7/23/2019 Guia de Estudo Do QI Do Google Analytics - Ajuda Do Google Analytics

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09/12/2014 Gui a de estudo do QI do Goog le Anal yti cs - Aj uda do Goog le Anal yti cs

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Guia de estudodo QI do Google AnalyticsPrimeiros passos na anlise digital

A importncia da anlise di gi t al

Tcnicas de anlise bsicas

Converses e atribuio da converso

Co mo criar um plano de avaliao

Como compreender e usar dados do Google Analytics

Como funciona o Google Analytics

Mtricas e dimenses-chave definidas

Como coletar dados acionveis usando o Google Analytics

Como criar uma conta

Co mo compreender a estrutura da sua conta

Co mo configurar filtros bsicos

Co mo configurar metas e comrcio eletrnico

Como coletar dados da campanha

Como navegar em relatrios do Google Analytics

Viso geral dos relatrios

Relatrios de pblico-alvo

Relatrios de aquisio

Relatrios do Google AdWords

Relatrios de comportamento

Relatrios e painis personalizados

Como navegar em relatrios de converses

Relatrio de fluxo da meta

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7/23/2019 Guia de Estudo Do QI Do Google Analytics - Ajuda Do Google Analytics

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09/12/2014 Gui a de estudo do QI do Goog le Anal yti cs - Aj uda do Goog le Anal yti cs

https://suppor t.g oog l e.com/anal yti cs/topi c /6083717?hl = pt- BR &r ef_topi c = 3424286 2/2

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2 0 1 4 G o o g l e - P o l t i c a d e P r i v a c i d a d e - T e r m o s d e S e r v i o

p o r t u g u s ( B r a s i l )

Relatrios de comrcio eletrnico

Relatrios de funis multicanais

Relatrios de atribuio

Princpios da plataforma: fundamentos

Componentes da plataforma

Modelo de dados

Princpios da plataforma: coleta

Viso geral da coleta de dados

Coleta de dados do website

Coleta de dados do aplicativo para dispositivos mveisColeta de dados do protocolo de avaliao

Princpios da plataforma: processamento e configurao

Viso geral do processamento e da configurao

Como processar hits em sesses e usurios

Como importar dados para o Google Analytics

Como transformar e agregar dados

Princpios da plataforma: relatrios

Viso geral dos relatrios

Como criar relatrios usando dimenses e mtricas

API de relatrios

Amostragem do relatrio

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