Guidelines: The Incredibles

Note: All information and images are subject to change. Please contact BVPM/BVI Burbank marketing department for final approval.

www.theincredibles.com

S T U D I O M A R K E T I N G G U I D EJULY 13, 2004

UPDATE #1

We are providing you this studio marketing guide to facilitate your creative efforts insupport of The Incredibles. Its contents are proprietary, confidential and subject to

change at any time. Do not reproduce or distribute this guide to anyone else without consent from the Walt Disney Company.

Proprietary & Confidential - Do not duplicate © 2004 Disney/Pixar

Studio Marketing GuideSYNOPSIS - REVISED

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SSYYNNOOPPSSIISS

Writer/Director: Brad BirdProducer: John WalkerMusic By: Michael GiacchinoVoice Talent: Craig T. Nelson, Holly Hunter, Samuel L. Jackson,

Wallace Shawn, Jason Lee, Sarah Vowell, John Ratzenberger, Spencer Fox, Elizabeth Peña

From the Academy Award®-winning creators of “Toy Story,” “Monsters, Inc.” and“Finding Nemo,” comes this hilarious action-packed animated adventure about super-heroes. Bob Parr used to be one of the world’s greatest superheroes (known to allas “Mr. Incredible”), saving lives and fighting evil on a daily basis. But now, fifteen years later, Bob and his wife (a famous former superhero in her own right)have adopted civilian identities and retreated to the suburbs to live normal lives withtheir three kids. Now he’s a clock-punching insurance claims adjuster fighting boredom and a bulging waistline. Itching to get back into action, Bob gets hischance when a mysterious communication summons him to a remote island for atop-secret assignment. Pixar Animation Studios stretches the boundaries of the artform with this stylish and entertaining film. Acclaimed filmmaker Brad Bird (“The Iron Giant”) directs.


Studio Marketing GuideFILM POSITIONING & MARKETING STRENGTHS

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July 13, 2004

PPOOSSIITTIIOONNIINNGGThe Academy Award®-winning creators of Finding Nemo

take you into the Incredible world of superheroes as it has never been seen before.

Everybody (50/50 male/female)

• Kids (2-11)

• Families — moms/dads/kids• General Audiences (18-49)

• Tweens/Teens (12-17)

TTAARRGGEETT AAUUDDIIEENNCCEE


Studio Marketing GuideTIMING & TONE OF MATERIALS

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TTIIMMIINNGG AANNDD TTOONNEE OOFF MMAATTEERRIIAALLSS

PHASE 1Establish The Incredibles as the first choice

for General Audiences and Tweens/Teens.

Elements of Communication:1. Pedigree:

— Disney Presents A Pixar Film— From the creators of Finding Nemo

2. Unique world of superheroes3. Focus on specific superhero characters (Mr. Incredible, Elastigirl, Frozone)

PHASE 2Broaden the appeal to include our Core Audience (Parents & Kids)

Additional Elements of Communication:1. Introduction of a family of superheroes2. Reveal that superheroism is prohibited3. How the extraordinary live the ordinary within the Supers Relocation Program4. Introduction of additional characters (Dash, Violet, Mirage, Syndrome and much more E!)

VIOLET PARR (SARAH VOWELL)Violet Parr is, in many ways, a typical shy, insecure teenage girl stuck at the

crossroads between child and woman. She, like her parents, has special powers,and it seems only right that hers allow her to turn invisible and protect herself with asecure force field. For what would be better for an awkward young woman but to beable to disappear from her problems at a moment’s notice? Especially for someone

who desperately wants to be like everybody else, normal, but truly isn’t.


Studio Marketing GuidePRIMARY CHARACTERS - REVISED

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PPRRIIMMAARRYY CCHHAARRAACCTTEERRSSUU..SS.. VVOOIICCEE TTAALLEENNTT

MR. INCREDIBLE/BOB PARR (CRAIG T. NELSON)Once the best-known, most popular superhero alive, Bob Parr is now fifteen

years older and is bolder and heavier. As a claims adjuster at possibly theworld’s worst insurance company, Insuricare, the former Mr. Incredible’s

heroics are limited to helping people navigate the intricacies of the appealssystem. Bob’s unhappiness has taken a toll and he and his family have

become disconnected. Bob thinks the best years of his life are in the past,but what he will discover is that his family is his greatest adventure.

ELASTIGIRL/HELEN PARR (HOLLY HUNTER)Helen Parr, the former super-stretching superhero, has adjusted to normal life

quite well, and is busily focused on caring for her three children. While she occasionally uses her amazing ability to stretch to meet the daily challenges of

modern motherhood, she is careful to do so only behind the closed doors of theirsuburban home. She misses the old days, but doesn’t dwell on those times as

she has a wonderful family and is quite happy to spend her time with them. Sheonly wishes Bob would do the same.

DASHIELL “Dash” PARR (SPENCER FOX)At age ten, Dash seems to be moving even when standing still. Full of restless

energy, he has the power of super-speed – a power so useful for playing pranksthat he has difficulty keeping it in check. Unable to resist torturing his least favoriteteacher, Dash has been called into the Principal’s office more than once, but he’snever been caught. Dash doesn’t understand why superheroes should hide their

powers – why would they have them if they weren’t supposed to use them?

JACK-JACK PARRJack-Jack is the black sheep of the family. He is nearly two years old, and it seemsthe only thing incredible that he can do is jabber in gibberish. He’s very good at that— as well as throwing food at dinnertime. Hey, that’s what being a baby is all about!

But who knows, maybe someday…He is an Incredible after all…


Studio Marketing GuidePRIMARY CHARACTERS - REVISED

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PPRRIIMMAARRYY CCHHAARRAACCTTEERRSSUU..SS.. VVOOIICCEE TTAALLEENNTT

SYNDROME (JASON LEE)Syndrome wasn’t born with superpowers, but envied the attention

and admiration the Supers received. Of all the Supers, Mr. Incredibleembodied everything Syndrome desired: strength, fame, and

popularity. Highly intelligent and cunning, Syndrome now spends hisdays on a remote island on the other side of the world inventing

gadgets and robots to carry out a diabolical plot.

FROZONE/LUCIUS BEST (SAMUEL L. JACKSON)Lucius Best used to be known as the coolest superhero on the planet – and notjust because he was best friends with Mr. Incredible. His style, wit and attitude

made Frozone, as he was known then, the hippest of the lot. Of course hispowers made him cool too, literally. Lucius’ ability to create ice from moisture in

the air, then travel on it with his special boots made him the envy of everygadget-loving little boy. Lucius knows the old days are done and there’s no

going back, so he doesn’t try to relive the past. But he knows Bob still wants to, and he tries to help him adjust in any way he can.

E/EDNA MODE (BRAD BIRD)Brilliant and successful, Edna Mode got her start in the industry as the

world’s leading superhero costume designer. With her now-mature sense ofdesign, she remains the top designer in the field, taking her clothing designsto Milan, Paris and other internationally important fashion centers. However,E longs for the return of the superheroes, for a real design challenge, so she

can fuse the latest technology with her impeccable fashion sense and unfurl her incredible creations for the adoring public.

HCR_SUPERFITBOB.PER8.50

HCR_SFAM200.FINAL_FAMILYBOB


Studio Marketing GuideCHARACTER ART - REVISED

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HCR_SFB550.PER8.550

HCR_SUPERFITBOB.PER8.450

INC_BOB_HERO_REV_V2.1

HCR_SD.PER8.71 HCR_SUPERDASH.PER8.1

HCR_SFAM200.FINAL_FAMILY DASH

HCR_SUPERHELEN.PER8.100

HCR_SUPERHELEN.PER8.50

STANDEE HELEN



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HCR_SFAM200.FINAL_FAMILY VIOLET

HCR_SFAM200.FINAL_FAMILY HCR_SUPERHELENBOB.PER8.150

HCR_SUPERVIOLET.PER8.100


Studio Marketing GuideCHARACTER ART

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HCR_SYN200.PER8.200

HCR_E.PER8.1 HCR_E.PER8.51

HCR_SYN450.FINAL_COMP.450

HCR_SUPERFROZONE.PER8.150 HCR_SF26.PER8.26

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Studio Marketing GuideSIZE COMPARISON CHART

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Studio Marketing GuideNOMENCLATURE - REVISED

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NNOOMMEENNCCLLAATTUURREE**(06/17/04)

*NOTE: This document should only serve as a guideline. For final legal approval, please submit materials to your legal department.

• Posters• Outdoor • In-Theater • Newspaper (All-Sizes)• Home Video Packaging• Consumer Products • Premiums

© COPYRIGHT NOTICE FOR PRINT MATERIALS:(Other than stills. If using stills from the film, refer to copyrightnotice for A/V materials)All materials must contain a legible copyright notice.

• Copyright on all printed materials © Disney/Pixar • Copyright on any printed material 10 point size • Copyright on any premiums: 5 point size, Bold

© COPYRIGHT NOTICE FOR AUDIO VISUAL MATERIALS(and stills from the film.)All A/V materials and stills must contain a legible copyright notice.

• Copyright on all A/V materials:© (Year A/V piece was FIRST broadcast) Disney/PixarExample: ©2004 Disney/Pixar

FOR ALL PRINT USES:

100% 55% 30% PMS COLORS:Orange: 151CYellow: 123C

Black: Proc Black C

CMYK VALUES:Orange: 0%C, 42.5%M,100%Y, 0%K

Yellow: 0%C, 6%M, 100%Y, 0%KBlack: 60%C, 55%M, 30%Y, 100%K

PLEASE REVIEW LEGAL NOTES BELOW FOR IMPORTANT USAGE REQUIREMENTS FOR ALL LOGOS

FOR ALL A/V USES:• Film• Trailers• TV Spots• Radio• Any A/V materials

For audio/visual materials, the full branding, Walt Disney Pictures Presents A Pixar Animation Studios Film, must be voiced in the narration (with equal pace and volume) AND used visually over the logo.For audio materials with no visuals, the full branding must be voiced in the narration (with equal pace and volume).For visual materials with no audio, the full branding must be used visually over the logo.

LEGAL NOTES:The “I” icon logo cannot be used by itself. It must always be accompanied by the branding (as noted above for Print & A/V)in close proximity to it within the materials.

The The Incredibles logo must be accompanied by the branding (as noted above for Print & A/V) AS WELL AS by characterart from the film. Both branding and character art need to appear in close proximity to it within the materials.

PROMOTIONAL PARTNERS BADGE• Packaging


Studio Marketing GuideAUDIO/VISUAL MATERIALS - REVISED

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July 13, 2004

“SUITING UP” TEASER TRAILER(Attached to Finding Nemo)

TRT 2:05

“CHARACTERS” TRAILER(Enclosed with Shrek 2)

TRT 1:57


Studio Marketing GuideCOMIC-CON 2004 - NEW

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July 13, 2004

CCOOMMIICC--CCOONN 22000044JULY 22-25

SAN DIEGO, CA

LIMITED EDITION POSTERBY RENOWNED COMIC BOOK ARTIST MIKE MIGNOLA


Studio Marketing GuideIN-THEATER: IN-CONTEXT - REVISED

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Studio Marketing GuideIN-THEATER: IN-CONTEXT - REVISED

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July 13, 2004


Studio Marketing GuideTEASER POSTER - NEW

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July 13, 2004


Studio Marketing GuideALL-CHARACTER PAYOFF POSTER - NEW

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*Work-in-Progress: hi-res files not yet available

CONCEPT SKETCH WORK-IN-PROGRESS


Studio Marketing GuideIN-THEATER: STANDEE - REVISED

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July 13, 2004


Studio Marketing GuideIN-THEATER: MOBILE & BUNTING - REVISED

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MOBILE

BUNTING

BUNTING TITLE BACK


Studio Marketing GuideIN-THEATER: 5’x12’ BANNER - REVISED

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SIDE A

SIDE B


Studio Marketing GuideIN-THEATER/OUTDOOR: ELASTIGIRL CUSTOM BANNER - NEW

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FRONT

BACK

*Work-in-Progress


Studio Marketing GuideIN-THEATER: INTERNATIONAL 4’x6’ BANNERS - NEW

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6 SINGLE-SIDED BANNERS


Studio Marketing GuideIN-THEATER: WINDOW CLINGS - REVISED

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CLING 1 CLING 2

CLING 3 CLING 4

CLING 5 CLING 6

CLING 7 CLING 8


Studio Marketing GuideOUTDOOR: PARKS - NEW

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DISNEY CALIFORNIA ADVENTUREGREETINGS STORE WINDOW

DISNEY CALIFORNIA ADVENTUREEL CAPITAN MARQUIS



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DISNEYLAND RESORTESPLANADE BILLBOARDS

DISNEYLAND RESORTWORLD OF DISNEY STORE WINDOW



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MGM STUDIOS, FL.BILLBOARD*

DISNEYLAND RESORTDOWNTOWN DISNEY TRAM WINDOW A

DISNEYLAND RESORTDOWNTOWN DISNEY TRAM WINDOW B

*Work-in-Progress



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TRAM CARD IN CONTEXT

WALT DISNEY WORLDTRAM & BUS CARDS


Studio Marketing GuideBACKGROUNDS - REVISED

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BACKGROUND A

BACKGROUND B

*4 Color & 5 Color hi-res files available


Studio Marketing GuideTAGLINES

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TTAAGGLLIINNEESS

SAVE THE DAY

EXPECT THE INCREDIBLE


Studio Marketing GuideFONTS

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FFOONNTTSS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxvz 1234567890 BERTHOLD AKZIDENZ GROTESK REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxvz 1234567890 BERTHOLD AKZIDENZ GROTESK BOLD

* NOTE: To achieve the dynamic, arced headline treatment with the Bovine Poster font, do the following:

• Within Photoshop, go to Layer -> Text -> Warped Text • Select ARC

Select Horizontal Bend at +9 Horizontal distortion around -50 Vertical distortion around -17

Please note that the distortion values are to be used only as a guide. The actual distortion needed toachieve the affect will vary depending upon the length of the word or words.


Studio Marketing GuidePUBLICITY STILLS

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Hi-Res images available upon BVPM/BVI Burbank publicity department’s approval of layouts.

50116_A4_INC_SPR_BOB_23




Studio Marketing GuideWEBSITE - REVISED

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