Guidelines for Good Nutrition

Unit 1Nutrition 101

Dietary Guidelines

Aim for Fitness Build a Healthy Base

Choose Sensibly

Aim for Fitness

Aim for a healthy weight

Be physically active each day

Build a Healthy Base

Let the ChooseMyPlate guide your food choices

Choose a variety of grains daily, especially whole grains

Choose a variety of fruits and vegetables daily

Keep food safe to eat

Choose Sensibly

Choose a diet that is low in saturated fat and cholesterol and moderate in total fat

Choose beverages and foods to moderate your intake of sugars

Choose and prepare foods with less salt

Section 3-3 Separating Fact from Fiction

Evaluating Advertisements

Limited information Positive Images Celebrity Endorsements Appeal to basic needs Scare tactics False claims Infomercials

Limited Information

Advertisements often give only the facts that will encourage you to buy without telling the whole story.

Positive Images

An ad may use images of things that people feel positively about, such as friendship or a good appearance.

The advertiser hopes that the consumer will associate those images and feelings with the product.

Celebrity Endorsement

Some ads show popular performers or athletes promoting the product. They don’t ’ tell you whether the person actually uses the product in real life. Examples:

Jessica Simpson and PROACTIV Tiger Woods and NIKE

Can you think of anymore?

Appeal to basic needs

Advertisers may focus on ways the product meets a need for security or self-esteem.

They try to convince you that this product will make you look or feel better.

Scare tactics

Advertisers may play on people’s fears of aging or developing a medical condition by claiming that their product can prevent or relieve the symptoms or provide essential nutrients.

Infomercials

Infomercials are TV ads made to look like regular consumer programs or televised news reports. Unless you look carefully, you may believe your watching something you’re not!

False Claims

Ads may make claims that are not true, such as fast or guaranteed results.

Remember, if a claim sounds too good to be true, it usually is.

Connecting Food with Social Studies

Teen ConsumerismThe purpose of advertising is to sell, and today’s teens are a target market. Think about

the kinds of promotions that have inspired you to try a new product. A recent marketing and lifestyle study revealed the following buying habits in response to various promotions:

AGE

Promotion 12-15 16-17 18-19

Free Sample 48% 47% 38%

Coupon 35% 40% 42%

Contest/Sweepstakes 26% 21% 19%

Free gift with purchase 25% 21% 20%

Cash Rebate 11% 10% 11%

Frequent-buyer clubs 6% 8% 9%

Think About It

Be smart about what you buy to eat Seek qualified opinion- Registered

Dietician, Nutrition Expert or a health care professional

Remember, your health is your responsibility. Separating nutrition fact from fiction is an important part of exercising that responsibility.