Guide to Facebook Ads

Why Facebook ads?

Greater visibility

Precise targeting

ROI measurement possible

Various cost models available

Generate quality leads

Type of Facebook ads

Ad dimensions

(Source : Jon Loomer blog)

How it works?

Step 1: Ad copy design

Targeting

Pricing

Text

Imag

e

Call to Action

How it works continued…

Step 2 : TargetingTargeting based on

Geography, Demograp

hy and Interest

Reach

How it works continued…

Step 3 : Pricing

Important terms

CTR : Click Through Rate

CTR = Clicks

Impressions

CPC : Cost per click

CPM : Cost per Mile

Reach : Total fans reached through ad

CPF : Cost per Fan

CPF = No. of Likes

Total budget spent

Facebook premium ads

Best way to reach your target audience

from most visited page on Facebook.

Placements are through News feeds, Right

hand column and Mobile news feed

How to buy these ads :

- Through Insertion Order via Facebook

representative

- By Power editor tool

- Via Facebook API or Preferred marketing

developers

Premium ads – Right hand

columnPage post text ad Page post photo ad

Page post video ad Page post link ad

Premium ads – Right hand

columnDomain ad Offer ad

Event ad App ad

How premium ad looks? Page post video ad :

These ads appears on user’s logout page.

Suggested resolution – 1920X1080p

Suggested format – MP4

Max duration – 3 minutes

How premium ad looks? Page post link ad:

These ads appears on user’s logout page.

Suggested resolution – 851X315

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Tips to optimize Facebook

ads Write appealing ad text

Provide proper call to action

Use attractive images

Try to be precise in your targetting if

your product or service is niche

Choose the right pricing option

according to your objective

THANK YOU

Rushikesh Patil

Social Media Marketer

rishipatil16@gmail.com