A Simple Guest Blogging Strategy That Will Take You Into

The Next Level (Plus Other Link Building Tips)

@venchito14

Link Building and Content Marketing Techniques

I’m Focusing This Year@venchito14

WHO’S THIS GUY?

Venchito Tampon Jr.Lead Link Building Specialist, Digital Philippines

• 1 ½ year experience in the search industry• Worked for Hyperlynx Media, headed by Jon

Cooper• SEO, Link building background• Owns DigitalPhilippines.net• Passion for actionable link building techniques

Link Building and Content Marketing Techniques

I’m Focusing This Year@venchito14

AS SEEN ON

INTRODUCTION

LINK BUILDING IS NOT DEAD!

LINK BUILDING IS NOT DEAD!

It’s just becoming more difficult.

LINK BUILDING IS NOT DEAD!

It’s just becoming time-consuming.

LINK BUILDING IS NOT DEAD!

It’s just becoming costly.

GUEST BLOGGING IS NOT DEAD

GUEST BLOGGING IS NOT DEAD

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Now if you want to pursue guest blogging, here are a few things you need to consider.

A few thoughts to ponder..

Publish high quality content first on your site before you do guest blogging.

Don’t use guest blogging as your sole link building tactic. Build a diverse link profile.

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WHAT IS GUEST BLOGGING

Guest blogging is the process of you writing for another website as a guest

author.

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WHY GUEST BLOGGING

Build contextual links to your site’s informational pages and

earn more links from pages that link to your guest articles

(second-tier link building).

Send targeted referred traffic to your site.

Absorb social followers from sites where you published your

third-party content.

Get more brand exposure and prove your expertise/authority

in your niche.

5 Key Steps to a Solid Guest Blogging Strategy

5 Key Steps to a Solid Guest Blogging Tactic

5 Key Steps to a Solid Guest Blogging Process

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PROSPECTING

Link Prospecting Query Builder

http://bit.ly/1jjuAS1

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PROSPECTING

Link Prospecting Query Builder

http://bit.ly/1jjuAS1

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PROSPECTING

Author’s Contribution

Use search query: [name] “guest post” OR “contributor” –site:domain.com

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PROSPECTING

Author’s Contribution

Use Tineye or Google Reverse Image Search to discover guest contributions of an active guest blogger/influencer.

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PROSPECTING

Use popular blog/site directories to find high-level tier guest blog targets.

Top Directories

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PROSPECTING

Top Directories

Use categories to find directory-related targets.

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PROSPECTING

Top Directories

Use categories to find local-specific targets.

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PROSPECTING

Site’s Comment Section

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PROSPECTING

Reverse Engineering

QUALIFICATION

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QUALIFICATION

Domain Authority

Use Mozbar to identify the site’s domain authority.

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QUALIFICATION

Traffic Cost

Use SEMRush to identify the domain’s traffic cost.

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QUALIFICATION

Blog Engagement

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QUALIFICATION

Social Community

CONTENT IDEATION

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CONTENT IDEATION

Audience Level Knowledge

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CONTENT IDEATION

Guest Blogging Guidelines

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CONTENT IDEATION

Outdated Posts

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CONTENT IDEATION

Ultimate Guides (for High Tier Sites)

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CONTENT IDEATION

Video Blogging (h/t to Dan Shure)

OUTREACH

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OUTREACH

Email gathering

Buzzstream’s Link Buzzmaker

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OUTREACH

Email Gathering

URL Profiler

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OUTREACH

Outreach tips

Do not submit completed articles unless the guest

blogging guidelines say so.

Offer 2-3 topic suggestions to the content manager.

Take time to customize your guest blogging pitch (name,

blog title).

Be honest.

Add proofs of work (use linked titles rather than URLs)

Ask first if he/she is still accepting guest contributions (this

can be included in your first paragraph).

CONTENT PROMOTION

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CONTENT PROMOTION

Second-Tier Link Building

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CONTENT PROMOTION

Social Sharers

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CONTENT PROMOTION

Social Sharers

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CONTENT PROMOTION

Influencer Outreach

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OTHER LINK BUILDING TIPS

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LOCAL LINK BUILDING

Use this search query: shop [industry] businesses [city]

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LINK LOVE

You can just mention the product/tool in one of your posts.

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PRODUCT REVIEWS

Get links from tools/products you’ve mentioned in your post.

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INTERVIEWS

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INTERVIEWS

Get links from round-ups and resource pages.

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ABOUT ME PAGES

Because you have built relationships with contributors, you can get links from their about pages.

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Questions?@venchito14Visit me at

www.digitalphilippines.net