Guidelines for Creating Social Updates

Nowadays, anyone who has a Facebook account also has a Twitter account and vice versa.

Hence, you can Set up your tweets to appear on Facebook and your Facebook posts to appear on your Twitter feed.

But is posting the same exact thing on both social media sites acceptable? Redundancy in posts is not a good thing when it comes to social media marketing.

What then are the differences you should be aware of when using Facebook and Twitter for your business?

One primary difference between the two sites is the character limit for each post.

Twitter allows you to only tweet with 140 characters or less, while Facebook has nearly no limit.

Therefore, when you tweet something, you must convey your message concisely and direct to the point.

Even if there are applications that allow you to tweet with more than 140 characters, the chances of grabbing the attention of your followers are greater when you stick with the original limit.

Such tweets are also easier to read, reply to, and even to retweet.

Now if you really need to post something a bit longer than a regular tweet, use Facebook.

However, you should still keep the post within five lines or less.

Otherwise, your fans would have to click “see more,” which would discourage many from reading your entire post.

You can post photos on both sites, but when uploading a huge number of photos as part of your social media marketing strategy, choose Facebook.

When you post a picture on Twitter, people do not see it straightaway.

They have to click either a link to the photo or click “view photo,” which can lessen the chances of it actually being viewed.

Therefore, when posting pictures on Twitter, make sure that they are catchy enough for your followers to actually consider viewing.

On Facebook, on the other hand, it is advisable to create captions for the photos you post.

Doing this can help you gain more likes and comments not just on the photos themselves but for your fan page in general.

Despite their differences, one thing’s for sure:to keep your social media marketing efforts at par, you have to engage more with your fans and followers on both sites.

When someone tweets you, make sure to reply right away and do not forget to mention him or her using “@” and his or her Twitter handle.

On Facebook, your social media marketing strategy should include posting open-ended questions and replying to fan posts to increase fan engagement.

And most important of all, you should always be relevant, quick to reply, and personal regardless of the social media platform you’re using.

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