Guest lecture -Digital Marketing Presentation
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Transcript of Guest lecture -Digital Marketing Presentation
#E-Marketing
Presented by: @Janelle Edwards
Understanding E-Marketing
E-Marketing is the practice of marketing which utilizes the internet and any mobile electronic devices. It is an important aspect for any marketer to consider because there are over 1.8 billion internet users today.
The Management process responsible for identifying, anticipating and satisfying customer requirements profitably.
The Chartered Institute of Marketing
Marketing is an activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have customers, clients partners and society at large.
American Marketing Association
Include a slide hear about web 2.0
Did you know that…
85% of leisure traveler's use the Web to plan their trip
55% of Internet users book holidays online – only 7% book on the high street
Two thirds of internet users take two or more holidays a year
Almost half of internet users book holidays based on recommendations from friends and family.
1/3 of people read the travel articles in magazines and newspapers
42% of US mobile users research travel info on their phone before booking a trip.
Online Purchase Behavior
Online Purchase Behavior
Creating an E-Marketing Campaign
Elements of an E-Marketing Campaign
Website development
Search Engine Optimization
E-commerce
E-mail marketing
Advertising
SOCIAL MEDIA
Community Development
Mobile app development
QR codes
Content Marketing
Advantages of E-Marketing
Global Reach
Start up costs can be very low
Easily engage with your targeted market segment
Easy to monitor and control you can get instant feed on ROI
Speed: information can also be instantaneous
Website Development
Website Development
Include another example of website marketing
What is Social Media?
A buzzword?
Content and Media created by a community?
A conversation?
A marketing tool?
Social Media Platforms
Blogs- Wordpress, TypePad
Content Sharing- YouTube, Instagram, Pinterest, Vimeo
Social Networks- Goggle+, Facebook
Professional – LinkedIn
Microblogging – Twitter, Vine
Location based – Foursquare
Reputation Management – Trip Advisor, Fodors
Social Media and Tourism – inc image on right
Engagement
Brand Awareness & Recognition
Loyalty
New leads
E-commerce opportunities
Case Study - Australia
Include another example of australia tourism
Case Study – Hilton Hotel
Challenges in the Tourism Industry
Managing User Generate Content
Active Service Recovery
Timely Crisis Communication
A clear and measurable strategy
Consistency and Relevance
Managing Online Reputation
Digital Analytics
The Future of E-Marketing&
Social Media
Include example of on/offline mktg
The Future of E-Marketing&
Social MediaExtend Concierge Services
The Future of E-Marketing&
Social MediaOn-site Merchandising
…my personal favorite
Questions?