Guidelines for Successat Retail -...

Guidelines forSuccess at Retail

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A HISTORIC COMPANY WITH A STATE-OF-THE-ART PRODUCT LINE

Be Part of the Polaris Legend

Mies Outland was recognized by Dealer News as

the top themed store for 2005. Jeff and Steve Mies

are third-generation Polaris dealers. Their vision for

Mies Outland was to create a unique shopping

experience that would bring in new customers.

“We wanted to bring the outdoors inside while

providing unmatched selection for our customers.

The fixtures and signage gave us a professional

look. Our customers love the concept and are

genuinely excited about the showroom. Our first

year’s sales increases were 114%.”

– Jeff Mies, owner

Mid America MotoPlex was recognized by Dealer

News as the top 100 grand-prize winner for store

design in 2004. This store features many award-

winning qualities.

“My objective was to create a store that sells

powersports and gear, not a shop that sells tires

and machines. Polaris was the only manufacturer

that offered to partner with me through the entire

process. The results have been dramatic. We have

a sales increase of 66%, but more importantly my

margins are up.”

– Jeff Johnson, owner

Wayne Hartman from Wheels outgrew his old building

so he relocated and built a new 30,000 sq. ft building

on a major freeway. “I would definitely use Polaris

Capital Assistance again. Without it I would have

had to cut corners on costs and our store wouldn’t

have nearly the class or appeal it does. Since I had

never built a new building before, it was comforting

to have design assistance and to know that you

wouldn’t let me make a huge mistake. The results

speak for themselves: our total business is up 48%,

our gross profits up 51%”

– Wayne Hartman, Owner

When Polaris founders Edgar Hetteen and David Johnson

made their epic expedition across Alaska to the Bering Sea,

Alaska had just become a state, and snowmobiles were in their

infancy. In the early days, Polaris “dealerships” were hardware

stores and machine shops run by people who shared their

passion for the new sport.

Today there is a substantial network of worldwide Polaris dealers,

many who carry the full line of Polaris products – snowmobiles,

ATV’s, RANGER utility vehicles, and the exciting New American

Victory motorcycle. The most successful of those Polaris dealers

are the ones who understand the power of the product, the

presentation and the partnership.

The Power of the ProductPolaris has fifty years of experience and has earned its place

of honor in the power sports industry. The name has instant

recognition and a hard-earned reputation for quality, innovation,

and cutting-edge design. To support that consumer trust

and secure it for the future, Polaris has recently opened a new

Polaris Technology Center in Wyoming, Minnesota. In this

new centralized center for research and development, we

will continue to develop and test new products, enhance the

performance of our engines and transmissions, and develop

the all-important “designs” that power sports people love.

The research and development for our snowmobiles is in

Roseau, a northern Minnesota town where several generations

of families have worked in our plant. This is the workforce

that made Polaris a recognized, respected brand. This is a

workforce that was out sandbagging the factory during a flood

a few years ago before they laid sandbags around their homes.

Our products aren’t just Made in America, they are made in the

heartland of America by people with a magnificent work ethic

and loyalty to our brand. They build, they ride, and they love

Polaris products.

The Power of PresentationProduct is primary, but presentation is the key to dealer success.

Customers have the same perception of a store image as they

do of a product image. The days when you could park a few

snowmobiles and ATVs in front of a dealership and expect

customers to rush in are long gone. Remember, 80% of

the buying decisions are made right at the dealership

(Dealer News 1/05). Today’s consumers – men and women –

are sophisticated shoppers who respond to great signage,

exciting displays, powerful imagery, and an informed sales

force. As more women are participating in recreational power

vehicles, successful dealers have recognized how large a role

a well-designed showroom plays in the purchasing decision.

If your store has poor lighting, poor signage, and cluttered

pathways, customers will tend to negotiate prices. It has been

proven that you can get higher margins by presenting your

products in a good retail setting.

The Power of PartnershipYour success is our success. Polaris has all the tools to make

you a more successful dealer, from exterior signs to interior

signage, plus an array of custom fixtures and display units all

passed on to you at our cost. We offer professional design

consultation at no charge to make the most of your

individual showroom. We show you how to design traffic

flow to “pull” your customers through your showroom;

positioning merchandise for maximum exposure. On average,

a customer visits a dealership 1-3 times a year. By using the retail

tools Polaris provides, you can create a shopping destination

that customers will return to more often and spend more

money during each visit.

Product. Presentation. Partnership. Polaris.Follow the Star.

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BASIC DEALER REQUIREMENTS

Follow the Star

Facility – The Polaris LookThe Exterior: Strong, clean, well-lit signage sells the brand

every day and every night to people who drive by. It makes

an impact on potential customers, so when they are ready

to shop, yours will be the dealership they remember.

The Interior: Polaris requires a minimum of a 2,000 sq. ft.

showroom. Space dedicated solely to the service and parts

storage area should be separate from the selling space,

and a secure storage area should be defined for crated

and service units.

A Finished Look: To maintain the Polaris image, all floors

and walls should be completely finished, providing the right

background for presentation of products. And, of course, the

showroom must be clean and organized to present the right

image to the customer. That includes providing a clean,

well-maintained customer restroom.

Store Hours: Recommended business hours: five days a week,

and five hours on Saturdays.

Service – The Polaris StandardSelling Polaris is the first step in the contract we make with our

customers. Good service is the second step. A modern, clean,

well-organized service area not only impresses current and

potential customers, it makes it easier for service people to do

their best work. Polaris requires that every service area have:

• A desktop computer with access to the Polaris dealer Internet.

• A portable computer with print capability that has the latestversion of Digital Wrench software installed. Dial-up capabilityis also recommended.

• A special Polaris tool board updated with current tools, all readily accessible to techs.

• Service publications for the last three model years of allPolaris and Victory products you carry.

• A forklift to easily load or unload products.

Staffing & Training –The Secret IngredientsProduct and presentation are extremely important, but people

are key to dealer success. A well-informed, well-trained sales

and technical staff make the difference. One good experience

means that when customers are ready to buy an ATV for their

spouse, upgrade to a more powerful machine, or add a new

Victory to their stable of sports vehicles, they come back to

you. It’s a simple rule of business: It is easier to keep a good

customer than to create a new one.

For Staffing, Polaris recommends:

• A Service Manager, with a minimum of one full-time certified technician for each product line.

• A person with specific responsibilities for finance and insurance.

• A specialist in high-margin Polaris parts, garments, and accessories.

• A dedicated sales specialist; we call them Ambassadorsbecause they have expert knowledge and special trainingon the Polaris or Victory product line.

For Training, we support your staff with:

• Complete Know the Way Out online training on each product line.

• Master Service Dealer training and update school.

• The Way Out Training Tour “WOTT” brings comprehensivetraining for ATV or snowmobiles to you.Not available in all areas – talk to your DSM about WOTT.

• Interactive Webinar (web-based seminar) training for newand existing employees.

Information and Communications Systems – Up and RunningToday’s customers have high expectations. As they juggle their

busy daily lives and responsibilities, they want to know where

you are, when you’re open, and what you have to offer. And they

are highly sophisticated customers that go online to seek out

product features and capabilities of your products – and your

competitors’ products, too.

You need to be ready. In addition to positioning yourself as a

Polaris and/or Victory dealer in the Yellow Pages, you should

have your own web site and keep it current in terms of new

products and service capabilities. Our recommended vendor

for dealer web sites is PowerSports Network (see page 22 for

contact information).

You need a high-speed access (DSL or cable) at all of your

computer terminals, so you can be up and running as fast as

your customers are. That gives you immediate access to Polaris

with questions and problem solving.

You need a phone system with multiple lines and answering

functionality, so you don’t miss one customer call, one opportunity

for a sale. We also recommend a dedicated fax line so you can

receive and send any information, without waiting for a phone

line to clear.

And, of course, we suggest a business computer system with

all the programs that will allow you to track sales and inventory,

order parts and supplies, and maintain accurate financial

accounts. Our recommended vendor is ADP Lightspeed

(see page 22 for contact information).

Use every possible tool to streamline your operation to offer the

best service to your customers. If you aren’t there for them in

every way, there will be another dealer who will be.

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YOUR POLARIS AND VICTORY STORE

Design & Brand Image

Polaris knows what the ideal space looks like to showcase

its brand. The recommendation of signage and merchandise

has been carefully planned, researched, and tested to increase

sales. The goal is to maximize space, maximize sales, and to

provide the ideal shopping experience for your Polaris and

Victory customers.

Maximize the exterior. In a recent consumer poll, Polaris

customers stated that their local Polaris dealer was difficult to

find. Polaris exterior signage is critical to draw customers into

your store. Your store is your most impressive billboard for new

and future customers. You know from your own experience as

a consumer that well lit, clearly defined exterior signage makes

a major impression as you pass it on the road. When the signage

says “Polaris,” the pull is even greater, because this established

brand has a built-in acceptance with customers. Easy access,

ample parking, and a well-lit parking area make it easy to draw

people into the store. This is your customers’ first impression of

your brand. Increase the perception of your brand’s value with

strong permanent outdoor signage that gives your customers

confidence that you are in business for years to come.

Large display windows allow customers visual access to the

store before they even exit their vehicle. Windows showcase

the colorful merchandise, exciting signage and displays, and

the promise of a great experience inside.

First impressions are often lasting impressions. Your interior

signage should be as impactful and tough as the products

you sell. Then, as customers enter your showroom, there should

be a strong visual focal point that pulls them into the store.

At Polaris, that is a Polaris Signature Display, a lighted circular

display with TV monitors centered over a display platform, which

elevates and showcases the newest and most exciting Polaris

products. Remember, high-quality interior signage and materials

are important to the overall look and feel of your showroom.

Use temporary materials such as poly banners for outside

promotional use.

Going with the flow. With skillfully placed fixtures and a change

in flooring color and design, customers are led along a path

that takes them past all the products and merchandise you want

them to see. Exposure equals interest equals sales. The overall

effect is color and gloss, from the gleaming chassis of the Fusion

snowmobile to the sculpted tank and raised spine of a shiny, new,

red Victory Vegas. It’s all go-go style in gear – helmets and jackets

for our snow lovers, leather jackets for our bikers. Put it where

customers can see it, touch it, try it on, and most importantly, buy.

Sell the experience. The vehicle is only the beginning. It’s the

customer imagining him-or-herself on that vehicle that makes

the sale. Create an environment that makes customers want

to ride. Before they know it, “I want it!” becomes “I deserve it!”

And that makes the sale. Then move them over to the convenient

sales desk where they can finalize their purchases (and make

impulse purchases of more fun gear).

We help make it happen. Polaris has a design consultant

who will work with you every step of the way to create the ideal

showroom to showcase whatever Polaris brands you carry.

We have it totally concepted, from the proper paint color for

your walls to the way you use the logo in your signage.

Protect your investment. A strong visual presentation reinforces

a strong brand image and protects you against competitors eager

to grab your customers. Stay ahead of your competition by

providing a shopping experience that customers want and need.

Polaris/Victory Logo Color Specifications:

Polaris Logo:

Blue – PMS 280

Victory Logo:

Red– PMS 202

Blue– PMS 2925

Orange– PMS 137

Black– Pantone Black

Silver– PMS 877

Why is good exterior signage important?The average American is exposed to more than 3,000 advertising

messages a day. Breaking through that clutter requires a clear,

clean, powerful graphic message that supports your brand.

The extra benefit to you as a dealer is that Polaris is already

a recognized and respected brand. And as brand partners it

is important that we promote and sell the brand together.

The exterior of your building is your billboard to people driving

or walking by, a place to prominently display your business name

and the Polaris and/or Victory brands you carry. All exterior

signage should be well lit for 24/7 exposure to customers.

The parking area should be well lit, and the landscaping and

surrounding areas well maintained. Large, clean, uncluttered

windows are your other face to the world, showcasing the

exciting merchandise within your store and adding to the image

of a successful dealership. Any messages on the windows

should only promote product, price, or events relating to the

Polaris and/or Victory brands.

Polaris requires:An authorized Polaris and/or Victory internally illuminated

exterior sign.

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GREAT SIGNAGE DESIGNED TO BRING CUSTOMERS INTO YOUR STORE

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Polaris Logo Channel SignStrong, contemporary exterior signage promotes the brandand pulls people into the store. This sign features raceway-style construction, with bright blue illuminated letters and thePolaris star.

Polaris and Victory Logo Signs (minimum requirement)

Catch customers coming and going. These double-faced illuminated pole mount signs are proven ways to pull customersinto your showroom.

Victory Logo Channel SignStop traffic with dramatic Victory signage. The Victory tankbadge and Victory name are lighted for high visibility to nighttraffic. Constructed in a horizontal raceway mounted formatwith channel letters.

Dealer Imprint Monument SignA powerful sign with strong impact, announcing your storename and Polaris and Victory brands in a sturdy monumentstyle. Made of high-quality brushed metal, illuminated for maximum visibility. Heights can be customized to meet your local zoning requirements.

For assistance contact Sheri Loegering at 763 542-0560 or [email protected]

Polaris Signature Wall DisplayThis versatile wall-mounted version pullspeople through the store like a magnet.It comes complete with a ceiling andlighting system and is available with orwithout video monitor brackets.

Polaris Star DisplayNew Design! A new dramatic brushedmetal wall sign features an illuminatedPolaris logo. It reinforces the Polarisbrand in one or multiple locations inyour showroom.

Polaris Channel Letter SignThis illuminated channel letter Polarissign is a powerful sales tool in yourshowroom. The Polaris name and lightedstar serve as a beacon to customers,promoting the brand and reinforcingtheir purchasing decision.

Polaris Moto Tech SignsGood signs are good business. These gleaming brushed metal logosigns quickly identify different Polarisproduct categories to enhance yourcustomers’ shopping experience.

Polaris Header System KitIdentify all the key areas in your showroom – service, parts, cashier,gear, and accessories – with this kit of seven signs. Simple, effective, andeasy to use, the kit includes 120 feet of blue vinyl border.

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STRONG INTERIOR SIGNAGE REINFORCES THE BRAND MESSAGE

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Polaris Signature DisplayCreate a dramatic focal point in yourstore with this display. The use of warmwood laminates, video monitors, andilluminated Polaris logo work together to make a powerful impression.

Why is branding the showroom important?Powerful signage and well-designed, carefully positioned

displays pull customers through the store to key selling areas.

Create a central focal point using the Polaris Signature Header

to form an umbrella over your most exciting Polaris products.

It draws customers, creating the excitement and buzz that are

key to selling power sports vehicles. And remember, 80% of the

buying decisions are made in the showroom, so make the most

out of this opportunity.

Signage dazzles and signage informs. Don’t make customers

work too hard to find what they are looking for in your showroom.

If they’re looking for gear, use signage to direct them. If they’re

there for parts or service, good signage shows them the way.

You’ve been a customer yourself in other venues. Wandering

aimlessly around stores looking for everything from the cashier

to the restroom is frustrating. Brand your space with signs that

direct and inform your customers.

Polaris recommends:A minimum of one item from this zone. To order, see enclosed

order form.

For assistance contact Sheri Loegering at 763 542-0560 or [email protected] (or) Barbara Miller at 952 829-8214 or [email protected]

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POWERFUL TOOLS TO SHOWCASE POWERFUL PRODUCTS

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Victory Moto Tech SignsIdentify product categories with clean,contemporary silver signage withVictory logos.

Victory Focal Point DisplayThis unit has it all! The three-part display is a store-within-a store, showcasing a Victory motorcycle on the raised center platform and featuring 12' of slat wall for merchandising gear and accessories. Very effective and dramatic.

Polaris Rock DisplaysNatural materials bring the outdoor ridingenvironment into the store. These high-quality, rugged-looking rocks are madeof hollow concrete with a hand-paintedrock finish.

Polaris Product PlatformsSimply raising a product off the floor is like putting it in a spotlight. Polarisplatforms are made of wood and covered with a brushed metal laminateand a diamond plate toe kick and top.

Polaris Lifestyle Wall DisplaysThis versatile, lightweight wall systemcan be easily updated to reflect theproduct and the season.

Polaris ATV Experience CenterAn interactive display that allows yourcustomers to experience the excitementof Polaris ATVs. Includes: rock displaybase, three video monitors, gear andaccessory display area.

Why are feature displays important?They are a Silent Sales Force that get customers to interact with

our products. Elevating snowmobiles and Victory motorcycles

on platforms is like putting them on stage and giving them

the star treatment. Placing vehicles on our “rock” formations

reinforces the image of rugged, off-the-road performance of

our sport and utility ATV’s. Just putting a machine on the floor

and a sign on the door is no longer enough. We operate in

a very competitive retail environment, where customers can

buy a sports vehicle from the guy down the street. We need to

engage the customer at the point of sale through strong feature

displays and the use of cross-selling opportunities with gear

and accessories.

Polaris recommends:A minimum of one item from this zone. To order, see enclosed

order form.

Victory ID TowersThese lifestyle towers bring the excite-ment of the Victory brand motorcycleright into your showroom.

Victory Oval PlatformA dramatic way to showcase a newmodel. Made of wood and covered withlaminate, the top is a vinyl Victory logo.


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GEAR AND ACCESSORIES ARE GREAT PROFIT CENTERS

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Polaris Helmet DisplayA dramatic way to showcasePolaris helmets. Cubes aremade of high-quality safetyglass and metal clips with awood laminate base. Holds32 helmets.

Polaris Novelty DisplayPerfect for displaying smalllogo items, like novelties,watches, key rings, etc. This high-quality glass lock-ing case has an attractive wood laminate base.

Polaris Cube DisplayThis versatile cube displayoffers multiple uses and it includes a grid wall end cap for additional merchandising space.

Polaris Slat WallSlat wall is the ideal wayto offer versatile display and merchandising options.Our wood-tone slat wall is 4" on center slats andincludes metal inserts toenhance strength.

Polaris H-Frame A versatile way to displaygear and accessories.Made of sturdy black metalwith wood-toned slat walland heavy-duty casters.

Victory Novelty DisplayA convenient locked casesafely displays watches andother small Victory branditems. Made of high-qualityclear glass with a woodlaminate base.

Victory Slat WallA dramatic way to raiseVictory gear to eye level.Made of brushed metal, 4" on center slats, withmetal inserts to double the hanging strength.

Victory Cube DisplayA versatile display works withhelmets, shirts, gloves, caps,and other gear. The grid wallend cap provides additionalmerchandise space.

Victory H-FrameA well-designed unit with slatwall that can display a varietyof products, from jackets and sweatshirts to bootsand gloves. Branded withthe Victory logo.

Why are gear & accessory fixtures important?Good displays promote merchandise, gear, and accessories

even without a salesperson at hand. The benefits of the Polaris

and Victory display units is that they are portable and flexible,

so you can easily reconfigure a showroom.

A good selection is a great way to increase sales and let the

customer know you are really in the gear and accessory business.

This category is a great draw for repeat business, as well.

When someone comes in for a new helmet or a pair of gloves,

it exposes them to new Polaris and/or Victory models.

Position your fixtures carefully on the pathways that wander

through your selling space. Create seasonal displays and

cross merchandise to maximize your selling opportunities.

Exposing current and established customers to everything

you have to offer will make the brand experience more fun

and will pay off in higher sales and higher profits for you.

Polaris recommends:A minimum of three fixtures from this zone. To order, see

enclosed order form.

Polaris Apparel RackA space-saving design forhanging jackets, T-shirts andsweatshirts. Constructed ofblack metal with a wood baseand top. Easily movable onheavy-duty casters.

Polaris H-FrameA hardworking display thatsells. Display is made ofwood and covered withlaminate with slat wall insertfor easy merchandising.


Why is the Polaris transaction area important?This is where riders gather to talk to the sales staff, look at

brochures, and solidify their decisions. It’s a great area to

reinforce the Polaris and Victory brands. Make good use of

the time a customer spends at your counter for cross-selling

opportunities and impulse purchases of parts, oil, gear, and

accessories that add to their total sales. It’s all part of a superior

shopping experience at a Polaris dealership.

Polaris recommends: A minimum of one item from this zone. To order, see enclosed

order form.

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THE TRANSACTION AREA IS WHERE THE ACTION IS

Zone 5–Wrapping Up the Sale 5

Polaris or Victory Cash WrapA well-designed station with a glass display case. This complete workstationincludes file and pencil drawers.Charcoal gray laminate frame withbrushed metal top and diamond platetoe kick.

Polaris and Victory StoolsProviding a comfortable place for customers and employees to sit whilethey finalize sales. Steel frame with thePolaris and Victory brands imprinted on the vinyl cushions.

Polaris and Victory Logo TilePolaris offers a selection of Crossvilleporcelain tiles for your showroom at verycompetitive prices. Brand your floorwith four 12" tiles featuring the Polarisor Victory logos. Contact Barb Miller at952 829-8214 for samples and pricing.

Polaris RugsPromote the Polaris brand and protect your showroom floors as well.These heavy-duty Polaris rugs serve as welcome mats at your front door, orprotective mats in front of counters orunder machines. Available in three sizes.

Polaris Literature RackLiterature for your customers at theirfingertips. High-quality, sturdy metal display proudly displays your Polarisbrochures.

Polaris or Victory Parts CounterA smartly branded curved work area designed to hold two computer workstations, drawers and open-shelfstorage. Made of wood laminates, witha charcoal gray front, brushed metaltop, and diamond plate toe kick.


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MID-RANGE INVESTMENT EXAMPLE

Polaris Basic Plus

The professional Polaris design team has selected the right

assortment of signage, fixtures, and display areas to put the

spotlight on the Polaris brand. First, a dramatic double-pole

mount Polaris sign pulls customers into your store. Once inside,

a Polaris channel letter illuminated sign will define your Polaris

area with the classic, high-quality look of neon. Add a raised

platform to highlight your featured product of the season.

Then top it off with a fixture assortment for your gear and

a well-defined, well-designed accessory area with a helmet

display, H-frame display, and a rack for displaying apparel.

Polaris Basic Plus Example

Polaris 4'x 8' Double Face Pole Sign (not shown) $2,100

Polaris Interior Illuminated Channel Sign $5,000

9' Polaris Display Platform $3,666

3 Polaris Gear and Accessory Fixtures $1,950

Cost of Brand Elements: $12,716

Pricing subject to change without notice.

MINIMUM INVESTMENT EXAMPLE

Polaris Basic

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Defining a Polaris store-within-a-store area can be done simply

and inexpensively through the use of the Polaris brushed metal

Moto Tech signs. They serve as a sight line – a polestar, if you

will – that guides your customers to the Polaris brand merchandise

in your store. Establish a well-defined Polaris merchandise area

with gear and accessory signs and fixtures. Creating a focus

for this high-margin merchandise increases impulse sales and

generates high profits in a fairly small footpad. Using the Polaris

Double Pole Mount Sign will pull customers into your store and

directly to the Polaris brand merchandise.

Polaris Basic Example

Polaris 4' x 8' Double Face Pole Sign (not shown) $2,100

5 Polaris Moto Tech Signs $1,050

Polaris 8' x 8' Product Mural $1,325




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This top-of-the line package of signage, fixtures, and display units

will turn your showroom into a first-class retail environment. A high-

quality, pole mount Polaris sign enhances your store’s exterior

and attracts customers. Inside, the Polaris Signature Display

creates a dramatic focal point, reinforcing the brand with an

LED illuminated sign. The unit’s down lighting system highlights

the products below, while video units entertain and educate

customers with action videos of Polaris products at work or play.

A custom-built rock adds to the drama, creating a rugged,

natural setting for Polaris products. Merchandise your gear

area with a helmet display and two H-frame slat wall displays.

Polaris Master Plan Example

Polaris 4' x 8' Double Face Pole Sign (not shown) $2,100

Polaris 12' Signature Display $13,348

5 Polaris Moto Tech Signs $1,050

1 Polaris Rock $3,350




MINIMUM INVESTMENT EXAMPLE

Victory Basic PlanIDEAL INVESTMENT EXAMPLE

Polaris Master Plan

Announce the presence of the Victory line at your store with

a bold, double-faced pole sign on the exterior. Inside, create

a store-within-a-store of Victory bikes and merchandise. Pull your

customers straight in to see your most exciting merchandise

highlighted on the Victory Focal Point Display. Create a supporting

selling area with helmet display and H-frame slat wall displays

to feature jackets, tees, caps, gloves, and accessories like

luggage racks, wind deflectors, and more.

Victory Basic Plan Example

4' x 8' Victory Exterior Sign (not shown) $2,100

21' Victory Focal Point Display $5,800

4 Victory Moto Tech Signs $840

2 Victory ID Towers $3,200

Victory Oval Platform $3,100

4 Victory Gear and Accessory Fixtures $2,380



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PROGRAMS TO INCREASE YOUR SALES AND PROFITS

Polaris Support Programs

The Polaris goal is a true partnership between our company

and our dealers. When we work together to support our

brand and grow your business it is truly a win-win relationship.

Together we can create a retail environment that excites

customers and stimulates sales.

We are committed to make those sales increases happen

for you. And we have the tools to get you in the game.

Polaris programs include:

• Store Planning – An experienced planning firm will work with

you, from floor layout to fixture selection to signage. With over

10 years experience in the power sports industry and over

700 stores completed, they are an excellent resource for

you. See next page for details.

• Exterior Signs – We offer a variety of attractive,

contemporary designs to enhance your store front and

pull customers into your store. Co-op dollars available

(does not include cost of installation or freight).

See complete co-op policy online.

• Custom Fixtures and Design Elements – All fixtures are

designed specifically to present and sell Polaris and/or

Victory brand merchandise. Polaris offers a $500 per

year co-op on Polaris brand fixtures and interior signs.

See complete co-op policy online.

• Flooring – To create a total and consistent Polaris look,

we offer high-quality, porcelain flooring at prices below

the Manufacturer’s Suggested Retail Price.

• Retail Performance Merchandising (RPM) – Dealers have

easy one-stop shopping for all their retail needs on the

RPM web site. This site includes the latest in merchandising

fixtures, point-of-purchase displays, and planograms.

• Advertising Co-op Dollars – Available for TV, radio, newspaper

advertising, plus assistance for Open Houses and product

demos. See complete co-op policy online.

• Capital Assistance Program – Assistance in the form of

fixtures, flooring, and slat wall is available on major projects

for qualifying dealers.

• Financing – Financing options are available through Polaris

Acceptance. All credit extensions are at the sole discretion

of Polaris Acceptance.

• Training – Polaris offers comprehensive training programs

designed to help you effectively represent, sell, and service

Polaris and Victory products.

• PowerSports Network, Inc. – Polaris’ recommended vendor

for dealer web sites. Contact PSN at 800 556-0314 for all

your dealer web site needs.

• ADP Lightspeed – Polaris’ recommended vendor for

business computer systems. Contact ADP Lightspeed

at 800 521-0309.

A great brand and a great support system.Follow the Polaris star.

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CONTACTS

How to Get Started

Step 1– Evaluate your facility with this guide.

Step 2– Determine what is needed in your facility to

create a good store environment and reinforce the Polaris

and Victory brands.

Step 3– Make contact.

Ordering and Store Relocations

Contact Sheri Loegering for assistance with fixtures, programs,

signs or the website. Contact your Dealer Development

Specialist or your District Sales Manager and let them know

your intentions to build, remodel, or expand. They will assist

you with the preliminary information and guide you on Polaris

required approvals for relocation and brand standards.

Sheri Loegering at 763 542-0560

or [email protected]

Online ordering:

www.polarisdealers.com

Click on marketing then click on RPM online catalog.

Store Design

Contact your Polaris Authorized Retail Design Firm –

Barbara Miller Design Group. They will guide you on the design

steps for success from concept to reality. Their services are

available in 2 tiers:

Tier 1 Starting at $3,000 the base package includes:

• Customized design package for your showroom

• CAD design intent drawings

• Space allocation defined with fixtures, product placement,

walkways, display, and common areas

Tier 2 Starting at $7,500 this package includes Tier 1 plus:

• 2-D showroom elevation drawings

• Interior finishes schedule

• Lighting recommendations

• Slat wall placement and installation instructions

• Interior signage placement and installation instructions

• 3-D full-color overhead and elevation renderings

Barbara Miller Design Company at 952 829-8214

or [email protected]

F&I Off12’ x 10

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Cust Bath 9’ x 11’

Guidelines for Successat Retail -...

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