots of attitude and frequent quips on his favorite subjects:
Eating, sleeping, and hating Mondays!
Has Facebook gone to the dogs? Odie has nearly 3 million fans!
youtube.com/ OfficialGarfield
twitter.com/ Garfield
pinterest.com/ garfieldpins
instagram.com/ Garfield_real
facebook.com/ GarfieldProducts
Engaging Fans with Entertainment and Marketing on Social Media
Giving Back with FREE educational website, www.professorgarfield.org
garfield.com
garfieldcollectibles.com cafepress.com/garfield zazzle.com/garfield
Widespread Internet Presence!
Garfield Kart
Pet Hospital
Zombie Defense
Garfield’s Diner
Garfield’s Wild Ride
Garfield’s Defense
Home Sweet Garfield Live WP
Garfield’s Defense Live WP
Garfield’s Diner: Hawaii Garfield’s Defense 2Garfield’s Diner:
Holiday HD
Garfield’s Escape
Talking Garfield HDGarfield’s Defense: Food Invaders
Garfield Expressions Live WP
Facebook CollectionsGarfield Bird Crazy
Garfield and Odie’s Sleigh WP
Garfield Holiday Tree Live WP
Garfield Minus Garfield
Feed Garfield GarfieldComiXology
V
Garfield’s Mental Math Games
Professor Garfield: Cyberbullying
Learn Words With Garfield
Garfield Y Garfield
Professor Garfield: Fact or Opinion
Professor Garfield Fat Cat Books #1
Multiplication Tables With Garfield
Professor Garfield Forms of Media
My PuzzlesWith Garfield
Professor Garfield Online Safety
Garfield’s Pet Force BooClips
Garfield SnapsGarfield Daily Comic
Garfield Gets Real BooClips
Garfield Comics by KaBOOM!
Garfield’s Trivia
Garfield’s Adventure
Garfield Air
Picsart
Kidquest Activity
Blackberry Stickers Interactive Greetings Garfield Living Large WeChat Stickers
Puzzle Buffet
Viber Stickers
Tango Stickers
Cubie Stickers
Rapidly growingMobile Business
Products in every category; but room for growth!
Garfield creator Jim Davis serves as CEO of licensor Paws, Inc. Davis is involved in the day-to-day operation of Paws, which handles both the business and creative for Garfield worldwide. Jim’s most important job? Writing and producing the GARFIELD comic strip read daily by 200 million people in 37 languages.
“Garfield continues to grow, even after 37 years! New audiences are formed every day thanks to television, publishing, and movies. It’s a blast to keep changing with the times!”
Jim Davis takes hands-on business approach
Focused: Decisions in one or two days, not one or two weeks.
Creative: Cartoonists, writers, graphic designers, illustrators, digital artists, 3D designers, music composers, animators — all in-house.
Accommodating: Free access to our online portal for current marketing materials and thousands of pieces of artwork.
Professional: Veteran business staff composed of sales, account management, financial, legal, IS, operations and public relations people.
Committed: Taking care of the cat is personal to us. Of the 40 employees, 28 have worked together for over 20 years.Experienced: 30+ years in the industry; proficient in
licensing, promotions, merchandising, publishing, movie, television, and stage production, gaming, web design/hosting, and app development.
Global: Licensing, syndication, and entertainment in 131 countries in concert with a network of top-notch international agents in every major business center of the world.
Accessible: Yes, you can get to Paws from where you are! Located in East Central Indiana, Paws is a car ride away from the Indianapolis International Airport.
Fun: The most important thing...we have fun! Visit us at Paws, Inc. and get the full Garfield treatment.
Paws, Inc. Our Motto: If we take care of the cat, the cat will take care of us.
Territory Overview
USASignificant Market InformationLicensorPaws, Inc.5440 E. Co. Rd. 450N Albany, IN 47320765.287.2222 www.garfield.com
—QSR promotion with Burger King in US, Canada, and most international countries from February-April —New greeting card/gift licensee Leanin’ Tree launches new product—Over 150 Licensees including longtime partners Ballantine Books, Milestone Events, American Greetings, and more...
—Growing apparel program with new licensees and product launches—Well-established Plush Program with worldwide distribution via Aurora World—Widely regarded publishing program with Ballantine comic strip compilation books a staple; new comic books from Boom! Studios —New Kitty Litter product is Earth Friendly! —Musical/Kids’ theatrical show license awarded to R&H—Great American Opportunities partnership—Garfield new mascot for Indiana Farmers Insurance State Fair Coliseum
Media Exposure—Over 1600 US newspapers carry GARFIELD daily and on Sunday—Partnership with the Ad Council and Shelter Pet Project—The Garfield Show airs twice daily on Boomerang - 7 days a week! —Alchemy continues introducing new volumes of Garfield and Friends on Hulu, Netflix, Amazon Prime, Vudu, and beyond! —Thriving social media! Nearly 17 million fans on Facebook and growing fan base on Twitter, YouTube, Instagram, Pinterest, etc. —New offerings for digital market on a frequent basis —www.professorgarfield.org is thriving!—PR campaigns with Indianapolis Public Library and Indiana Department of Transportation
AsiaAnimation International – IndiaAsiana Licensing- Korea Tohokushinsha Film Corporation - Japan
Medialink - China, Taiwan, Hong Kong Malaysia, Thailand, Singapore, Indonesia, Philippines, Vietnam
Agents
Significant Market Information—Over 80 licensees—our fastest growing market. —MCM Educational Centers launching throughout China. —Philippines partner, Shoemart, has beautiful youth apparel corners in 41 stores—DTR partners include GINGER, FUN, Baleno, Lalabobo, Beijing Gaffey, Dohia and Chocoolate—New deal with Stay Real for apparel, accessories, stationery, and gift
—Most successful Garfield credit card program to date is with the largest bank in China, Industrial Bank — over 2.7 MILLION Garfield MasterCards in use!—Ongoing events held at major malls in Guangzhou, Chongquing, Qintao, New Time Center, Chengdu Capital Land Mall, Wuhan Star City, Zhonghu World Center and others —Original scripted live Garfield stage play in theaters throughout China
—India: New growing market for Garfield including DTR apparel, gift and novelty in over 300 Archies stores—New agent in Japan with four new deals including apparel, digital games, novelties, and accessories —Recent QSR Promotions at KFC China and KFC Indonesia, and in over 300 Dico Restaurants—Longtime partner Hawley Hazel Darlie has continued success with oral care products —New deal with E-tailer in India, Myntra.com
Media Exposure—The Garfield Show airs on Cartoon Network via Asia Pacific Feed—Pink Apple and Star Movie organize large Garfield family run events. Pink Apple’s recent run attracted 7,000 participants! —Chinese New Year event at Zhongjun World Center —Publishing partners in China and Korea —Asia’s newspaper syndication is at 60 papers for the daily and/or Sunday strip; 5 are in China—30+ papers carry the comic strip including the world’s largest English newspaper, The Times of India, with 13.3 MM readers—Black Stone digital launched a second promotional program with Fujifilm —Mobile and iPad deals very active market — over 22 carriers—Totally Apps (developer of Garfield Chef) is leading app developer with worldwide rights —over 11 million downloads! Others include Cybird Japan, Beijing Xiaoman, and Guangzhou Strange
EuropeBIC – Italy, San Marino, Vatican CityBN Licensing – Benelux Bulldog – UK Bulls Licensing – Germany, Austria, Switzerland Gamma Medya – Turkey Mediatoon – France
Mendia – Spain/Portugal PJB Brands – Greece Plus Licens – Czech, Denmark, Finland, Hungary, Norway, Poland, Romania, Russia, Sweden, Ukraine
Agents
Significant Market Information—Leading European markets include France, Germany, Benelux, UK, and Spain. Over 100 licensees including 20 publishers—Successful direct-to-retail programs with H & M, Jumbo, LPP (Cropp and Reserved) Women’s Secret, and Undiz—Boost Group — Loyalty program at Spar, Champion, and Leclercq. In 2 years, 20 loyalty programs —Garfield Live play opening in Spain—Apparel collection with the trendy Beastin continues to sell in Germany and online.—New App from Anuman in France for Samsung smart watches
Media Exposure • Recent QSR Promotions with Burger King, Quick France, and Foster’s Hollywood
• Bayer Pet Promotion In Europe • Spar Loyalty Programs in Hungary• Original stage plays by Altinok Cocuk Tiyatrosu and Sondaventures • Marcho Antonetto stores in Italy, collectible 3D figurines to be included with Vitajohn Junior
vitamins for children • Garfield et Cie (The Garfield Show) airs throughout Europe
via Cartoon Network Europe Feed and on France 3 where it is a top performer for the network
• Digital media via cell phone; over 25 companies producing content• Print media widely distributed at retail, kiosks, bookstores• Comic strip in 85 papers – near saturation
Agents
Significant Market Information
BR Licensing – Brazil Mary Ann Gardner Hume – Argentina, Uruguay, ParaguayLorex (Sub-agent for BR Licensing) – Colombia, Ecuador, Peru, VenezuelaP & L Global Network - Chile, Mexico
—Brazil is largest market in Lat Am, followed by Central America and Mexico. —Brazil has our most comprehensive licensing program with nearly every major category filled, including large deals in infant products, publishing, food, BTS, and apparel—BR Licensing has been the longest running agent in Garfield’s history with 30 years of loyal service to the cat.—Back-to-school program is huge in the region, led by the Bico/Carvajal group for all markets outside Brazil.
—Garfield cups premium-with-purchase with mini cheese breads throughout 302 Rei do Mate outlets —In 2014, Brazil signed a direct to retail deal with giant retailer, C&A which will feature apparel in 290 outlets—Another core licensee, Gabrielli, sells a wide variety of product throughout Central and northern South America. Their efforts have landed them as one of our top five worldwide licensees in terms of revenue—DTR chain Falabella sells women’s nightwear in Colombia, Peru, and Chile. Falabella is the 2nd largest department store chain outside of Brazil.
Media Exposure
Latin America
—Tilibra Brazil, a longtime big name for back-to-school and stationery recently completed great media campaign using Garfield and some other characters promoting “selfies”; repeating campaign in 2016—Garfield is very popular due to exposure from syndication of the comic strip, The Garfield Show and publishing. Latin America embraces what Garfield stands for…food, fun, and napping!—Like every other market, the mobile business continues to grow with 25 companies creating content—Brazil publishers Publibook Livros and Ediouro offer variety of titles —Event licensee, Cipollati organizes mall event and activities—Garfield cups premium-with-purchase with mini cheese breads throughout 302 Rei do Mate outlets —Heart-warming campaign, “Little Baldies” which featured Garfield, launched in Brazil with such success that the deal has gone worldwide through advertising agency, Ogilvy.
I’m terribly busy, but feel free to talk to my agent... Animation International India Nitin Kalra [email protected]
Asiana Licensing Korea Minkyung Kim [email protected]
BIC Licensing Italy Claudio Massari [email protected]
BN Licensing Benelux Cyril Speijer [email protected]
BR Licensing Brazil, Colombia, Ecuador, Peru, Venezuela Glenn Migliaccio [email protected]
Bulldog Licensing UK Rob Corney [email protected]
Bulls Licensing Germany, Austria, Switzerland Dirk Handera [email protected]
CLM South Africa Graham Stephen [email protected]
Global Licensing (Nz) Ltd.(Sales Rep) Australia, New Zealand Mark Paul [email protected]
Gamma Medya Turkey
Zeynep Ataman [email protected]
Jam Brands (Sales Rep) Canada Judy Menceles [email protected]
Mary Ann Gardner Hume Argentina, Uruguay, Paraguay
Mary Hume [email protected]
Medialink Limited China, Hong Kong, Taiwan, SE Asia
Noletta Chiu [email protected]
Mediatoon Licensing France Jerome Leclercq [email protected]
Mendia Marketing Spain, Portugal Sophia Nogurera [email protected]
PJB Brands Greece Paul Berrington [email protected]
P & L Global Network Mexico, Chile Fanny Salazar [email protected]
PLUS Licens AB Sweden, Norway, Finland, Denmark, Romania, Czech, Slovenia, Ukraine Maria Ornryd [email protected]
PLUS Czech Republic and Slovakia Andrea Skotnicova [email protected]
PLUS Hungary and Balkans Judit Pomahazy [email protected]
PLUS Poland Malgosia Wojtaszek [email protected]
PLUS Romania Simona [email protected]
PLUS Russia and Ukriane Paul Tush [email protected]
Tohokushinsha Film CorporationJapanAsuka [email protected]
Yooka Israel Merav Shmueli [email protected]
20too Middle East Christian Zeidler [email protected]
Paws, Inc. 5440 E. Co. Rd. 450 N
Albany, IN 47320www.garfield.com
www.facebook.com/Garfield www.twitter.com/Garfield
Garfield © Paws. All Rights Reserved.
Let’s Talk! [email protected]
765.287.2222http://sales.garfield.com
