Guide - Introduction to website personalization (1)

INTRODUCTION TO WEBSITE PERSONALIZATION

How to increase your sales with personalized data-driven merchandising

Almost 10 years ago Amazon.com stated that product recommendations generate up to 38% of its sales. Even if you've never heard of those numbers – a simple look at this website is enough to get the idea of the importance of the data-driven online merchandizing. Yet even today most of the online retailers do not use these technologies, despite their availability and close to zero implementation costs.

At Retail Rocket we help webshops to implement personalization technologies and take their marketing to the next level by real-time adjusting the website to each visitor's interests and ultimately increasing their conversion rate, average order value and customer retention.

In this brochure we will walk you through the best practices of data-driven merchandizing and personalization techniques in ecommerce.

Retail Rocket is a big data based personalization platform for Ecommerce websites. By analyzing your website visitors behaviour we identify the needs of your customers and adjust the website so that each visitor get his own personalized product offers based on their behaviour.

Please visit us at www.retailrocket.net to learn more.

About Retail Rocket

INTRODUCING ECOMMERCEPERSONALIZATION

The most popular products in the webshop.

The old way: sort products based on recent orders.

Retail Rocket way: determine popularity based on product views, searches, carts, orders and show popular products from the categories that a user is actually interested in.

MOST POPULAR PRODUCTS / BESTSELLERS

New arrivals.

The old way: sort products by date of addition into the database.

Retail Rocket way: Show personalized new arrivals matching user’s interests profile based on their browsing history.

NEW PRODUCTS THAT USER IS MOST LIKELY TO BE INTERESTED IN

Product recommendations based on user’s interests and browsing history.The old way: –Retail Rocket way: generate personalized recommendations in real time.

PERSONAL RECOMMENDATIONS

Best Sellers

Product NameDescription

$9,99


$9,99


$9,99


$9,99


$9,99

© YourCompany.com

New Products


$9,99

BUY


$9,99


$9,99


$9,99


$9,99

Personal Recommendations


$9,99


$9,99


$9,99


$9,99


$9,99

Banner #2Banner #1 Ad banner #1

Slider

Women Men Home & Gifts Kids Sale

Search Cart

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MAIN PAGE PERSONALIZATION

The best selling products for each category of your website.

The old way: sort products based on number of orders.

Retail Rocket way: use product page views, carts and orders to determine popularity. Show different popular products to different people based on their interests.

MOST POPULAR PRODUCTS IN CATEGORY

New products for each category of your website.

The old way: sort products based on the date of their arrival.

Retail Rocket way: show different new arrivals based on each visitor’s interest.

NEW PRODUCTS

Products most relevant to the keyword your visitors used in a search engine before landing on your website. Using search-based recommendation personalizes SEO/SEA landing pages and slightly decreases the bounce rate.

SEARCH-BASED RECOMMENDATIONS

© YourCompany.com

Customers like you are interested in

Products in this category SelectSort by:

Customers who searched for “men’s shoees” were interested in these products:


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY

Ad banner #1

Most popular in this category


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY

Category banner


Your Company Name Search Cart

PRODUCT CATEGORY PAGE PERSONALIZATION

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Complementary products that a visitor can add to cart with the current product. This is a great tool to boost average order value of your shop.

The old way: create manual product recommendations.

Retail Rocket way: create automated recommendations based on products database analysis and website visitors behaviour (carts, orders).

RELATED PRODUCTS

The most similar products to the one that a visitor is currently looking at. It helps your customers to find the products they need.

The old way: show random products from the same category.

Retail Rocket way: similarity is based on product properties (price, brand, category, text description, etc.) and collaborative filtering (what other customers also viewed, what they ultimately ended up buying, etc.). After that the personalization is applied.

SIMILAR PRODUCTS

The most popular products from the same category.

POPULAR FROM THE SAME CATEGORY

© YourCompany.com

Customer reviews Related products

Popular products from the same category


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY

Similar products


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY

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Product Name

$9,99



PRODUCT DETAILS PAGE PERSONALIZATION

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Complementary products that a visitor can add to cart with the current product. This is a great tool to boost average order value of your shop.


Retail Rocket way: create automated recommendations based on products database analysis (what categories are frequently bought together, how the product properties correlate in orders, etc.) and website visitors behaviour (actual carts and orders).

RELATED PRODUCTS

© YourCompany.com

Related products

1 x $9.99 $9.99Product name 1

2 x $10.00 $20.00Product name 2

Your shopping cart

Checkout



CART PAGE PERSONALIZATION

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A list of products that a user is most likely to buy based on their preferences, website behavior and purchase history.


The most popular products from the categories a user is interested in.

The old way: none.

Retail Rocket way: determine popularity based on product views, searches, carts, orders and show popular products from the categories that a user is actually interested in.

MOST POPULAR PRODUCTS / BESTSELLERS

They old way: none.

Retail Rocket way: new arrivals from brands that a visitor is currently interested in.

NEW PRODUCTS THAT USER IS MOST LIKELY TO BE INTERESTED IN

© YourCompany.com

Best sellers from the categories you were recently interested in


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY

Personal recommendations


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY

New arrivals from the brands you like

Check order status

Update your credit card details

Edit your email address

Change your password

Welcome to your account



USER ACCOUNT PAGE PERSONALIZATION

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This algorithm is for products that are sold out and can’t be purchased. It provides a list of similar offers that are most likely to be purchased instead of the product that is out of stock. This helps to save the SEO&PPC traffic form the products that are out of stock.

The old way: ignore the traffic landing to out of stock products.

Retail Rocket way: get the most out of it with data-driven merchandizing.

SIMILAR PRODUCTS IN STOCK

Complementary products that a visitor can add to cart with the current product.


Retail Rocket way: create automated recommendations based on products database analysis and website visitors behaviour (carts, orders).

RELATED PRODUCTS IN STOCK

© YourCompany.com

Related products

Similar products in stock


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY

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Out of stock!

Product Name



OUT OF STOCK PAGE PERSONALIZATION

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Products that are most relevant to the keyword that a visitor used in an internal site search based on what other people with similar searches were interested in. It’s a great behavior-based add-on to text-based site search that is built in most CMS.

It also helps a lot when internal site search results are empty.


© YourCompany.com

Result for “men’s shorts” - total 12 SelectSort by:

Customers who searched for "men's shorts" were interested in these products:


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY



INTERNAL SERCH RESULTS PAGE PERSONALIZATION

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Products that are most relevant to the keyword, that your visitor used in a search engine before landing on your website. Using search-based recommendations personalizes SEO/PPC landing pages and slightly decreases the bounce rate.


The most popular products (based on views, searches, carts, orders, long-term interests, etc.) from the categories a visitor is interested in.

MOST POPULAR PRODUCTS

A list of products that a user is most likely to buy based on their preferences, website behavior and purchase history.


© YourCompany.com

Customers like you are interested in

Best Sellers


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY

The page you are looking for is not found

Personal recommendations


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY


$9,99

BUY



404 ERROR PAGE PERSONALIZATION

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Retail Rocket offers real-time big data personalization for webshops. Retail Rocket identifies the needs of webshop visitors and makes them a personalized offer of the products that they are most likely to buy. Real-time and at the right time.

Take your online marketing to the next level by creating a truly personalized shopping experience for your customers!

Personalize your webshop and boost your sales by up to 50%!

Personalize visitor’s shopping experience based on real-time big data analytics

Increase conversion rate up to 50%

Increase average order value

Website personalization

Add personalized recommendations to your email newsletters

Launch automated real-time trigger-based email campaigns

Generate recurring business with our personalized email recommendations

Use our smart exit-intent email acquisition technology

Email personalization

No Cure No Pay / Performance-based pricing – pay only for sales lift

Support of our personalization experts and IT-team on all stages

Easy implementation, ready to use and works with all platforms

Why Retail Rocket?

Let’s see how Retail Rocket can boost your online sales!www.retailrocket.net

Guide - Introduction to website personalization (1)

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