guide 2020 POSTAL to PROMOTIONS the - Cenveo...Perforations and Pull Tabs Augmented Reality OUR...
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Building upon the success of the 2019 USPS promoons, the United States Postal Service has announced the 2020 USPS promoons to connue encouraging marketers to ulize various technologies and techniques to enhance the exisng benefits of physical mail. The upcoming 2020 USPS promoonal programs, listed below, provide mailers an upfront 2% postage discount during the promoonal period, with the excepon of the Earned Value Reply Mail Promoon where a per piece postage credit may be earned: Tacle, Sensory and Interacve Mailpiece Engagement Promoon Aims to enhance customer engagement and interacon with the mail system through the use of advanced print innovaons in paper, stock, substrates, inks, interacve elements, and finishing techniques ulmately driving customer engagement and response rates. Emerging and Advanced Technology Promoon Incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, mulchannel mail integraon with Addressable TV or digital assistants into mailpieces in order to engage customers in excing new ways. Earned Value Reply Mail Promoon Supports mailers to connue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail. Personalized Color Transpromo Promoon Encourages mailers of bills and statements to use color in their messaging in order to generate a greater response from consumers. Mobile Shopping Promoon This promoon is aimed at companies offering products for sale and highlights mailpieces that integrate with mobile technologies and facilitate a convenient online shopping experience for consumers during the holiday season. Informed Delivery Promoon This promoon is a new promoon from the USPS intended to incenvize mailers to adopt the new omnichannel tool, Informed Delivery, which gives consumers the ability to digitally preview mail, interact with a color image, and manage packages. Next we will show you the calendar of registraon and promoon periods for each campaign as well as the discount you can expect to see by each promoon. 2020 POSTAL PROMOTIONS guide to the
Transcript of guide 2020 POSTAL to PROMOTIONS the - Cenveo...Perforations and Pull Tabs Augmented Reality OUR...
Building upon the success of the 2019 USPS promotions, the United States Postal Service has announced the 2020 USPS promotions to continue encouraging marketers to utilize various technologies and techniques to enhance the existing benefits of physical mail. The upcoming 2020 USPS promotional programs, listed below, provide mailers an upfront 2% postage discount during the promotional period, with the exception of the Earned Value Reply Mail Promotion where a per piece postage credit may be earned:
Tactile, Sensory and Interactive Mailpiece Engagement Promotion
Aims to enhance customer engagement and interaction with the mail system through the use of advanced print innovations in paper, stock, substrates, inks, interactive elements, and finishing techniques ultimately driving customer engagement and response rates.
Emerging and Advanced Technology Promotion
Incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with Addressable TV or digital assistants into mailpieces in order to engage customers in exciting new ways.
Earned Value Reply Mail Promotion
Supports mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail.
Personalized Color Transpromo Promotion
Encourages mailers of bills and statements to use color in their messaging in order to generate a greater response from consumers.
Mobile Shopping Promotion
This promotion is aimed at companies offering products for sale and highlights mailpieces that integrate with mobile technologies and facilitate a convenient online shopping experience for consumers during the holiday season.
Informed Delivery Promotion
This promotion is a new promotion from the USPS intended to incentivize mailers to adopt the new omnichannel tool, Informed Delivery, which gives consumers the ability to digitally preview mail, interact with a color image, and manage packages.
Next we will show you the calendar of registration and promotion periods for each campaign as well as the discount you can expect to see by each promotion.
2020 POSTAL PROMOTIONS
guideto
the
FIRST-CLASS MAIL
MARKETING MAIL &FIRST-CLASS MAIL
MARKETING MAIL
Informed Delivery
Jul 15 - Nov 30Sep 1 - Nov 30 (3 mo.)
Use of Informed Delivery Service
Drive users to a mobile-optimized online shopping experience
Emerging & Advanced Technology
Jan 15 - Aug 31Mar 1 - Aug 31 (6 mo.)
Integrate mail with emerging technologies (AR, VR, NFC)
Registration Period
Promotion Period
2% postage discount
Earned Value $0.03 credit per piece
Feb 15 - Mar 31Apr 1 - Jun 30 (3 mo.)
Include First-Class CRMs & BREs
Personalized and Preprinted Color Transpromo
May 15 - Dec 31July 1 - Dec 31 (6 mo.)
Tactile, Sensory & Interactive Engagement
Dec 15 - Jul 31Feb 1 - Jul 31 (6 mo.)
Create a multi-sensory experience using tactile elements(texture, visual effects, sound, or scent)
Mobile Shopping
Jun 15 - Dec 31Aug 1 - Dec 31 (5 mo.)
Focused on the future.Proud
Color messaging on bills and statements
Kent, WA
Clackamas, OR
City of Industry, CA
Kapolei, HI
Dallas, TX
Soft Touch &Textured Coatings
Foil Stamping
Overall Pattern Embossing
Spot Embossing
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Kirksville, MO
Chicago, IL
Indianapolis, IN
Smyrna, GA
Cleveland, OH
Mt. Pleasant, PA
Williamsburg, PA
Jersey City, NJ
Chicopee, MA
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